The best of 5 recommended e commerce solution

I N D I A
5
Serving Co-citizens with Quality Food
June 2021
Abdul Rahim
Operations Head
Asim Qureshi
Procurement Head
DISSECTING E-COMMERCE
The
Best
of
Recommended
E-Commerce
Solution
Providers
e
E-COMMERCE INSIGHTS
GROWTH OF E-COMMERCE
INDUSTRY IN RECENT TIMES
INDUSTRY DYNAMICS

Editor's Note
AN ERA OF E-COMMERCE
DOMINANCE
T
his digital age has witnessed the convergence of
communication, computing, and information. In
this new economy, we have seen that there has
been a structural shift from the industrial economy,
which is characterized by sharing of information,
intangibles, goods, and services through the internet.
Instead of going to the market, people now browse the
internet and order different products from the ease of
their home.
With the boom in e-commerce, every company ranging
from small scale to market giants are stepping into the
market with innovative offers and services for the
customers. They are delivering products and services
right at the customer’s doorsteps. Some of the most
prominent names in the e-commerce market are giving
their very best to fulfil all the customer requirements
while embracing innovation and excellence.
These leading e-commerce companies are spreading
their wings across several businesses such as B2B
business, B2C business, affiliate marketing business,
Google Adwords marketing, online auction selling, web
marketing, and so on.
The prominent names in the e-commerce business
receive the orders from the customers, process the
order information, and eventually deliver the shipment
to the customer. They ensure that the product reaches
the customer safely at their doorstep.
These companies have completely changed the ways
products are conceived, marketed, delivered, and
supported. They are transforming the way how the
different stakeholders such as customers, suppliers,
strategic partners, agents, and distributors are
interacting with each other.
With the onset of the global pandemic, coronavirus, the
importance of e-commerce solution providers has
grown manifold. This is because people are mostly
staying indoors and in order to fulfil their requirements,
they are opting for reliable and safe online e-commerce
services.
These companies are adopting all the necessary safety
and precautionary measures to ensure that not only the
customers, but the delivery personnel are also safe
while they deliver the products. They are following all
the essential safety and sanitization measures to
prevent the products from any sort of contamination.
Hence, with the objective of highlighting some of the
renowned e-commerce solution providers who are
changing the game in the online arena, we bring forth
the issue The Best of 5 Recommended E-Commerce
Solution Providers.
- Ananda Kamal Das

Public Media Solution
Maas Stores
Trident Web Solutions
Techila Global Services was started in 2012 with the primary
objective of providing extensive services to clients in the realm
of digital marketing and IT.
Public Media Solution was started in 2014 with the primary
objective of providing extensive PR services to clients.
Maas Stores traces the authenticity of food, from A to Z,
including health and hygiene of livestock and agricultural
product.
DigiPeddle
Digipeddle Technologies specializes in Digital Media
Marketing, SEO, Social Media Marketing and Search Engine
Marketing.
Trident Web Solutions can provide you with the best web
solutions at the most aﬀordable rates.
Techila Global Services
Brief
Company Name
Dr. Neeraj Sharma
Managing Director
Vandana Gaykar
Owner
Chitiz Agarwal
Founder and CEO
Ravinder Bharti
Owner and CEO
Gaurav Nikam
Founder and
CEO
Featuring

Maas Stores
Serving Co-citizens with Quality Food
C
O
V
E
R
S
T
O
R
Y 08

Assisting Businesses to
Increase Usability of Salesforce
and Automate Process
Digipeddle Technologies
Competing with Constantly
Evolving Business Needs
Public Media Solution
Articles
Promoting Businesses with
Dedication and Efﬁciency
18
22
28
E-commerce Insights
Dissecting E-commerce
16 26
Industry Dynamics
Growth of E-Commerce
Industry in Recent Times

CONTENT
Contributing Writer Ashish Chandgude
DESIGN
Visualizer
SALES
Operations Head Megha Mishra
TECHNICAL
Technical Head Aditya K.
June, 2021
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I N D I A
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Research Analyst Amol Wadekar

Abdul Rahim
Operations Head
Asim Qureshi
Procurement Head

he Indian e-commerce
Tindustry has been on an
upward growth trajectory and
is expected to surpass the US to
become the second largest E-
commerce market in the world by
2034. India's e-commerce sector
will reach US$99 billion by 2024
from US$30 billion in 2019,
expanding at a 27% CAGR, with
grocery and fashion/apparel likely to
be the key drivers of incremental
growth.
The Indian e-commerce sector is
ranked 9th in cross-border growth
in the world, according to an
independent research report. Indian
e-commerce is projected to increase
from 4% of the total food and
grocery, apparel, and consumer
electronics retail trade in 2020 to
8% by 2025. As most Indians have
started shopping online rather than
stepping outside their houses, the
Indian e-commerce sector
witnessed an increase.
Also, as per an independent survey
report, ~96% consumers have tried
a new shopping behaviour; ~60%
consumers are expected to shift to
online shopping in the festive
season and continue shopping
online beyond the COVID-19
pandemic. These statistics show
how the Indian e-commerce space is
on the growth curve lately. Riding
this rising wave there is one
company called, Maas Stores that is
actively making a difference in the
Indian e-commerce industry with its
food delivery system.
Technology and innovation are the
key for Maas Stores, as its team
believes that technology will
revolutionize and atomize the
process and procedures. “We want
our customers to believe in us not for
what we say, but how they experience.

