In this presentation I share the latest happenings in social media and its implications for your business.

1. Open Social Media: Where we tell it like it is
What’s new in social media
And
What does this mean for you?
Host: Sherry Nouraini
Founder/President
Captive Touch

2. Open Social Media: Where we tell it like it is
Please Help Spread the Education
• Use the Hashtag #opensm
• Tweet the tips you hear
•Questions? Ask on my G+ profile

3. Open Social Media: Where we tell it like it is
Google
• Google is taking away Google Reader as of July of this year
• Don’t panic, there are alternative news readers.
• Here is a crowd-sourced list of alternative readers curated by
Nick Kellet of List.ly
 http://bit.ly/readerlist

4. Open Social Media: Where we tell it like it is
More Google
• Google has put together a gem for research-driven marketers
 Think Insights http://google.com/think
 Curated article
 Case studies
 Reports
 Creative digital campaigns
 It’s like a kid in candy store for people like me
 It’s also a great tool for marketing instructors like me

5. Open Social Media: Where we tell it like it is

6. Open Social Media: Where we tell it like it is
You Tube
• Did you know you can create slide shows from your photos
right from your You Tube channel?

7. Open Social Media: Where we tell it like it is
You Tube
• Why is this great?
 It gives you another easy way to create engaging
content
 Pics say a thousand words:
• Capture industry events you go to
• Company functions made fun
• Record of the difference you made (non-profit)
• Show off best picture contest winners in a more
fun and engaging way
• Integration with G+ makes it easy to distribute
• Imagination is your limit.

8. Open Social Media: Where we tell it like it is
Facebook
• According to WSJ Facebook is testing to implement
the hashtag into it’s platform
• In my view it will be a great thing to help us find
relevant conversations on Facebook
• The graph search needs tools like this to help us focus
our search efforts

9. Open Social Media: Where we tell it like it is
More Facebook
• According to All Facebook, in the upcoming news feed.
we will not be able to “unlike” a page directly from the
news feed (i.e. It will take more work to unlike a page)
• However, if you annoy your fans, they can still hide your
updates right from there
• So, if people start to un-like your page after the new
news feed is implemented, know that you’re doing something
really wrong!

10. Open Social Media: Where we tell it like it is

11. Open Social Media: Where we tell it like it is
More Facebook
• According to All Facebook, soon we will have a more visual
means of choosing where we want to share content on FB

12. Open Social Media: Where we tell it like it is
Upcoming on Facebook for sharing content

13. Open Social Media: Where we tell it like it is
Pinterest
“If you have a verified website, you’ll get information about how
many people have pinned from your site, how many people have
seen these pins, and how many people visited your site from
Pinterest. We’ll also show you a selection of your most repinned,
most clicked, and most recent pins so you have a better idea of
what’s popular. For example, if you have a travel blog, you’ll be
able to see whether people are pinning your ski vacation posts or
beach vacation posts more.” Directly from Pinterest blog

14. Open Social Media: Where we tell it like it is
Pinterest analytics dashboard

15. Open Social Media: Where we tell it like it is
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