SlideShare ist ein Scribd-Unternehmen logo
1 von 21
Downloaden Sie, um offline zu lesen
The Studio for Image Professionals 
CORPORATE IMAGE CONSULTING 
Online Certification Course
WELCOME 
I’m thrilled you’re interested in the Studio for Image Professionals -- 
the only training provider that gives you robust training and 
certification options to become a successful image consultant. 
! 
Over the years Shauna Mackenzie has become one of the market 
leaders within the image consulting training industry. With her 
endless enthusiasm and her declared intention to help students 
learn, implement, and grow their business into the dream career it 
can be, she has excited many people - including myself. 
! I’m very proud that we have decided to join forces together to take a 
clear leadership position on the market by investing in the 
advancement and future of our industry. Our combined experience 
allows us to provide up-to-date knowledge and top-notch 
technology solutions needed for both traditional and online learning. 
! 
We both have worked with hundreds of consultants and stylists, in all 
levels of their career, to empower them to live their dream while 
building a profitable business. Your certification is one of the most 
important investments you will make in your career and we promise 
you nothing but the value you deserve. Because … 
! 
YOU DESERVE THE BEST 
The quality of your education is directly linked to your success 
! 
- Sylvie di Giusto 
Co-Owner, Studio for Image Professionals 
!!
About 
Sylvie di Giusto 
“People Packaging is what I do …” 
! 
Sylvie di Giusto is a professional speaker, corporate trainer and 
image consultant for professionals and corporations who place 
great importance in themselves and their powerful 
appearance. Nearly twenty years of corporate experience, 
educating and inspiring thousands of clients across Europe and 
around the world, made her familiar with the typical challenges 
that professionals face in their workplace. 
! 
As the owner of New York-based “Executive Image Consulting” 
and the author of “The Image of Leadership”, she shows 
professionals and corporations how the combination of the 
ABCDs – Appearance, Behavior, Communication and Digital 
Footprint – reveals a person’s story, and how that story 
becomes a company’s reputation. 
! 
She is also one of the most active and influential online 
marketers within the image consulting industry, and 
encourages other consultants to use modern tools, techniques 
and strategies to obtain their business success. 
! 
In November 2014 Sylvie became the co-owner of the Studio 
for Image Professionals. 
!!
WHY DOES 
CERTIFICATION 
MATTER? 
While anyone could wake up tomorrow and start 
calling themselves an image consultant, the fact 
of the matter is that those with the most 
credibility and education will rise to the top of 
the industry. 
! 
A certification provides you with the credentials 
and confidence to call yourself an expert and 
market yourself as such to your potential clients. 
! 
With a certification in image consulting, it allows 
you to stand above your competitors and get the 
valuable knowledge needed to become an 
image specialist. 
! 
! 
! 
!
WHAT ARE THE INDUSTRY AWARDS? 
We created this award to pay tribute to those 
who operate a state of the art image consulting business. 
! 
The Studio for Image Professionals is the first and only training provider that specifically recognizes and 
awards the achievements within the image consulting industry. We base our awards on creativity, 
marketing execution, message impact, technology application and business innovation exclusively for our 
certification students. 
! 
Receiving the Best in Industry Award allows you to distinguish your image consulting company from 
competitors, and ensures that potential customers are aware of your “commitment to excellence”. This award 
will help you gain recognition for your company, having a significant impact on your business. 
!
What is the CIC Corporate Image Consulting course? 
The CIC Corporate Image Consulting course is the industry’s only six week online image consulting 
certification and mentorship course that includes the business training and tools necessary to become 
successful in working with professionals and corporations. The program includes interactive e-learning 
modules, video-based training, step-by-step workbooks and worksheets, live mentorship calls with 
Sylvie di Giusto, a robust library of resources, and a private online community exclusive for SIP students.
What am I going to learn? 
!! 
The comprehensive course curriculum shows you how to 
perform the consultations or trainings needed to work 
with professional and corporate clients plus gives you 
step-by-step instruction for establishing, marketing, and 
growing your image consulting business -- all on a shoe-string 
budget. 
! 
Some of the topics covered in this course include: 
!• 
The differences between personal and corporate clients 
• Getting your foot in the door of the speaking industry 
• Using the right terminology from executive presence to 
personal branding 
• The four elements of a professional imprint 
• The five dress code levels for male and female clients 
• The significance and power of color 
• The elements of power and powerless dressing 
• The essentials of grooming, makeup, skincare, hair 
• The power of body language 
• The new rules of business etiquette 
• Mastering cultural differences 
• Specific strategies for individuals in the public eye 
• Specifics regarding menswear for your corporate clients
WEEK 1 
Understand the 
differences 
• Find out what it takes to become a 
corporate image consultant 
• Explore differences between personal and 
professional clients 
• Get prepared for some challenges of 
dealing with corporate clients 
• Learn how to get your foot in the door of 
the professional speaking industry 
1. 2. 
Become an expert in 
impression management 
• Learn to use the right terminology - from 
executive presence to personal branding 
• Identify your future clients and learn how to 
ask them the right questions 
• Understand why professional image matters 
for your clients 
• Realize that seven seconds is all that counts for 
your clients 
• Determine the four elements of a professional 
imprint 
• Avoid the consequences of an unprofessional 
imprint 
ADD-ONS: 
• Interactive online units with 
drag and drop, multiple 
choice, fill-in-the-text or other 
exercises 
! 
• Homework and self-assessments 
! 
• Real-life examples and 
showcases 
! 
• Downloadable worksheets 
and workbooks for each unit 
! 
• Each unit includes a 
discussion area so you can ask 
questions and get feedback 
! 
• Cross-reference the unit with 
our resource hub 
! 
• Private online community to 
relate your unit experiences 
with your peers 
WEEK ONE: WORKING WITH EXECUTIVES 
Learn about the specifics of working with professional and corporate clients
WEEK 2 ADD-ONS: 
1. Body Image 
•Work along the 5F Rule which will 
