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P U T T I N G S T O R I E S T O W O R K®
FROM EXPERIENCE-
SEEKERS TO
STORY-SEEKERS
VIC TOURISM CONFERENCE 2015 Shawn Calla...
P U T T I N G S T O R I E S T O W O R K®P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
At the end of the vacation, all pictures
and videos will be destroyed. Furthermor...
P U T T I N G S T O R I E S T O W O R K®P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
“Let there be granted to the science of pleasure
what is granted to the science o...
P U T T I N G S T O R I E S T O W O R K®
PLEASURE INTENSITY
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
PLEASURE INTENSITY
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
PLEASURE INTENSITY
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
MEMORIES ARE ALL WE
GET TO KEEP FROM OUR
EXPERIENCE OF LIVING…
DANIEL KAHNEMAN Th...
P U T T I N G S T O R I E S T O W O R K®
STORIES GIVE OUR
MEMORIES A FIGHTING
CHANCE OF SURVIVAL
P U T T I N G S T O R I E S T O W O R K®
THREE TYPES OF STORY-WORK
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
FOUNDATIONS
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
THE STORYTELLING SPECTRUM
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
SPOTTING STORIES
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
STORYTELLING
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R ...
P U T T I N G S T O R I E S T O W O R K®
S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R ...
P U T T I N G S T O R I E S T O W O R K®
S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R ...
P U T T I N G S T O R I E S T O W O R K®
MOMENTS
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
NEVER MENTION
THE S-WORD
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
STORY ANTI-
STORYVS
P U T T I N G S T O R I E S T O W O R K®
YOU CAN’T BEAT A
STORY WITH A FACT,
ONLY WITH
A BETTER STORY
P U T T I N G S T O R I E S T O W O R K®
STORY-TRIGGERING
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R ...
P U T T I N G S T O R I E S T O W O R K®
S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R ...
P U T T I N G S T O R I E S T O W O R K®
S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R ...
P U T T I N G S T O R I E S T O W O R K®
S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R ...
P U T T I N G S T O R I E S T O W O R K®
S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R ...
P U T T I N G S T O R I E S T O W O R K®
S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R ...
P U T T I N G S T O R I E S T O W O R K®
STORY-LISTENING
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
QUESTIONS
WHAT STOOD OUT FOR YOU TODAY?
DID YOU HEAR ANY GOOD STORIES?
ANY MOMENT...
P U T T I N G S T O R I E S T O W O R K®
ATTITUDE
I’M INTERESTED
I HAVE TIME
IT’S FUN
IT’S INFORMAL
P U T T I N G S T O R I E S T O W O R K®
S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R ...
P U T T I N G S T O R I E S T O W O R K®
STORIES ARE
MEMORABLE
P U T T I N G S T O R I E S T O W O R K®
P U T T I N G S T O R I E S T O W O R K®
THANK YOU
Shawn Callahan
Twitter: @ShawnCallahan
www.anecdote.com
Email: shawn.ca...
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From experience-seekers to story-seekers

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Keynote at the Victorian Tourism Conference - 20-21 July 2015

Veröffentlicht in: Business
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From experience-seekers to story-seekers

