Marketing internship under Sameer Mathur

2. Founded by JEFF
BEZOS in July 1995.

3. Started as the “WORLD’S LARGEST BOOKSTORE”,it
lets the users review the books and also allows them to search
the entire text of 120000 books.

4. Creates PERSONALIZED
STOREFRONTS for providing
useful INFORMATION to
customers

5. PRODUCT DISTINCTION
Over the years, it has diversified its product lines into,

6. AMAZON’S MOST SUCCESSFUL PRODUCT

7. MARKETPLACE
Allows merchants to offer goods and services through
an online shopping mall and derives 40% of its sales
from “ASSOCIATES” who refer consumers to
Amazon.

8. Amazon launched “aStore” that allowed
Associates to create an Amazon-operated online store
without any programming knowledge.

9. Creates visual store
for third-party
merchants by FBA

10. Amazon’s key success is its
willingness to invest in latest
technology.

11. CONCLUSION
Amazon is a company in transition, moving from a
innovative online retailer to a broad-based web
services supplier. Because Amazon provides no
breakdown in annual reports, it is not easy to discern
the impact of this change.

12. Why has amazon succeeded online when so
many other companies have failed?

13. “Amazon currently sells
21 different categories
of products.”

14. • It offers
fast,inexpensive
shipping

15. • Online trading company that has come through the
recession relatively well.
• Accumulated technological expertise in retailing and
customer management technology.

16. Will the Kindle revolutionize the book
industry ? Why or why not?
• Yes, it will
revolutionize
the book
industry.
• Reading at night
without light is
possible.

17. • Font size
can be
adjusted.

18. What’s next for Amazon.com ? Is cloud
computing the right direction for the company ?
Where else can it grow?
• Yes, cloud computing is the right direction for the
company since it is doing well already.
• It is said to be one of the safest sites for CC as
mentioned by Forbes.

19. SUMMARY
• INTRODUCTION
• PRODUCT DISTINCTION
• MARKETPLACE
• CONCLUSION
• QUESTIONS AND DISCUSSION

20. DISCLAIMER
Created by Shobiya S, PSG College of Technology
Coimbatore, during a marketing internship under Prof
Sameer Mathur, IIM Lucknow.