immediately improve your client’s 
appearance 
• Learn how to strengthen your client’s 
body image 
• Be prepared for any weight size, age or 
gender challenges 
2. Dress codes 
•Master the five dress code levels for female 
and male clients 
•Make the right decisions from corporate 
parties to casual friday’s 
• Understand the significance and impact of 
colors 
• Accept chances and challenges of dress 
code policies 
3. Power dressing versus 
powerless dressing 
• Indicate all components of power dressing 
versus powerless dressing 
•Work with clients who have to wear 
uniforms at work 
•Master the most common image spoilers 
of female and male clients 
! 
• Interactive online units with 
drag and drop, multiple 
choice, fill-in-the-text or other 
exercises 
! 
• Homework and self-assessments 
! 
• Real-life examples and 
showcases 
! 
• Downloadable worksheets 
and workbooks for each unit 
! 
• Each unit includes a 
discussion area so you can ask 
questions and get feedback 
! 
• Cross-reference the unit with 
our resource hub 
! 
• Private online community to 
relate your unit experiences 
with your peers 
WEEK TWO: PROFESSIONAL APPEARANCE MATTERS 
Learn how important your clients’ visual appearance is for their image
WEEK 4 
1. Taking care of yourself 
and your wardrobe 
• Understand why details matter from head 
to toe 
• Discuss the importance of wardrobe 
maintenance 
• Leverage the essentials of make grooming, 
skin and haircare 
• Use accessories and jewelry for their 
advantage 
2. 
3. 
ADD-ONS: 
Use keywords to identify 
their personal style 
• Use keywords to incorporate your clients’ 
personal style 
•Match your clients’ keywords with the 
requirements of their industry and profession 
Be prepared for some 
specific tasks 
• Expand your portfolio of off-the-rack 
designers, brands and label 
• Recognize the importance of custom-made 
clothing 
• Know the specifics for clients in the public 
eye - from politicians to professional speakers 
• Know the specifics for handicapped, 
pregnant or transgender clients 
• Realize and master cultural differences for 
clients from around the world 
• Interactive online units with 
drag and drop, multiple 
choice, fill-in-the-text or other 
exercises 
! 
• Homework and self-assessments 
! 
• Real-life examples and 
showcases 
! 
• Downloadable worksheets 
and workbooks for each unit 
! 
• Each unit includes a 
discussion area so you can ask 
questions and get feedback 
! 
• Cross-reference the unit with 
our resource hub 
! 
• Private online community to 
relate your unit experiences 
with your peers 
WEEK 4: GETTING THE DETAILS RIGHT 
Learn about the many little things that make a big difference
WEEK 5 
1. Body language 
• Understand the basics of non-verbal 
communication 
• Learn to read body language accurately 
• Tolerate ownership, territories and 
personal space 
• Observe what eyes, mouth, head and neck 
are saying 
• Observe what shoulders, arms and hands 
are saying 
• Observe what legs and feet are saying 
•Master the most common and distracting 
gestures and body signals 
ADD-ONS: 
• Interactive online units with 
drag and drop, multiple 
choice, fill-in-the-text or other 
exercises 
! 
• Homework and self-assessments 
! 
• Real-life examples and 
showcases 
! 
• Downloadable worksheets 
and workbooks for each unit 
! 
• Each unit includes a 
discussion area so you can ask 
questions and get feedback 
! 
• Cross-reference the unit with 
our resource hub 
! 
• Private online community to 
relate your unit experiences 
with your peers 
2. Business etiquette and 
communication 
• Identify cross-cultural differences 
• Learn the new rules of business etiquette 
• Follow your clients’ digital footprint 
• Listen to your client’s tone of voice 
WEEK 5: LOOKING GOOD IS NOT ENOUGH 
Learn about behavioral and communicative aspects of image
2. 
WEEK 3 + 6 
1. Homework 
During week 3 and 6 you’ll have time to finalize your 
homework and assessments. Both provides 
opportunities for reinforcement of the work learned 
during the prior weeks. You’ll need to seek information 
for yourself, from reference materials or work on real life 
examples. If you haven’t finished your tasks yet, this is 
the week where you can keep up the good work. 
Live Calls 
During both weeks you’ll get at least one hour of private 
coaching with Sylvie. No other certification school offers 
you this personalization and Sylvie does not offer private 
coaching to image consultants outside this program. You’ll 
have the opportunity to ask questions, discuss your real-life 
business challenges with Sylvie and get input and 
feedback on your current work or training results. 
WEEK THREE & SIX: WORK WEEK & LIVE CALL 
Meet your instructor for your personal coaching session
So how does it all work? 
What is the schedule? 
The entire program is offered to 
you virtually and combines 
interactive e-learning modules, 
video-training + live training calls 
with Sylvie. It’s the perfect hybrid 
of convenience and customization. 
! 
This online course is accessible via 
personal computer or laptop only. 
WEEK ONE: Module One Begins 
•Work through all module one units 
• Finish the end of the week exercise/quizzes 
•Work on module two assessments 
• Complete homework as assigned 
WEEK TWO: Module Two Begins 
•Work through all module two units 
• Finish the end of the week exercise/quizzes 
•Work on module two assessments 
• Complete homework as assigned 
WEEK THREE: Work Week & Live Call 
• Spend the week working through Module 1 and Module 2 homework 
• Schedule your one-on-one call with Sylvie via Skype to get 
personalized feedback and answers to your specific questions 
WEEK FOUR: Module Four Begins 
•Work through all module four units 
• Finish the end of the week exercise/quizzes 
•Work on module two assessments 
• Complete homework as assigned 
WEEK FIVE: Module Five Begins 
•Work through all module five units 
• Finish the end of the week exercise/quizzes 
•Work on module two assessments 
• Complete homework as assigned 
WEEK SIX: Work Week/Live Call/Graduation 
• Spend the week working through Module 4 and Module 5 homework 
• Schedule your one-on-one call with Sylvie via Skype to get 
personalized feedback and answers to your specific questions 
• Complete the end-of-program assessment 
• Receive your certification 
• Start preparing your award application 
Upon completion of exam and full payment of tuition, you 
will receive a hard copy of your certificate in the mail.
Lifetime access to the private FB group 
Two one-on-one training calls with Sylvie 
The Resource Hub - Hundreds of 
resources in one place 
Interactive e-learning units with drag 
and drop, multiple choice, sort and 
order, or fill-in-the text exercises 
Links to relevant audio and video 
examples 
Downloadable PDF Worksheets 
Live Q&A discussion area for each unit 
Homework checklists and tasks lists to 
keep you organized and moving forward 
PROGRAM BENEFITS
We want to make it as easy 
