3. Store Place
date of
Open
Area sq
staff
Products Made Sales Avg
Promotion
ExpactLocal
Shoe
Arena
OPP
Othaim
Mall
02-08-2014 18500 sq 25 6
Child /
Ladies /
Mens
Acce
Brazil /
Italy/
Turkey /
India /
China
Total
sales avg
12000
SAR
NO offer as of
now but in every
6 months sales
are there ie july
and december
OBSERVATION
Store ambiance is good customer service display standard is good.
Store have mass collection in all dept. most of the articles are fast moving.
No special offer in this store if price reduce they keepthe stock on the same place they don’t
high light it.
Store don’t have ATV / UPT set target .
June to July month store avg sale was 15000 SAR after step store opened avg sale of the store
droped to 12000 SAR.
Store front Glass frame does not have any merchandise or graphics glass is covered by
empty screen
Price / Brand information attached in next slide.
4. Shoe Arena Price and Brand information
Dept Brand Orgin Group Price Range
Child Albertini China Boys moc 69 89
Pe Com Po Brazil Infant boys sandal / shoes 65 95
Klin Brazil Infant boys sandal / shoes 45 70
Ortope Brazil Infant boys shoes 115 145
Pablosky Boys shoes 125 145
Kidr Brazil Infant boys 135 150
Pe Com Po Brazil Girls shoes 95 115
Piccadilly Brazil Girls shoes 70 95
Ladies Lara rossi China Flat shoes 45 75
Grendha Brazil Wedge sandals 85 115
Mens Pegada China sandals 115 145
Rider Brazil Fashion chappals 51 99
Cartago Brazil Fashion chappals 51 99
West coast Brazil Casual footwear 161 220
Converse cons PRC Canvas catagary 85 145
Peak China Sports shoes 85 125
Fila China Sports shoes 145 165
Demdcrata Brazil Mens formal comfort 183 200
Antitensor Brazil Mens formal comfort 195 225
Francajel PRC Fashion Formal 175 225
Rock port PRC Fashion Formal 188 200
Sapatoterapia Brazil Mens formal comfort 195 225
Toldo turkey Mens mocation 170 185
5. Store Place
date of
Open
Area
sq
staff
Products Made Sales Avg Promotion
Expac
t
Local
Payless
Gate no 4
Near
Othaim
market in
Othaim
mall
Opp Jarir
Book store
,Moasen
Road
2500 sq
ft
2 2
Child /
Ladies /
Mens
China
Total sales avg
4500 SAR
Buy 1 get 1
free in
selected
items
OBSERVATION
Location & customers entry
The store is located opposite Jarir book store so almost 30% of the customers who goes
to the jarir book store visit Payless because of the visibility of the store and also display
of items and promo table right at the entrance of the store .It has a big parking space as
well so it is also convenient for the customer to shop peacfully.
6. Sore Area & Lay Out
Store area is 2500 sqft and divided in 3 Section Men’s, Ladies, and Kids.
Ladies promo table kept in the Store entrance and in the 2nd entrance Kids Promo table
kept. In this Store they are not using any kind of Gondola. All the display is done at Wall in
the racks. Box display is done in across the Store at Wall.
1 Wall around 10 meters length and 2 meters height is for Kids dept and on the opposite
side Ladies Wall of same Length and height back to back in the 3rd Zone of Store Men’s
dept is arranged same on the wall back to back wall .
Category
In Ladies Dept store is having Wedge shoes ,Wedge Sandals ,Flat Shoes Flat Sandals ,Low
high heel Shoes , Heel Sandals ,Boots, Sports Shoes.
In Accessories Dept having Ladies very few Collection of Ladies Hand Bags and Shoes Care
Products which is kept on the Cash Counter.
In Men’s Dept having Casual Shoes, Canvas Shoes and Leather Sandals.
7. Product High light and Merchandising
Ladies Dept highlighted with New A/W Product in the Entrance .Product kept
on tables and highlighted with price labels.
There are 2 Racks Stand which is with Glass Shelves kept in Show Window.1 is
caring Ladies Wedge Shoes and Flat Shoes and 2nd is caring Low high Heel Shoes
.All products are highlighted with small Price stand .
At the Kids Window they have done in the same way of Ladies .Kept 1 Table for
Kids .Which is highlighted with Girls infant sandals along with price label.
For men’s they have not done any Window display.
On the Ladies wall Low high heel shoes Collection kept and highlighted with
Prices. And also arranged by Subgroup than arranged by Sizes also .Mostly they
are displaying 37 and 38 size in the Display.
In Men’s deptWall divided in Shoes and Sandals area.
In shoes they highlighted by subgroup and than by prices also and Sizes wise
also.
Men’s Dept mostly they kept in Display 41 and 42 Sizes .Remaining sizes kept on
the top of the Wall for all Dept.
8. Product Value and Made
Mostly products are made by China and in-house brand call as Smart Shoes.
Product value is almost same to us. Like Ladies Shoes price is starting from 69 to 180 and
men’s starting from 89 to 199.
Prices are same to us but according to design and Quality it’s not effecting us because our
designs are more attractive and new always.
Addition information of al shaya group
Daharan mall khobar Store Pay less and Milano they planed to close on
Nov-2014 due to rent issue with Al hokair company
9. PAYLESS OTHAIM MALL
Advantages
they have promo table foe all department right in front of the main door where it can
been easily viewed by customer who is just passing by.
They have a very good parking space which is easily accessible
which in right in front of the store.
Potential buyers are mostly Saudi locals.
Draw back
As Step is opened their sale has gone done considerably before avg sale 15000 now avg sale
12000.
Customer service is not upto the standards
Vm done on promo table is not that attracting
Strenghts
Because of Mall present right in front of the
Store customers are attracted Towards the
store as it has mass collection in all departments and the store look is also good.
