1. Neuroscience and Research

2. Weaving richer connections
• Understand the human condition
• Simplify complexity
• Connect ideas

3. Unravelling the mind

4. Can We do Better?
“Even though neuromarketing research has
made remarkable progress during the last
decade, both the underlying science and the
application of the science to marketing are
still developing and there are a number of
questions and concerns that surround the
field.”
ARF Neurostandards Collaboration Project

5. ABC (and D)
 Affect
 Behavior
 Context

6. Flesh and blood

7. Universal emotions

8. Efficient

9. What makes them great?

10. Nudges

11. What’s in a name?

12. Vision is not one system

13. Frames of Reference

14. Making Research VOCAL
 Visual
 Observational
 Contextual
 Analytical
 Layered

15. www.tapestryworks.asia
© Tapestry Works 2011