2. When speakers
interact, they adjust their
speech, their vocal
patterns, and/or their
gestures to accommodate
others.

3. Social Identity
Theory
Communication
Accommodation
Theory

4. Tajfel and Turner(1979)
A theory that proposes a
person’s identity and is
shaped by the groups to
which he or she belongs.

5. In-groups
Groups in which a person feels
he or she belongs.
Out-groups
Groups in which a person feels
he or she does not belong.

6. Speech and behavioral
1.
similarities and
dissimilarities exist in all
conversations.

7. 2.Themanner in which we
perceive the speech and
behaviors of another will
determine how we
evaluate a conversation.
Perception & Evaluation

8. Perception
Process of attending to
and interpreting a
message.
Evaluation
Process of judging a
conversation.

9. 3.Language and behaviors
impart information about
social status and group
belonging.

10. 4.Accommodation varies in its
degree of
appropriateness, and
norms guide the
accommodation process.

11. WAYS TO ADAPT
OR
ACCOMMODATE
IN
CONVERSATIONS

12. Convergence
It ticks me off that
I can’t even smoke in
my own apartment. I
ain’t gonna take it!
Man, that sucks! You
light up where you
want!

13.  Strategyused to adapt to
another’s behavior.

14. Divergence
It ticks me off that
I can’t even smoke in
my own apartment. I
ain’t gonna take it!
That’s disturbing. I’d
discuss it with your
landlord. It’s against
the Constitution

15.  Strategyused to accentuate
the verbal and nonverbal
difference between two
communicators.

16. Overaccommodation
It ticks me off that
I can’t even smoke in
my own apartment. I
ain’t gonna take it!
That should tick you
off! That’s not
American! Smoking’s
your right. That’s
ripping you off!

17.  Attemptto overdo
efforts in
regulating, modifying, or
responding to others.

18. Sheena V. Bautista