as possible for you, right 
down to the emails you 
might send. Which is why 
we’ve given you exact 
verbiage for more than 30 
email situations you might 
find yourself in. 
No need to reinvent the 
wheel. We’re giving you the 
client worksheets and 
documents you’ll need to 
run your business in handy 
Word documents so you can 
slap your own branding on 
them. 
THE RESOURCE HUB 
We’ve compiled a list of tools 
that will help you market 
your business, build a 
website, find graphics for 
your blog, manage your time, 
shop for clients, organize 
your expenses, and SO much 
more. 
Not only have we compiled a 
book list for each course, 
we’ve curated the industry’s 
only comprehensive book 
library, complete with 
reviews and personal 
comments from your 
instructors and SIP members. 
An incredible hub of resources, including a priceless collection of 
hundreds of tools, worksheets, e-mail templates and books
When do I get access 
to the course? 
The CIC Corporate Image Consulting course is 
offered only twice a year over the span of six 
weeks. Each week, a new module is released 
except for the two work-weeks where that time is 
dedicated to homework catch-up and live calls 
with Sylvie. 
! 
Many ask if they can get all the content at once. 
Unfortunately, releasing all the content upfront is 
not conducive to optimal learning. However, the 
best part is that you will have access to all of the 
content and training modules even after the six 
weeks is over! The training materials and 
downloads are yours to keep forever.
What is the CIC 
Investment? 
Our program fee is $2,399 which 
can be paid in full or take 
advantage of our payment plans 
(offered during early enrollment for 
a limited time). 
! 
! 
! 
OUR GUARANTEE: 
We guarantee our program with a 30 day 100% 
refund if you are not satisfied. That makes this 
investment 100% RISK FREE. 
! 
NOTE: In order to process your refund, we do 
require that you submit your homework and 
proof of participation because we know that if 
you follow our steps and complete the work as 
instructed, you will be successful. If you submit 
your homework and proof of participation 
within 30 days of the start date and still did not 
receive the value you intended, we will happily 
refund your investment.
1. SIX WEEK CERTIFICATION PROGRAM 
Shauna and Sylvie are giving you everything they wish 
they had at the beginning of their career. It has taken 
them thousands of hours and thousands of dollars to 
perfect their work. The results from following these step-by- 
step instructions will pave the way for a successful 
business as an image consultant. VALUE: $15,000 
2. ONE-ON-ONE CALLS WITH SYLVIE 
You get two hours of private coaching with Shauna or 
Sylvie during the six weeks of each program. No other 
certification school offers you this personalization and 
both do not offer private coaching to image consultants 
outside this program. VALUE: $1,000 
3. THE RESOURCE HUB 
Sylvie and Shauna have been collecting the most cost-effective 
and time-efficient resources for building and 
growing their business and working with clients. Most of the 
tools and resources offered in the Resource Hub are free. Half-the- 
battle of starting a company is knowing exactly where to 
the right resources to get the job done. VALUE: $5,000 
4. LIFETIME ACCESS TO PRIVATE 
STUDENT COMMUNITY 
You know what made the biggest difference in the success 
of Shauna’s and Sylvie’s career? The network of people 
surrounding them. Not only do you get the training offered 
in the program, you get lifetime access to a powerful 
network of colleagues that you can always turn to for 
advice, feedback, and general inspiration. VALUE: $2,000 
5. THE FIRST AND ONLY INDUSTRY 
AWARD 
Only as a student of the Studio for Image Professionals you 
can receive the Best in Industry Award. It allows you to 
distinguish your image consulting company from 
competitors, and ensures that potential customers are aware 
of your “commitment to excellence”. VALUE: PRICELESS 
TOTAL VALUE: $23,000 
! 
CIC CORPORATE CONSULTING 
COURSE INVESTMENT: $2,399 
YOUR INVESTMENT SNAPSHOT
LOVE NOTES 
Sylvie is not just a wonderful, energetic, 
smart woman who sees good things in 
you, she is also an incredible business 
woman. Years of experience and 
passion made her an expert in the 
image consulting field. Highly 
professional, very organized and with 
clear vision Sylvie brings something 
unique and special to the often grey 
corporate/business look. If you want to 
look good, powerful, sharp she is the 
right person to turn into. She is my 
motivation and should be yours! 
!! 
IZABELA GOGULSKA 
Freelance Showroom Assistant & 
Wardrobe Coordinator 
It was one of the most useful trainings 
I’ve ever had. I was so excited to know 
all the things that we are able to do by 
ourselves and generate incredible 
results in social media. All the tools that 
were presented are very easy to handle 
and free! She is able to teach everyone, 
even out of the Image Consulting 
world. I would definitely recommend 
her to friends. She is very professional 
and friendly, I felt very comfortable 
with her. I would day after day be 
listening to what she has to say! She is 
inspiring. This training is totally worth 
the investment. 
! 
FERNANDA LUCHESI 
Pro Style Coach 
I participated recently in two of 
Sylvie's courses. The content was 
outstanding and her approach very 
professional, from concept to final 
output. I would firmly recommend 
her services to any other colleague! 
! 
HEIDI DEBLAERE 
Certified Image Consultant & 
Career Coach, Deblaere 
Consulting 
We had the pleasure of meeting Sylvie 
when she consulted with us on our 
own business image and direction in 
the Fall of 2013. We also recently 
attended Sylvie's workshop on Social 
Media Training for Image Consultants 
and found her instruction to be clear, 
concise, easy to understand, relatable 
and very well organized. Her 
suggestions were effective and very 
applicable. Sylvie is one of the most 
professional, knowledgeable, 
passionate and inspiring speakers with 
whom we've had the pleasure of 
working. Her seminar was most helpful 
and enjoyable. 
! 
REBECCA KLEIN & MARTINA 
GORDON 
The Re-Stylists
How do you know if the 
Studio for Image 
Professionals 
is right for you? 
Our program is not for everyone and we 
understand that a certification is an 
important investment. 
! 
If you are still unsure whether or not the 
Studio for Image Professionals is for you, 
click here to head on over to our website 
where we guarantee nothing but the 
truth when it comes to our programs. 
! 
Or, just ask: 
info@studioforimageprofessisonals.com
We’d love to be the ones 
who help you start 
doing what you love. 
Head on over to 
www.studioforimageprofessionals.com 
to get latest enrollment updates and future 
certification program schedules. 
! 
We are honored that you are considering the Studio 
for Image Professionals and we look forward to 
potentially working with you in the future.

