Pybop Mobile Editing Best Practices Workshop

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This presentation on mobile editing best practices by Shelly Bowen, content strategist and founder of Pybop, was focused on the needs of digital writers and editors and delivered in April 2018. It was accompanied by a worksheet. It includes real-world examples of mobile content, a mobile content definition, mobile editing resources for optimization, and more.

Präsentationen & Vorträge

for STC
Mobile Editing Workshop
April 2018

Agenda
Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com
Introductions: About You, About Me
Your Mobile Editing Needs
Purpose, Deﬁnition, Mobile Editing Overview
Examples
Best Practices
Your Mobile Project
Mobile Editing Stories and Takeaways
Mobile Editing Workshop

Purpose of Today
Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com
To discuss the practice of mobile editing so that you can:
—Edit content more effectively
—Improve the user experience
—Feel more conﬁdent about mobile editing process/projects
—Convince the boss
Mobile Editing Workshop

Why Edit for Mobile First?
Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com
Mobile Editing Workshop
1. Google and Echo give preference to mobile friendly sites.
2. Almost 50% of people start searches on mobile.
3. You have less than 10 seconds to capture their attention.
4. More and more people (especially younger people) are checking email (and
clicking) from mobile.
5. 85% of U.S. adults are reading news on mobile.
1. https://support.google.com/adsense/answer/6196932?hl=en 2. https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-
statistics/ 3. http://time.com/3858309/attention-spans-goldﬁsh/ 5. http://www.pewresearch.org/fact-tank/2017/06/12/growth-in-mobile-news-use-driven-by-
older-adults/

Mobile Content: Deﬁnition
Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com
•websites
•mobile apps
•email
•forms, surveys
•ebooks
Mobile Editing Workshop
•magazines
•motion
•push notiﬁcations
•games
•texts
•mobile interface
•emojis
•vibrations,
sound
A message conveyed from a mobile device.

Mobile Website Content
Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com
Mobile Editing Workshop
Websites built speciﬁcally for mobile (separate website)
Responsive design websites (mobile friendly single site)
Mobile friendly email that leads to mobile websites
Non-responsive websites

Best Practices
Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com
Mobile Editing Workshop
1. How will the mobile experience be different?
2. Will anything be removed from the mobile experience?
3. How would you like to receive copy and edits?
4. Do you need meta data, error/conﬁrmation messaging, and image naming?
First, Ask Questions

Best Practices
Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com
Mobile Editing Workshop
1. Prioritize
2. Scannable headlines
3. Summary/point at top
4. Chunked, bite size paragraphs
5. Flexible in space
6. Links explain themselves
7. Images and meta data
8. Repurposing
Audience Friendly Delivery Friendly

Heat-Related Stress in Older Adults
Many issues can exacerbate the effects of
extreme heat for older adults:
• Cardiovascular issues can become a bigger
concern
• Prescription drugs can affect someone’s
capability to thermoregulate or that block nerve
impulses2
• Life-sustaining devices can go out during
power outages
• People who need constant access to
oxygen, prescription drugs, or other
consumable medical resources
Some people may not feel comfortable leaving
their homes during a heat wave. Their
vulnerability to thermal extremes is increased
when they have more than one health issue.
How to Recognize the Signs of Heat Related
Stress
Recognize the CDC’s signs of heat-related
distress in older adults, and find stay-cool tips
for older adults.

Resources
Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com
Mobile Editing Workshop
1. Mobile-Friendly Test: search.google.com/test/mobile-friendly
2. Google Chrome Device Mode: https://developers.google.com/web/tools/
chrome-devtools/device-mode/
3. Mobile Fact Sheet: www.pewinternet.org/fact-sheet/mobile/
4. Mobile Usability Book (2012): www.nngroup.com/books/mobile-usability/
5. Mobile Workﬂow Tool: www.invisionapp.com/
6. Common Mistakes: https://developers.google.com/search/mobile-sites/
mobile-seo/common-mistakes

San Diego Content
Strategy Meetup!
shelly@pybop.com
https://www.meetup.com/San-Diego-Content-Strategy-Meetup/

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Pybop Mobile Editing Best Practices Workshop

