Sharon Yourell Lawlor BBS MMII

Ireland Ireland

Consumer & Shopper Marketing Expert◆Keynote Speaker◆Coach, Trainer & Lecturer◆Chairperson Todays Women In Grocery (TWIG)

Advertising / Marketing / PR

Combining strong commercial acumen with genuine passion for consumer and shopper marketing, I love problem solving for businesses-reviewing issues and opportunities and creating value through marketing/commercial planning and implementation. With over 20 years in FMCG, I have an extensive track record of adding sustainable bottom line value through project delivery, with a hands on and very results driven approach. I have worked on many leading iconic brands such as Club Orange, 7up and Pepsi in companies such as Britvic, GSK and Mars. Through strategic thinking, courage, hard work and energy, I have led a number of strategic brand projects and channel initiatives in areas such as On Th...