Do you enjoy working with executives or leaders within an organization on their presentation style, their appearance, or dress codes? You could become a certified corporate image consultant through the Studio or Image Professionals, taught by Sylvie di Giusto of Executive Image Consulting (www.executiveimageconsulting.com).
The Studio for Image Professionals Corporate Image Consulting Course is offered online twice a year and spans six weeks. The goal of the Studio is to offer a complete educational package to acquire the skills necessary to work with clients and the entrepreneurial knowledge to build a profitable and successful image consulting company.
Become a Corporate Image Consultant at the Studio for Image Professionals
1. The Studio for Image Professionals
CORPORATE IMAGE CONSULTING
Online Certification Course
2. WELCOME
I’m thrilled you’re interested in the Studio for Image Professionals --
the only training provider that gives you robust training and
certification options to become a successful image consultant.
!
Over the years Shauna Mackenzie has become one of the market
leaders within the image consulting training industry. With her
endless enthusiasm and her declared intention to help students
learn, implement, and grow their business into the dream career it
can be, she has excited many people - including myself.
! I’m very proud that we have decided to join forces together to take a
clear leadership position on the market by investing in the
advancement and future of our industry. Our combined experience
allows us to provide up-to-date knowledge and top-notch
technology solutions needed for both traditional and online learning.
!
We both have worked with hundreds of consultants and stylists, in all
levels of their career, to empower them to live their dream while
building a profitable business. Your certification is one of the most
important investments you will make in your career and we promise
you nothing but the value you deserve. Because …
!
YOU DESERVE THE BEST
The quality of your education is directly linked to your success
!
- Sylvie di Giusto
Co-Owner, Studio for Image Professionals
!!
3. About
Sylvie di Giusto
“People Packaging is what I do …”
!
Sylvie di Giusto is a professional speaker, corporate trainer and
image consultant for professionals and corporations who place
great importance in themselves and their powerful
appearance. Nearly twenty years of corporate experience,
educating and inspiring thousands of clients across Europe and
around the world, made her familiar with the typical challenges
that professionals face in their workplace.
!
As the owner of New York-based “Executive Image Consulting”
and the author of “The Image of Leadership”, she shows
professionals and corporations how the combination of the
ABCDs – Appearance, Behavior, Communication and Digital
Footprint – reveals a person’s story, and how that story
becomes a company’s reputation.
!
She is also one of the most active and influential online
marketers within the image consulting industry, and
encourages other consultants to use modern tools, techniques
and strategies to obtain their business success.
!
In November 2014 Sylvie became the co-owner of the Studio
for Image Professionals.
!!
4. WHY DOES
CERTIFICATION
MATTER?
While anyone could wake up tomorrow and start
calling themselves an image consultant, the fact
of the matter is that those with the most
credibility and education will rise to the top of
the industry.
!
A certification provides you with the credentials
and confidence to call yourself an expert and
market yourself as such to your potential clients.
!
With a certification in image consulting, it allows
you to stand above your competitors and get the
valuable knowledge needed to become an
image specialist.
!
!
!
!
5. WHAT ARE THE INDUSTRY AWARDS?
We created this award to pay tribute to those
who operate a state of the art image consulting business.
!
The Studio for Image Professionals is the first and only training provider that specifically recognizes and
awards the achievements within the image consulting industry. We base our awards on creativity,
marketing execution, message impact, technology application and business innovation exclusively for our
certification students.
!
Receiving the Best in Industry Award allows you to distinguish your image consulting company from
competitors, and ensures that potential customers are aware of your “commitment to excellence”. This award
will help you gain recognition for your company, having a significant impact on your business.
!
6. What is the CIC Corporate Image Consulting course?
The CIC Corporate Image Consulting course is the industry’s only six week online image consulting
certification and mentorship course that includes the business training and tools necessary to become
successful in working with professionals and corporations. The program includes interactive e-learning
modules, video-based training, step-by-step workbooks and worksheets, live mentorship calls with
Sylvie di Giusto, a robust library of resources, and a private online community exclusive for SIP students.
7. What am I going to learn?
!!
The comprehensive course curriculum shows you how to
perform the consultations or trainings needed to work
with professional and corporate clients plus gives you
step-by-step instruction for establishing, marketing, and
growing your image consulting business -- all on a shoe-string
budget.
!
