The Meaningful Fit

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Presentation from The Making of Meaning: The Designed Experience on 29 April 2015 at The Members Bar at Royal Festival Hall Southbank Centre London. Products designs go nowhere due to the complex nature of the discovery phase of a startup. Hence it's important for the right product to fit into the right market, and created by the right team.

Business

THE MEANINGFUL FIT
The Making of Meaning: The Designed Experience
6:30pm 29 April 2015
Members Bar at Royal Festival Hall
Southbank Centre London

INTRODUCTION
• Sheen Yap
• 18 years’ experience in digital user experience
• Innovation in corporates & early-stage startups
• Built 4 UX & design teams; mentored 40+ designers

DISCOVERy
Execution
complex
unpredictable
ordered
predictable
PRODUCT PHASES

Meaning exist in the
interaction between things,
not in the things themselves.
- Alicia Juarrero

MARKETPRODUCT
PRODUCT/MARKET FIT
Solving problems
sustainable business
Creation Real user needs

TEAM
MARKET
TEAM/MARKET FIT
identification
& association
interest &
knowledge

TEAM
PRODUCT
PR0DUCT/TEAM FIT
Execution
Excellence
interest &
capability

TEAM
MARKETPRODUCT
NO MARKET NEED?
side project
hobby

TEAM
MARKETPRODUCT
NO EXECUTION?
concept 
fiction

TEAM
MARKETPRODUCT
NO PASSION?
chore
exploitation

TEAM
MARKETPRODUCT
PRODUCT/MARKET/TEAM FIT

MARKETPRODUCT
Impact &
Influence
Shipping &
Delivering value
THE MEANINGFUL FIT
TEAM
Mission Driven
Real Engagement

TEAM
MARKETPRODUCT
CHALLENGE FOR DESIGNERS

TEAM
MARKETPRODUCT
CHALLENGE FOR LEADERS

THANKS!
Sheen Yap
@sheen  
uk.linkedin.com/in/sheenyap

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The Meaningful Fit

1. THE MEANINGFUL FIT The Making of Meaning: The Designed Experience 6:30pm 29 April 2015 Members Bar at Royal Festival Hall Southbank Centre London

2. INTRODUCTION • Sheen Yap • 18 years’ experience in digital user experience • Innovation in corporates & early-stage startups • Built 4 UX & design teams; mentored 40+ designers

3. OUR IDEALS

4. THE REALITY

5. HAPPENS EVERY TIME!

6. HAPPENS EVERY TIME!

7. WHY?

8. DISCOVERy Execution PRODUCT PHASES

9. DISCOVERy Execution complex unpredictable ordered predictable PRODUCT PHASES

10. How do we make it here? PRODUCT PHASES

11. Meaning exist in the interaction between things, not in the things themselves. - Alicia Juarrero

12. MARKETPRODUCT PRODUCT/MARKET FIT Solving problems sustainable business Creation Real user needs

13. MARKETPRODUCT THE TEAM’S INFLUENCE TEAM

14. TEAM MARKET TEAM/MARKET FIT identification & association interest & knowledge