2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Oracle’s Cloud Strategy
Data as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Bring leading Infrastructure,
Technology, Business Applications,
and Information to customers and
partners anywhere in the world
through the Oracle Cloud
2

3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Oracle Cloud: Most Complete Suite of Cloud Services
Financials Project Portfolio Mgmt Procurement Value Chain ExecutionFinancial Reporting Product Value Chain
Social Marketing Social Engagement & Monitoring Social Data & Insight Social Network
Talent MgmtGlobal Human Resources Enterprise PlanningMarketingSales Service Commerce Configure, Price, and Quote
DaaS for Marketing DaaS for SocialDaaS for Sales
Storage Compute MessagingNetwork
Software as a Service
Platform as a Service
Infrastructure as a Service
Sites Application Container Application Builder API Manager Big Data DiscoveryData Visualization Big Data Prep Big Data SQL
NoSQL DB IoT SOA Golden Gate Identity Database Java Documents Social Network IntegrationProcess
Cloud Marketplace Developer Mobile Big Data Business Intelligence App Perf MonitoringDatabase Backup IT & Log Analytics
Data as a Service
Oracle Confidential – Internal

4. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Market Conditions
Cloud is
Mainstream
• Using Cloud today
or will be in Two Years
84%
SaaS Apps are
Exploding
• Total spending on SaaS by
2018 at 20% CAGR
$56B
Platform as a Service (PaaS)
Growing Rapidly
• Will adopt PaaS within
Five Years @ 22% CAGR
~90%
Source: Multiple

5. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Source: Multiple
53% have seen innovation
hindered due to inability to
integrate to systems they have and
other clouds
46% slowed adoption due to
data privacy, protection, risk,
audit and compliance
concerns
By 2016, 40% new IT
initiatives with LOB as
decision-maker, driving more
personalized LOB needs
Make changes
quickly
Secure data
access
Satisfy different user
needs
Connect with other
applications
Common Cloud Business Requirements

6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 6
Only Oracle Delivers a Modern Cloud
Complete One Cloud for Your Entire Business
Easily Change Your Cloud Experience
Unified, Actionable Information You Can Trust
Connect Your Business, Connect Any Person, Any Thing
Enterprise Grade Security and Compliance
Data Driven
Personalized
Connected
Secure

7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 7
Modern Cloud: Personalized
Do More Within Your Cloud.
Make It Your Own. Upgrade
Safe.
Easily Create New Features
& New Applications. Extend
SaaS.
Enrich Your CloudPaaSTailor User ExperienceSaaS

8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 8
 Tailor the delivered UI
TAILOR User Experience
 Change existing business
processes
 Add new data fields
 Tailor social conversations
 Develop apps, access data & test
quickly
 Create mobile apps
 Access documents externally
 Simplify BI across the business
ENRICH Your CloudSaaS PaaS
Oracle Cloud: Personalized
Tailor applications to your business and enrich with PaaS

9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Applied Examples:
9
How customers tailor their cloud: Examples: Oracle Cloud SaaS
Business Value of Tailoring
Tailor your brand1
2
3
4
5
Tailor data fields
Tailor workflow processes
Tailor dashboards
Tailor display on any device
Promote brand awareness and distinction
Place and validate data on the page
Modify approval processes as needed
Create unique dashboards that matter to you
Configure display on web and mobile
6 Tailor social conversations Select conversations to be updated based on sales actions
Some functionality in SaaS Apps:

10. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Applied Examples:
10
Develop App , Access Data & Test App1
2
3
4
Create a Mobile App
External Document Sharing
Unify and Simplify BI
Create your own custom applications to work with the cloud
Create Mobile Apps quickly, as examples, lead follow up at
trade shows, employee rewards program, etc
Share documents with external partners
Mashup and share data analysis quickly with 3rd parties
Business Value of Enriching
How customers enrich their cloud: Examples: Oracle Cloud PaaS
Some cloud services in Oracle Cloud PaaS:

11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Modern Cloud: Secure
Oracle
✓
✓
✓
✓
Cloud Provider Viability
Secure Data Isolation
$
11
✓
✓Advanced Data Security
Checklist:
Global Unified Access Controls
Data Center Operations
Data Residency and Compliance

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cloud.oracle.com/marketplace
Oracle Cloud SaaS with PaaS: Momentum

13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Modern Business. Modern Cloud.
13
Complete
Data-Driven
Personalized
Connected
Secure

14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 14