information tech

1. BUSINESS MODEL
S. No Name Roll No.
1 Himanshu Lalit Sharda 201601225
2 Reen Simranjeet Singh 201601335
3 Rishabh Gupta 201601219
4 Shashank Sharma 201601329
5 Leo Radisson 2016FE024
Submitted to:
Dr. R.K. Jena
Submitted by:

2. About our company
Calissons are a traditional French candy consisting of a smooth, pale yellow,
homogeneous paste of candied fruit (especially melons and oranges) and ground
almonds topped with a thin layer of royal icing. Calissons have a texture not unlike
that of marzipan, but with a fruitier, distinctly melon-like flavour. Calissons are
often almond-shaped and are typically about two inches in length. Calissons are
traditionally associated with the town of Aix-en-Provence, France; consequently,
most of the world supply of Calissons are still made in the Provence region.
Calissons

3. About our Product
Strong organic sales
Growing very fast in last few years.
Supply is very low because this cake is traditional and nearly 2-3 big
companies are producing this but demand is high.
The taste is almost the same because the producer follows traditional
recipes.
It’s a traditional cake with organic
characteristics.
 Natural sweetners are the fruits.
Major aspect is

4. Marketing through MIS
Logistical helps
Centralised order taking through E-Commerce
Being a new brand it needs promotions that can be done by means of
management information sytem.
As we are trying to expand the market from Southern France to all over
Europe and then to export we need good packaging and preservance of
products that can be h

5. Nine Propositions
Customer Segment
Value Preposition
Channels
Customer relationships
Cost Structure
Key Resources
Key activities
Key Partnerships
Revenue Streams

6. Market Scenario
Our Aim
Everyday Consumption
Traditional Original, Modern
Occasional Consumption

7. THANK YOU
DON’T SIT DOWN AND WAIT FOR
THE OPPORTUNITIES TO COME. GET
UP AND MAKE THEM