1. Sheryl Hedenberg
Professional Profile
Creates demand generation by delivering the:
•Right Message with the
•Right Timing at the
•Right Place to the
•Right Market to
•Help My Company Grow!
The Integrated Marketing Manager
for Your Success!

2. Key Competencies
Strategic and Tactical Marketing Plans
Project Management
Marketing Program Goals
Integrated Marketing Management
Digital Marketing
Product Launches
Product Marketing
Campaign Management
Public Relations
Video Management
Sheryl Hedenberg

3. Summary
Sheryl is an entrepreneurial and innovative professional who is devoted to connecting
the dots from product to customer by creating integrated marketing strategies with
smooth execution. She strategically delivers vibrant marketing communications that
differentiate unique value proposition from the competition and collaborates with
leaders in product management, sales and marketing.
Professional Experience
CRS Group at Discover Financial, Riverwoods, IL 2015 to 2016
A $37B financial services company
Marketing Communications Specialist (Contractor)
•Managed campaigns including planning, creative development, testing and deployment
•Executed campaigns to cross-sell savings and checking accounts to existing deposit customers
•Provided support compliance requirements for legal copy approval
•Collaborated with vendors to ensure campaigns launch on schedule
ITW / E.H. Wachs, Lincolnshire, IL 2007 to 2015
An equipment manufacturer for products in the oil and gas markets
Marketing Communications Specialist
•Created and executed first company customer focused annual plans and programs which resulted
Improved project management in marketing strategies and tactical plans
• Expedited project completion time by 15 - 20% in managing schedules and improved
campaign accuracy
• Supervised a team of three in creative campaigns from concept to completion
•Promoted, managed and monitored effective marketing and advertising
• Re-allocated $10K in annual spending from print to digital advertising
• Improved email campaign results by 15% and website presence by analyzing data reports
• Wrote copy for campaigns and optimized brand awareness by utilizing online media
channels
• Improved online digital marketing: elevated SEO and SEM PPC advertisement results 10
- 15% with customer focused keywords by analyzing quantitative metrics to determine re-
investment
• Cut PPC cost-per-acquisition by 25%
• Optimized content marketing and website by utilizing CMS, SEO best practices and digital
media sources
•Met and exceeded trade show and event goals
• Planned and managed trade events and related marketing plans
• Directed exhibit design; evaluated I&D vendors with contract negotiation, saving $5K
annually
• Improved lead generation in training staff behavior and lead qualification by 20%
•Led new product launches and product positioning with value proposition

4. Komatsu America Corp., Rolling Meadows, IL 2001 to 2007
A $20B industrial construction equipment manufacturing company
Sales and Marketing Specialist: 2006 TO 2007
Sr. Administrative Assistant: 2001 TO 2006
Achievements
•Increased sales by 344% with customer focused contact and follow through of machine sales
delivery in one year; $3.1M total in machine sales (inside sales)
•Saved time by 40% in creating an Excel spreadsheet to accurately quote proposals with increased
profits and winning bids
•Obtained my bachelors degree while working full time
•Promoted to Sales and Marketing Specialist
Work Experience
•Established and managed relationships with partners and dealers
•Analyzed pricing, created estimates, bids and proposals
•Monitored progress of sales efforts and records
•Managed and coordinated:
– Lead generation and management
– Collateral, campaigns, direct mail and schedules with partners
– Creation of advertising, trade show booth and direct mailings
– Events, seminars and trade shows
– Staffing, logistics, trade show and post show marketing to increase ROI
– Budgets, margins, schedules and objective planning
Education
Pursuing an MBA Certificate in Internet Marketing
Benedictine University Lisle, IL
Bachelor Degree in Marketing
Columbia College of Missouri Gurnee, IL
Technical Skills
•CRM and CMS
•Adobe Premiere Pro, Adobe Photoshop, Adobe Acrobat (part of Adobe CC Suite)
•PPC Google AdWords and Google Analytics, YouTube
•Microsoft Office Suite
•Vertical Response email program; familiar with Marketo marketing automation

