The document discusses the potential for organic food restaurants in India. It notes that while 70% of organic agriculture in India is currently exported for higher prices abroad, the domestic organic food market is growing due to increased media attention on the health risks of pesticides, government promotion, and projections that the global organic market will reach $102 billion by 2020. It outlines some existing organic cafes and restaurants in India, the variety of products they offer, and competitors internationally. It concludes that with increased pesticide use, the domestic organic food market is poised to grow substantially in the next 3-4 years, appealing to both domestic health concerns and the preferences of foreign tourists.

1. Organic Food Restaurant in India
Gurgaon N.C.R., June 25, 2012

2. Organic Food Restaurant in India
Agenda
1
Organic Food Restaurants
1.1
Market Condition
1.2
Competitors
1.3
Products Available
1.4
Future Potential
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3. Organic Food Restaurant in India
Market Conditions
 Currently, about 70 per cent of organic agriculture items produced in India [are being
exported. Why, you ask? Big bucks, clearly. Organic products fetch a 20-30 per cent higher
price than inorganic products in the world market.
 According to the Indian Competence Centre for Organic Agriculture, the global market for
organically produced foods is $26 billion and is estimated to increase to $102 billion by 2020.
 As part of 10th Five Year Plan (2002-07), the government earmarked Rs 100 crore (Rs 1
billion) for the promotion of sustainable agriculture in the country, from the establishing of
national organic standards under NPOP (National Programme for Organic Production),
putting in place a system of certification for products
 The media is also now focusing on the ill effects of having non-organic food and advanntages
of having organic food.
 Example a lead Televison show hosted by Aamir Khan on his one of the episode (24th
June 2012) of Satyamev Jayate asked this very same question: is the food we eat
safe? In shocking revelations, the answer seemed to become more and more obvious.
What we consume in terms of fruits, vegetables and grains is hazardous! The overdose
of pesticides sprayed in farms leads to an increase in health problems that have a long
lasting effect.
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4. Organic Food Restaurant in India
Agenda
1
Organic Food Restaurants
1.1
Market Condition
1.2
Competitors
1.3
Products Available
1.4
Future Potential
4

5. Organic Food Restaurant in India
Competitors
 There are no as such competition to the Hotel Industry but to draw a growing trend
comparison the only available options in India regarding the organic food are small cafes and
restaurants in various cities. The main players in this field are:
 E-inn, Bangalore (This is an exclusive business hotel serving international cuisine using
only organic food and food products from neighbouring farming communities.)
 Lumiere, Bangalore and Cochin
 Pure, Taj Lands End, Mumbai
 Deli.in, Bangalore and Pune
 Shahpura Bagh, Shahpura, Rajasthan
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6. Organic Food Restaurant in India
Agenda
1
Organic Food Restaurants
1.1
Market Condition
1.2
Competitors
1.3
Products Available
1.4
Future Potential
6

7. Organic Food Restaurant in India
Products Avaliable – General Description
 The products availability in organic food section is very wide and ranges from juices to
Deserts. For an sample the brunch menu from Lumiere has been pasted in the object below:
Microsoft Office
Word Document
 The cuisine available in market now a days range from Indian to continental to American.
Examples can be easily seen from some of the restaurants like:
 Old Ebbitt Grill, Washington D.C., U.S.A.
 The Duke of Cambridge, Middlesex, U.K.
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8. Organic Food Restaurant in India
Agenda
1
Organic Food Restaurants
1.1
Market Condition
1.2
Competitors
1.3
Products Available
1.4
Future Potential
8

9. Organic Food Restaurant in India
Future Potential for ITC Hotels
 India has always been on the top when it comes to fine cuisine. The brand India, is famous
world wide for their innovation and taste.
 India has always moved hand in hand with the farmers to make the Indian agriculture flourish.
 As the use of pesticides in food is increasing day by the in next 3 – 4 years the Organic food
market will be 4 folds as per the current market size.
 The foreign tourists and business people also prefer to have organic food as it is very much
popular in countries like US, UK, France and many more western countries.
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10. Thank You
Shaurya Garg