2. The following slides contain some of my best works as an in-house
copywriter at Reliance Jio.
Since Jio has not yet been launched and the logo and identity are
not yet defined, you may spot different visual identities and logos
across projects.
I am not authorized to publish this work online. You can see some
more Jio projects (which I could publish) and my other brand work
on www.coroflot.com/sherry2401
3. Jio is the 4G digital services offering from the Reliance family, slated to launch
in 2015.
“Jio is not just a brand. It’ a movement. A movement that will
empower 1.2 billion Indians.”
Mukesh D. Ambani
Jio offers every Indian the power to create their future. Jio aspires to create
one amazing experience for every context. One place, for everything we need
and everyone we love. Giving every Indian a new way of life.
What is Reliance Jio all about?
5. Celebrate your special moments with your loved ones. Bring your conversations to life.
With Jio Social HD voice and video quality and rich messaging, chatting gets as good as meeting.
6. See your friends and family in one screen. Follow locations, get directions, use geo fences. Drop an
SOS alert in case of emergencies. With Jio Friends, you are never too far from your loved ones.
7. Imagine connecting to high-speed internet on the move. Surf on 4G with speeds up to 10 Mbps on
Jionet and 100 Mbps on Jio Fiber. Share the experience with many others. Jio brings you mobile
hotspots and at-home connectivity – take your pick!
8. Now, anytime is prime time. Enjoy live TV anytime, anywhere. Never miss your favorite shows with
one week back up TV. Hundreds of HD channels right on your phone. With Jio Play, your TV shows
will wait for you.
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16. FTTH LAUNCH
The task: To announce the pilot launch of fiber-to-home
in two residential societies
The USP: Internet that is 100 times faster @100 Mbps
36. PRIDE AD
PRIDE is an initiative
by Jio that would
bridge the digital
divide in rural India,
facilitating connected
classrooms, e-
governance, e-
medicine.
37. ANTI-RADIATION AD
The purpose of this
communication was
to promote Jio as a
Green organization
with future proof
telecom towers
(Greenfield
technology towers)
that do not pose
health risks.
38. 4G EXPERIENCE ZONE
The task: To create a mock up experience zone for 4G
and related services. A first-hand experience of Jio 4G
