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The best of 5 recommended e commerce solution

The best of 5 recommended e commerce solution

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In this edition of our business magazine CioLook India, "The Best of 5 Recommended E-Commerce Solution Providers" that are helping E-Commerce industries to gain skills across the diverse sections of the E-Commerce world.

In this edition of our business magazine CioLook India, "The Best of 5 Recommended E-Commerce Solution Providers" that are helping E-Commerce industries to gain skills across the diverse sections of the E-Commerce world.

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The best of 5 recommended e commerce solution

  1. 1. I N D I A 5 Serving Co-citizens with Quality Food June 2021 Abdul Rahim Operations Head Asim Qureshi Procurement Head DISSECTING E-COMMERCE The Best of Recommended E-Commerce Solution Providers e E-COMMERCE INSIGHTS GROWTH OF E-COMMERCE INDUSTRY IN RECENT TIMES INDUSTRY DYNAMICS
  2. 2. Editor's Note AN ERA OF E-COMMERCE DOMINANCE T his digital age has witnessed the convergence of communication, computing, and information. In this new economy, we have seen that there has been a structural shift from the industrial economy, which is characterized by sharing of information, intangibles, goods, and services through the internet. Instead of going to the market, people now browse the internet and order different products from the ease of their home. With the boom in e-commerce, every company ranging from small scale to market giants are stepping into the market with innovative offers and services for the customers. They are delivering products and services right at the customer’s doorsteps. Some of the most prominent names in the e-commerce market are giving their very best to fulfil all the customer requirements while embracing innovation and excellence. These leading e-commerce companies are spreading their wings across several businesses such as B2B business, B2C business, affiliate marketing business, Google Adwords marketing, online auction selling, web marketing, and so on. The prominent names in the e-commerce business receive the orders from the customers, process the order information, and eventually deliver the shipment to the customer. They ensure that the product reaches the customer safely at their doorstep. These companies have completely changed the ways products are conceived, marketed, delivered, and supported. They are transforming the way how the different stakeholders such as customers, suppliers, strategic partners, agents, and distributors are interacting with each other. With the onset of the global pandemic, coronavirus, the importance of e-commerce solution providers has grown manifold. This is because people are mostly staying indoors and in order to fulfil their requirements, they are opting for reliable and safe online e-commerce services. These companies are adopting all the necessary safety and precautionary measures to ensure that not only the customers, but the delivery personnel are also safe while they deliver the products. They are following all the essential safety and sanitization measures to prevent the products from any sort of contamination. Hence, with the objective of highlighting some of the renowned e-commerce solution providers who are changing the game in the online arena, we bring forth the issue The Best of 5 Recommended E-Commerce Solution Providers. - Ananda Kamal Das
  3. 3. Public Media Solution Maas Stores Trident Web Solutions Techila Global Services was started in 2012 with the primary objective of providing extensive services to clients in the realm of digital marketing and IT. Public Media Solution was started in 2014 with the primary objective of providing extensive PR services to clients. Maas Stores traces the authenticity of food, from A to Z, including health and hygiene of livestock and agricultural product. DigiPeddle Digipeddle Technologies specializes in Digital Media Marketing, SEO, Social Media Marketing and Search Engine Marketing. Trident Web Solutions can provide you with the best web solutions at the most affordable rates. Techila Global Services Brief Company Name Dr. Neeraj Sharma Managing Director Vandana Gaykar Owner Chitiz Agarwal Founder and CEO Ravinder Bharti Owner and CEO Gaurav Nikam Founder and CEO Featuring
  4. 4. Maas Stores Serving Co-citizens with Quality Food C O V E R S T O R Y 08
  5. 5. Techila Global Services Assisting Businesses to Increase Usability of Salesforce and Automate Process Digipeddle Technologies Competing with Constantly Evolving Business Needs Public Media Solution Articles Promoting Businesses with Dedication and Efficiency 18 22 28 E-commerce Insights Dissecting E-commerce 16 26 Industry Dynamics Growth of E-Commerce Industry in Recent Times
  6. 6. CONTENT Contributing Writer Ashish Chandgude DESIGN Visualizer SALES Operations Head Megha Mishra TECHNICAL Technical Head Aditya K. June, 2021 Copyright © 2021 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ WE ARE ALSO AVAILABLE ON Email sales@ciolookindia.com For Subscription www.ciolookindia.com CONTACT US ON Sumita Sarkar Editor-in-Chief sales@ciolookindia.com I N D I A SME-SMO Research Analyst Amol Wadekar
  7. 7. Abdul Rahim Operations Head Asim Qureshi Procurement Head
  8. 8. he Indian e-commerce Tindustry has been on an upward growth trajectory and is expected to surpass the US to become the second largest E- commerce market in the world by 2034. India's e-commerce sector will reach US$99 billion by 2024 from US$30 billion in 2019, expanding at a 27% CAGR, with grocery and fashion/apparel likely to be the key drivers of incremental growth. The Indian e-commerce sector is ranked 9th in cross-border growth in the world, according to an independent research report. Indian e-commerce is projected to increase from 4% of the total food and grocery, apparel, and consumer electronics retail trade in 2020 to 8% by 2025. As most Indians have started shopping online rather than stepping outside their houses, the Indian e-commerce sector witnessed an increase. Also, as per an independent survey report, ~96% consumers have tried a new shopping behaviour; ~60% consumers are expected to shift to online shopping in the festive season and continue shopping online beyond the COVID-19 pandemic. These statistics show how the Indian e-commerce space is on the growth curve lately. Riding this rising wave there is one company called, Maas Stores that is actively making a difference in the Indian e-commerce industry with its food delivery system. Technology and innovation are the key for Maas Stores, as its team believes that technology will revolutionize and atomize the process and procedures. “We want our customers to believe in us not for what we say, but how they experience.
