The document discusses several topics related to agricultural marketing, including market analysis, cooperative marketing, branding, and organic certification. Market analysis involves researching customer preferences, prices, supply and demand trends, and identifying new market opportunities. Cooperative marketing allows farmers to achieve economies of scale, increase bargaining power, and access resources like credit, storage, and transport jointly. Branding differentiates products and builds customer loyalty and trust. Organic certification verifies that products were grown without chemicals, communicating quality to consumers.

1. Understand
the main
trends in
global trade
Find new
market
opportunities
Advocate
policy
changes
Formulate
export
strategy
Assess your
performance
Prepare
negotiations
Diversify
your
portfolio
Increase your
income with
the
knowledge
IMPORTANCE OF
MARKET ANALYSIS

2. MARKET ANALYSIS
Market Research
Finding out
what products
the market
demands
Finding out
how the
market works.
Market analysis is a sub-section
of Agricultural Marketing &
Agribusiness, whereby market
research activities are
undertaken.
The channels through
which products pass.?
Who the important
people and companies
are?
How they do their
business and who they
currently buy from
(sourcing)?
Their interest
in trading with farmers
from your area.
Who they sell to?
•Product
specifications –
varieties, colour, size,
grade, quality, and
packaging,
•Prices – price
patterns, price
variations according
to the season, quality
and supply,
•Supply – volumes,
competing suppliers
and seasonality.
•Preferences of
customers and
consumers
•Opportunities for
additional products to
be marketed.

3. CO- OPERATIVE MARKETING
 Cooperatives can become important tool of economic
development in rural India.
 It gives an idea of collective efforts to achieve specific
objective to carry out marketing strategy for agricultural
products.
 The cooperative marketing can be great as the private and
open marketing system idea have many defects in them
 This It is defined as form of organization, where in person
voluntarily associate together as human beings, based on
equality for the promotion if economic interests of
themselves.

4. Provision for
credit
Increases
bargaining
strength of
the farmers
Market
intelligence
Grading
and
standardiza
tion
Storage
facilities
Easier and
cheaper
transport:
Direct
dealings
with final
buyers
Processing
of
agricultural
produce
Influencing
market
prices
Provision of
inputs and
consumer
goods
Increased
Confidence
BENEFITS OF CO- OPERATIVE
MARKETING

5. https://Z.gov.in

6. BRANDING
• Branding is one of the most important factors influencing an
item’s success or failure in today’s marketplace. A brand is
the combination of name, words, symbols or design that
identifies the product and its company and differentiates it
from competition
• A brand offers instant product recognition and
identification.
• Consumers identify branded products and, as a result of
effective advertising, have confidence in product quality.
• Consumers identify branded products and, as a result of
effective advertising, have confidence in product quality.

7. BENEFITS OF BRANDING
Differentiation Conveys value
Builds brand loyalty Builds pride
Speaks to the
customers Attract
customers

8. ORGANIC CERTIFICATION
 India Organic Certification is a label given to organic
products after validation, which ensures that the
product or raw materials used in the product were
grown through organic farming - without any
chemical fertilizers, pesticides, or induced
hormones.
 A trademark - "India Organic" will be granted based
on compliance with the National Standards for
Organic Production (NSOP). Communicating the
genuineness as well as the origin of the product,
this trademark will be owned by the Government of
India.
 The certification is issued by testing centres
accredited by the Agricultural and Processed Food
Products Export Development Authority (APEDA),
under the National Program for Organic
Production of the Government of India. http://apeda.gov.in/apedawebsit
e/organic/Organic_Products.htm

9. Farmers/
producers
Consumers
Middlemen
local market
Middlemen
regional
market
Middlemen
Urban
market
Middlemen
local market
Middlemen
local Trader
Marketing cooperative
belonging to producers
Zonal Market Local trader
Marketing Cooperative
belonging to producers
Consumers cooperative
belonging to consumers
Marketing cooperative
belonging to producers
Shopping Centres
belonging to marketing
cooperatives
COOPERATIVE MARKETING MODELS

10. Farmers/
producers
ConsumersFarmers government jointly owned export organizations
Direct sale from producers to
consumers
Supply chain for
agricultural production
belonging to consumers
Consumers cooperative
belonging to consumers
COOPERATIVE MARKETING MODELS