This document provides information on how to effectively market to millennials. It begins by defining different generations and noting that millennials will make up over 50% of the workforce by 2020. It dispels common myths about millennials being lazy or entitled by citing research. The document recommends developing a content plan to educate millennials through blogs, videos and social media. It also stresses the importance of having millennials involved in shaping marketing strategies to effectively reach their generation.
2. ME.
What I Do: Solopreneur who helps clients
develop marketing strategies and I
implement those strategies.
● Strategies
● Content Creation
● Multi Platform Social Media
● Digital Ad Strategy & Placement
● Traditional Media Placement
● Web Redesign Project Manager
Sheryl Barlow
Owner, Barlow Business Services, LLC
srblmnop@gmail.com
3. Marketing To Millennials
1. Defining the Generations #WhatAreYou?
2. Millennials: Facts vs Fiction #Rumors
3. Why they Matter #DontIgnoreThemorYou’llGoBroke
4. How to Market to Them #WhyYouAreHere
16. The Truth About Millennials: Lazy
Wayne State University
● Compiled Work Ethic Studies of 77 Research Projects
● Comparing 105 different kinds of work ethic
“No Differences in Work Ethics
Between Trad, BB, X’ers, Y’ers”
19. Jessica Kriegel: Researcher/
Author Generational Differences
Jessica Kriegel set out to write her doctoral dissertation on
the unique attributes of the millennial generation, she
discovered one major problem:
There weren’t any.
20. According to Kreigel’s findings:
Millennials are frustrated with the stereotypes because they are being denied positions and
well-earned promotions due to misnomers about their work ethic.
Perpetuating millennial myths is not only factually inaccurate, it is a form of age
discrimination. Why, when it is obvious that we should not refer to seniors or members of a
particular race or gender with the types of characterizations often applied to millennials,
has it become acceptable to do so to 80 million people from Generation Y?
30. The World Is Changing
92% OF CONSUMERS READ ONLINE REVIEWS #BetterPayAttentiontoReviews
60% OF SEARCH QUERIES ARE DONE ON A MOBILE DEVICE #DontIgnoreMobile
MORE PEOPLE OWN A MOBILE PHONE THAN OWN A TOOTHBRUSH #Yuck
92% OF SMALL BUSINESS OWNERS BELIEVE SOCIAL MEDIA IS IMPORTANT #DontBeThe8%
69% OF AMERICAN ADULTS ARE NOW SOCIAL MEDIA USERS. #69
90% OF MARKETERS USE SOCIAL MEDIA FOR THEIR BUSINESS #DontBeThe10%
7% OF YOUR AUDIENCE IS LOST FOR EVERY SECOND IT TAKES TO LOAD YOUR WEBPAGE
#Speed’erUp
47% OF EMAILS ARE OPENED ON A MOBILE DEVICE #DittoNumber2
50% OF ALL SEARCH QUERIES WILL BE VOICE BY 2020 #ScreensAreGoingAway
31. What Millennials Care About
● Health & Fitness
● A good cause - They’ll pay more for a product
● Online reviews
● Renting over buying - Home ownership desire is low
● Not getting married until 30
● Their pets and animals in general
● A good deal
● Anything that’s convenient
32. ● Educate (remember, they are buying their first homes, cars, investments,
having children, etc)
● Provide a great deal of content so they can research (blogs, articles, social
media, infographics, videos)
● Never talk down to them.
● Be the company that welcomes and values Millennials
● Find your voice: Serious, humorous, conversational
● Try to have fun
● Have other Millennials talk to them (tired of other generations talking down
to them)
How to Talk to Millennials
33. Specially developed content that provides value:
● Blogs
● Articles
● Videos on your Social Media, Website, YouTube
● Webinar
● Newsletters
● Infographics
● Quizzes (get shared on average 1900 times)
● Downloadables, White paper (have a form as a gateway)
● Digital Ads (google, fb, mobile)
● Your website (make sure it’s Millennial friendly)
● Social Media: Facebook, Twitter, Instagram, Snapchat,
● The Internet
How to Reach Millennials
34. Established in 2011 and located in
Wilmington, North Carolina, Freaker
USA quickly grew to be the global
leader of preventing moist
handshakes and sweaty beverages
with high quality American-made
products. They aren’t just selling you
their fit-everything product, they’re
giving you an invitation to their party
- a starter kit for a new lifestyle.
26,700 FB Followers
Who’s doing it right? - Freaker USA
35. Who’s doing it right? - Freaker USA
● Sells Can Coozies
● Like you get for Free at any Expo
● For $9.99 a piece
● They are highly successful
● Market to Millennials correctly
36. Develop a strategy around a content plan:
● State how a Millennial could benefit from your product or service
● How would you educate them on your product or service
● Ask internal staff the questions they get from Millennials
● What mediums could you take advantage of to reach them
● Who will help develop and execute this plan
○ Pro Tip: You better have Millennials within your organization on this
task force
How to Start - Planning
37. Develop a strategy around a content plan:
● Have a website that is Millennial Friendly
● Show Millennials in your ads as a part of your company
● Make an effort with your online reviews. (part of your strategy)
● Have the Millennials in your company weigh in on your marketing plan
● Facebook, Twitter, Instagram, Snapchat, The Internet
How to Start - Tactics
38. Content: String it for Amplification
Create a how-to video
● Write a blog about the video-house it on your website
● Send out an e-newsletter
● Write a 2nd blog about the video
● Create 2-5 Facebook Posts about the video (with a different
angle)
● Run Digital ads to the blog
● Add a link to it on your email signatures
● Place a link on your home page
● Refer back to it in other blogs you might write
● Identify local influencers and pay them to share it
● Send email to internal staff for shareability
39. ● Write it, then rewrite it. Have 2-5 options.
● Longtail is best: 7-9 words-because people enter questions
○ How to buy a home with no money down
● Use Numbers
○ 7 Methods Recent College Grads Use to Afford Homes
○ The App all the 20 somethings use to save big on electronics
○ 5 Reasons Why Millennials Make the Best Investors
● Be Startling
○ A Frank Conversation About Millennials and Money
○ Why Millennials ARE smarter than the rest of us when it comes
to buying cars
○ College Grads: Stop paying your college loan now
● State big problem/how to solve it
○ College Debt is Choking College Grads, 3 Simple Steps to
Manage this Effortlessly.
● Best of/Product Comparison
Pro Tip: Headlines
40. 1. SHIFT YOUR MINDSET
2. GET YOUR ORGANIZATION TO SHIFT THEIR MINDSET
3. THEN EMPLOY MILLENNIALS IN YOUR MARKETING EFFORTS
4. DEVELOP A WRITTEN PLAN
a. BECAUSE THEY’RE BRIGHT
b. THEY ARE A HUGE SECTION OF THE POPULATION
c. AND THEY ARE YOUR FUTURE, STARTING NOW
Summary
41. What I Do: Solopreneur who helps clients
develop marketing strategies and I
implement those strategies.
● Strategies
● Content Creation
● Multi Platform Social Media
● Digital Ad Strategy & Placement
● Traditional Media Placement
● Web Redesign Project Manager
Sheryl Barlow
Owner, Barlow Business Services, LLC
srblmnop@gmail.com