10. PAYLESS OTHAIM MALL
Dept Brand Orgin Group Price Range
Child Albertini China Boys moc 69 89
Pe Com Po Brazil Infant boys sandal / shoes 65 95
Klin Brazil Infant boys sandal / shoes 45 70
Ortope Brazil Infant boys shoes 115 145
Pablosky Boys shoes 125 145
Kidr Brazil Infant boys 135 150
Pe Com Po Brazil Girls shoes 95 115
Piccadilly Brazil Girls shoes 70 95
Ladies Lara rossi China Flat shoes 45 75
Grendha Brazil Wedge sandals 85 115
Mens Pegada China sandals 115 145
Rider Brazil Fashion chappals 51 99
Cartago Brazil Fashion chappals 51 99
West coast Brazil Casual footwear 161 220
Converse cons PRC Canvas catagary 85 145
Peak China Sports shoes 85 125
Fila China Sports shoes 145 165
Demdcrata Brazil Mens formal comfort 183 200
Antitensor Brazil Mens formal comfort 195 225
Francajel PRC Fashion Formal 175 225
Rock port PRC Fashion Formal 188 200
Sapatoterapia Brazil Mens formal comfort 195 225
Toldo turkey Mens mocation 170 185
11. 11
Analysis—3- STEPS
Store Place
date of
Open
Area sq Floor
staff
Products Made
Sales Avg in
a day
Promotion
ExpactLocal
STEPS
Opp
Jarir
book
store,
moasen
road
22-06-2014 30000 sq
2
floor
28 4
Child /
Ladies /
Mens
Acce
Brazil /
Italy /
Turkey /
India /
China/
3000Sar
Offer is
going on as
Buy2 and get
1 free.
Observation
Store look and feel is great customer are well look after they have separate counter
stating as help desk for customers request and complaints.
Store have wide range of collection in all dept. most of the articles are fast moving.
Store don’t have ATV / UPT set target .
At the entrance of the cashier cash counter is there
12. STEPS
PRICE AND BRAND INFORMATION
Department Origin Brand Group Price range
LADIES SPAIN Flamigo COMFORT SHOES 135 199
SPAIN Golden dream COMFORT SHOES 135 199
Brazil Modare COMFORT SHOES 135 199
Italy Imac COMFORT SHOES 135 199
China Nurse Nurse shoes 125 145
China Jessy Girl Heal shoes 85 95
China Beauty steps Heal shoes 65 75
SPAIN Flamigo Heal shoes 65 75
Brazil Moleca Flat shoes 85 105
SPAIN Flamigo Flat shoes 75 99
China Jessy Girl Flat shoes 65 85
China Jessy Girl Boots 129 149
Brazil Modare Boots 129 169
China Beauty steps Mukasin 70 95
SPAIN Flamigo Mukasin 85 105
China Jute Canvas 60 75
China Jessy Girl Canvas 60 75
China Beauty steps Canvas 60 75
China Fila Sports shoes 59 89
Italy Andi Sports shoes 69 99
China Beauty steps Sports shoes 59 89
Italy Sandycom Comfort sandals 99 105
Italy Saniflex Comfort sandals 99 105
turkey rose comfort Comfort sandals 90 100
Bulgariya Nature soft Comfort sandals 115 125
turkey Muya Comfort sandals 90 100
Cont. next slide
13. PRICE AND BRAND INFORMATION
Department Origin Brand Group Price range
CHILDREN China Jessy Girl Boots 63 75
China Kids Blue Boots 63 75
Brazil Modare Boots 63 85
SPAIN Flamigo Boys infant sandals/shoes 29 55
Italy Andi Boys infant sandals/shoes 29 55
China Rabbit Boys infant sandals/shoes 19 45
China Kids Blue Boys infant sandals/shoes 19 45
China Sponge bob Boys infant sandals/shoes 19 45
China Vistoria Music Boys infant sandals/shoes 19 45
MENS Italy Andi Chappals 155 185
Italy Santini Chappals 155 185
Italy davinchi Chappals 155 185
Italy UCS united Chappals 155 185
Italy Reactor Chappals 155 185
Italy Imac Chappals 155 185
Turkey davinchi Comfort Chappals 165 185
Turkey Reactor Comfort Chappals 165 185
Turkey Iron man Comfort Chappals 165 185
Italy Imac Comfort Chappals 155 185
China Onke Sport shoes 119 165
China Beita Sport shoes 119 165
China Moada Sport shoes 119 165
Turkey Reactor Mukasin 165 195
Turkey Aldo bamar Mukasin 165 195
Turkey carpe diem Mukasin 165 195
Italy Imac Comfort formals 195 215
Italy Andi Formals 165 195
China Blue Formals 145 165
China Capri Fashion formals 175 200
China Art Crocks shoes 29 49
China Wink Crocks shoes 29 49
14. STEPS
Advantages
They have a very good parking space which is
easily accessible
which in right in front of the store.
Potential buyers are mostly Saudi locals.
Strenghts
Because of Mall present right in front of the
Store customers are attracted Towards the
store as it has mass collection in all departments
and the store look is also good.
16. Store Place
date of
Open
Area sq
Floor
Staff
Product Made Sales Avg
Promotio
n
ExpactLocal
Florina
Opp Othaim
Mall/ Busthan /
Hofuf
5/7/2014 4000
single
floor
4 1
Child /
Ladies /
Mens
Acce
Brazil /
Italy /
Turkey /
India /
China
4000 sar
Buy 2 get 1
free
FLORINA BEHIND OTHAIM MALL
DAMMAM HIGHWAY ROAD
Location & customers entry
This store is located at the ground floor just behind Othaim mall on the free way
has a good parking place Variety in all departments. Mostly customer who visit
the store are Saudi local.