Weitere ähnliche Inhalte

Was ist angesagt?

Grad project done jp
Grad project done jpGrad project done jp
Grad project done jp
14pollockj
 
Setting personal goals & planning achievments
Setting personal goals & planning achievmentsSetting personal goals & planning achievments
Setting personal goals & planning achievments
Creatingdemand
 

Was ist angesagt? (18)

Staying Prepared For the Desired Job-Change – Staying Updated In All Sense
Staying Prepared For the Desired Job-Change – Staying Updated In All SenseStaying Prepared For the Desired Job-Change – Staying Updated In All Sense
Staying Prepared For the Desired Job-Change – Staying Updated In All Sense
 
Virtual Assistant Training Module 1 (what is a va)
Virtual Assistant Training Module 1   (what is a va)Virtual Assistant Training Module 1   (what is a va)
Virtual Assistant Training Module 1 (what is a va)
 
How to create an employer brand that resonates
How to create an employer brand that resonatesHow to create an employer brand that resonates
How to create an employer brand that resonates
 
Shravan Shetty interview 09 Ajay Raghunandan Senior Graphic Designer
Shravan Shetty interview 09 Ajay Raghunandan Senior Graphic Designer Shravan Shetty interview 09 Ajay Raghunandan Senior Graphic Designer
Shravan Shetty interview 09 Ajay Raghunandan Senior Graphic Designer
 
Cameron atwood portfolio1
Cameron atwood portfolio1Cameron atwood portfolio1
Cameron atwood portfolio1
 
Drive Profits thru People and Processes
Drive Profits thru People and ProcessesDrive Profits thru People and Processes
Drive Profits thru People and Processes
 
Aju stories about story telling (1)
Aju stories about story telling (1)Aju stories about story telling (1)
Aju stories about story telling (1)
 
Empathy Map+Problem Statement
Empathy Map+Problem StatementEmpathy Map+Problem Statement
Empathy Map+Problem Statement
 
Grad project done jp
Grad project done jpGrad project done jp
Grad project done jp
 
Personal brand exploration
Personal brand explorationPersonal brand exploration
Personal brand exploration
 
Branding for Academics
Branding for AcademicsBranding for Academics
Branding for Academics
 
Setting personal goals & planning achievments
Setting personal goals & planning achievmentsSetting personal goals & planning achievments
Setting personal goals & planning achievments
 
Designing Tangible Business Models
Designing Tangible Business ModelsDesigning Tangible Business Models
Designing Tangible Business Models
 
Designing Tangible Business Models
Designing Tangible Business ModelsDesigning Tangible Business Models
Designing Tangible Business Models
 
Designing Tangible Business Models
Designing Tangible Business ModelsDesigning Tangible Business Models
Designing Tangible Business Models
 
The 10 finest trendsetter in grooming courses 2021
The 10 finest trendsetter in grooming courses 2021The 10 finest trendsetter in grooming courses 2021
The 10 finest trendsetter in grooming courses 2021
 
Pricing your virtual assistant services
Pricing your virtual assistant servicesPricing your virtual assistant services
Pricing your virtual assistant services
 
Main CV
Main CVMain CV
Main CV
 

Ähnlich wie Become a Corporate Image Consultant at the Studio for Image Professionals

Corporate Image Consulting
Corporate Image ConsultingCorporate Image Consulting
Corporate Image Consulting
robertsol
 
WIDE-Intro Session.pptx
WIDE-Intro Session.pptxWIDE-Intro Session.pptx
WIDE-Intro Session.pptx
SanaMubashar2
 
Apprenticeship search (2).pptx
Apprenticeship search (2).pptxApprenticeship search (2).pptx
Apprenticeship search (2).pptx
MollyBrown86
 
