1. SurveyMonkey
2011
JMRX
Dave Goldberg
Confidential

2. Confidential 2

3. Mail
•
•
•
3

4. –
Mail
• •
• •
• •
4

5. •
•
•
•
•
•
• CRM
• EFM (Enterprise Feedback Management)
•
•
• ($200-$1000 / )
•
• Web
Confidential 5

6. SurveyMonkey
•
•
•
•
6

7. SurveyMonkey –
SurveyMonkey ? SurveyMonkey
800
Fortune 100
NPO
:
-
Confidential 7

8.  3900
 40%

 110
/
 35%

100
 11,000
 35%
 400
 9,000
 80%
: 2011
Confidential 8

9. • surveymonkey.com
•
• SurveyMonkey SEO
•
(1) SurveyMonkey
Surveygizmo
Qualtrics
2%
Limesurvey 2% Search Term Google
3% Other
Quibblo
6% survey #1
3%
surveys #1
Zoomerang
6% online survey #1
SurveyMonkey(2) online surveys #1
78%
web survey #1
free survey #1
(1) Searches for brand name + brandname.com, average monthly; source Google Keyword tool Apr 2011
(2) Includes Wufoo
Confidential 9

10. 200+ 14
10

11. SurveyMonkey
11

12. SurveyMonkey
•
7,000
•
:
TBWA
SAP
ANA InterConKnental
DHL Japan

13. Confidential 13

14. :
• 15
URL
• E , web ,
•
 99.5%

15. CRM
• Citi Performing Arts • •
Center
• Ancestry.com • Lehigh
• NBA
• Salesforce.com •
• Shmoop
• Autodesk
• KIPP Houston •
Confidential 15

16. Confidential 16

17. •
• Web
•
•
17

18. 5
•
5
6 MUJI GIFT
CARD
•
SurveyMonkey
•
7
18

19. PR
• 6
• “
20”
•
19

20. Innocent Drink
•
SurveyMonkey
•
•
20

21. Salesforce.com
•
• 360
•
21

22. •
•
•
• 500
22

23. • Law professor using empirical methodology and experimental survey
design to test the connection between consumer attitudes and
proposed changes affecting government regulated retail markets
• Psychologists from UCLA surveying US adults about attitudes toward
police brutality
• The Applied Research Center investigating whether the "Millennial"
generation believes that ethnicity is “no longer an issue” with the
election of Barack Obama
• Communication scholars from the University of Washington are
studying what character traits would create the most electable
Republican/Democrat female candidate
23

24. 24

25. •
•
•
•
• SPSS
25

26. • 2009
Philip Garland, Ph.D.
•
26

27. “
”
- Philip Garland
27

28. https://www.surveymonkey.com/s/JMRX1
28