  9. 9. Our advice for the next generation of entrepreneurs is to be market ready before launching any product or services and most importantly, have PLAN B Managing Director Dr. Neeraj Sharma
  10. 10. Like I always say - we don't talk, we prove,” shares Dr. Neeraj Sharma – Managing Director of the company. The journey of Dr. Neeraj has been filled with quite the challenges. He discusses some of the recent ones with us at Insights Success. During the Pandemic, when everyone was locked and covid was at its peak, his own parents were infected, and they went through a very rough patch. Having a doctor at home saved lives. Everything was closely monitored post covid to ensure their wellbeing. Having to set an example in his own house, he went on to do more research and find ways to help the people to procure safe and hygienic food to build their immune system. “We can't protect the world, but we can take precautionary measures to support with small efforts and stand by each other,” says Dr. Neeraj. The idea grew over the rough times and they tried to connect a lot of dots and vacuums in the food sector to bring the best of quality and hygienic food to every plate. His team acknowledges that they have a robust system that any person can track their food and also know the methodology of preparing the food based on their health parameters. “Our technology drives the sector, as of now we have ventured win the meat industry, in future we want to expand to other food products as well, we will make our product SAAS model so everyone can use and be benefitted with the solution,” says the team of Maas Stores. Dynamics of Maas Stores The team at Maas Stores is very happy to serve its co-citizens with quality food. Healthy citizen's leads to healthy nations and it has always excited the team to do something different. “We are delighted to play a part in doing so,” states Dr. Neeraj. The company is both, a technology firm, and suppliers of quality food to major businesses today, and it will be opening its portals to public very soon. “The idea definitely changed our life,” conveys the team of Maas Stores, with the list of spokespersons which includes Abdul Rahim, Operations Head and Asim Qureshi, Procurement Head. The company's USP is traceability and health. Maas Stores traces the authenticity of food, from A to Z, including health and hygiene of livestock and agricultural product. For livestock, it tracks a trace from birth till the delivery to its customers. Procurement and maintaining the hygiene was one of the most challenging issues the team at Maas Stores had. There were smaller issues where the team pioneered in though they faced smaller challenges. Mutton and chicken's life cycle is very low, so the team had to figure out a way to maintain the freshness. Talking about the big picture, initially they had planned to
  11. 11. venture into B2C sector. Later, after understanding the market and behavior of consumers, the team opted to reach the masses through B2B2C channel which enabled them with better insights of the market. “We are in the middle of our operations in Bangalore, we will launch B2B in New Delhi, Hyderabad, and Chennai in the coming 3 to 6 months, and B2C with a target to have 50 of our own stores in by the end of 2021,” says Dr. Neeraj. In a conclusive statement, the trio states, “The growth is endless! All the major companies combined has reached out to max 12% of market share. We have good expansion opportunity and not only with the remaining market share but also within the 12% of the catered consumers.”