Some of the topics covered in this course include:
!•
The differences between personal and corporate clients
• Getting your foot in the door of the speaking industry
• Using the right terminology from executive presence to
personal branding
• The four elements of a professional imprint
• The five dress code levels for male and female clients
• The significance and power of color
• The elements of power and powerless dressing
• The essentials of grooming, makeup, skincare, hair
• The power of body language
• The new rules of business etiquette
• Mastering cultural differences
• Specific strategies for individuals in the public eye
• Specifics regarding menswear for your corporate clients
8. WEEK 1
Understand the
differences
• Find out what it takes to become a
corporate image consultant
• Explore differences between personal and
professional clients
• Get prepared for some challenges of
dealing with corporate clients
• Learn how to get your foot in the door of
the professional speaking industry
1. 2.
Become an expert in
impression management
• Learn to use the right terminology - from
executive presence to personal branding
• Identify your future clients and learn how to
ask them the right questions
• Understand why professional image matters
for your clients
• Realize that seven seconds is all that counts for
your clients
• Determine the four elements of a professional
imprint
• Avoid the consequences of an unprofessional
imprint
ADD-ONS:
• Interactive online units with
drag and drop, multiple
choice, fill-in-the-text or other
exercises
!
• Homework and self-assessments
!
• Real-life examples and
showcases
!
• Downloadable worksheets
and workbooks for each unit
!
• Each unit includes a
discussion area so you can ask
questions and get feedback
!
• Cross-reference the unit with
our resource hub
!
• Private online community to
relate your unit experiences
with your peers
WEEK ONE: WORKING WITH EXECUTIVES
Learn about the specifics of working with professional and corporate clients
9. WEEK 2 ADD-ONS:
1. Body Image
•Work along the 5F Rule which will
immediately improve your client’s
appearance
• Learn how to strengthen your client’s
body image
• Be prepared for any weight size, age or
gender challenges
2. Dress codes
•Master the five dress code levels for female
and male clients
•Make the right decisions from corporate
parties to casual friday’s
• Understand the significance and impact of
colors
• Accept chances and challenges of dress
code policies
3. Power dressing versus
powerless dressing
• Indicate all components of power dressing
versus powerless dressing
•Work with clients who have to wear
uniforms at work
•Master the most common image spoilers
of female and male clients
!
• Interactive online units with
drag and drop, multiple
choice, fill-in-the-text or other
exercises
!
• Homework and self-assessments
!
• Real-life examples and
showcases
!
• Downloadable worksheets
and workbooks for each unit
!
• Each unit includes a
discussion area so you can ask
questions and get feedback
!
• Cross-reference the unit with
our resource hub
!
• Private online community to
relate your unit experiences
with your peers
WEEK TWO: PROFESSIONAL APPEARANCE MATTERS
Learn how important your clients’ visual appearance is for their image
10. WEEK 4
1. Taking care of yourself
and your wardrobe
• Understand why details matter from head
to toe
• Discuss the importance of wardrobe
maintenance
• Leverage the essentials of make grooming,
skin and haircare
• Use accessories and jewelry for their
advantage
2.
3.
ADD-ONS:
Use keywords to identify
their personal style
• Use keywords to incorporate your clients’
personal style
•Match your clients’ keywords with the
requirements of their industry and profession
Be prepared for some
specific tasks
• Expand your portfolio of off-the-rack
designers, brands and label
• Recognize the importance of custom-made
clothing
• Know the specifics for clients in the public
eye - from politicians to professional speakers
• Know the specifics for handicapped,
pregnant or transgender clients
• Realize and master cultural differences for
clients from around the world
• Interactive online units with
drag and drop, multiple
choice, fill-in-the-text or other
exercises
!
• Homework and self-assessments
!
• Real-life examples and
showcases
!
• Downloadable worksheets
and workbooks for each unit
!
• Each unit includes a
discussion area so you can ask
questions and get feedback
!
• Cross-reference the unit with
our resource hub
!
• Private online community to
relate your unit experiences
with your peers
WEEK 4: GETTING THE DETAILS RIGHT
Learn about the many little things that make a big difference
11. WEEK 5
1. Body language
• Understand the basics of non-verbal
communication
• Learn to read body language accurately
• Tolerate ownership, territories and
personal space
• Observe what eyes, mouth, head and neck
are saying
• Observe what shoulders, arms and hands
are saying
• Observe what legs and feet are saying
•Master the most common and distracting
gestures and body signals
ADD-ONS:
• Interactive online units with
drag and drop, multiple
choice, fill-in-the-text or other
exercises
!
• Homework and self-assessments
!
• Real-life examples and
showcases
!
• Downloadable worksheets
and workbooks for each unit
!
• Each unit includes a
discussion area so you can ask
questions and get feedback
!
• Cross-reference the unit with
our resource hub
!
