Google+ Pages allow businesses to connect with consumers through social profiles, circles that segment audiences, and features like hangouts and page badges. The value of Google+ for businesses includes improving content discovery through recommendations and targeting audiences. Google+ aims to integrate a brand's presence across Google properties and offer analytics of social and other marketing metrics.

1. Google+ for Business
An introduction to the platform

2. What are Google+ Pages
• Google+ Pages are social
profiles that empower
businesses to connect directly
with consumers in a new way.
• Through Circles, +1 buttons
and Page Badges, Google+
helps brands build better
relationships with their
consumers.
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3. Google + Pages allow brands to build relationships in ways
that are more similar to how they would interact in Real Life
http://www.slideshare.net/padday/the-real-life-social-network-v2
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4. Businesses have a variety of
audiences to communicate with:
Customers, employees, VIP’s, etc.
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5. Google+ allows brands to consider these
different audiences and address each with
targeted communications which take into
consideration:
•The other person and their relationship to the business
•The content being communicated
•The urgency of reply required
•The level of privacy required
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6. Google+ Features
Circles
Circles are at the heart of Google+. Similar to follower lists, or
groups of friends. Brands can tailor and broadcast posts to specific
user types (i.e. customers, VIPs, employees, etc.)– provided that
you have put those in a Circle. It is important to understand,
however, that a user must add a business before that
business can add them back.
Hangouts
Allow brands to chat live with users, using webcams. You can chat
simultaneously with up to nine users and also collaborate on
Google Docs in real-time, share videos and pictures, and use a
virtual whiteboard.
Huddle/ Google + Messenger
Functions like a group messaging app that works across Android,
iPhone, and SMS to allow you to communicate with the people in
certain Circles.
Page Badge
Helps grow your audience on Google+ and show more
recommendations in Google search by letting people add you to
their circles and +1 your page, all without leaving your site.
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7. Google+ Features
Nearby
Mobile feature that displays a stream
of public posts on Google+ from
people relatively nearby (within 20
miles or so from the looks of it).
Direct Connect
Provides users with a simple way to
find the Google+ Pages of the
businesses or organizations they want
to reach. Users can reach any
Google+ Page by simply adding a ‘+’
symbol to the front of a search term in
Google. + Pages, but it is thought that
it will be gradually rolled out.
http://techably.com/2011/11/google-direct-connect-to-associate-website-google-pages/
http://www.groovypost.com/howto/review/google-plus-for-android-screenshot-tour/
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8. Google+ Features
• Sparks
– Allows users to search for an
interest. These can be links to
blog posts, videos, books —
anything that Google searches for.
If you find something you like, you
can click on an item to add it to
your interest list. Features/
sponsored sparks are where the
opportunity is for a brand to
connect with users.
http://techcrunch.com/2011/06/28/google-plus/
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9. The Value of Google+
The+1 button: This widget is Google’s answer to
the Facebook Like button and an
acknowledgment that links are no longer the only
way to rank websites.
Recognizes that more and more, people are
discovering content through other people
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10. The Value of Google+
• Improving relevance through targeting (circles)
• Improving the effectiveness of paid media through personal
recommendations
– The larger vision for Google+ is to integrate a brand’s presence and activities
across the Google network as a whole (extending into SEM, SEO & display
ads). The Google +1 button is a way for people to recommend a brand or
business across the web, integrating Google+ Pages, corporate websites, and
the Google Display Network
• Wholistic analytics inclusive of traffic, OLA and social
measurements (this is rumored to be in the works)
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11. The Value of Google+
http://marshallk.com/google-pluss-real-goal-is-not-to-kill-facebook-but-to-force-it-to-open
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12. Google+ has the opportunity to help break down the
barriers between social technologies (Facebook,
YouTube, Twitter, etc.) which would allow users to
communicate with users on other social networks
regardless of the platform they are using–
Platform agnostic social communications
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13. Coming to Google+ in 2012
• Multiple administrators for brand pages coming in Q1 2012
• AdWords is coming to Google+
• Full integration across all Google apps and plug-ins
https://plus.google.com/u/0/107022061436866576067/posts/8Nngcq2LowR
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