The document discusses digital marketing and provides advice on how to effectively start a digital marketing campaign. It emphasizes the importance of analyzing and optimizing campaigns, identifying goals, and setting up analytics and tracking before launching. It also lists various digital marketing channels one can utilize, such as CPC/banner ads, social media, content marketing, email marketing, and SEO. Finally, it stresses the need for strategy, planning, asking users what they want, attracting and converting leads, and turning customers into promoters.

1. Digital Marketing
Don’t F*** Your Money UP!

2. More than
80% of Digital Marketing
Campaigns
were failed
because they don't know what
happens after campaign’s
starting

3. If you Can’t
Analyze
and
Optimize
don't Start

4. what should !Do?
!have a Product or Website

5. !need Users?
!need Traffic?
!need Order?

6. Where Can!Start?

7. Where!Can Start?
CPC and Banner Advertisement
Social Media Marketing
Content, Blog, PR, News
Email Marketing & Automation
SEO

8. Where!Can Start?
CPC and Banner Advertisement
Social Media Marketing
Content, Blog, PR, News
Email Marketing & Automation
SEO

9. Where!Can Start?
CPC and Banner Advertisement
Social Media Marketing
Content, Blog, PR, News
Email Marketing & Automation
SEO

10. Where!Can Start?
CPC and Banner Advertisement
Social Media Marketing
Content, Blog, PR, News
Email Marketing & Automation
SEO

11. CPC and Banner Advertisement
Where!Can Start?
Social Media Marketing
Content, Blog, PR, News
Email Marketing & Automation
SEO

12. When Can!Start?

13. Setup your Google analytics
before take any other action

14. Analytics is about
identifying trends,
not about getting
hung up on numbers

15. Then,
Identifying Goals
is
the Most Important Step

16. Think of a goal as specific and measurable
actions that you want your visitors to complete
before they leave your website.
• Downloading a document
• Completing a contact form
• Completing a purchase
• Spend more than 5 min
• See more than 3 pages
Goals could be:

17. Can!Start Now?

18. NO

19. What else!need?

20. What else!need?
Strategy . Plan . Action

21. Strategy
Plan
Action
Subscription
Users
Branding
Training
Relation
Traffic

22. Strategy
Plan
Action
Time
Budget
Resources
Email Automation
Social Media
Marketing Calendar
CPC

23. Strategy
Plan
Action
ASK
USERS
TO DO
EXATLY
THAT
YOU ARE
LOOKING FOR

24. What else!need?

25. ATTRACT
CONVERT
DELIGHT
CLOSE
Call to Action , Landing Page
Email Automation , Lead Generation
Feedback , Social , Engagement
Seo , Social , Site , Blog

26. Strangers
Visitor
Customer
Lead
Promoter

27. From “!” you will say
i‘m
a Digital Marketing Manager
A Scientist in Digital Marketing

31. Thank You
@shayanshalileh