This document summarizes the key findings of the 2019 Infinite Dial study on digital media consumption in Australia. Some of the main results presented include that 83% of Australians listened to AM/FM radio in the last week, while 15% listened to online radio. Podcasting awareness increased to 83% in 2019. Spotify and YouTube are widely used, with 34% and 48% of Australians respectively listening on a weekly basis. On average, weekly online audio listeners spent 11 hours and 6 minutes streaming audio last week.

1. #InfiniteDial
T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
The Infinite Dial 2019
#InfiniteDial
Australia

2. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Study Overview
‣ The Infinite Dial is the longest-running survey of digital media consumer behaviour in America
‣ The Infinite Dial Australia report mirrors the Infinite Dial U.S. reports, which have been undertaken
annually since 1998 by Edison Research, and cover a wide range of online digital media topics
‣ Infinite Dial Australia, now in its third year, explores the penetration of online digital audio and
social media in Australia, as well as the online platforms and technologies that Australians are
using
‣ This study is designed to allow for direct comparisons between the Australian and U.S. markets

3. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Study Methodology
‣In the first quarter of 2019, Edison Research conducted a national
telephone survey of 1,021 people aged 12 and older
‣Data weighted to national 12+ population figures

4. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Radio & Radio Simulcast

5. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
85
88
83
2017 2018 2019
Listening to AM/FM/DAB+ Radio in the Last Week
A M / F M R A D I O I N C L U D E S B O T H O V E R - T H E - A I R A N D O N L I N E ; 2 0 1 7 F I G U R E S D O N O T I N C L U D E D A B + L I S T E N I N G
% L I S T E N I N G T O A M / F M / D A B + R A D I O I N T H E L A S T W E E K
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +

6. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
67
83
U.S. 2019 Aus 2019
Listening to AM/FM Radio in the Last Week
% L I S T E N I N G T O A M / F M R A D I O I N T H E L A S T
W E E K
TOTA L P OP U L A TI ON 1 2 +
A M / F M R A D I O I N C L U D E S B O T H O V E R - T H E - A I R A N D O N L I N E

7. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
12
18 18 18 16 18
15
U.S.
2014
U.S.
2015
U.S.
2016
U.S.
2017
U.S.
2018
U.S.
2019
Aus
2019
Online Listening to AM/FM Radio in the Last Month
* 2 0 0 8 - 2 0 1 2 : E V E R U S E F A C E B O O K , T W I T T E R , O R L I N K E D I N
TOTA L P OP U L A TI ON 1 2 +

8. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Number of AM/FM/DAB+ Radios in Household
21
24
24
68
65
66
11
11
10
2017
2018
2019
ONE TO THREE FOUR OR MORE
M E A N
# O F R A D I O S
1.7
1.6
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
NONE
1.6
2 0 1 7 F I G U R E S D O N O T I N C L U D E D A B + R A D I O S

9. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Audio Aggregators

10. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Audio Aggregator Brand Awareness
27
19
15
37
20
15
40
20
19
iHeartRadio
TuneIn Radio
RadioApp
2017
2018
2019
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% A W A R E O F A U D I O A G G R E G A T O R B R A N D

11. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Audio Aggregator Brand Awareness
40
20
19
74
20
iHeartRadio
TuneIn Radio
RadioApp
Aus 2019
U.S. 2019
TOTA L P OP U L A TI ON 1 2 +
% A W A R E O F A U D I O A G G R E G A T O R B R A N D

12. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Listened to Audio Aggregators in Last Month
1
4
2
3
4
1
4
2
2
iHeartRadio
TuneIn Radio
RadioApp
2017
2018
2019
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +

13. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Online Audio Streaming Services

14. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Awareness of Online Audio Streaming Services
73
72
36
10
77
75
37
35
10
85
83
48
63
42
10
5
Spotify
Apple Music
Amazon Music
Google Play Music*
SoundCloud
Tidal
Deezer
2017
2018
2019
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% A W A R E O F O N L I N E A U D I O S T R E A M I N G
S E R V I C E
* 2 0 1 7 - 2 0 1 8 : G O O G L E P L A Y A L L A C C E S S

15. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Weekly Listening to Online Audio Streaming Services
21
6
2
26
7
2
1
34
8
5
4
1
Spotify
Apple Music
SoundCloud
Google Play Music*
Amazon Music
2017
2018
2019
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% L I S T E N E D T O O N L I N E A U D I O S T R E A M I N G S E R V I C E I N L A S T W E E K
* 2 0 1 7 - 2 0 1 8 : G O O G L E P L A Y A L L A C C E S S

16. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
44
47 48
2017 2018 2019
Weekly YouTube Music Usage
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% U S E D Y O U T U B E F O R M U S I C O R M U S I C V I D E O S I N L A S T W E E K

17. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
33
41 43 43
46
50 48
U.S.
2014
U.S.
2015
U.S.
2016
U.S.
2017
U.S.
2018
U.S.
2019
Aus
2019
Weekly YouTube Music Usage
% U S E D Y O U T U B E F O R M U S I C O R M U S I C V I D E O S I N L A S T W E E K
TOTA L P OP U L A TI ON 1 2 +

18. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Average Time Spent Listening to Online Audio
B A S E : A U S TR A L I A N 12 + WE E KL Y ONL I NE A U D I O L I S TE NE R S
H O U R S : M I N U T E S I N L A S T W E E K
9:09
10:04
11:06
2017 2018 2019
O N L I N E A U D I O = L I S T E N I N G T O A M / F M / D A B + R A D I O S T A T I O N S O N L I N E
A N D / O R L I S T E N I N G T O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E
I N T E R N E T

19. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
In-Car Media

20. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Audio Sources Used in Car
89
59
8
38
8
4
89
52
10
37
9
4
85
38
26
21
12
5
4
AM/FM/DAB+ radio
CD player
Online audio streaming services
Owned digital music
Podcasts
In-dash system
Online AM/FM stations
2017
2018
2019
B A S E : A U S TR A L I A N 18 + A ND HA S D R I VE N/R I D D E N I N CA R I N L A S T MONTH; 8 7%
% U S I N G A U D I O S O U R C E I N C A R

21. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
75
71
69
20
21
12
1
3
15
4
5
4
2017
2018
2019
Audio Source Used Most Often in Car
AM/FM/DAB RADIO
OTHER
OWNED
MUSIC
B A S E : A U S TR A L I A N 18 +, D R I VE N/R I D D E N I N CA R I N L A S T MONTH, A ND U S E A NY A U D I O S OU R CE I N CA R
ONLINE
AUDIO

22. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
7
11
16
2017 2018 2019
In-Dash Information and Entertainment Systems
% O W N I N G I N - D A S H I N F O R M A T I O N A N D E N T E R T A I N M E N T S Y S T E M I N
C A R
B A S E : A U S TR A L I A N 18 + A ND HA S D R I VE N/R I D D E N I N CA R I N L A S T MONTH; 8 7%

23. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Podcasting

24. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
72
78
83
2017 2018 2019
Podcasting Awareness
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% A W A R E O F P O D C A S T I N G

25. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
22
37 37
43 45 45 46 46 48 49
55
60
64
70
83
U.S.
2006
U.S.
'07
U.S.
'08
U.S.
'09
U.S.
'10
U.S.
'11
U.S.
'12
U.S.
'13
U.S.
'14
U.S.
'15
U.S.
'16
U.S.
'17
U.S.
'18
U.S.
2019
Aus
2019
Podcasting Awareness
TOTA L P OP U L A TI ON 1 2 +
% A W A R E O F P O D C A S T I N G

26. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
29 29 30
2017 2018 2019
Podcast Listening
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% E V E R L I S T E N E D T O A P O D C A S T

27. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
11 13
18
22 23 25
29 27
30
33
36
40
44
51
30
U.S.
2006
U.S.
'07
U.S.
'08
U.S.
'09
U.S.
'10
U.S.
'11
U.S.
'12
U.S.
'13
U.S.
'14
U.S.
'15
U.S.
'16
U.S.
'17
U.S.
'18
U.S.
2019
Aus
2019
Podcast Listening
TOTA L P OP U L A TI ON 1 2 +
% E V E R L I S T E N E D T O A P O D C A S T

28. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
17 18
22
2017 2018 2019
Monthly Podcast Listening
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% L I S T E N E D T O A P O D C A S T I N L A S T M O N T H

29. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
9 11 12 12 14 12
15 17
21
24 26
32
22
U.S.
2008
U.S.
'09
U.S.
'10
U.S.
'11
U.S.
'12
U.S.
'13
U.S.
'14
U.S.
'15
U.S.
'16
U.S.
'17
U.S.
'18
U.S.
2019
Aus
2019
Monthly Podcast Listening
TOTA L P OP U L A TI ON 1 2 +
% L I S T E N E D T O A P O D C A S T I N L A S T M O N T H

30. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
10
13 15
2017 2018 2019
Weekly Podcast Listening
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% L I S T E N E D T O A P O D C A S T I N L A S T W E E K

31. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
7 8 10
13 15 17
22
15
U.S.
2013
U.S.
'14
U.S.
'15
U.S.
'16
U.S.
'17
U.S.
'18
U.S.
2019
Aus
2019
Weekly Podcast Listening
TOTA L P OP U L A TI ON 1 2 +
% L I S T E N E D T O A P O D C A S T I N L A S T W E E K

32. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
One
14%
Two
21%
Three
11%
Four or
Five
25%
Six to Ten
19%
11 or more
9%
Number of Podcasts Listened to in Last Week
B A S E : A U S TR A L I A N 12 + A ND L I S TE NE D TO P OD CA S T I N L A S T WE E K; 1 5%
Australian weekly podcast listeners averaged
Six podcasts
in the last week

33. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
36
20
19
62
79
75 4
2017
2018
2019
Device Used Most Often to Listen to Podcasts
COMPUTER SMARTPHONE/TABLET/PORTABLE DEVICE
B A S E : A U S TR A L I A N 12 + A ND E VE R L I S TE NE D TO A POD CA S T; 3 0%
DON’T
KNOW
IN-CAR
ENTERTAINMENT
SYSTEM

34. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Podcast Listening Locations
B A S E : A U S TR A L I A N 12 + A ND E VE R L I S TE NE D TO A POD CA S T; 3 0%
82
43
18
13
12
7
At home
In a car/truck
While walking around/on foot
At work
While riding public transportation
At a gym/while working out
% L I S T E N E D T O A P O D C A S T I N L O C A T I O N

35. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
The entire
podcast
54%
Most of
the
podcast
35%
Less than
half the
podcast
9%
Don't
Know
2%
Amount of Podcast Episode Listened to
“Think about the audio podcast episodes
you listen to. Do you typically listen to…?”
B A S E : A U S TR A L I A N 12 + A ND E VE R L I S TE NE D TO A POD CA S T; 3 0%

36. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Social Media

37. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
80 82 83
2017 2018 2019
Social Media Usage
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% U S I N G S O C I A L M E D I A

38. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Social Media Brand Awareness
99
96
96
90
79
71
69
54
Facebook
Twitter
Instagram
Snapchat
WhatsApp
Pinterest
LinkedIn
Tumblr
% A W A R E O F S O C I A L M E D I A B R A N D
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +

39. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Social Media Brand Usage
% U S I N G S O C I A L M E D I A B R A N D
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
73
37
22
29
73
39
23
29
71
44
31
27
Facebook
Instagram
WhatsApp
Snapchat
2017
2018
2019
P A G E 1

40. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Social Media Brand Usage
% U S I N G S O C I A L M E D I A B R A N D
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
26
18
12
7
25
19
13
5
23
18
14
3
Pinterest
LinkedIn
Twitter
Tumblr
2017
2018
2019
P A G E 2

41. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
73
60
56
8
14
21
4
6
8
6
10
6
3
4
3
2017
2018
2019
Social Media Brand Used Most Often
B A S E : A U S TR A L I A N 12 + S OCI A L ME D I A U S E R S
O T H E R

42. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Devices & Technologies

43. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
10
14
31
44
53
61
71
76
81 83 84
89
U.S.
2009
U.S.
'10
U.S.
'11
U.S.
'12
U.S.
'13
U.S.
'14
U.S.
'15
U.S.
'16
U.S.
'17
U.S.
'18
U.S.
2019
Aus
2019
Smartphone Ownership
TOTA L P OP U L A TI ON 1 2 +
% O W N I N G A S M A R T P H O N E

44. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Smart Speaker Awareness
61
28
77
45
45
Google Home
Amazon Alexa
Apple HomePod
2018
2019
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% A W A R E O F S M A R T S P E A K E R B R A N D

45. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Smart Speaker Awareness
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% A W A R E O F A N Y S M A R T S P E A K E R B R A N D
62
82
2018 2019

46. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
5 5 6 4
13 12
15
9
Total 12+ Age 12-24 Age 25-54 Age 55+
2018 2019
Smart Speaker Ownership
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +
% O W N I N G A S M A R T S P E A K E R

47. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
7
18
23
13
U.S.
2017
U.S.
2018
U.S.
2019
Aus
2019
Smart Speaker Ownership
TOTA L P OP U L A TI ON 1 2 +
% O W N I N G A S M A R T S P E A K E R

48. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
More
22%
Same
Amount
42%
Less
32%
Don't
Know
4%
Usage of Smart Speaker Compared to First Month
B A S E : A U S TR A L I A N 12 + S MA R T S PE A KE R OWNE R S
“Compared to the first month you had
your smart speaker, would you say
you are now using your smart speaker
more, less, or the same amount?”

49. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Yes
8%
No
92%
Intent to Purchase Smart Speaker in Next 12 Months
“Do you plan to purchase a smart
speaker in the next twelve
months?”
TOTA L A U S TR A L I A N P OP U L A TI ON 1 2 +

50. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Observations
• The audio space is extremely dynamic today,
creating opportunities and threats for all players

51. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Observations
• The audio space is extremely dynamic today,
creating opportunities and threats for all players
• Three of the “FAANG” companies are now actively
working in Audio and Facebook is widely rumoured
to be planning its entry

52. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Observations
• AM/FM/DAB Radio remains strong and performs
much more strongly than in America

53. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Observations
• AM/FM/DAB Radio remains strong and performs
much more strongly than in America
• Podcasting continues to grow but lags in
comparison to trends from the USA

54. T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
#InfiniteDial
Observations
• AM/FM/DAB Radio remains strong and performs
much more strongly than in America
• Podcasting continues to grow but lags in
comparison to trends from the USA
• Smart speakers represent an exciting new pathway
for audio consumption

55. #InfiniteDial
T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L
The Infinite Dial 2019
#InfiniteDial
Australia