1. for STC Mobile Editing Workshop April 2018

2. Agenda Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com Introductions: About You, About Me Your Mobile Editing Needs Purpose, Deﬁnition, Mobile Editing Overview Examples Best Practices Your Mobile Project Mobile Editing Stories and Takeaways Mobile Editing Workshop

3. Do You Edit for Mobile?

4. What Do You Need?

5. Purpose of Today Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com To discuss the practice of mobile editing so that you can: —Edit content more effectively —Improve the user experience —Feel more conﬁdent about mobile editing process/projects —Convince the boss Mobile Editing Workshop

6. Why Edit for Mobile First? Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com Mobile Editing Workshop 1. Google and Echo give preference to mobile friendly sites. 2. Almost 50% of people start searches on mobile. 3. You have less than 10 seconds to capture their attention. 4. More and more people (especially younger people) are checking email (and clicking) from mobile. 5. 85% of U.S. adults are reading news on mobile. 1. https://support.google.com/adsense/answer/6196932?hl=en 2. https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing- statistics/ 3. http://time.com/3858309/attention-spans-goldﬁsh/ 5. http://www.pewresearch.org/fact-tank/2017/06/12/growth-in-mobile-news-use-driven-by- older-adults/

7. What Is Mobile Content?

8. Mobile Content: Deﬁnition Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com •websites •mobile apps •email •forms, surveys •ebooks Mobile Editing Workshop •magazines •motion •push notiﬁcations •games •texts •mobile interface •emojis •vibrations, sound A message conveyed from a mobile device.

9. Mobile Website Content Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com Mobile Editing Workshop Websites built speciﬁcally for mobile (separate website) Responsive design websites (mobile friendly single site) Mobile friendly email that leads to mobile websites Non-responsive websites

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14. What Are Mobile Editing Best Practices?

15. Best Practices Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com Mobile Editing Workshop 1. How will the mobile experience be different? 2. Will anything be removed from the mobile experience? 3. How would you like to receive copy and edits? 4. Do you need meta data, error/conﬁrmation messaging, and image naming? First, Ask Questions

16. Best Practices Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com Mobile Editing Workshop 1. Prioritize 2. Scannable headlines 3. Summary/point at top 4. Chunked, bite size paragraphs 5. Flexible in space 6. Links explain themselves 7. Images and meta data 8. Repurposing Audience Friendly Delivery Friendly

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23. Best Practices Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com Mobile Editing Workshop 1. Prioritize! 2. Scannable headlines 3. Summary/point at top 4. Chunked, bite size paragraphs 5. Flexible in space 6. Links explain themselves 7. Images and meta data 8. Repurposing Audience Friendly Delivery Friendly

24. Heat-Related Stress in Older Adults Many issues can exacerbate the effects of extreme heat for older adults: • Cardiovascular issues can become a bigger concern • Prescription drugs can affect someone’s capability to thermoregulate or that block nerve impulses2 • Life-sustaining devices can go out during power outages • People who need constant access to oxygen, prescription drugs, or other consumable medical resources Some people may not feel comfortable leaving their homes during a heat wave. Their vulnerability to thermal extremes is increased when they have more than one health issue. How to Recognize the Signs of Heat Related Stress Recognize the CDC’s signs of heat-related distress in older adults, and find stay-cool tips for older adults.

25. Your Mobile Project …

26. Resources Shelly Bowen | shelly@pybop.com | 619-251-9661 | www.pybop.com Mobile Editing Workshop 1. Mobile-Friendly Test: search.google.com/test/mobile-friendly 2. Google Chrome Device Mode: https://developers.google.com/web/tools/ chrome-devtools/device-mode/ 3. Mobile Fact Sheet: www.pewinternet.org/fact-sheet/mobile/ 4. Mobile Usability Book (2012): www.nngroup.com/books/mobile-usability/ 5. Mobile Workﬂow Tool: www.invisionapp.com/ 6. Common Mistakes: https://developers.google.com/search/mobile-sites/ mobile-seo/common-mistakes

27. Mobile Stories and Takeaways

28. San Diego Content Strategy Meetup! shelly@pybop.com https://www.meetup.com/San-Diego-Content-Strategy-Meetup/