3. Throughout this presentation, I am going to discuss a range of different
areas surrounding the topic of the internet and the trends that have
occurred throughout the years.
5. Access to the Internet
Amount of Internet Users in
2018 was 4.021 Billion, 7%
increase from 2017.
Amount of Social Media
Users in 2018 was 3.196
Billion, 13% increase from
2017.
Amount of Mobile Phone
Users in 2018 was 5.155
Billion, 4% increase from
2017.
People
accessing
the internet
6. Internet Penetration in 2018
(Internet usage per Population)
North America
Central America
The Caribbean
South America
North Europe
Western Europe Eastern Europe
Central Asia
Southern Europe
Western Africa
North Africa
Southern Africa
Middle Africa Eastern Africa
Eastern Asia
Western Asia
Southern Asia South-East Asia
Oceania
88%
61%
48%
68%
94%
90% 74%
77%
49%
39%
12%
51%
50%
65%
27%
36%
57%
58%
69%
7. 4% of web traffic is
generated through tablets.
0.14% of web traffic is
through other devices such
as gaming devices.
52% of web traffic is
generated through mobile
phones.
43% of web traffic is
generated through laptops
and computers.
- The Total Population count at the end of 2018
was 7.593 Billion people
- Of this, 53% use the internet, that’s 4.021 Billion
people
- 42% of these were active social media users,
3.196 Billion people
- 5.135 Billion people use their Mobile Phones to
access the internet, 68% of the total population
- 2.958 Billion people are active social media
users via their mobile phones, 39% of the total
population
8.
9. No. Website Category
01 Google.com Search
02 Facebook.com Social
03 YouTube.com Video
04 Baidu.com Search
05 XVideos.com Adult
06 Yidianzixun.com Search
07 Google.co.in Search
08 Sogou.com Search
09 Xnxx.com Adult
Country of Origin - United States
Category - Search Engine
Total Visits - 42.46 Billion (Monthly)
Average Visit Duration - 00:08:52 Minutes
Pages Per Visit - 9.05
Number 1 Traffic Source - Direct (86.79%)
Bounce Rate - 31.44%
Overview of
the different
types of
sources that
send traffic to
your website
People who
know the URL,
or bookmark
the page
The percentage of visitors who
navigate away after only a short
time or only viewing a page
10. Global E-Commerce Growth by Category in 2018
+18%
Fashion and Beauty Electronics and
Physical Media
Food and Personal
Care
Furniture and
Appliances
Toys, DIYs and
Hobbies
Travel Music Games
+12% +20% +16%
+17%
+13% +13%
+7%
11. - 5 Billion videos are watched on YouTube every
single day
- 100 Million hour of video per day are watched on
Facebook
- 82% of users watch video content on Twitter
5% of people will stop watching a video after 1 minute
People who watch ads vs people who reach for their
mobile phones:
36.6%
55.5%
Video trends shaping the Digital Market
1. Split message between several devices
(users attention is split between multiple activities)
2. Small Screen Addiction
3. Laziness to “flip over” (Vertical videos are
considered comfier to watch)
4. Possibility of looking ‘behind the corner’ (360
video)
5. Modern Role Models (Vlogs)
6.
7. Video Consumption is a marathon. (Binge
Watching)
12. To Summarize:
- The internet was originally created to help the government send information between
computers.
- All continents are using the internet in one way, shape or form.
- The amount of people, who are gaining access to the internet, is growing rapidly everyday.
- Most people use google as a tool for information on a regular basis.
- Shopping online is becoming increasingly popular and more convenient.
- Videos are used to help market products, however, most consumers use video content as
a source of entertainment.
- There are new trends forming all the time based around consumer habits and actions on
and offline.
https://www.skillshare.com/projects/The-Evolution-of-The-Internet/198335?via=user-profile
