SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Downloaden Sie, um offline zu lesen
Next Generation Networking:
How to Meet More Customers Online
and Offline
Small Business Growth Forum
welcome.
twitter.com/ShawnGraham

facebook.com/CreativeCombustionBlog
www.shawngraham.me
Image: Flickr User Betsy Weber
Image: Flickr User Faruk Ateş
Image: Flickr User davidd
What are some of the challenges
your clients face?
Common Challenges
Lack of time
+

Lack of focus
+
Lack of follow up
=
Lots of wasted effort and missed opportunities
How can your clients meet
more customers?
How to Grow a “NextGen” Network
1. Know the target audience
2. Build an online presence

3. Use light touches to build rapport
4. Always make it personal
5. Provide some benefit
6. Blend online and offline touches
7. Always be connecting
8. Follow up, follow up, follow up!

Strategy and execution will always trump technology
Image: Flickr User floeschiei

Less this…
and more this!
and more this!
What’s Next for “NextGen”
Networking?
moo.com
rapportive.com
www.socedo.com
bellycard.com
www.yotpo.com
www.curebit.com
What’s Not?
Image: Flickr User The Daring Librarian
Thank You
What questions
do you have?

Weitere ähnliche Inhalte

Was ist angesagt?

ASAE Tech Conference: Anatomy of a Video
ASAE Tech Conference: Anatomy of a VideoASAE Tech Conference: Anatomy of a Video
ASAE Tech Conference: Anatomy of a Video
See3 Communications
 
Asp Convention Presentation Slideshare
Asp Convention Presentation SlideshareAsp Convention Presentation Slideshare
Asp Convention Presentation Slideshare
Barb Schwarz
 
[Digital marketing];[social media-strategy]
[Digital marketing];[social media-strategy][Digital marketing];[social media-strategy]
[Digital marketing];[social media-strategy]
AiiM Education
 

Was ist angesagt? (20)

ASAE Tech Conference: Anatomy of a Video
ASAE Tech Conference: Anatomy of a VideoASAE Tech Conference: Anatomy of a Video
ASAE Tech Conference: Anatomy of a Video
 
P.E.J.E. Social Media with a Strategy
P.E.J.E. Social Media with a StrategyP.E.J.E. Social Media with a Strategy
P.E.J.E. Social Media with a Strategy
 
Social Reputation Management The Network Solutions Experience
Social Reputation Management The Network Solutions ExperienceSocial Reputation Management The Network Solutions Experience
Social Reputation Management The Network Solutions Experience
 
Alan Stevens - #smib10 Presentation
Alan Stevens - #smib10 Presentation Alan Stevens - #smib10 Presentation
Alan Stevens - #smib10 Presentation
 
Business Network East Midlands - Let's start a conversation
Business Network East Midlands - Let's start a conversationBusiness Network East Midlands - Let's start a conversation
Business Network East Midlands - Let's start a conversation
 
MCA Connect's Consulting Tips Series: Avoiding Social Media Dilemmas
MCA Connect's Consulting Tips Series:  Avoiding Social Media DilemmasMCA Connect's Consulting Tips Series:  Avoiding Social Media Dilemmas
MCA Connect's Consulting Tips Series: Avoiding Social Media Dilemmas
 
How Social Media Can Impact Your Business
How Social Media Can Impact Your BusinessHow Social Media Can Impact Your Business
How Social Media Can Impact Your Business
 
Grow Nebraska Social Media
Grow Nebraska Social MediaGrow Nebraska Social Media
Grow Nebraska Social Media
 
A crash course in Social Media
A crash course in Social MediaA crash course in Social Media
A crash course in Social Media
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
2015 Social Media Strategy at Connecting Women
2015 Social Media Strategy at Connecting Women2015 Social Media Strategy at Connecting Women
2015 Social Media Strategy at Connecting Women
 
Shashi Bellamkonda
Shashi BellamkondaShashi Bellamkonda
Shashi Bellamkonda
 
AMCi 2010 Social Media Workshop
AMCi 2010 Social Media WorkshopAMCi 2010 Social Media Workshop
AMCi 2010 Social Media Workshop
 
