1. SHEILA FISHER
27702 Rubidoux ~ Mission Viejo, CA 92692
949-910-4522 shemarie2014@gmail.com
Senior Diagnostic Sales Consultant
Dynamic, results-driven Professional with proven record of achievements in diverse healthcare and
technology markets. Skills in exceeding sales objectives underscores expertise in engaging decision makers
and devising successful business development strategies. Earned numerous awards for outstanding sales
performance. Possesses superior combination of operational sales planning and staff development skills that
consistently contribute to revenue growth. Background includes:
♦ Financial Management ♦ Competitor Analysis ♦ Business Development
♦ Contract Negotiations ♦ Staff Coaching & Training ♦ Consultative Sales
♦ Tactical Sales Management ♦ Networking ♦ Key Account Management
SELECTED ACCOMPLISHMENTS
Genoptix Medical Laboratory (A Novartis Company)
• Achieved President’s Club in 2008 and 2010. Achieved #1 status in the nation within the President’s
Club in 2010 by leveraging negotiation strategies and exceeding annual sales goals by 162%. Ranked #1
in western region. Received Senior level promotion (newly created position, only 3 reps received
nationwide). Leader and coach in my district.
Guidant/Boston Scientific Corp.
• Exceeded quarterly sales objectives by 130% by devising numerous business and operational strategies
for developing new key accounts.
Merisel, Inc.
• Recognized by senior management for bringing in annual revenue of $10 million by prospecting key
reseller accounts and targeting strategic business opportunities.
PROFESSIONAL EXPERIENCE
GENOPTIX MEDICAL LABORATORY (A Novartis Company), Carlsbad, California 2008 - Present
Senior Diagnostic Sales Consultant
• Manage and nurture key accounts by maintaining focus on goals, analyzing competitors, reducing
expenditures, allocating resources appropriately and cultivating collaborative relationships.
• Build solid relationships with clients; influence physicians and healthcare providers in order to increase
business opportunities.
• Analyze data through multiple sources to navigate business landscape and make qualitative decisions;
develop and track performance goals.
• Increase sales of specialty laboratory services to oncology practices, hopsitals and academic institutions
within Orange County area.
• Leverage sales efforts by identifying physician needs and strategic business opportunities.
• Mentor colleagues on sales team to uncover opportunities, build relationships and customize client
interactions based on these needs and opportunities.
• Review financial and sales reports to determine tactical sales strategies.

2. SHEILA FISHER Page Two
PROFESSIONAL EXPERIENCE
(Continued)
GUIDANT/BOSTON SCIENTIFIC CORP., Irvine, California 2006 - 2008
Account Specialist
• Promoted LATTITUDE, cardiac remote patient management software and hardware application, to physicians.
• Demonstrated outstanding business management and product technical expertise as well as integrated
planning and implementation with counterparts from other divisions to promote product visibility.
• Networked to generate new business relationships through consultative sales meetings on LATTITUDE
workflow implementation.
• Collaborated with internal departments to design sales strategies and product presentations based on
budgets and deadlines for new as well as existing clinic and hospital clients.
• Turned around at-risk client relationships by leveraging exceptional interpersonal skills, building rapport
with difficult individuals, and developing innovative solutions to resolve issues.
MERISEL, INC., El Segundo, California 2001 - 2003
Area Sales Manager
• Mentored Southern California area sales team; ensured compliance with company policies and industry
regulations; increased knowledge of staff by providing informal and formal sales training.
• Managed budget allocation and expense tracking effectively to control costs and reduce expenditures.
• Initiated and secured new client accounts while retaining long-standing clients by assessing clients'
requirements, delivering high quality services, and resolving all client queries in an efficient manner.
SUPPLYACCESS, INC., El Segundo, California 2000 - 2001
Account Manager (2000 – 2001)
• Built solid relationships with Canadian and East Coast Tech Data reseller accounts by establishing and
retaining loyal clients and maintaining reputation of integrity, knowledge and accountability.
• Maintained extensive records of new and existing clients; documented sales calls to facilitate follow up.
• Developed and presented B2B SupplyXpert e-Procurement solution to potential clients.
Trainer (2000 – 2000)
• Created training materials and provided formal technical training to resellers across the country.
• Ensured follow-up training was readily available by developing and utilizing web-based training.
HEWLETT-PACKARD/AGILENT TECHNOLOGIES, Fullerton, California 1997 - 2000
Sales & Marketing Coordinator
• Assisted sales representatives with creation and execution of customer marketing presentations.
• Coordinated and organized all logistical and administrative aspects of customer marketing events.
EDUCATION
UNIVERSITY OF PHOENIX ONLINE, Mission Viejo, California
Bachelors, Business Management, 2009
SADDLEBACK COMMUNITY COLLEGE, Mission Viejo, California
Associates, Paralegal Studies