  12. 12. Subscribe to CIOLOOKINDIA Get CIOLOOKINDIA Magazine in print, and digital on www.ciolookindia.com I N D I A JANUARY 1 202 VIRTUAL PEBBLES The Trendsetters in Digital Marketing 5 RECOMMENDED Digital Marketing COMPANIES DIGITAL MARKETING VS TRADITIONAL MARKETING – WHICH ONE IS THE WINNER? MARKETING INSIGHTS DYNAMICS OF INDIAN DIGITAL MARKETING SPACE MARKETING DYNAMICS Tarun Gurwara Founder BEST OF THE I N D I A
  13. 13. E-commerce is the selling and buying of products virtually sitting at a place. In simple words it’s Online shopping. E-commerce has immensely grown since past few years. E-commerce is changing rapidly since its emergence. The way humans are changing the way of living with the help of e-commerce is something to be noticed. Virtual shopping, give and take of products is the new era. Digital world is growing insanely and so is e-commerce. There is almost nothing that cannot be bought or supplied with online sites. E-commerce is a platform, which is connecting people on a global level. It holds a huge amount of data and options that buyers and sellers use for online shopping. E-commerce plays an important role in everyday life nowadays. It is amazing to see how e-commerce can replace brick-and-mortar system so effortlessly. Not that brick-and-mortar is not into action, but ecommerce is a smart way including many benefits. • Why E-commerce: E-commerce proved to be an exceptional platform for businesses. It facilitated many opportunities to the customers and businesses to evolve. Amazon is the best example of E-commerce. It is one of the successful platforms to shop almost everything with the tip of your finger. 1) Internet: Internet is a blessing in today’s world. The exposure towards everything globally makes it easy for an individual to have whatever they need. May it be learning, selling, buying or any possible thing. Internet is a huge thing for e-commerce. It is easy to track data of the product you buy. It becomes easy for the business as well as the customer to locate the delivery status which makes the business smooth. 2) Social Media: Marketing became easier on social media. The product reaches more people due to social media. When it comes to growth, marketing is an essential factor and social media makes it easy and impactful. Social media is incredibly useful. The power to attract user towards interesting deals is undeniably great. It helps businesses grow faster. 3) Cheap rates: Platforms like Amazon give individuals lot many discounts and offers that grab customer attention. Cheap rates and safe payment methods has been a helping hand in growth of the businesses. Customers want cheaper rates and when you offer them with great deals and cheap rates then it is the cherry on the top of the cake. 4) Revenue increase: Decreasing cost on E-commerce platform helps in increasing revenue. The business that is open 24/7 will add up to the revenue. The global reach is also an adding factor to the revenue. • Types of E-commerce: 1) B2B - Business to Business In business to business, a seller can also be a buyer. For example, manufacturer sells product to a wholesaler and a wholesaler can sell product to a retailer. If we put it in another words, A business selling its product to another business is B2B. As younger generation is stepping its foot into business, the e-commerce is flying higher. According to a report, more than half of the buyers are millennials. This shows that e- commerce is a very important aspect now when it comes to business. 2 ) B2C – Business to consumer Transaction between business and an end customer is B2C. DISSECTING E-COMMERCE JUNE 2021 | 16 | www.ciolookindia.com
  14. 14. Anything that an individual buys like a book, a pen, a bag, or anything is a B2C transaction. B2C is easier because it consults with the seller directly. B2C just not include selling but also customer service. Many B2C innovators have taken their business to ecommerce where they can connect with the customer/consumer directly. E-commerce has made it easy because the businessman doesn’t have to market much in B2C, and their life becomes easy. 3) C2B – Consumer to Business C2B allows an individual to sell products to companies for business. An individual that adds on to any business idea for betterment is also C2B. For example, if you leave a comment to a company an idea for development and that company is using that idea in the business then it is considered as C2B. App like OLX which allows individuals to sell product to a company is C2B. 4) C2C – Customer to Customer C2C is also known as an online market where consumers are connected to sell products. A customer connects customer on an online platform. C2C market got popularity after the arrival of online platform like Etsy, eBay, and craigslist. The end result for e-commerce is success. There are so many ways to connect with customers and businessman which will add up to your growth. Having said that the Pandemic has also showed how important the virtual world is. So, keeping it safe and beneficial e-commerce is a go to thing for the new generation and is absolutely successful. - Sayali Sangewar E-commerce Insights JUNE 2021 | 17 | www.ciolookindia.com
  15. 15. Digital marketing, to put it simply, is marketing that involves the use of electronic devices. Consumers can be engaged with computers, tablets, smartphones, cell phones, digital billboards, game consoles, and apps. Because the digital age is continuously expanding, especially with the use of mobile technologies, digital marketing is becoming increasingly crucial. Cope Sales and Marketing recognises the need of a consistent digital marketing strategy. This is to ensure that the product/service/organization is promoted across all digital channels. Search engine optimization, when combined with keyword research and link-building strategies, can significantly increase the value of any company. Digipeddle Technologies is one such Web Development and Digital Media Marketing Company that believes in delivering results. Digipeddle Technologies assists clients by providing end-to-end Web Development and Digital Media Marketing services. Digipeddle Technologies consists of a young team of creative minds, techies, and marketing professionals. The team at Digipeddle likes to keep themselves updated with global trends. Digipeddle Technologies is a leading provider of e-commerce solutions in India and abroad and has years of experience providing top-notch e- commerce solutions. As a leading e- commerce solutions company Digipeddle is providing services across the world with a Secure C2C, B2C E-commerce platform with vendor management that is Scalable and Cost-effective. The Mission: To encourage innovations with constant efforts to help our clients meet the business standards and evolving business needs and to make an ever- lasting relationship with clients by serving multiple growth opportunities to them, thus delighting them. The Vision: To serve the clients, complete digital media marketing and technology solutions with seamless innovations competing with constantly evolving business needs. Gaurav Nikam, Founder-CEO, shares with us his thoughts about Web Development and Digital Media Marketing with Insights Success in an interview. Here are the highlights of the interview: Give us a summary of the key personality’s life before and after their entry into the e-commerce space. Gaurav Nikam (Founder-CEO): What would you give up to see your dreams come true? What would you put at stake for a vision? A lot of people would forsake a lot of things, but how about a whole future complete with a stellar career that would set you up for life, would you give that up? Not many would have the daring or the self-belief to be able to do that. That is, however, exactly what the young entrepreneur Gaurav Nikam did, he left his job to set up Digipeddle Technologies. The brainchild behind Digipeddle Technologies is a passionate entrepreneur from Satara city. Born and brought up in a farmer family in a small village of Satara, Gaurav has 6+ years of professional experience. A sales professional with a demonstrated history of working in the information technology and services industry. He is a Strong Digital Marketing and business development professional, skilled in Account Management, Solution Selling, Presales and Project Management. He is a Computer Science Engineer with a Master’s in Business Administration (Marketing Management) from Vishwakarma Institute, Pune. He started his career with Tech Mahindra as an Intern. Due to his hunger to learn the business and to get a 360-degree view he decided to work with start-ups. He started Digipeddle Technologies in 2018 with some small clients. Digipeddle Technologies has gained a good reputation in western Maharashtra and currently serving businesses across the globe. Today some of our key customers are Suzuki Motorcycle India Pvt. Ltd, Ashok Leyland, Kubota Tractors etc. At Digipeddle Technologies, we combine our expertise and experience with Design, Development of Ecommerce platforms, SEO, Ecommerce Campaigns, Analytics and other solutions, which will deliver value to our customers. Atul Suryawanshi (CTO): Meet the cook! Atul is passionate techie, a pure talent with silence, with 6+ years of experience. His entrepreneurial spirit Competing with Constantly Evolving Business Needs JUNE 2021 | 18 | www.ciolookindia.com
  16. 16. made him leave his job at reputed software company in Pune three years ago. He has handled several development projects in his professional journey and has expertise in Woocommerce, Wordpress, ASP.NET MVC with AngularJS. He has completed his MSc Computer Science from College of Computer Science, Pune. He enjoys being challenged with projects that requires him out of his comfort zone. He is a continuous learner. He keeps himself updated with new languages and development techniques which are important for the client success. Kindly talk about the exclusive e- commerce solutions offered by your company. We provide following types of e- commerce Services: • Customized E-Commerce Solution: We have expertise in developing and delivering customized e-commerce There is so much to be done, just go out and do it. Things will never be perfect, so make the jump, keeping doing, experience is the best teacher “ “ application that allow clients to achieve their core business goals and objectives. We use various Advance e-commerce platforms such as Woo commerce with WordPress, Magneto, Shopify to plan, design, and develop easy-to-manage and highly functional e-commerce stores that will generate improved sales and conversion ratio for any client. Even our team is capable enough to deliver the e-commerce application using standard languages also like ASP.NET MVC with AngularJS, NodeJS and MEARN. • End to End Digital Marketing Services: Somebody rightly said, "Website without traffic is a ship lost in the horizon." We also help our customers to pull more traffic and engagement to their apps and websites and social feeds, increasing their brand awareness and helping them to sell more. Digipeddle Technologies specializes in Digital Media Marketing, SEO, Social Media Marketing and Search Engine Marketing. We create precise, high ROI, marketing campaigns that deliver inspiring results. This helps our clients to win in their marketplace and blow away the competition. How differently is your company competing in the market? Ecommerce is the fastest growing industry. Every month there are thousands of new start-ups coming up, many of them fail to create value to customers, those who provide value, sustain. We term ourselves as an ecommerce service providers and digital media marketing company that delivers results. Commitment, transparency, innovation and integrity are the pillars of Digipeddle Technologies. In order to sustain in this ferocious market, we believe in only one strategy i.e. delivering value to our customers. The Best of 5 Recommended E-Commerce Solution Providers Gaurav Nikam Founder and CEO JUNE 2021 | 19 | www.ciolookindia.com
  17. 17. The biggest driving factor of our organization's success is our organizational culture, our ability to work as one team, where everybody shares the same vision. Digipeddle Technologies is mostly focused on delivering product on time no matter what; we are always ready to deal with challenges. Here are some of our key differentiators: • Experienced Team: We have a team of experienced and trained software professionals, successfully meeting the e- commerce business needs of customers across different industry verticals. • Cost Effective Services: We are committed to remaining competitive by providing the best quality services at affordable prices. • Complete Data Security: Providing a better infrastructure to keep Clients Data Safe and Secure. We do not compromise when it comes to data security. • Speed Optimized Web Solution: We know the value of time, we have highly scalable web server, which helps our applications to open up in 2-3 seconds. • 24/7 Support: Our agents are always there to support clients via phone or email.   