Exciting news in social media and what they mean for you #opensm
1. Open Social Media: Free and Open Education
Exciting news in social media
and
What do they mean for you?
June 14th, 2013
Sherry Nouraini
Founder/President
Captive Touch
2. Open Social Media: Free and Open Education
Twitter gives us analytics
How to access:
Go to www.ads.twitter.com and log in
5. Open Social Media: Free and Open Education
How do your followers like you?
6. Open Social Media: Free and Open Education
Recent Tweets (ALL)
How do your followers like your posts
7. Open Social Media: Free and Open Education
How do your followers like your posts
Recent Tweets (Good)
top two thirds of tweets with some engagement
8. Open Social Media: Free and Open Education
How do your followers like your posts
Recent Tweets (Best)
Top 15
Top 15% of tweets with some engagement
#Clicks
9. Open Social Media: Free and Open Education
Followers
Your follower growth
10. Open Social Media: Free and Open Education
Your Followers
interests: This will
help you customize
your status updates
to their interests
11. Open Social Media: Free and Open Education
Gender breakdown of your
Followers.
Who are your followers following?
12. Open Social Media: Free and Open Education
Time span for data
Followers: From time of account setup
Post analytics: Past month
My wish: Ability to choose the period of time to analyze
Overall: Exciting to hear the analytics from the horse’s mouth
Are analytics tools in trouble? I don’t think so at this point.
13. Open Social Media: Free and Open Education
Facebook gives us hashtags
Yeah!
Why is that important?
• Ability to search for particular keywords and see how people use
that keyword in a status update.
• Ability to search for and participate in conversations about a
particular topic (find people that like the same thing you do)
• Ability to research and find target communities
• Hashtags give Facebook posts a context
14. Open Social Media: Free and Open Education
What is the difference between a keyword search with
Or without hashtags?
Hashtags help broaden your search to related terms
20. Open Social Media: Free and Open Education
Google Plus Page Insights
Post analytics
21. Open Social Media: Free and Open Education
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