• Private online community to
relate your unit experiences
with your peers
2. Business etiquette and
communication
• Identify cross-cultural differences
• Learn the new rules of business etiquette
• Follow your clients’ digital footprint
• Listen to your client’s tone of voice
WEEK 5: LOOKING GOOD IS NOT ENOUGH
Learn about behavioral and communicative aspects of image
12. 2.
WEEK 3 + 6
1. Homework
During week 3 and 6 you’ll have time to finalize your
homework and assessments. Both provides
opportunities for reinforcement of the work learned
during the prior weeks. You’ll need to seek information
for yourself, from reference materials or work on real life
examples. If you haven’t finished your tasks yet, this is
the week where you can keep up the good work.
Live Calls
During both weeks you’ll get at least one hour of private
coaching with Sylvie. No other certification school offers
you this personalization and Sylvie does not offer private
coaching to image consultants outside this program. You’ll
have the opportunity to ask questions, discuss your real-life
business challenges with Sylvie and get input and
feedback on your current work or training results.
WEEK THREE & SIX: WORK WEEK & LIVE CALL
Meet your instructor for your personal coaching session
13. So how does it all work?
What is the schedule?
The entire program is offered to
you virtually and combines
interactive e-learning modules,
video-training + live training calls
with Sylvie. It’s the perfect hybrid
of convenience and customization.
!
This online course is accessible via
personal computer or laptop only.
WEEK ONE: Module One Begins
•Work through all module one units
• Finish the end of the week exercise/quizzes
•Work on module two assessments
• Complete homework as assigned
WEEK TWO: Module Two Begins
•Work through all module two units
• Finish the end of the week exercise/quizzes
•Work on module two assessments
• Complete homework as assigned
WEEK THREE: Work Week & Live Call
• Spend the week working through Module 1 and Module 2 homework
• Schedule your one-on-one call with Sylvie via Skype to get
personalized feedback and answers to your specific questions
WEEK FOUR: Module Four Begins
•Work through all module four units
• Finish the end of the week exercise/quizzes
•Work on module two assessments
• Complete homework as assigned
WEEK FIVE: Module Five Begins
•Work through all module five units
• Finish the end of the week exercise/quizzes
•Work on module two assessments
• Complete homework as assigned
WEEK SIX: Work Week/Live Call/Graduation
• Spend the week working through Module 4 and Module 5 homework
• Schedule your one-on-one call with Sylvie via Skype to get
personalized feedback and answers to your specific questions
• Complete the end-of-program assessment
• Receive your certification
• Start preparing your award application
Upon completion of exam and full payment of tuition, you
will receive a hard copy of your certificate in the mail.
14. Lifetime access to the private FB group
Two one-on-one training calls with Sylvie
The Resource Hub - Hundreds of
resources in one place
Interactive e-learning units with drag
and drop, multiple choice, sort and
order, or fill-in-the text exercises
Links to relevant audio and video
examples
Downloadable PDF Worksheets
Live Q&A discussion area for each unit
Homework checklists and tasks lists to
keep you organized and moving forward
PROGRAM BENEFITS
15. We want to make it as easy
as possible for you, right
down to the emails you
might send. Which is why
we’ve given you exact
verbiage for more than 30
email situations you might
find yourself in.
No need to reinvent the
wheel. We’re giving you the
client worksheets and
documents you’ll need to
run your business in handy
Word documents so you can
slap your own branding on
them.
THE RESOURCE HUB
We’ve compiled a list of tools
that will help you market
your business, build a
website, find graphics for
your blog, manage your time,
shop for clients, organize
your expenses, and SO much
more.
Not only have we compiled a
book list for each course,
we’ve curated the industry’s
only comprehensive book
library, complete with
reviews and personal
comments from your
instructors and SIP members.
An incredible hub of resources, including a priceless collection of
hundreds of tools, worksheets, e-mail templates and books
16. When do I get access
to the course?
The CIC Corporate Image Consulting course is
offered only twice a year over the span of six
weeks. Each week, a new module is released
except for the two work-weeks where that time is
dedicated to homework catch-up and live calls
with Sylvie.
!
Many ask if they can get all the content at once.
Unfortunately, releasing all the content upfront is
not conducive to optimal learning. However, the
best part is that you will have access to all of the
content and training modules even after the six
weeks is over! The training materials and
downloads are yours to keep forever.
17. What is the CIC
Investment?
Our program fee is $2,399 which
can be paid in full or take
advantage of our payment plans
(offered during early enrollment for
a limited time).
!
!
!