Social media &_engagement_marketing_12.08.10[1]
Social media &_engagement_marketing_12.08.10[1]Social media &_engagement_marketing_12.08.10[1]
Social media &_engagement_marketing_12.08.10[1]
 
Asp Convention Presentation Slideshare
Asp Convention Presentation SlideshareAsp Convention Presentation Slideshare
Asp Convention Presentation Slideshare
 
Social Media Talk - Terenure Enterprise Centre - Mon16th Nov
Social Media Talk - Terenure Enterprise Centre - Mon16th NovSocial Media Talk - Terenure Enterprise Centre - Mon16th Nov
Social Media Talk - Terenure Enterprise Centre - Mon16th Nov
 
Tech Marketing
Tech MarketingTech Marketing
Tech Marketing
 
University of Wisconsin - Whitewater: Marketing Week
University of Wisconsin - Whitewater: Marketing WeekUniversity of Wisconsin - Whitewater: Marketing Week
University of Wisconsin - Whitewater: Marketing Week
 
[Digital marketing];[social media-strategy]
[Digital marketing];[social media-strategy][Digital marketing];[social media-strategy]
[Digital marketing];[social media-strategy]
 
Social media-strategy-1210170423322177-8
Social media-strategy-1210170423322177-8Social media-strategy-1210170423322177-8
Social media-strategy-1210170423322177-8
 

Ähnlich wie Next Generation Networking: How to Meet More Customers Online and Offline

Social Networking For Event Marketing Professionals
Social Networking For Event Marketing ProfessionalsSocial Networking For Event Marketing Professionals
Social Networking For Event Marketing Professionals
braveheart430
 
Building Online Communities To Support Successful Media Brands - ALPSP July 2009
Building Online Communities To Support Successful Media Brands - ALPSP July 2009Building Online Communities To Support Successful Media Brands - ALPSP July 2009
Building Online Communities To Support Successful Media Brands - ALPSP July 2009
Dan Thornton
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
Willoughby PR
 
Be Prepared for Social Media
Be Prepared for Social MediaBe Prepared for Social Media
Be Prepared for Social Media
Beth Kanter
 

Ähnlich wie Next Generation Networking: How to Meet More Customers Online and Offline (20)

Social Networking For Hospitals
Social Networking For HospitalsSocial Networking For Hospitals
Social Networking For Hospitals
 
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
 
Social Networking For Event Marketing Professionals
Social Networking For Event Marketing ProfessionalsSocial Networking For Event Marketing Professionals
Social Networking For Event Marketing Professionals
 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
ISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media SuccessISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media Success
 
Digital Marketing Tour
Digital Marketing TourDigital Marketing Tour
Digital Marketing Tour
 
Digital Natives - Online Advertising ( 3 )
Digital Natives - Online Advertising ( 3 )Digital Natives - Online Advertising ( 3 )
Digital Natives - Online Advertising ( 3 )
 
Building Online Communities To Support Successful Media Brands - ALPSP July 2009
Building Online Communities To Support Successful Media Brands - ALPSP July 2009Building Online Communities To Support Successful Media Brands - ALPSP July 2009
Building Online Communities To Support Successful Media Brands - ALPSP July 2009
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social Media
 
3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training
 
Workshop
WorkshopWorkshop
Workshop
 
Be Prepared for Social Media
Be Prepared for Social MediaBe Prepared for Social Media
Be Prepared for Social Media
 
Vinton Chamber Social Media for Business Workshop
Vinton Chamber Social Media for Business WorkshopVinton Chamber Social Media for Business Workshop
Vinton Chamber Social Media for Business Workshop
 
Lezing Xerox
Lezing XeroxLezing Xerox
Lezing Xerox
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!
 
Social Media for Nonbelievers
Social Media for NonbelieversSocial Media for Nonbelievers
Social Media for Nonbelievers
 
Social Media & The Effective Job Search
Social Media & The Effective Job SearchSocial Media & The Effective Job Search
Social Media & The Effective Job Search
 

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leadsHannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
Tata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsTata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variants
 

Next Generation Networking: How to Meet More Customers Online and Offline