User Experience | Revenue Generation | Increasing Market Share | Exceeding Expectations and Goals

1. September 2010 - March 2013
April 2013 – present
505 East Coast Road, Singapore 429061
Email:shel.roxas@gmail.com
Mobile: +65 98322982
Russell Roxas
User Experience | Revenue Generation | Increasing Market Share | Exceeding Expectations and Goals
QUALIFICATION AND SUMMARY
Distinguished 14+ years reflect continual advancement, consistent achievement in driving innovation, cost-effective
strategies initiatives and program that produce business results. A highly professional, dynamic, impeccably presented
and driven Marketing and eCommerce expert with vast experience in maximizing the awareness, sales and market
share of recognizable brands. Experienced working in a fast paced environment and able to quickly understanding
the goals, vision, priorities and values of a brand. Possessing a proven ability to work within guidelines but still able
to think out-of-the-box but balances it with logic and practicalities to deliver beyond expected result.
• Sales and Marketing
• Brand Management
• Strategic Planning
• Program Management
• Digital Marketing
• eCommerce
• Process Management
• Marketing and
Communications
• User Experience (UX)
• ISO 9001:2008 and ISO
14001:2004 trained
PROFESSIONAL EXPERIENCES
DHL EXPRESS, Global
Position Title (Level) : Program Manager, Ecommerce – Asia Pacific, Middle East and Africa
Specialization : Digital Marketing, eCommerce Application Management, User Interface and Experience
Career Highlights:
 Successfully managed deployment and migration of eCommerce application users from an old application to a new
Single Sign-On portal with more than a million shipments being processed every month from the region.
 Successfully created websites for 15 South African Countries, 1 Middle Eastern Country and 9 Asia Pacific countries.
 Deployed ecommerce portals in Africa region within three-months which resulted to increase eCommerce penetration
and market awareness in the region.
 Developed Marketing Plan, Campaigns and Support programs to launch Online Credit Card platform in at least 17
countries contributing to more than 100% year-on-year growth.
 Global User Experience representative for Asia Pacific, Middle East and Africa and a key driver in design and
customer engagement.
 Part of the core team that helped developed/design a customer centric global application driven from user experience,
research and usability testing. Was very much involved in the design, content management and marketing
communications aspect of the program.
 Supports and executes effective SEM (PPC) campaigns incl. KPIs to report effectiveness and ROI
 Supports divisional and global affiliate site partnership programs to improve natural SEO rankings and banner
advertising media identification program.
 Take on governance role for brand consistency and compliance with global standards
 Provides commercial strategies to increase internal and external awareness for new tools or upgrades thereby increasing
ecommerce penetration and drive revenue through the use of tools
DHL EXPRESS, Southeast Asia
Position Title (Level) : Communications Executive, Southeast Asia
Specialization : Marketing Communications, Integrated Demand Generation, Branding
*Scope covers 10 Southeast Asia Countries: Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Laos,
Cambodia, Myanmar and Brunei

