Samsung and Retail brochure

1. Samsung and Retail
Transform the shopping experience with
Samsung’s innovative Retail Offerings

2. Samsung Electronics Australia Pty Ltd ABN 63 002 915 648 (“Samsung”)

3. 3
Industry trends and challenges
Transform the in-store shopping experience with the
latest digital technology
Today’s digitally empowered consumers are increasingly
using smartphones, tablets and computers through their
purchasing process. They’re reading reviews, participating
in discussion groups and forums and checking social media
to research products and services.
These information-driven consumers now consider online stores and
storefront establishments as parts of one cohesive shopping process.
The convenience of virtual shopping and the tactile practicality of
physical stores, where consumers can touch products firsthand,
give them the best of both worlds.
However, today’s consumers are more demanding than ever and
retailers are seeking new ways to lure them into their shops, keep
them interested and entice them to buy.
Build brand loyalty with a seamless, interactive
shopping experience
Rapid advances in technology present challenges and opportunities
for retailers to embrace technology and accommodate the way
consumers are making their buying decisions.
Retailers are adopting quick response (QR) codes, electronic
coupons, participating in social media, developing loyalty
programs and enhancing the in-store experience.
The key is to blend online and in-store shopping strengths, giving the
consumer an interactive shopping experience that can help to build
brand relationships. The vast majority of consumers still prefer to make
their purchases in physical stores. Therefore, retailers can create value
for consumers through an enhanced in-store shopping experience,
as well as a cross-channel strategy, which includes consumer-centric
marketing and seamless operations pulling it all together.
Samsung can help retailers navigate this changing environment
with products and services that can help to:
• Capture consumer attention on a wide range of digital smart
displays and signage, delivering bright, high contrast images
• Easily update messages and promotions with software that gives
you the flexibility to quickly create, display and manage content
• Provide a secure, quick and convenient checkout system
using mPOS (Mobile Point of Sale) on Samsung tablets
and smartphones
Today’s digitally empowered consumers are seeking
a seamless shopping experience across the channels.

4. 4
Invite shoppers into your store with interactive digital technology
Samsung capabilities in retail
Entice consumers with interactive tools that improve
their shopping experience
Samsung retail offerings provide retailers with an integrated
and interactive shopping experience for today’s demanding,
information-driven consumers. Shoppers can gather product
information, browse product selections and make their final
purchases with great ease using various digital devices and solutions.
Capture consumers with engaging content on Samsung
SMART Signage.
Samsung SMART Signage appeals to on-the-go shoppers
by catching their attention and drawing them into the store.
The sleek look of the displays also boosts brand and creates
a luxurious in-store ambience. Samsung offers a wide range
of digital signage that delivers bright, high-contrast images
on screens that are designed for use indoors or out. With
Samsung MagicInfo®
software solutions, businesses can easily
create, display and manage content centrally.
Samsung SMART Signage includes:
• Single displays: Provide company news, product, service and
promotional information
• Video walls: Visually engaging, video walls project precise brand
images that grab viewer attention
• Interactive kiosks: Designed for use in-store or outdoors,
interactive kiosks facilitate greater customer interaction with
touchscreens and readability, even in bright sunlight. Consumers
can sign up for newsletters, order products and schedule services
Elevate the retail shopping experience with Samsung
mobile devices and solutions
Samsung’s suite of high performance mobile devices offers a range
of smartphone and tablet form factors with user-friendly interfaces.
These devices can become digital catalogues, enabling shoppers to
flip through pages, zoom in on products, bookmark pages of interest
and find detailed product information.
Samsung Mobile Devices
With Samsung tablets and smartphones, sales staff can quickly find
product information, view inventory status, order stock and provide
customers with special promotions information.
At distribution centres, mobile devices can provide staff with virtually
real-time access to inventory and delivery information and can
improve operational efficiencies.
Samsung Mobile Print
High-performance printers, equipped with mobile print options, can
simplify processes and improve productivity in-store, at headquarters
and in the distribution centre.

