2. @shari_pw
Who Am I?
I am a the owner of Shar-i
Digital Marketing
I am a mom, friend, and
partner
I love baking! It’s therapy.
I dislike doing dishes and
am forever looking for the
perfect bag…
3. @shari_pw
What Does Your Business Need?
Bring users into your website
/blog/listing
Credibility - Visibility
Build brand awareness on
the web
Stay connected to your
audience
Customer service
Bottom line:
Increase your company sales
Objectives
5. @shari_pw
WHAT IS INTERNET MARKETING?
It’s the one term that is used to describe the digital
tools, strategies and techniques to boost your business.
It is how to tell your story using digital tools.
7. @shari_pw
60 Seconds Go
If you have 60 seconds that amount of time that
takes you to get to the 55 floor to tell someone
what you do…. What would you say?
GO
8. @shari_pw
Who are You?
Company name
Products / services
Who do you help /
serve
What Problem do you
solve?
Now put that all together.
11. @shari_pw
Who are they?
How old are they?
What do they like?
What don’t they like?
What do they need – solve their problem
Where do they spend their money?
Where do they hang out (online and offline)?
People
My Name Is And I Am….
12. @shari_pw
Visualize Your Company
What is your
position?
What are your
clients looking for?
What are their
needs?
What's the best way
of communicating
with them?
13. @shari_pw
Just to Make Sure…
Who is your client?
Label you top 2-5 target audiences
Personify each one
Make them feel real – story board
Demographics and behavior
Use a quote to describe what they think
16. @shari_pw
Own Your Real Estate
Website: This is your most
important digital channel
and the place where your
online clients will learn
the most about you.
Easy to understand
content needs to be
updated regularly with
the whole site mobile
optimized too, meaning it
can be viewed on any
device.
17. @shari_pw
Basics
Website description – clear
Landing pages should have one clear idea and a
call to action
Testimonials – Media references
Amazing images – Strong Copy!
Important information above the fold
Responsiveness
Seo – titles, meta description, headings, image
alts
20. @shari_pw
Keywords
Do you know what do to with them?
Where to put them when building your
website and writing your blog?
Page title
Meta Description
Headline (H1)
Subheads
Image Alt Tags
In your content!
21. @shari_pw
Content Marketing
Create a blog. Write about a specific area
Don’t post about yourself but about what you
have learned
Quality over Quantity
Post regularly – pick a schedule
Create guides, mini books – it pays off!
Reuse your content on other platforms – blogs to
Slideshare or YouTube
Create a mailing list for people who read your
blog
22. @shari_pw
So what do you have to ask yourself?
My audience is
I’m offering them …
They will find it via…
They will care because…
They will interact by…
Their next step will be…
They will share it because….
24. @shari_pw
Where is your Blog?
B2C companies that blog generate 88% more
leads per month than those who do not!
(source: Hubspot)
25. @shari_pw
Blog
Objectives
Increase brand awareness
Increase thought leadership throughout your
industry
Encourage comments and engagement
Lead generation through blog subscription
External linking
Action Items
Choose managing editor to own the blog
Choose a blogging platform
Create an internal blog evangelist program to
get employees to contribute
Decide on a weekly cadence
Recruit guest bloggers
Add social sharing icons
Add a Tweet This button
Promote each blog on social channels
BLOG
Key Metrics
X number of posts
X number of bloggers
X number of social shares
Audience growth—unique and return visitors
Conversions
Subscriber growth
Inbound links
Directory listings for infographics
SEO improvement
27. @shari_pw
Let them Interact
Let them contribute
Social Sharing – make it easy
Twitter, Blogs, Facebook, LinkedIn,
Google+, Pinterest
28. @shari_pw
“Social is how customers hear
about you,
search is how they find you,
and content is how they qualify
you.”
29. @shari_pw
Social Media Marketing
Social Media describes the online
technologies and practices that people use to
share content opinions, insights, experiences,
perspectives and media
Social media uses web=based (mobile)
technologies to turn communication into
interactive dialogues
35. @shari_pw
Really – How?
Research – which social media platforms will work for
you (Facebook – LinkedIn – Twitter –Pinterest- Website
– Blog- App).
Research, Listen and understand (listen to what your
target is saying about your business, understand who's
talking about you and who is not.
Follow people of common interests – start a discussion
– share content that your target audience will find
useful hit them in the gut with emotion.
Remember your communication objectives.
Plan your action!
Go!
Strategy
36. @shari_pw
Research
Search Tools
Google Analytics
Google adwords, Keyword planner
Google alerts
Social Tools
Social Mention
twtrland
Klout
Swayy
39. @shari_pw
Twitter
42% of companies have acquired a customer via Twitter”
Twitter is not a technology, it’s a conversation and it’s happening with or without
you!
Use your real estate – cover image, bio, short description, call to action, links,
custom background
Include keywords in your bio (a word that reflects your business)
160 Characters
40. @shari_pw
Twitter
Remember you want people to
RT your tweets keep them
short! 120-130 characters
Include links – measure them!
Build lists – listen, tweet,
follow
Use scheduled posts
(hootsuite, buffer)
41. @shari_pw
Facebook
Who do you want to talk to?
Who is your target market
Where do they live
How old are they
Family status
Hobbies
Industry
Financial status
42. @shari_pw
Facebook
Get found!
Connect and engage
Create Engaging CONTENT
Videos, updates, events, links…..
Create a community
Promote
Customer service
43. @shari_pw
Be interactive, fun
and helpful, give tips,
advice that are
related to your
product or service
Give! Perks – fans
love perks!
Industry News – keep
everyone updated
about the niche
Measure!
44. @shari_pw
Talk to People
Join groups and communities
Search for influencers (Klout, Followerwonk,
twtrland.com/
45. @shari_pw
Trends
Everybody knows what a hashtag is, and it has
become a part of contemporary culture.
Hashtags are an efficient way to find content
relating to specific topics, as well as the
people talking about those topics.
46. @shari_pw
Content Strategy
Set your goals – Can they be measured?
Target Audience – Identify your typical customer
Define your story – What is your storyline?
Content – Who produces your content and how
does it speak to your audience?
Schedule your content – stick with it
Distribution – Is it getting to your audience?
Measure – Everything then optimize
Keep going – Persistence
47. @shari_pw
Take Away’s
Set up Google Alerts
(company name,
priority keywords,
competitors, events,
product/service)
Go to where your
audience is!
Listen First
Conversation – not
publishing or
broadcasting
Be useful
Build relationships
What is your position?
What are customers looking for? What are their needs?
What's the best way of communicating with them?
What are customers looking for? What are their needs?
What's the best way of communicating with them?
Do you want your business posts in your personal feed all day long?