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Creating contentstrategy

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Sherry Nouraini, PhD
Sherry Nouraini, PhD

This is an interactive seminar to be presented on June 1st 2011 at Kohwork'n

TechnologieBusiness
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Creating a Content Strategy: By: Sherry Nouraini Founder/President: Captive Touch
About Me 2006 2009 End of 2010 R& D Founder Founder/ Marketing Director Founder
About Captive Touch Social media, mobile, and e-newsletter marketing, and blogging
About Captive Touch
Creating a Content Strategy “ Having a strategy is like taking a shower, if you don’t do it every day, you’ll stink” Unknown
Content Strategy=Knowing what to say
Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
“ Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand” Confucius, circa 450 BC
1- What are some of the pain points associated with working from home? 2- What keywords would you use to search for a service like Kohworkin? 2-What kind of information would you like to see Eddie and Tim share to help you decide they truly care about your pain points and have solutions for them? 3-What questions do you have for Eddie and Tim before You use their services?
Listening to questions
Learning from Experts “ Top10 (your search word) blogs”
Tools to personalize your search
Tool to Remember Everything
Your Mission, Should You Accept it 6/20 @ noon In Vista Contact me
“ No one said social media was going to be easy, only that it would be awesome” Jay Baer Quote from my favorite blogger/speaker/author/expert
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Creating contentstrategy

  • 1. Creating a Content Strategy: By: Sherry Nouraini Founder/President: Captive Touch
  • 2. About Me 2006 2009 End of 2010 R& D Founder Founder/ Marketing Director Founder
  • 3. About Captive Touch Social media, mobile, and e-newsletter marketing, and blogging
  • 5. Creating a Content Strategy “ Having a strategy is like taking a shower, if you don’t do it every day, you’ll stink” Unknown
  • 7. Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
  • 8. “ Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand” Confucius, circa 450 BC
  • 9. 1- What are some of the pain points associated with working from home? 2- What keywords would you use to search for a service like Kohworkin? 2-What kind of information would you like to see Eddie and Tim share to help you decide they truly care about your pain points and have solutions for them? 3-What questions do you have for Eddie and Tim before You use their services?
  • 11. Learning from Experts “ Top10 (your search word) blogs”
  • 12. Tools to personalize your search
  • 13. Tool to Remember Everything
  • 14. Your Mission, Should You Accept it 6/20 @ noon In Vista Contact me
  • 15. “ No one said social media was going to be easy, only that it would be awesome” Jay Baer Quote from my favorite blogger/speaker/author/expert
  • 16.