5. I am a problem solver. I analyzed our Google
AdWords adverting metrics and identified a
problem where people were clicking on words that
don’t relate to E. H. Wachs’ products and it was
costing us money. So, I researched how to change
that and implemented goals and solutions by
adding 100-150 negative keyword phrases to our
Google AdWords account. As a result, I improved
the AdWords account performance by 10-15% to
meet company growth goals.
I am detail oriented. I analyzed our email
campaigns and website presence metrics and saw
that they could use improvement. I did some
research on ways to change that. As a result, I
improved the metrics after making the changes and
increased email and SEO presence by 15-20%.
I am resourceful. When I was at E. H. Wachs, our
YouTube channel had no followers and only about
1,000 views. So, I did some research, learned how
to change that and set some goals. As a result,
there are now over 500 followers and over 207,000
views in micro niche market.
Key Accomplishments
Sheryl Hedenberg

6. I am frugal. We lost our Graphic Designer who
used to create our videos and my manager wanted
to continue video campaigns. So, in my spare time,
I learned how to edit videos, which later turned
into video management. As a result, I saved the
company $50K with in-house video creation
programs.
I am motivated. I led a cancer fundraiser for a
friends son. I set fundraising goals to reach and
increased social media followers by 430%. As a
result, we raised $20K in two months on a $0
budget while I was working full time.
I am innovative. I increased trade show attendee
visitation by 89% through integrated marketing
efforts in one year. As a result it decreased our cost
per lead by 44.5%.
Key Accomplishments
Sheryl Hedenberg

7. Debra Brunow, Sales Material Specialist at Komatsu
“Sherry volunteered as General Manager for a fundraising benefit for
my son during his battle with leukemia. Postings for the benefit
using social media enabled us to obtain over 450 followers and
brought an audience of 450-500 people to the event where we raised over $20,000.
Her outlined plan and energy stimulated our group to work fast (2 months) and made
this event fun and entertaining for all ages. The ideas Sherry brought forward,
became a family fun day with outdoor games and prizes for children, a blood drive
for adults, food, entertainment and many items for auction. Sherry was a true leader
in the success of our benefit. Thanks Sherry.”
Gail Wentz, Senior Account Executive
“Sherry is a multifaceted, multitasking marketer who works in a cross
functional environment. I have seen her manage many projects
simultaneously including creating and implementing marketing
campaigns and directing projects. Sherry has worked on projects
such as advertisements, trade shows and many marketing projects on time and
under budget. She is strategic, a team player, and has great organization skills”
Sheryl Hedenberg
LinkedIn Recommendations

8. Kathleen Mackie, Sr. Talent Acquisition Consultant
“Sherry was a great asset to our Sales and Marketing team. She is
efficient, creative and diligent. She would often take initiative and
complete projects with little or no direction. Sherry was our "go to"
person to get things done!”
Find these and 4 additional recommendations at
https://www.linkedin.com/in/marketingmgrshedenberg
Sheryl Hedenberg
Alan Pinkerman, Client Service-Business Development-
Sales Training
“I worked with Sherry at Komatsu America while I was a
Product Sales Manager. Sherry was very knowledgeable in
marketing communications and always demonstrated a
professional attitude towards her projects and work. It was a
pleasure to work with Sherry!”
LinkedIn Recommendations

9. Volunteer Work
Marketing Manager
Placing Paws Rescue, Libertyville, IL 2014-2015
General Manager and Marketing Manager
Beat the Battle Benefit for Brad Adenau, McHenry, IL 2014
Fund Raising Committee and Videographer
Save A Pet, Grayslake, IL 2013
Sheryl Hedenberg
Professional Information
Cell: 847-736-2556
Email: s.hedenberg@yahoo.com
See my marketing projects:
http://www.marktingmgrchicagonw.com/projects
LinkedIn: https://www.linkedin.com/in/marketingmgrshedenberg
Cut out the business card below.

10. Volunteer Work
Marketing Manager
Placing Paws Rescue, Libertyville, IL 2014-2015
General Manager and Marketing Manager
Beat the Battle Benefit for Brad Adenau, McHenry, IL 2014
Fund Raising Committee and Videographer
Save A Pet, Grayslake, IL 2013
Sheryl Hedenberg
Professional Information
Cell: 847-736-2556
Email: s.hedenberg@yahoo.com
See my marketing projects:
http://www.marktingmgrchicagonw.com/projects
LinkedIn: https://www.linkedin.com/in/marketingmgrshedenberg
Cut out the business card below.