3. Introduction
Mobile phones are necessary for university
students to keep up with their study.
The investigation was carried out inside the
University Brunei Darussalam ground.
The people who participated in this survey
were only from the Unibridge’s students
intake August 2012.
5. To find the most owned phone’s brand
previously and currently in:
-overall
-male
-female
To find out the affordable price range of mobile
phones bought.
To find the factor that effect individual to
choose a certain brand, for e.g.: cheap.
objectives
6. graph 1 – overall
Percentage of Unibridge Students Owning a type
of Mobile Phone (In the Past)
My current
handphone is my
PDA first handphone
0% 3%
Motorola Others
1% LG 5%
7%
Sony Ericsson
12%
iPhone
5%
Samsung
5% Nokia
62%
PREVIOUSLY CURRENTLY
9. Graph 4
Frequency against price
45
40
35
30
FREQUENCY
25
20
15
10
5
0
Below $500 $500-$800 $800-$1200 Above $1200 Do not tick any
Frequency 40 36 20 10 2
10. Graph 5 – people who own more than one
phones
Qn 5 - multi brands owner
7
6
5
No. of people
4
Male
3
Female
2
1
0
Nokia Samsung Iphone Sony Ericsson Motorola LG PDA Others
Types of mobile brands
11. conclusion
In the past Nokia is the most trending brands among
the Unibridge’s students both in male and female.
Currently i-Phone is the most wanted brand in
male, while Samsung becomes the first choice of
brands in female.
Mostly the mobile phones own by the students was
bought with prices below $500.
Some students own more than one mobile phone with
different brands.
Generally the factor that affect students to buy
certain brands is the features inside the mobile
phones.