Candidate_Experience_Playbook___HireVue
Candidate_Experience_Playbook___HireVueCandidate_Experience_Playbook___HireVue
Candidate_Experience_Playbook___HireVue
Chris Bennett
 
AICI Malaysia Education Conference 2013
AICI Malaysia Education Conference 2013AICI Malaysia Education Conference 2013
AICI Malaysia Education Conference 2013
Siti Wirni Mohamed
 
Apprenticeship search updated (1).pptx
Apprenticeship search updated (1).pptxApprenticeship search updated (1).pptx
Apprenticeship search updated (1).pptx
MollyBrown86
 
ALS_Franchise_Brochure_7-25-16(1)
ALS_Franchise_Brochure_7-25-16(1)ALS_Franchise_Brochure_7-25-16(1)
ALS_Franchise_Brochure_7-25-16(1)
Dallas Bennewitz
 

Ähnlich wie Become a Corporate Image Consultant at the Studio for Image Professionals (20)

Become a Personal Stylist or Certified Image Consultant at the Studio for Ima...
Become a Personal Stylist or Certified Image Consultant at the Studio for Ima...Become a Personal Stylist or Certified Image Consultant at the Studio for Ima...
Become a Personal Stylist or Certified Image Consultant at the Studio for Ima...
 
SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...
SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...
SKEMA Alumni Webinar #1 Take your career to the next stage. Start branding yo...
 
Akaybee Academy.pdf
Akaybee Academy.pdfAkaybee Academy.pdf
Akaybee Academy.pdf
 
Branding
Branding Branding
Branding
 
Branding For The Under Employed
Branding For The Under EmployedBranding For The Under Employed
Branding For The Under Employed
 
Corporate Image Consulting
Corporate Image ConsultingCorporate Image Consulting
Corporate Image Consulting
 
Singapore Online Training Company Profile
Singapore Online Training Company ProfileSingapore Online Training Company Profile
Singapore Online Training Company Profile
 
Images2 last profile
Images2 last profileImages2 last profile
Images2 last profile
 
Personal Brand Exploration | Anyelica Sarai
Personal Brand Exploration | Anyelica SaraiPersonal Brand Exploration | Anyelica Sarai
Personal Brand Exploration | Anyelica Sarai
 
Portafolio - Product design
Portafolio - Product designPortafolio - Product design
Portafolio - Product design
 
WIDE-Intro Session.pptx
WIDE-Intro Session.pptxWIDE-Intro Session.pptx
WIDE-Intro Session.pptx
 
Apprenticeship search (2).pptx
Apprenticeship search (2).pptxApprenticeship search (2).pptx
Apprenticeship search (2).pptx
 
Candidate_Experience_Playbook___HireVue
Candidate_Experience_Playbook___HireVueCandidate_Experience_Playbook___HireVue
Candidate_Experience_Playbook___HireVue
 
AICI Malaysia Education Conference 2013
AICI Malaysia Education Conference 2013AICI Malaysia Education Conference 2013
AICI Malaysia Education Conference 2013
 
PersonalBrandCanvas-TEMPLATE-23.pdf
PersonalBrandCanvas-TEMPLATE-23.pdfPersonalBrandCanvas-TEMPLATE-23.pdf
PersonalBrandCanvas-TEMPLATE-23.pdf
 
Apprenticeship search updated (1).pptx
Apprenticeship search updated (1).pptxApprenticeship search updated (1).pptx
Apprenticeship search updated (1).pptx
 
Digital Prospecting for an Advanced Sales Course (Undergraduate)
Digital Prospecting for an Advanced Sales Course (Undergraduate)Digital Prospecting for an Advanced Sales Course (Undergraduate)
Digital Prospecting for an Advanced Sales Course (Undergraduate)
 
Raffles International Institute_Forms of business ownership AUS
Raffles International Institute_Forms of business ownership AUSRaffles International Institute_Forms of business ownership AUS
Raffles International Institute_Forms of business ownership AUS
 
ALS_Franchise_Brochure_7-25-16(1)
ALS_Franchise_Brochure_7-25-16(1)ALS_Franchise_Brochure_7-25-16(1)
ALS_Franchise_Brochure_7-25-16(1)
 
ALS Brochure 012015
ALS Brochure 012015ALS Brochure 012015
ALS Brochure 012015
 

Kürzlich hochgeladen

Beyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentBeyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable development
Nimot Muili
 
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTECAbortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Riyadh +966572737505 get cytotec
 
Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptx
alinstan901
 

Kürzlich hochgeladen (15)

International Ocean Transportation p.pdf
International Ocean Transportation p.pdfInternational Ocean Transportation p.pdf
International Ocean Transportation p.pdf
 
Intro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptxIntro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptx
 
Strategic Management, Vision Mission, Internal Analsysis
Strategic Management, Vision Mission, Internal AnalsysisStrategic Management, Vision Mission, Internal Analsysis
Strategic Management, Vision Mission, Internal Analsysis
 
Beyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentBeyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable development
 
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTECAbortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
 
Leaders enhance communication by actively listening, providing constructive f...
Leaders enhance communication by actively listening, providing constructive f...Leaders enhance communication by actively listening, providing constructive f...
Leaders enhance communication by actively listening, providing constructive f...
 
