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Open Social Media: Free and Open Education
Exciting news in social media
and
What do they mean for you?
June 14th, 2013
Sherry Nouraini
Founder/President
Captive Touch
Open Social Media: Free and Open Education
Twitter gives us analytics
How to access:
Go to www.ads.twitter.com and log in
Open Social Media: Free and Open Education
Home page
Open Social Media: Free and Open Education
Timeline Home page
Open Social Media: Free and Open Education
How do your followers like you?
Open Social Media: Free and Open Education
Recent Tweets (ALL)
How do your followers like your posts
Open Social Media: Free and Open Education
How do your followers like your posts
Recent Tweets (Good)
top two thirds of tweets with some engagement
Open Social Media: Free and Open Education
How do your followers like your posts
Recent Tweets (Best)
Top 15
Top 15% of tweets with some engagement
#Clicks
Open Social Media: Free and Open Education
Followers
Your follower growth
Open Social Media: Free and Open Education
Your Followers
interests: This will
help you customize
your status updates
to their interests
Open Social Media: Free and Open Education
Gender breakdown of your
Followers.
Who are your followers following?
Open Social Media: Free and Open Education
Time span for data
Followers: From time of account setup
Post analytics: Past month
My wish: Ability to choose the period of time to analyze
Overall: Exciting to hear the analytics from the horse’s mouth
Are analytics tools in trouble? I don’t think so at this point.
Open Social Media: Free and Open Education
Facebook gives us hashtags
Yeah!
Why is that important?
• Ability to search for particular keywords and see how people use
that keyword in a status update.
• Ability to search for and participate in conversations about a
particular topic (find people that like the same thing you do)
• Ability to research and find target communities
• Hashtags give Facebook posts a context
Open Social Media: Free and Open Education
What is the difference between a keyword search with
Or without hashtags?
Hashtags help broaden your search to related terms
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education
What about Privacy?
Open Social Media: Free and Open Education
Google Plus pages get a dashboard
Open Social Media: Free and Open Education
Google Plus Page Insights
Open Social Media: Free and Open Education
Google Plus Page Insights
Post analytics
Open Social Media: Free and Open Education
Did you like what you heard?
• Please like and share the video
• Want to be notified about future workshops?
• Would you like to give us your feedback?
Please answer this short survey:
http://bit.ly/feedback_sm
• Please ask questions

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Exciting news in social media and what they mean for you #opensm

  • 1. Open Social Media: Free and Open Education Exciting news in social media and What do they mean for you? June 14th, 2013 Sherry Nouraini Founder/President Captive Touch
  • 2. Open Social Media: Free and Open Education Twitter gives us analytics How to access: Go to www.ads.twitter.com and log in
  • 3. Open Social Media: Free and Open Education Home page
  • 4. Open Social Media: Free and Open Education Timeline Home page
  • 5. Open Social Media: Free and Open Education How do your followers like you?
  • 6. Open Social Media: Free and Open Education Recent Tweets (ALL) How do your followers like your posts
  • 7. Open Social Media: Free and Open Education How do your followers like your posts Recent Tweets (Good) top two thirds of tweets with some engagement
  • 8. Open Social Media: Free and Open Education How do your followers like your posts Recent Tweets (Best) Top 15 Top 15% of tweets with some engagement #Clicks
  • 9. Open Social Media: Free and Open Education Followers Your follower growth
  • 10. Open Social Media: Free and Open Education Your Followers interests: This will help you customize your status updates to their interests
  • 11. Open Social Media: Free and Open Education Gender breakdown of your Followers. Who are your followers following?
  • 12. Open Social Media: Free and Open Education Time span for data Followers: From time of account setup Post analytics: Past month My wish: Ability to choose the period of time to analyze Overall: Exciting to hear the analytics from the horse’s mouth Are analytics tools in trouble? I don’t think so at this point.
  • 13. Open Social Media: Free and Open Education Facebook gives us hashtags Yeah! Why is that important? • Ability to search for particular keywords and see how people use that keyword in a status update. • Ability to search for and participate in conversations about a particular topic (find people that like the same thing you do) • Ability to research and find target communities • Hashtags give Facebook posts a context
  • 14. Open Social Media: Free and Open Education What is the difference between a keyword search with Or without hashtags? Hashtags help broaden your search to related terms
  • 15. Open Social Media: Free and Open Education
  • 16. Open Social Media: Free and Open Education
  • 17. Open Social Media: Free and Open Education What about Privacy?
  • 18. Open Social Media: Free and Open Education Google Plus pages get a dashboard
  • 19. Open Social Media: Free and Open Education Google Plus Page Insights
  • 20. Open Social Media: Free and Open Education Google Plus Page Insights Post analytics
  • 21. Open Social Media: Free and Open Education Did you like what you heard? • Please like and share the video • Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions