Sharecon is the asscociation for all sharing economy startups in Switzerland. Here we want to share our definition of sharing, show you what is happening in the sharing economy in Switzerland and what Sharecon is doing to shape and build the ecosystem.

1. SHARECON
AND THE SWISS
SHARING ECONOMY

2. WHAT IS THE SHARING ECONOMY?
The Sharing Economy enables private people to share anything they own through
technology, let it be products, knowledge or services, with other private people around
them. Users are usually remunerated through a reward, swap, money or a digital currency
creating a platform for micro-entrepreneurs in a local peer economy.
The sharing economy is disrupting every industry, from hospitality, to mobility or
gastronomy. It is a gamechanging mental shift from a society focused on consumption to
a society valuing access more than ownership.
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3. SHARING IS AN OLD CONCEPT
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4. TECHNOLOGY MAKES SHARING SCALABLE
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5. WHY IS SHARING BECOMING SUCCESSFUL?
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• Mobile / web technologies: Ease, low cost & speed of connecting people
• Urbanization: More people live closer together
• Economic pressure: sharing resources means utilizing / monetizing idle capacities
• Sustainability: in a resource constraint world, efficient use of resources becomes a
necessity

6. GLOBAL DEVELOPMENT
• $335bn global market potential
in 2025
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Source: PWC Analysis

7. SHARING ENTERS MANY INDUSTRIES
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Sharing Economy landscape Europe
Source: blog.mila.com

8. DISCOVER THE „GENERATION SHARING“
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• Conscious about consumption
• Not materialistic: „Access trumps ownership“
• Looking for meaning and value
• Environmentally conscious

9. 9
Advertising has us
chasing cars and clothes, working
jobs we hate so we can buy shit
we don‘t need.
Rachel Botsman in „What‘s mine is yours“

10. NEW MARKET ORDER
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Sharing Economy Traditional industry
Strength
• disruptive business models
• progress/innovation through
technology
• existing market share & customer
base
• established ties with politics & other
industry players
Opportunities
•create new market
• first mover advantage
• scale through strategic partnerships
•protect market share
• invest into / acquire sharing startups
• offer own sharing products
• partner with sharing startup

11. EXAMPLE: PROTECT MARKET SHARE
• Protect market share
• Raise barriers to enter
• Leverage political connections
• Activate industry lobby
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12. EXAMPLE: OFFER OWN PRODUCTS
• Migros founded sharoo
• Mobility & Mobiliar invest
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13. EXAMPLE: PARTNER WITH STARTUP
• Swisscom launches“ Swisscom friends
in cooperation with Mila
• Peers provide neighbourly help for
technical issues
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14. WHAT IS SHARECON
We build long term connections between Sharing Economy startups, industry, politics and
journalists, inform about trends and best practices in the sharing community and promote
the sharing concept, examples and case studies of sharing in society.
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KEY FACTS
• Founded November 2013
• Board members: Stella Schieffer, René F. Lisi, Andreas Amstutz
• Based in Zurich, Switzerland

15. FOCUS 2015
• Start building a knowledge base and resource center for Swiss Sharing startups
• Regular blogs on trends, experiences and new startups
• Quarterly newsletters
• 2 annual events
• Annual member statistics
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16. VISION
Sharing of unused
capacities, knowledge and resources
is the matter of course
in a digital, connected and consciously living society.
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17. MEMBERS
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54 members: 36 companies (~67%), 18 individuals (~33%)
Excerpt from our member list

18. PAST EVENTS
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Top: Sharecon Kick-Off, March 27th, 2014, Zurich
Right: Regulation of the Sharing Economy, October 2nd, Bern

19. FURTHER RESOURCES
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Books
Rachel Botsman: What‘s mine is yours
Swiss and global sharing blogs
www.sharecon.ch
www.collaborativeconsumption.com
International sharing associations
www.peers.org
http://ouishare.net
Videos to watch
The Economist: The rise of the sharing economy: Link
TED talk by Lisa Gansky: The future of Business is the
mesh: Link

20. STAY IN TOUCH
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Sharecon Verein
Learn more: www.sharecon.ch
Like us: www.facebook.com/sharecon.ch
Follow us: @sharecon_ch
Email us: contact@sharecon.ch