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
 
Independent Escorts Vikaspuri / 9899900591 High Profile Escort Service in Delhi
Independent Escorts Vikaspuri  / 9899900591 High Profile Escort Service in DelhiIndependent Escorts Vikaspuri  / 9899900591 High Profile Escort Service in Delhi
Independent Escorts Vikaspuri / 9899900591 High Profile Escort Service in Delhi
 
Marketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docxMarketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docx
 
Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptx
 
Reviewing and summarization of university ranking system to.pptx
Reviewing and summarization of university ranking system  to.pptxReviewing and summarization of university ranking system  to.pptx
Reviewing and summarization of university ranking system to.pptx
 
internal analysis on strategic management
internal analysis on strategic managementinternal analysis on strategic management
internal analysis on strategic management
 
How Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxHow Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptx
 
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
 
Safety T fire missions army field Artillery
Safety T fire missions army field ArtillerySafety T fire missions army field Artillery
Safety T fire missions army field Artillery
 

Become a Corporate Image Consultant at the Studio for Image Professionals

  • 1. The Studio for Image Professionals CORPORATE IMAGE CONSULTING Online Certification Course
  • 2. WELCOME I’m thrilled you’re interested in the Studio for Image Professionals -- the only training provider that gives you robust training and certification options to become a successful image consultant. ! Over the years Shauna Mackenzie has become one of the market leaders within the image consulting training industry. With her endless enthusiasm and her declared intention to help students learn, implement, and grow their business into the dream career it can be, she has excited many people - including myself. ! I’m very proud that we have decided to join forces together to take a clear leadership position on the market by investing in the advancement and future of our industry. Our combined experience allows us to provide up-to-date knowledge and top-notch technology solutions needed for both traditional and online learning. ! We both have worked with hundreds of consultants and stylists, in all levels of their career, to empower them to live their dream while building a profitable business. Your certification is one of the most important investments you will make in your career and we promise you nothing but the value you deserve. Because … ! YOU DESERVE THE BEST The quality of your education is directly linked to your success ! - Sylvie di Giusto Co-Owner, Studio for Image Professionals !!
  • 3. About Sylvie di Giusto “People Packaging is what I do …” ! Sylvie di Giusto is a professional speaker, corporate trainer and image consultant for professionals and corporations who place great importance in themselves and their powerful appearance. Nearly twenty years of corporate experience, educating and inspiring thousands of clients across Europe and around the world, made her familiar with the typical challenges that professionals face in their workplace. ! As the owner of New York-based “Executive Image Consulting” and the author of “The Image of Leadership”, she shows professionals and corporations how the combination of the ABCDs – Appearance, Behavior, Communication and Digital Footprint – reveals a person’s story, and how that story becomes a company’s reputation. ! She is also one of the most active and influential online marketers within the image consulting industry, and encourages other consultants to use modern tools, techniques and strategies to obtain their business success. ! In November 2014 Sylvie became the co-owner of the Studio for Image Professionals. !!
  • 4. WHY DOES CERTIFICATION MATTER? While anyone could wake up tomorrow and start calling themselves an image consultant, the fact of the matter is that those with the most credibility and education will rise to the top of the industry. ! A certification provides you with the credentials and confidence to call yourself an expert and market yourself as such to your potential clients. ! With a certification in image consulting, it allows you to stand above your competitors and get the valuable knowledge needed to become an image specialist. ! ! ! !
  • 5. WHAT ARE THE INDUSTRY AWARDS? We created this award to pay tribute to those who operate a state of the art image consulting business. ! The Studio for Image Professionals is the first and only training provider that specifically recognizes and awards the achievements within the image consulting industry. We base our awards on creativity, marketing execution, message impact, technology application and business innovation exclusively for our certification students. ! Receiving the Best in Industry Award allows you to distinguish your image consulting company from competitors, and ensures that potential customers are aware of your “commitment to excellence”. This award will help you gain recognition for your company, having a significant impact on your business. !
  • 6. What is the CIC Corporate Image Consulting course? The CIC Corporate Image Consulting course is the industry’s only six week online image consulting certification and mentorship course that includes the business training and tools necessary to become successful in working with professionals and corporations. The program includes interactive e-learning modules, video-based training, step-by-step workbooks and worksheets, live mentorship calls with Sylvie di Giusto, a robust library of resources, and a private online community exclusive for SIP students.
  • 7. What am I going to learn? !! The comprehensive course curriculum shows you how to perform the consultations or trainings needed to work with professional and corporate clients plus gives you step-by-step instruction for establishing, marketing, and growing your image consulting business -- all on a shoe-string budget. ! Some of the topics covered in this course include: !• The differences between personal and corporate clients • Getting your foot in the door of the speaking industry • Using the right terminology from executive presence to personal branding • The four elements of a professional imprint • The five dress code levels for male and female clients • The significance and power of color • The elements of power and powerless dressing • The essentials of grooming, makeup, skincare, hair • The power of body language • The new rules of business etiquette • Mastering cultural differences • Specific strategies for individuals in the public eye • Specifics regarding menswear for your corporate clients