  1. 1. P U T T I N G S T O R I E S T O W O R K® FROM EXPERIENCE- SEEKERS TO STORY-SEEKERS VIC TOURISM CONFERENCE 2015 Shawn Callahan
  2. 2. P U T T I N G S T O R I E S T O W O R K®P U T T I N G S T O R I E S T O W O R K®
  3. 3. P U T T I N G S T O R I E S T O W O R K® At the end of the vacation, all pictures and videos will be destroyed. Furthermore, you will swallow a potion that will wipe out all your memories of the vacation. A provocation by D Kahneman
  4. 4. P U T T I N G S T O R I E S T O W O R K®P U T T I N G S T O R I E S T O W O R K®
  5. 5. P U T T I N G S T O R I E S T O W O R K® “Let there be granted to the science of pleasure what is granted to the science of energy; to imagine an ideally perfect instrument, a psychophysical machine, continually registering the height of pleasure experienced by an individual, exactly according to the verdict of consciousness, or rather diverging therefrom according to a law of errors. From moment to moment the hedonimeter varies; the delicate index now flickering with the flutter of the passions, now steadied by intellectual activity, low sunk whole hours in the neighbourhood of zero, or momentarily springing up towards infinity.” FRANCIS EDGEWORTH 1881
  6. 6. P U T T I N G S T O R I E S T O W O R K® PLEASURE INTENSITY P U T T I N G S T O R I E S T O W O R K®
  7. 7. P U T T I N G S T O R I E S T O W O R K® PLEASURE INTENSITY P U T T I N G S T O R I E S T O W O R K®
  8. 8. P U T T I N G S T O R I E S T O W O R K® PLEASURE INTENSITY P U T T I N G S T O R I E S T O W O R K®
  9. 9. P U T T I N G S T O R I E S T O W O R K® MEMORIES ARE ALL WE GET TO KEEP FROM OUR EXPERIENCE OF LIVING… DANIEL KAHNEMAN Thinking, fast and slow
  10. 10. P U T T I N G S T O R I E S T O W O R K® STORIES GIVE OUR MEMORIES A FIGHTING CHANCE OF SURVIVAL
  11. 11. P U T T I N G S T O R I E S T O W O R K® THREE TYPES OF STORY-WORK P U T T I N G S T O R I E S T O W O R K®
  12. 12. P U T T I N G S T O R I E S T O W O R K® FOUNDATIONS P U T T I N G S T O R I E S T O W O R K®
  13. 13. P U T T I N G S T O R I E S T O W O R K® THE STORYTELLING SPECTRUM P U T T I N G S T O R I E S T O W O R K®
  14. 14. P U T T I N G S T O R I E S T O W O R K® SPOTTING STORIES P U T T I N G S T O R I E S T O W O R K®
  15. 15. P U T T I N G S T O R I E S T O W O R K® STORYTELLING P U T T I N G S T O R I E S T O W O R K®
  16. 16. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  17. 17. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  18. 18. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  19. 19. P U T T I N G S T O R I E S T O W O R K® MOMENTS P U T T I N G S T O R I E S T O W O R K®
  20. 20. P U T T I N G S T O R I E S T O W O R K® NEVER MENTION THE S-WORD P U T T I N G S T O R I E S T O W O R K®
  21. 21. P U T T I N G S T O R I E S T O W O R K® STORY ANTI- STORYVS
  22. 22. P U T T I N G S T O R I E S T O W O R K® YOU CAN’T BEAT A STORY WITH A FACT, ONLY WITH A BETTER STORY
  23. 23. P U T T I N G S T O R I E S T O W O R K® STORY-TRIGGERING P U T T I N G S T O R I E S T O W O R K®
  24. 24. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  25. 25. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  26. 26. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  27. 27. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  28. 28. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  29. 29. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  30. 30. P U T T I N G S T O R I E S T O W O R K® STORY-LISTENING P U T T I N G S T O R I E S T O W O R K®
  31. 31. P U T T I N G S T O R I E S T O W O R K® QUESTIONS WHAT STOOD OUT FOR YOU TODAY? DID YOU HEAR ANY GOOD STORIES? ANY MOMENTS YOU’LL REMEMBER FOR A WHILE? WHAT SURPRISED YOU? P U T T I N G S T O R I E S T O W O R K®
  32. 32. P U T T I N G S T O R I E S T O W O R K® ATTITUDE I’M INTERESTED I HAVE TIME IT’S FUN IT’S INFORMAL
  33. 33. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  34. 34. P U T T I N G S T O R I E S T O W O R K® STORIES ARE MEMORABLE P U T T I N G S T O R I E S T O W O R K®
  35. 35. P U T T I N G S T O R I E S T O W O R K® THANK YOU Shawn Callahan Twitter: @ShawnCallahan www.anecdote.com Email: shawn.callahan@anecdote.com Phone: +61 410 346 343

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