5. The idea behind the Attention Economy is to create a marketplace where consumers are happy, because if they are shown relevant information - then retailers are happy too, because happy consumers spend money!4
6.
7. Whatever the company is selling or doing comes in second to the process of gaining attention (Goldhaber, 1997) and it is important to remember that the rule with attention economy is money often comes from attention, but money cannot buy attention (Goldhaber, 1997; Gauntlett, 2004). 5
14. The knowledge economy helps iTunes to develop itself on the Net and among people. In some words it helps iTunes to promote itself through advertising, news articles, videos, music and others.11
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16. As a result competition increases, prices fall and dynamics change. However in the end when prices stabilize, it is knowledge and it is transfer that will be of highest value. 12