  • 8. WEEK 1 Understand the differences • Find out what it takes to become a corporate image consultant • Explore differences between personal and professional clients • Get prepared for some challenges of dealing with corporate clients • Learn how to get your foot in the door of the professional speaking industry 1. 2. Become an expert in impression management • Learn to use the right terminology - from executive presence to personal branding • Identify your future clients and learn how to ask them the right questions • Understand why professional image matters for your clients • Realize that seven seconds is all that counts for your clients • Determine the four elements of a professional imprint • Avoid the consequences of an unprofessional imprint ADD-ONS: • Interactive online units with drag and drop, multiple choice, fill-in-the-text or other exercises ! • Homework and self-assessments ! • Real-life examples and showcases ! • Downloadable worksheets and workbooks for each unit ! • Each unit includes a discussion area so you can ask questions and get feedback ! • Cross-reference the unit with our resource hub ! • Private online community to relate your unit experiences with your peers WEEK ONE: WORKING WITH EXECUTIVES Learn about the specifics of working with professional and corporate clients
  • 9. WEEK 2 ADD-ONS: 1. Body Image •Work along the 5F Rule which will immediately improve your client’s appearance • Learn how to strengthen your client’s body image • Be prepared for any weight size, age or gender challenges 2. Dress codes •Master the five dress code levels for female and male clients •Make the right decisions from corporate parties to casual friday’s • Understand the significance and impact of colors • Accept chances and challenges of dress code policies 3. Power dressing versus powerless dressing • Indicate all components of power dressing versus powerless dressing •Work with clients who have to wear uniforms at work •Master the most common image spoilers of female and male clients ! • Interactive online units with drag and drop, multiple choice, fill-in-the-text or other exercises ! • Homework and self-assessments ! • Real-life examples and showcases ! • Downloadable worksheets and workbooks for each unit ! • Each unit includes a discussion area so you can ask questions and get feedback ! • Cross-reference the unit with our resource hub ! • Private online community to relate your unit experiences with your peers WEEK TWO: PROFESSIONAL APPEARANCE MATTERS Learn how important your clients’ visual appearance is for their image
  • 10. WEEK 4 1. Taking care of yourself and your wardrobe • Understand why details matter from head to toe • Discuss the importance of wardrobe maintenance • Leverage the essentials of make grooming, skin and haircare • Use accessories and jewelry for their advantage 2. 3. ADD-ONS: Use keywords to identify their personal style • Use keywords to incorporate your clients’ personal style •Match your clients’ keywords with the requirements of their industry and profession Be prepared for some specific tasks • Expand your portfolio of off-the-rack designers, brands and label • Recognize the importance of custom-made clothing • Know the specifics for clients in the public eye - from politicians to professional speakers • Know the specifics for handicapped, pregnant or transgender clients • Realize and master cultural differences for clients from around the world • Interactive online units with drag and drop, multiple choice, fill-in-the-text or other exercises ! • Homework and self-assessments ! • Real-life examples and showcases ! • Downloadable worksheets and workbooks for each unit ! • Each unit includes a discussion area so you can ask questions and get feedback ! • Cross-reference the unit with our resource hub ! • Private online community to relate your unit experiences with your peers WEEK 4: GETTING THE DETAILS RIGHT Learn about the many little things that make a big difference
  • 11. WEEK 5 1. Body language • Understand the basics of non-verbal communication • Learn to read body language accurately • Tolerate ownership, territories and personal space • Observe what eyes, mouth, head and neck are saying • Observe what shoulders, arms and hands are saying • Observe what legs and feet are saying •Master the most common and distracting gestures and body signals ADD-ONS: • Interactive online units with drag and drop, multiple choice, fill-in-the-text or other exercises ! • Homework and self-assessments ! • Real-life examples and showcases ! • Downloadable worksheets and workbooks for each unit ! • Each unit includes a discussion area so you can ask questions and get feedback ! • Cross-reference the unit with our resource hub ! • Private online community to relate your unit experiences with your peers 2. Business etiquette and communication • Identify cross-cultural differences • Learn the new rules of business etiquette • Follow your clients’ digital footprint • Listen to your client’s tone of voice WEEK 5: LOOKING GOOD IS NOT ENOUGH Learn about behavioral and communicative aspects of image
  • 12. 2. WEEK 3 + 6 1. Homework During week 3 and 6 you’ll have time to finalize your homework and assessments. Both provides opportunities for reinforcement of the work learned during the prior weeks. You’ll need to seek information for yourself, from reference materials or work on real life examples. If you haven’t finished your tasks yet, this is the week where you can keep up the good work. Live Calls During both weeks you’ll get at least one hour of private coaching with Sylvie. No other certification school offers you this personalization and Sylvie does not offer private coaching to image consultants outside this program. You’ll have the opportunity to ask questions, discuss your real-life business challenges with Sylvie and get input and feedback on your current work or training results. WEEK THREE & SIX: WORK WEEK & LIVE CALL Meet your instructor for your personal coaching session
  • 13. So how does it all work? What is the schedule? The entire program is offered to you virtually and combines interactive e-learning modules, video-training + live training calls with Sylvie. It’s the perfect hybrid of convenience and customization. ! This online course is accessible via personal computer or laptop only. WEEK ONE: Module One Begins •Work through all module one units • Finish the end of the week exercise/quizzes •Work on module two assessments • Complete homework as assigned WEEK TWO: Module Two Begins •Work through all module two units • Finish the end of the week exercise/quizzes •Work on module two assessments • Complete homework as assigned WEEK THREE: Work Week & Live Call • Spend the week working through Module 1 and Module 2 homework • Schedule your one-on-one call with Sylvie via Skype to get personalized feedback and answers to your specific questions WEEK FOUR: Module Four Begins •Work through all module four units • Finish the end of the week exercise/quizzes •Work on module two assessments • Complete homework as assigned WEEK FIVE: Module Five Begins •Work through all module five units • Finish the end of the week exercise/quizzes •Work on module two assessments • Complete homework as assigned WEEK SIX: Work Week/Live Call/Graduation • Spend the week working through Module 4 and Module 5 homework • Schedule your one-on-one call with Sylvie via Skype to get personalized feedback and answers to your specific questions • Complete the end-of-program assessment • Receive your certification • Start preparing your award application Upon completion of exam and full payment of tuition, you will receive a hard copy of your certificate in the mail.