What kind of challenges has the company and its team faced industry wise? In the initial phase, we struggled with several challenges like getting the skilled human resource, scaling up: increase our serving capacity while maintaining our delivery quality. However, we got the right team, books, podcasts, and mentors who showed us the way. Improving the operation and scaling up is another challenge faced by all small service business owners - how to continually improve and develop their processes and products, ensure that the outcomes are real improvements and that there is a culture that is supportive of service and change. An important challenge in this area is managing the increased complexity resulting from change. Change requests from customers are inevitable. How have technological advancements and innovation in the industry impacted/enhanced the business of the company? Technological advancements have had a huge impact on the e-commerce world, transforming the way consumers connect with brands and empowering them to shop more effectively. Driven by the convenience of getting products delivered at home, e-commerce has now become an integral part of everyday life. Implementation of Big data, VR/AR guidance, AI and chat bots into ecommerce has made big impact on profits now a days. What are your strategically driven plans to be implemented in-order to scale the business in 2021? The lockdown due to the pandemic is a turning point for e-commerce in India, pushing demand to record highs, nudging new buyers as well as sellers onto digital platforms, and holding out the promise of lasting growth for players. The Indian e-commerce market has been one of the biggest beneficiaries of the pandemic; millions of buyers are feeling more comfortable while shopping online. So, we believe this is a good opportunity for e-commerce service providers and businesses to go digital. What advice would you like to give to young entrepreneurs and budding professionals who want to step into the leadership positions at their respective workplaces? There is so much to be done, just go out and do it. Things will never be perfect, so make the jump, keeping doing, experience is the best teacher. You will make mistakes, but in the end you will be better than what you were earlier. What does the future look like for the company in terms of growth and expansion? We are an ambitious company, 200% YOY growth rate is what we are aiming for. We aim to generate employment opportunities for ambitious young Indians. We are also looking forward to expansion in new territories overseas. Digipeddle Technologies is ready to step into the international market and has already taken a step. Digipeddle Technologies will be a global company soon. What is the current industry scenario of the Indian e-commerce space? Indian e-Commerce Industry is showing rapid growth and will surpass US to become second largest e-commerce marketplace by 2030. Grocery and Apparel Businesses are key drivers of this rapid and exponential growth. According to Forrester Research, Indian e-commerce sales rose by ~7-8% in 2020. The Indian online grocery market is estimated to reach US$ 18.2 billion in 2024 from US $1.9 billion in 2019, expanding at a CAGR of 57%. Atul Suryawanshi CTO JUNE 2021 | 20 | www.ciolookindia.com
  18. 18. The noteworthy e-commerce solution providers of the country ensure that traffic and sales always meet their clients' growth targets. They ensure that all the customers remain directly connected to their consumers' companies. These companies provide standard solutions to meet their customers' requirements. One such prominent e-commerce solution provider which is delivering excellent public relation services is none other than Public Media Solution. Situated in Kharadi, Pune, the company takes public relations seriously, and provides its clients with better and more improved solutions. In an interview with Insights Success, team Public Media Relation shares about its journey, the various services it offers, the various challenges it has faced, and its future plans. Read below to get more details about the interview: Enlighten us with the journey of your company so far. Public Media Solution was started in 2014 with the primary objective of providing extensive PR services to clients. What started as a small startup with limited scope has now opened an umbrella of varied services that help individuals and enterprises making the most of the digital space. The journey of Public Media Solution has been comprised of dedicated hard work, the willingness to provide the best services to the clients, and several sleepless nights! At the end of the day, all the toil and trouble were worth it. Give a detailed summary of the key personality(s) life before and after their entry into the e-commerce space. Ravinder Bharti, the owner and CEO of Public Media Solution, has pursued and obtained a degree in engineering. After finishing his education, he secured a job as a Computer Science engineer at a globally reputed MNC. While having a corporate job, Ravi always had a knack for new technologies and the use of digitization in different markets for increased traction. While working as an engineer, he once came across an article on Bloomberg about the rise of the e-commerce industry. The industry and its scope fascinated him instantly and he knew what his calling was. This made him enter the world of e-commerce and digital marketing by freelancing for a startup that dealt in cake and flower delivery. His increasing fondness for e-commerce and his ability to understand the pulse of the market made him quit his job and assist online sellers to manage their ventures on multiple platforms. Before starting Public Media Solution, Ravi brought in ten years' worth of experience with him. Kindly talk about the exclusive e-commerce solutions offered by your company. Public Media Solution aims at helping online sellers set up and run their ventures successfully and getting the traction Promoting Businesses with Dedication and Efficiency The Best of 5 Recommended E-Commerce Solution Providers JUNE 2021 | 22 | www.ciolookindia.com
