Messaging in Today's Media (for small nonprofits): Alabama Water Rally

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Breakout session at the Alabama Water Rally, March 16, 2013 by Sheree Martin A quick look at how national and state media has changed in recent years. The focus is on how to communicate directly with

Weiterbildung und Persönlichkeitsentwicklung

Messaging In Today's Media

Alabama Water Rally
March 16, 2013

Sheree Martin, J.D., LL.M., Ph.D.

Assistant Professor, Samford University

What We'll Cover Today
•  The state of official news media in 2013
o  National
o  Alabama

•  Media Trends & Internet Trends
•  "Messaging" in 2013

Mary Meeker, KPCB Internet Trends, May 30, 2012

Source: http://www.forbes.com/
sites/lewisdvorkin/2012/11/13/
inside-forbes-journalists-need-to-
understand-the-ad-business-not-
sulk-and-go-home/

Source: Mary Meeker, KPCB, December 3, 2012: Internet Trends
Year-End Update

The Good News

Photo Credit: Liz West (User: "Muffet" on Flickr) Used under noncommercial Creative Commons license: http://
www.flickr.com/photos/calliope/5769315849/

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Messaging in Today's Media (for small nonprofits): Alabama Water Rally

1. Messaging In Today's Media Alabama Water Rally March 16, 2013 Sheree Martin, J.D., LL.M., Ph.D. Assistant Professor, Samford University

2. I grew up here

3. What We'll Cover Today •  The state of official news media in 2013 o  National o  Alabama •  Media Trends & Internet Trends •  "Messaging" in 2013

4. The Old Days

5. Mary Meeker, KPCB Internet Trends, May 30, 2012

6. Source: http://www.forbes.com/ sites/lewisdvorkin/2012/11/13/ inside-forbes-journalists-need-to- understand-the-ad-business-not- sulk-and-go-home/

8. Content, Not "News"

10.

11.

12. Source: Mary Meeker, KPCB, December 3, 2012: Internet Trends Year-End Update

13. The Good News Photo Credit: Liz West (User: "Muffet" on Flickr) Used under noncommercial Creative Commons license: http:// www.flickr.com/photos/calliope/5769315849/

14.

15. Helpful Information Storytelling

16. Website

17. Content Curation

18. Audience

19.

20. Tell your story.

21.

22. How Could We Repurpose This Story?

23. 3 Great Books

24. Twitter: @RealSheree