2. May 2007 – August 2010
September 2006 – April 2007
505 East Coast Road, Singapore 429061
Email:shel.roxas@gmail.com
Mobile: +65 98322982
Career Highlights:
• Three-time Southeast Asia Marketer of the Month Awardee and Employee of the Year Nominee
• Lead for SEA marketing initiatives to drive eCommerce tools awareness, increase penetration and usage whilst
improving the customer experience.
• Department lead for ISO Certification and Global Audits
• Southeast Asia Lead for Global Sponsorships (i.e. Formula One, Manchester United, Fashion Week and Rugby World
Cup) which covers activation activity, branding and media opportunities, lead generation and partnership coordination.
• Support and Implement in-store marketing activities in Retail Outlets to improve revenue generation.
• Responsible in creating and implementing communications platform/creative materials for products (new and re-
launch), business solutions, value-added services and retail sales.
• Branding expert - Responsible in ensuring all SEA communication materials (internal and external) are guidelines
compliant and spearheading projects to strengthen brand awareness
• SEA lead for internal and external website content maintenance including training for department champions for
Corporate Intranet.
• Implementations lead for Customer Lifecycle activities.
DHL EXPRESS, Philippines
Position Title (Level) : Country Communications Specialist
Specialization : Corporate Communications, Marketing Communications, Sponsorship Management
Career Highlights:
• Increased Market Awareness through 360 campaigns utilizing Global Sponsorships (i.e. NBA Partnership)
• Consistent above target media mileage for PR activities
• Sustained Corporate Social Responsibility projects which captured media coverage.
Marketing Communications
• Responsible for Demand Generation Program implementation, Standard Marketing Action Plan for Country Office
programs/projects, Sponsorship Evaluation Process, Events Planning and Management, Post-Mortem Evaluation and
Budget Approval Process
• Recommends country-focused campaigns and program to support sales goals and objective
• Provides Sales Support for Commercial Team activities and plans
Corporate Communications
• Supervising PR agency for quarterly PR story plan, facilitates publicity approval process and publicity Tracker
• PR Event Planner/Checklist and Post-Mortem Evaluation
• Ad agency, Media representative, DM agency/design house, Giveaway item supplier
• Co-ordinate with advertising and media agencies to ensure all the general advertising activities are on schedule
• Perform quality assurance checks on deliverables from the agencies and request for re-work where necessary or
highlight the issue to the Communications Manager.
• Check the agencies' bills to prevent over billing
• Co-ordinate with direct marketing agency to develop direct marketing programs
• Source, purchase, distribute gift items and control inventory.
Suzuki Philippines, Inc (SPH)
Position Title (Level) : Marketing Supervisor - Planning
Specialization : Reporting, Dealer Management
Career Highlights:
• Standardized of Monthly reporting for accurate forecasting
• Responsible for planning and handling all marketing activities which contributed to increased consumer usage and
dealership acquisition.

3. February 2003 - September 2006
September – December 2002
April – July 2002
505 East Coast Road, Singapore 429061
Email:shel.roxas@gmail.com
Mobile: +65 98322982
• Supervised special SPH dealer and dealer salesman incentive schemes, special consumer promotions, and product line
specific promotional programs.
• Responsible for the preparation of reports involving internal and industry data statistics including the set-up and
maintenance of the company’s Marketing Information System.
• Reporting responsibility for Suzuki’s exclusive dealership network and supervision of the accomplishment of sales
forecast by SPH and dealers alike to aid in SPH marketing and sales planning.
Nu Skin Philippines
Position Title (Level) : Last Position Held: Brand Specialist - Personal Care
Preceding Position: Public Relations & Communications Specialist
Specialization : Consumer Products and Network Marketing
Industry : Retail / Merchandise
Career Highlights:
• As a Brand Specialist, I initiated campaigns and launch programs for Nu Skin for Men and Epoch Baby which was
adopted by my foreign counterparts in Singapore, Malaysia and Thailand.
• Created promotions that contributed greatly to the company’s sales and has gained awareness on C-D products.
• Created launch plans, pricing sheets, SKU forecasting, monitoring sales, budget monitoring and events
conceptualization for the personal care line.
• Handled concept proposals for personal care events such as product launch, expositions, symposium, trainings, etc.
• Managed production of several collaterals to ensure supporting communications materials and sales aids are available
when the customer needs them.
• Conducted product trainings for new products, existing lines and latest trends in the skin care industry.
• Created and implemented consumer and distributor incentive schemes and promotions to further push my product line.
6. HAS COMMUNICATION/TRAPIK.COM
Position Title (Level) : Radio Newscaster
Specialization : Entertainment/Performing Arts
Industry : Entertainment / Media
7. INFONXX PHIL
Position Title (Level) : CALL CENTER/ CUSTOMER SERVICE AGENT
Industry : Call Center / IT-Enabled Services / BPO
CERTIFICATION:
SIX SIGMA AND LEAN (DMAIC) 2011
Master Bronze
Singapore
ISO 9001:2008 and ISO 14001:2004 August 2012
DNV
Singapore
Web Design and Programming Completed in November 2015
SAE Institute, Singapore
EDUCATIONAL BACKGROUND
Bachelor of Arts
Major : Communications
Institute/University : University of Santo Tomas, Philippines
Master's Degree of Business Studies/Administration/Management

4. 505 East Coast Road, Singapore 429061
Email:shel.roxas@gmail.com
Mobile: +65 98322982
Major : Major in Marketing (Pending completion of thesis)
Institute/University : Polytechnic University of the Philippines, Philippines