  19. 19. they desire. Some of the key e-commerce solutions offered by the company include: • Launch Services – The company helps online sellers enter the e-commerce space and launch their services effectively on the most suitable platforms. These services are not limited to helping the sellers create their accounts. Public Media Solution also helps them secure their first orders and get on track as a successful e-commerce venture. • Listing and Cataloguing – The listing services are aimed towards helping online sellers gain more traction on noted e-commerce platforms such as Amazon and Flipkart. Apart from helping them get their products listed, the company ensures that they rank high on the SERPs through search engine optimization. • Suspension Get Back – These services are directed towards online sellers who have got their accounts suspended. Public Media Solution helps them get their accounts back and regain the market share and reputation. • Account Management – The company helps online sellers in managing their e-commerce accounts on different platforms and multiple channels. These services ensure that the sellers are making the most of the concerned platform to optimize their ventures. • Sales Boost Services – These services are dedicated only to help the sellers drive home more revenue. Right from the inception of the venture until it finds its footing in the market, Public Media Solution makes sure that they make enough sales to earn the desired profits. • Reporting – Apart from helping online sellers manage their e-commerce ventures, Public Media Solution provides them with timely reports of their activities to allow the management to make important decisions. • Ad Management – These services are aimed at helping online sellers buy and place ads strategically on e- commerce platforms like Amazon and Flipkart. How differently is your company competing in the market? The team at Public Media Solution believes in providing holistic services to clients. We believe in personalizing all We make sure that you are able to establish and maintain productive relations with your public and create your mark in the market “ “ Ravinder Bharti Founder and CEO JUNE 2021 | 23 | www.ciolookindia.com
  20. 20. our services and understanding where the online sellers are coming from before commencing our services. Also, we focus a lot on gap analysis, and understanding the competitors help the clients create their niche in the market. When we provide e-commerce solutions, they are not strictly restricted to managing online sales and setting up the clients' accounts. We make sure that our clients' brands have sufficient visibility on multiple digital platforms and an impeccable image in the public. What kind of challenges has the company and its team faced industry-wise? The biggest challenge faced by the company and our team so far has been that of intense competition. The digital marketing and e-commerce space has always been occupied with players providing similar services to the same target audience. This has often resulted in our team treading slowly and carefully while providing our services to the clients. The last thing we would want is to lose our valuable clients. How have technological advancements and innovation in the industry impacted/enhanced the business of the company? E-commerce and digital marketing are essentially based on technological advancements and are bound to affect by every innovation in the field of technology. The increasing prominence of process automation through AI and CRM platforms has allowed us to provide personalized services to our clients. Also, technological innovations have allowed us to leverage several practices such as branding, PR, advertising, reporting, and much more. What are your strategically driven plans to be implemented in order to scale the business in 2021? 2021 is going to be the year where the trend of working remotely would be relevant to almost every industry. In order to cater to our clients better, we have decided to work more on carrying out impersonal interactions. Also, the year is going to have more and more clients demand personalization of services provided to them. Keeping this in mind, we plan on further tailoring our services based on the specific needs and preferences of our clients by profiling them thoroughly and being there for them at every stage. We believe that service can always prove to be successful if the client feels they are the only ones being catered to by the organizations. What advice would you like to give young entrepreneurs and budding professionals who are going to step into leadership positions at their respective workplaces? One of the most important things to keep in mind for budding leaders is to avoid being awe-struck by the position. Always understand that a leader should lead by example and by working harder than their team members. There is no substitute for hard work, before and after you occupy leadership positions within an organization. Moreover, it is important for a leader to stay in touch with their team members and always be approachable. The moment your team starts getting intimidated by you or start taking you for granted, you would find yourself fighting a lost battle. What does the future look like for the company in terms of growth and expansion? Fortunately, we have expanded the umbrella of the services provided by Public Media Solution and are looking forward to providing a range of other services apart from e- commerce solutions and digital marketing, including corporate services, seed funding services, branding services, and many more. This will help us grow our venture and make Public Media Solution a one-stop solution for an array of problems faced by organizations across the world. JUNE 2021 | 24 | www.ciolookindia.com
  21. 21. Growth of Industry in Recent Times G lobal E-Commerce (Electronic Commerce) market is a place where a company sells products or services from its origin. The buyer needs to sit at their comfort and order the product using mobile/laptop and internet. E-commerce is the industry which did not face losses during the Covid-19 pandemic. The industry still expects to grow faster than ever. According to UN Confer- ence on Trade and Development (UNCTAD), e-commerce market’s contribution to the global Gross Domestic Product (GDP) has increased from 14% in 2020 to 17% in 2021. The report from UNCTAD also asks consumers, businesses, governments, and other international development partners to make sure that e-commerce has a positive impact in national and international recoveries. Why is E-Commerce Growing Faster? A common question that hits everyone’s mind is: Why is e- commerce growing for so long? The causes which mainly push the growth of e-commerce market are - Internet, Smart Phones, Social Media, Convenient Payment Methods, and Covid –19 Pandemic. • Internet The e-commerce industry would not have managed to establish itself without internet. The easy accessibility of internet, especially in developed and under-developed countries have contributed mostly to the gradual growth of e-commerce market. JUNE 2021 | 26 | www.ciolookindia.com
  22. 22. A study from Internetworldstats.com states that around 5.05 billion people have access to some or the other form of internet. • Smart Phones The increase in the number of mobile users has taken e- commerce market to the next level. Large number of people are switching to mobile phones from laptop/desktop because of its portability. The mobile phones provide an ease of shopping to the customers. A report named “COVID-19 and E-Commerce: A Global Review” by UNCTAD states that between February 2020 and March 2020, Thailand experienced 60% increase in the downloading of shopping apps. • Social Media Social media plays a crucial role in building the traffic on e- commerce websites. The rapid growth of social media in the entire world has changed the perspective of the businesses. Most of the businesses want to go online and link their e-commerce site to social media. Some skeptical businesses avoid being online but going online is worth the efforts. Businesses can gain the trust of their customers by sharing feedbacks of existing customers. Instagram, WhatsApp, LinkedIn, Telegram, and Facebook are the mostly used social media platforms to sell the products. YouTube is a platform which can be used to spread awareness or selling products through affiliate marketing. In 2020, beauty and fashion contributed to most of the shares of e-commerce. These are the products one can target to sell on social media. According to recent studies from by Statista, there are 3.96 billion social media users worldwide. In 2020, on average, each user had 8.6 social media accounts. • Ease of Payment Arrival of credit cards, pre-paid cards, debit cards, and UPIs (Unified Payments Interface) made the payments easy for customers. Also, the payment methods make the business’ work easier for refund of any product. At present, people avoid keeping hard cash and plastic cards. There is an exponential growth of e-commerce industry because of the availability of different payment methods. • Covid-19 Covid-19 pandemic has expanded the e-commerce market towards new firms creating tie-ups with e-commerce for a long term. The pandemic has changed the future of e- commerce industry. In a study “COVID-19 and E-Commerce: A Global Review” by UNSTAD shows that, the global GDP had a decrease of 4.3% in 2020. The global trade decreased 9% in goods and 15% in services. But e-commerce shares in global market had a rise of 3% (14% in 2019 to 17% in 2020). Which is the Fastest Growing Region in E-commerce Industry Asia-Pacific region contributes largest share in e-commerce industry. The existence of major e-commerce companies brings this region to a focus. Another reason for the growth is higher selling of mobile phones, access to internet, and awareness about online shopping. An independent report that includes assessments of e- commerce industry over four years (2018-2021) says that the competitive websites in e-commerce industry are, Walmart, Inc. (U.S.), Alibaba Group Holding Limited (China), Amazon.com, Inc. (U.S.), The Home Depot, Inc. (U.S.), B2W Digital (Brazil), Priceline.com (U.S.), Shopify, Inc. (U.S.), Wayfair, Inc. (U.S.), etc. The one thing revealed from all the statistics is that the e- commerce industry’s growth will not come to a dead end. E-commerce has contributed the most for digitalization of the world. Due to Covid-19 Pandemic, there is an exponen- tial growth in the shares of e-commerce market. The factors like increase in internet and mobile users, ease to connect through social media has played a very important role in e- commerce businesses so far. According to an independent survey in 2020, the global e- commerce market is expected to cross $16,215.6 billion at a rate of 22.9 CAGR (Compound Annual Growth Rate). - Devyani Sharma Industry Dynamics JUNE 2021 | 27 | www.ciolookindia.com
  23. 23. The prominent names in the e-commerce solution industry offer their clients with exceptional services such as consulting, design implementation, systems integration, hosting, training, and so on. They leave no stone unturned to fulfill all the requirements of the customers. One such renowned company that is changing the game with its dedicated client-centric services is none other than Techila Global Services. Situated at Magarpatta, Pune, it is a boutique consulting and technology firm having offices in US and India. The company crafts custom cloud-based software and mobile digital solutions for enterprises. It is focused on creating remarkable value for its clients (and their customers) by leveraging cloud and mobile technology, digital media, the internet, and the talent of the employees. In an interview with Insights Success, Techila Global Services shares about the various services it provides, the challenges it has faced, and its plans. Following are the highlights of the interview: 1. Enlighten us with the journey of your company so far. Techila Global Services was started in 2012 with the primary objective of providing extensive services to clients in the realm of digital marketing and IT. What started as a small start-up with limited scope has now opened an umbrella of varied services that help individuals and enterprises making the most of the digital space. The journey of Techila Global Services has been comprised of dedicated hard work, the willingness to provide the best services to the clients, and several sleepless nights! At the end of the day, all the toil and trouble were worth it. 2. Give a summary of the key personality(s) life before and after their entry into the e-commerce space. Chitiz Agarwal, also known as the Salesforce Guru in India, is the founder and CEO of Techila Global Services, a noted Salesforce development company and Salesforce Partner based in Pune. He possesses an experience of 14+ years in working with the Salesforce domain and its technology. He entered the world of entrepreneurship a little more than 8 years ago with all the experience gathered after being associated with companies like Accenture, IBM, and more. Throughout his career, Chitiz Agarwal has been involved in various stages of Software Development Life Cycle (SDLC) including analysis, requirement, engineering, architecture design, development, enhancements, testing, deployment, and maintenance of standalone software platforms. He also possesses expertise in multi-tier, web-based, and portals that belong to object-oriented enterprise applications. His command over the Salesforce technology and CRM platform development is evident from certifications he holds as a DEV 401 Developer, ADM 201 Administrator, and Sales Cloud Architect. Mr. Agarwal possesses the ability to independently perform development, testing, implementation, documentation, and updating of applications across the board. Currently, he manages a team of more than 150 developers who cater to clients across the globe. 3. Kindly talk about the exclusive e-commerce solutions offered by your company Techila Global Services aims at helping online sellers set up and run their ventures successfully and getting the traction they desire. It also helps clients across the globe in implementing Salesforce within their organization and Techila Global Services Assisting Businesses to Increase Usability of Salesforce and Automate Process The Best of 5 Recommended E-Commerce Solution Providers JUNE 2021 | 28 | www.ciolookindia.com