OUR GUARANTEE:
We guarantee our program with a 30 day 100%
refund if you are not satisfied. That makes this
investment 100% RISK FREE.
!
NOTE: In order to process your refund, we do
require that you submit your homework and
proof of participation because we know that if
you follow our steps and complete the work as
instructed, you will be successful. If you submit
your homework and proof of participation
within 30 days of the start date and still did not
receive the value you intended, we will happily
refund your investment.
18. 1. SIX WEEK CERTIFICATION PROGRAM
Shauna and Sylvie are giving you everything they wish
they had at the beginning of their career. It has taken
them thousands of hours and thousands of dollars to
perfect their work. The results from following these step-by-
step instructions will pave the way for a successful
business as an image consultant. VALUE: $15,000
2. ONE-ON-ONE CALLS WITH SYLVIE
You get two hours of private coaching with Shauna or
Sylvie during the six weeks of each program. No other
certification school offers you this personalization and
both do not offer private coaching to image consultants
outside this program. VALUE: $1,000
3. THE RESOURCE HUB
Sylvie and Shauna have been collecting the most cost-effective
and time-efficient resources for building and
growing their business and working with clients. Most of the
tools and resources offered in the Resource Hub are free. Half-the-
battle of starting a company is knowing exactly where to
the right resources to get the job done. VALUE: $5,000
4. LIFETIME ACCESS TO PRIVATE
STUDENT COMMUNITY
You know what made the biggest difference in the success
of Shauna’s and Sylvie’s career? The network of people
surrounding them. Not only do you get the training offered
in the program, you get lifetime access to a powerful
network of colleagues that you can always turn to for
advice, feedback, and general inspiration. VALUE: $2,000
5. THE FIRST AND ONLY INDUSTRY
AWARD
Only as a student of the Studio for Image Professionals you
can receive the Best in Industry Award. It allows you to
distinguish your image consulting company from
competitors, and ensures that potential customers are aware
of your “commitment to excellence”. VALUE: PRICELESS
TOTAL VALUE: $23,000
!
CIC CORPORATE CONSULTING
COURSE INVESTMENT: $2,399
YOUR INVESTMENT SNAPSHOT
19. LOVE NOTES
Sylvie is not just a wonderful, energetic,
smart woman who sees good things in
you, she is also an incredible business
woman. Years of experience and
passion made her an expert in the
image consulting field. Highly
professional, very organized and with
clear vision Sylvie brings something
unique and special to the often grey
corporate/business look. If you want to
look good, powerful, sharp she is the
right person to turn into. She is my
motivation and should be yours!
!!
IZABELA GOGULSKA
Freelance Showroom Assistant &
Wardrobe Coordinator
It was one of the most useful trainings
I’ve ever had. I was so excited to know
all the things that we are able to do by
ourselves and generate incredible
results in social media. All the tools that
were presented are very easy to handle
and free! She is able to teach everyone,
even out of the Image Consulting
world. I would definitely recommend
her to friends. She is very professional
and friendly, I felt very comfortable
with her. I would day after day be
listening to what she has to say! She is
inspiring. This training is totally worth
the investment.
!
FERNANDA LUCHESI
Pro Style Coach
I participated recently in two of
Sylvie's courses. The content was
outstanding and her approach very
professional, from concept to final
output. I would firmly recommend
her services to any other colleague!
!
HEIDI DEBLAERE
Certified Image Consultant &
Career Coach, Deblaere
Consulting
We had the pleasure of meeting Sylvie
when she consulted with us on our
own business image and direction in
the Fall of 2013. We also recently
attended Sylvie's workshop on Social
Media Training for Image Consultants
and found her instruction to be clear,
concise, easy to understand, relatable
and very well organized. Her
suggestions were effective and very
applicable. Sylvie is one of the most
professional, knowledgeable,
passionate and inspiring speakers with
whom we've had the pleasure of
working. Her seminar was most helpful
and enjoyable.
!
REBECCA KLEIN & MARTINA
GORDON
The Re-Stylists
20. How do you know if the
Studio for Image
Professionals
is right for you?
Our program is not for everyone and we
understand that a certification is an
important investment.
!
If you are still unsure whether or not the
Studio for Image Professionals is for you,
click here to head on over to our website
where we guarantee nothing but the
truth when it comes to our programs.
!
Or, just ask:
info@studioforimageprofessisonals.com
21. We’d love to be the ones
who help you start
doing what you love.
Head on over to
www.studioforimageprofessionals.com
to get latest enrollment updates and future
certification program schedules.
!
We are honored that you are considering the Studio
for Image Professionals and we look forward to
potentially working with you in the future.