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Create a polished end-to-end solution to boost brand
loyalty and increase sales
Consumers enjoy browsing in a pleasant shopping environment
that makes them feel special and where they can see and feel the
merchandise they have researched online. Samsung Retail Offerings
seamlessly merge the traditional benefits of stores with today’s
digital shopping experience to provide an end-to-end solution that
engages your customers.
Combining the latest digital signage and mobile devices, Samsung
provides an interactive and efficient process for shoppers and staff.
Consumers gain the information and find the products they desire
and the staff efficiently process the sale. Robust infrastructures
help ensure a seamless shopping experience every step of the
way. The result may well be a loyal, satisfied consumer and an
improved bottom line.
Samsung can help today’s retailers by deploying global expertise
and end-to-end solutions that encompass the in-store experience,
simplify management and offer a robust infrastructure.

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Partner with a global retail solutions provider to grow
your business
Samsung has successfully transformed the store environment
for a myriad of retailers across the globe. The following are
examples of the scope of Samsung’s expertise.
Apparel stores
A Taiwan clothing store chain wanted to grab the undivided
attention of shoppers and entice them into its stores. The company
selected Samsung video walls, which provide the tools to create an
immersive viewing experience. The video walls produce stunning,
high-definition images. To further capture shopper attention, the
displays are arranged in various formats to create a more dynamic
layout. Samsung also provides simplified display management
solutions to deliver the content with ease.
Shopping malls
In the centre of Budapest, a historic landmark was converted into a
luxury state-of-the-art shopping centre. Samsung delivered a tailored,
modular air conditioning solution that rapidly cools and heats, often
at the same time, for the needs of each unique space.
Quick-service restaurants
Three internationally recognised quick-service chains wanted to
display more appetising images of their food and improve menu
readability to enhance the customer experience. They chose
Samsung SMART Signage for their menu boards.
Gas stations
A worldwide oil company wanted to enhance its brand awareness
in Brazil and use its signage platform as a new revenue source
for advertising. Using Samsung video walls, the company can
conveniently update gas prices and display content on all of its
signage, managing the content and scheduling centrally.
Automotive dealerships
One of the largest automotive dealerships in Germany was
buried in paperwork. Now, thanks to Samsung state-of-the-art
multifunction printers, every time a document is scanned, it is
automatically indexed and stored in a centralised database. The
documents can be retrieved from the database from virtually any
location, easily and quickly.

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Samsung Retail Offerings Portfolio
Devices
Samsung SMART Signage
Attract consumers into store with crisp,
high-definition images and engaging
interactive features.
Video Wall
Innovative visual display with slim bezel that
delivers an immersive viewing experience
through brilliant picture quality.
Interactive Kiosk
A visual solution built to meet the demands
of harsh outdoor environments with a high-
brightness touchscreen for interacting with
shoppers in-store and outdoors.
Multifunction Printers
High-performance A4 and A3 printers
equipped with mobile printing functionality
and security features can bring productivity
to in-store operations, inventory
management and headquarter operations.
Tablets and Smartphones
Enable shoppers to browse digital
catalogues; assist staff to check product
information and inventory; and speed
up the payment process.
Solutions
Infrastructure
MagicInfo
Easy-to-use display solution that enables
effortless content creation, display and
management for seamlessly delivering
timely and targeted messages.
MagicInfo VideoWall
The display solution for video walls that
enables easy, seamless operation of all
displays for a dynamic video wall display
that can impress the audience.
System Air Conditioner
Create a pleasant shopping environment
with Samsung air conditioning systems.
Mobile POS
A packaged payment solution including a
POS device, accessories and the mobile
POS application to make the payment
operation process fast and smooth.
Mobile Print
BLI-evaluated solution that can enable
inventory managers and in-store staff to
scan and print using tablets or smartphones
featuring a simple user interface.
*BLI: Buyers Laboratory Inc.

8. What’s your new business experience?
A place where people are free
To be where they need to be
And technology is a joy to use
Enhancing lives and enabling business
Where people connect seamlessly
And collaboration and creativity abounds
Where customers enjoy rich and relevant experiences
And your business is transformed
To a future you’ve only imagined
Full of new possibilities
It’s the new business experience
samsung.com.au/business