Direct Competitor for Meru cab and CompetitorAnalysis

1. Introduction to the
Company
UpGrad Product Management
Competitor Analysis for Meru
Student Name: Shivayogi Kumbar

2. Competitors
Background of these competitors
Assess competitor business models
Evaluate strengths and weaknesses
Performances of competitor products
Predict future initiatives
2

4. COMPETITORS IN THE MARKET
Direct Competitors OlaCabs Uber Radio Cabs
Indirect Competitors BMTC Metro Rail Auto Service

5. Direct Competitors OlaCabs Uber Radio Cabs
Indirect Competitors BMTC Metro Auto Service

6. ABOUT THE DIRECT COMPETITOR'S
is an American worldwide online transportation network
company headquartered in San Francisco, California.
ANI Technologies Pvt. Ltd., operating under the trade
name Ola, is an Indian online transportation network
company.

7. MARKET SHARE OF THE DIRECT COMPETITORS
Meru Cabs
Olacabs
Uber
0
10
20
30
40
50
60
70
80
Market %
Meru Cabs
Olacabs
Uber

8. CONCLUSION ON COMPETITOR
Top competitor is Ola cab as it has around 75
% market share and also it’s domestic player.

10. BACKGROUND OF DIRECT COMPETITOR
It was founded on in December 2010 , the company had expanded to a
network of more than 200,000 cars across 100 cities.
OlaCabs expanded to incorporate autos and Ola Auto expanded to major
cities .
OlaCabs is valued around 30 thousand Cr with annual revenue of 418 Cr .
OlaCabs acquired Bangalore based cab service TaxiForSure.

11. GOALS & MISSION OF
Ola Cabs is a taxi aggregator - an entity between end user
and cab drivers and also have car fleet.
The vision behind Ola cabs is to provide hassle-free, reliable
and technology-efficient car rental service to Indians.
Ola has also entered the B2B segment with ‘Ola corporate’
and ‘Ola Operator’ app.

12. STRATEGY
Expanding their business operations and gain customer base in India
by creating major car fleet.
Offering good incentives to the fleet owners.
Manage bookings, tracking &‘fair fares’ to woo the customer •
Merger and Acquisition of the competitor
Leveraged the smartphone revolution and reach more than 90%
App bookings.

13. FINANCES FOR OLA
0
500
1000
1500
2000
2500
In Millions
In Millions

14. PRODUCTS
Ola has Web Application and mobile apps
on IOS,Android and Windows app for car
and auto booking.
Ola E-wallet ,Ola select privilege program
& Ola Corporate applications integrated
within app.

15. MARKETS:
Commuters within a city or intercity book
cabs through their mobile application, entire
mobility space is there market.
Point to point or outstation transport
according to their budget.

16. NUMBER OF EMPLOYEES
Olacabs has around 5000+ employees at
present.

18. REVENUE MODEL ANALYSIS
Ola usually charges 11-13% of the total bill
amount for a trip.
Ola gets commission without actually
wasting its petrol.
Ola charge 20-24% of each trip as a service
charge.

19. TARGET MARKET
100+ Indian Cities it’s
operating and entire mobility
space is the target market.

20. INVENTORY
It has car fleet vendors and also own
car fleet.

22. STRONG POINTS
Established Systems, Relations with Suppliers
and a well known brand name.

23. PAIN POINTS
Cannot target rural areas much as
internet connections are scarce.
Supplier and User switching influences the
business.

25. APP DOWNLOAD AND RATING
Around 6 Lac people have downloaded
the app and having good review
App Rating is 4.0 for 5 star

27. It has also shown intentions to empower
women entrepreneurship by initiatives like Pink
Cabs.
There may be possibility of introducing the self
driving cars in near future.