  24. 24. optimizing the CRM platform to achieve the desired results. Some of the key e-commerce solutions offered by the company include: • E-commerce Launch Services – The company helps online sellers enter the e-commerce space and launch their services effectively on the most suitable platforms. These services are not limited to helping the sellers create their accounts. Public Media Solution also helps them secure their first orders and get on track as a successful e-commerce venture. • Salesforce Implementation – Techila Global Services helps organizations in all major industries to implement Salesforce CRM according to their needs and preferences. The company understands the objectives to be achieved by the clients and develops a CRM platform to help them achieve the same. • Salesforce Integration – These services involve integrating the functionality of Salesforce with suitable third-party platforms to offer ease of operation to the users. For example, if online sellers are willing to leverage the functionality of their portal, TGS helps them integrate Salesforce with platforms like Shopify to give them the desired traction. • Salesforce Consultation – TGS guides its clients every step of the way in implementing Salesforce and choosing the right tools based on their specific requirements. • AI Development – Techila Global Services helps organizations in making the most of the AI technology by implementing AI-driven solutions. These solutions allow the clients to serve an array of purposes, right from data management to fraud detection and prevention. • Salesforce Training – Chitiz Agarwal provides free Salesforce training to IT aspirants via Techila Academy, an extension of Techila Global Services. 4. How differently is your company competing in the market? The team at Techila Global Services believes in providing holistic services to clients. We believe in personalizing all our services and understanding where the online sellers are coming from before commencing our services. Also, we focus a lot on gap analysis, and understanding the competitors help the clients create their niche in the market. We are the integration Gurus and have done Salesforce Commerce Cloud, Demandware, Cloudcraze, Shopify Plus5, Magento Commerce Cloud, QB, Xero, WordPress , Moodle, Amazon and many more “ “ Chitiz Agarwal CEO JUNE 2021 | 29 | www.ciolookindia.com
  25. 25. When we provide e-commerce solutions, they are not strictly restricted to managing online sales and setting up the clients' accounts. We make sure that our clients' brands have sufficient visibility on multiple digital platforms and an impeccable image in the public. Moreover, our Salesforce implementation and consultation services are designed to encourage the use of latest technology and advanced CRM tools to leverage a number of business processes carried out by organizations across the board. 5. What kind of challenges has the company and its team faced industry-wise? The biggest challenge faced by the company and our team so far has been that of intense competition. The digital marketing and e-commerce space has always been occupied with players providing similar services to the same target audience. This has often resulted in our team treading slowly and carefully while providing our services to the clients. The last thing we would want is to lose our valuable clients. 6. How have technological advancements and innovation in the industry impacted/enhanced the business of the company? E-commerce and digital marketing are essentially based on technological advancements and are bound to affect by every innovation in the field of technology. The increasing prominence of process automation through AI and CRM platforms has allowed us to provide personalized services to our clients. Also, technological innovations have allowed us to leverage several practices in the realm of Salesforce implementation and consultation. 7. What are your strategically driven plans to be implemented in order to scale the business in 2021? 2021 is going to be the year where the trend of working remotely would be relevant to almost every industry. In order to cater to our clients better, we have decided to work more on carrying out impersonal interactions. Also, the year is going to have more and more clients demand personalization of services provided to them. Keeping this in mind, we plan on further tailoring our services based on the specific needs and preferences of our clients by profiling them thoroughly and being there for them at every stage. We believe that service can always prove to be successful if the client feels they are the only ones being catered to by the organizations. 8. What advice would you like to give young entrepreneurs and budding professionals who are going to step into leadership positions at their respective workplaces? One of the most important things to keep in mind for budding leaders is to avoid being awe-struck by the position. Always understand that a leader should lead by example and by working harder than their team members. There is no substitute for hard work, before and after you occupy leadership positions within an organization. Moreover, it is important for a leader to stay in touch with their team members and always be approachable. The moment your team starts getting intimidated by you or start taking you for granted, you would find yourself fighting a lost battle. 9. What does the future look like for the company in terms of growth and expansion? Fortunately, we have expanded the umbrella of the services provided by Techila Global Services and are looking forward to providing a range of other services apart from e-commerce solutions and Salesforce implementation, including Salesforce training, Heroku development, AI development, machine learning, and many more. This will help us grow our venture and make Techila Global Services a one-stop solution for an array of problems faced by organizations across the world. JUNE 2021 | 30 | www.ciolookindia.com

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