New Media Drivers License Digital Strategy -Shelby Max

1. Shelby Max

2. Females
18-38
Fashion-Oriented

4. Big Idea
#ESSIEGIVESBACK
We will implement a
social media campaign
#EssieGivesBack.
-Weekly Winners
-Free nail polish & charity
Donations
@Essie #EssieGivesBack

8.  Increase likes and
followers on
Instagram,
Facebook, Twitter
 Increase views on
website
 Increase sales