  • 14. Lifetime access to the private FB group Two one-on-one training calls with Sylvie The Resource Hub - Hundreds of resources in one place Interactive e-learning units with drag and drop, multiple choice, sort and order, or fill-in-the text exercises Links to relevant audio and video examples Downloadable PDF Worksheets Live Q&A discussion area for each unit Homework checklists and tasks lists to keep you organized and moving forward PROGRAM BENEFITS
  • 15. We want to make it as easy as possible for you, right down to the emails you might send. Which is why we’ve given you exact verbiage for more than 30 email situations you might find yourself in. No need to reinvent the wheel. We’re giving you the client worksheets and documents you’ll need to run your business in handy Word documents so you can slap your own branding on them. THE RESOURCE HUB We’ve compiled a list of tools that will help you market your business, build a website, find graphics for your blog, manage your time, shop for clients, organize your expenses, and SO much more. Not only have we compiled a book list for each course, we’ve curated the industry’s only comprehensive book library, complete with reviews and personal comments from your instructors and SIP members. An incredible hub of resources, including a priceless collection of hundreds of tools, worksheets, e-mail templates and books
  • 16. When do I get access to the course? The CIC Corporate Image Consulting course is offered only twice a year over the span of six weeks. Each week, a new module is released except for the two work-weeks where that time is dedicated to homework catch-up and live calls with Sylvie. ! Many ask if they can get all the content at once. Unfortunately, releasing all the content upfront is not conducive to optimal learning. However, the best part is that you will have access to all of the content and training modules even after the six weeks is over! The training materials and downloads are yours to keep forever.
  • 17. What is the CIC Investment? Our program fee is $2,399 which can be paid in full or take advantage of our payment plans (offered during early enrollment for a limited time). ! ! ! OUR GUARANTEE: We guarantee our program with a 30 day 100% refund if you are not satisfied. That makes this investment 100% RISK FREE. ! NOTE: In order to process your refund, we do require that you submit your homework and proof of participation because we know that if you follow our steps and complete the work as instructed, you will be successful. If you submit your homework and proof of participation within 30 days of the start date and still did not receive the value you intended, we will happily refund your investment.
  • 18. 1. SIX WEEK CERTIFICATION PROGRAM Shauna and Sylvie are giving you everything they wish they had at the beginning of their career. It has taken them thousands of hours and thousands of dollars to perfect their work. The results from following these step-by- step instructions will pave the way for a successful business as an image consultant. VALUE: $15,000 2. ONE-ON-ONE CALLS WITH SYLVIE You get two hours of private coaching with Shauna or Sylvie during the six weeks of each program. No other certification school offers you this personalization and both do not offer private coaching to image consultants outside this program. VALUE: $1,000 3. THE RESOURCE HUB Sylvie and Shauna have been collecting the most cost-effective and time-efficient resources for building and growing their business and working with clients. Most of the tools and resources offered in the Resource Hub are free. Half-the- battle of starting a company is knowing exactly where to the right resources to get the job done. VALUE: $5,000 4. LIFETIME ACCESS TO PRIVATE STUDENT COMMUNITY You know what made the biggest difference in the success of Shauna’s and Sylvie’s career? The network of people surrounding them. Not only do you get the training offered in the program, you get lifetime access to a powerful network of colleagues that you can always turn to for advice, feedback, and general inspiration. VALUE: $2,000 5. THE FIRST AND ONLY INDUSTRY AWARD Only as a student of the Studio for Image Professionals you can receive the Best in Industry Award. It allows you to distinguish your image consulting company from competitors, and ensures that potential customers are aware of your “commitment to excellence”. VALUE: PRICELESS TOTAL VALUE: $23,000 ! CIC CORPORATE CONSULTING COURSE INVESTMENT: $2,399 YOUR INVESTMENT SNAPSHOT
  • 19. LOVE NOTES Sylvie is not just a wonderful, energetic, smart woman who sees good things in you, she is also an incredible business woman. Years of experience and passion made her an expert in the image consulting field. Highly professional, very organized and with clear vision Sylvie brings something unique and special to the often grey corporate/business look. If you want to look good, powerful, sharp she is the right person to turn into. She is my motivation and should be yours! !! IZABELA GOGULSKA Freelance Showroom Assistant & Wardrobe Coordinator It was one of the most useful trainings I’ve ever had. I was so excited to know all the things that we are able to do by ourselves and generate incredible results in social media. All the tools that were presented are very easy to handle and free! She is able to teach everyone, even out of the Image Consulting world. I would definitely recommend her to friends. She is very professional and friendly, I felt very comfortable with her. I would day after day be listening to what she has to say! She is inspiring. This training is totally worth the investment. ! FERNANDA LUCHESI Pro Style Coach I participated recently in two of Sylvie's courses. The content was outstanding and her approach very professional, from concept to final output. I would firmly recommend her services to any other colleague! ! HEIDI DEBLAERE Certified Image Consultant & Career Coach, Deblaere Consulting We had the pleasure of meeting Sylvie when she consulted with us on our own business image and direction in the Fall of 2013. We also recently attended Sylvie's workshop on Social Media Training for Image Consultants and found her instruction to be clear, concise, easy to understand, relatable and very well organized. Her suggestions were effective and very applicable. Sylvie is one of the most professional, knowledgeable, passionate and inspiring speakers with whom we've had the pleasure of working. Her seminar was most helpful and enjoyable. ! REBECCA KLEIN & MARTINA GORDON The Re-Stylists
  • 20. How do you know if the Studio for Image Professionals is right for you? Our program is not for everyone and we understand that a certification is an important investment. ! If you are still unsure whether or not the Studio for Image Professionals is for you, click here to head on over to our website where we guarantee nothing but the truth when it comes to our programs. ! Or, just ask: info@studioforimageprofessisonals.com
  • 21. We’d love to be the ones who help you start doing what you love. Head on over to www.studioforimageprofessionals.com to get latest enrollment updates and future certification program schedules. ! We are honored that you are considering the Studio for Image Professionals and we look forward to potentially working with you in the future.