A new approach to deliver: ... the right information, ... at the right time, ... to the right person, ... in the right form, so that the right action is taken.

1. Service Design Thinking
A new approach to deliver:
... the right information,
... at the right time,
... to the right person,
... in the right form,
so that the right action is taken.
FH Zentralschweiz
Card_4_6.indd 1 12.03.17 19:57

2. Do you find it …
… hard to identify who consumes what?
… difficult to understand what are the jobs-to-be-done?
… complicated to deal with different situations?
… arduous to map out the touchpoints?
… painful to create empathy with the users?
We use our own methodology ...
... to analyze the ecosystem, identify the jobs, map the journeys,
build detailed personas, test and retest it. With our approach we create
value by detailing the individual requirements in a visual form.
We are working on this problem for you …
... and are looking for partners to test and refine our methodology.
We are a multidisciplinary team build on experience.
Shaun West ... lecturer for service innovation, HSLU (shaun.west@hslu.ch)
Petra Müller-Csernetzky ... lecturer for service design, HSLU, RCA (petra.mueller@hslu.ch)
Mario Rapaccini ... lecturer for innovation management, UNIFI (mario.rapaccini@unifi.it
Günter Zepf ... lecturer for business innovation, HSLU (guenter.zepf@hslu.ch)
FH Zentralschweiz
Card_4_6.indd 2 12.03.17 19:57