Our advice for the
next generation of
entrepreneurs is to be
market ready before
launching any product
or services and most
importantly, have
PLAN B
Managing Director
Dr. Neeraj Sharma

Like I always say - we don't talk, we
prove,” shares Dr. Neeraj Sharma –
Managing Director of the company.
The journey of Dr. Neeraj has been
filled with quite the challenges. He
discusses some of the recent ones
with us at Insights Success. During
the Pandemic, when everyone was
locked and covid was at its peak, his
own parents were infected, and they
went through a very rough patch.
Having a doctor at home saved lives.
Everything was closely monitored
post covid to ensure their wellbeing.
Having to set an example in his own
house, he went on to do more
research and find ways to help the
people to procure safe and hygienic
food to build their immune system.
“We can't protect the world, but we
can take precautionary measures to
support with small efforts and stand by
each other,” says Dr. Neeraj.
The idea grew over the rough times
and they tried to connect a lot of
dots and vacuums in the food sector
to bring the best of quality and
hygienic food to every plate. His
team acknowledges that they have a
robust system that any person can
track their food and also know the
methodology of preparing the food
based on their health parameters.
“Our technology drives the sector, as of
now we have ventured win the meat
industry, in future we want to expand
to other food products as well, we will
make our product SAAS model so
everyone can use and be benefitted
with the solution,” says the team of
Maas Stores.
Dynamics of Maas Stores
The team at Maas Stores is very
happy to serve its co-citizens with
quality food. Healthy citizen's leads
to healthy nations and it has always
excited the team to do something
different. “We are delighted to play a
part in doing so,” states Dr. Neeraj.
The company is both, a technology
firm, and suppliers of quality food to
major businesses today, and it will
be opening its portals to public very
soon. “The idea definitely changed our
life,” conveys the team of Maas
Stores, with the list of
spokespersons which includes
Abdul Rahim, Operations Head and
Asim Qureshi, Procurement Head.
The company's USP is traceability
and health. Maas Stores traces the
authenticity of food, from A to Z,
including health and hygiene of
livestock and agricultural product.
For livestock, it tracks a trace from
birth till the delivery to its
customers.
Procurement and maintaining the
hygiene was one of the most
challenging issues the team at Maas
Stores had. There were smaller
issues where the team pioneered in
though they faced smaller
challenges. Mutton and chicken's
life cycle is very low, so the team had
to figure out a way to maintain the
freshness. Talking about the big
picture, initially they had planned to

venture into B2C sector.
Later, after understanding the
market and behavior of consumers,
the team opted to reach the masses
through B2B2C channel which
enabled them with better insights of
the market. “We are in the middle of
our operations in Bangalore, we will
launch B2B in New Delhi, Hyderabad,
and Chennai in the coming 3 to 6
months, and B2C with a target to have
50 of our own stores in by the end of
2021,” says Dr. Neeraj.
In a conclusive statement, the trio
states, “The growth is endless! All the
major companies combined has
reached out to max 12% of market
share. We have good expansion
opportunity and not only with the
remaining market share but also within
the 12% of the catered consumers.”

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I N D I A

E-commerce is the selling and buying of products
virtually sitting at a place. In simple words it’s
Online shopping. E-commerce has immensely
grown since past few years. E-commerce is changing
rapidly since its emergence. The way humans are changing
the way of living with the help of e-commerce is something
to be noticed.
Virtual shopping, give and take of products is the new era.
Digital world is growing insanely and so is e-commerce.
There is almost nothing that cannot be bought or supplied
with online sites. E-commerce is a platform, which is
connecting people on a global level. It holds a huge amount
of data and options that buyers and sellers use for online
shopping.
E-commerce plays an important role in everyday life
nowadays. It is amazing to see how e-commerce can
replace brick-and-mortar system so effortlessly. Not that
brick-and-mortar is not into action, but ecommerce is a
smart way including many benefits.
• Why E-commerce:
E-commerce proved to be an exceptional platform for
businesses. It facilitated many opportunities to the
customers and businesses to evolve. Amazon is the best
example of E-commerce. It is one of the successful
platforms to shop almost everything with the tip of your
finger.
1) Internet:
Internet is a blessing in today’s world. The exposure
towards everything globally makes it easy for an individual
to have whatever they need. May it be learning, selling,
buying or any possible thing.
Internet is a huge thing for e-commerce. It is easy to track
data of the product you buy. It becomes easy for the
business as well as the customer to locate the delivery status
which makes the business smooth.
2) Social Media:
Marketing became easier on social media. The product
reaches more people due to social media. When it comes to
growth, marketing is an essential factor and social media
makes it easy and impactful.
Social media is incredibly useful. The power to attract user
towards interesting deals is undeniably great. It helps
businesses grow faster.
3) Cheap rates:
Platforms like Amazon give individuals lot many discounts
and offers that grab customer attention. Cheap rates and
safe payment methods has been a helping hand in growth of
the businesses. Customers want cheaper rates and when you
offer them with great deals and cheap rates then it is the
cherry on the top of the cake.
4) Revenue increase:
Decreasing cost on E-commerce platform helps in
increasing revenue. The business that is open 24/7 will add
up to the revenue. The global reach is also an adding factor
to the revenue.
• Types of E-commerce:
1) B2B - Business to Business
In business to business, a seller can also be a buyer. For
example, manufacturer sells product to a wholesaler and a
wholesaler can sell product to a retailer. If we put it in
another words, A business selling its product to another
business is B2B.
As younger generation is stepping its foot into business, the
e-commerce is flying higher. According to a report, more
than half of the buyers are millennials. This shows that e-
commerce is a very important aspect now when it comes to
business.
2 ) B2C – Business to consumer
Transaction between business and an end customer is B2C.
DISSECTING
E-COMMERCE
JUNE 2021 | 16 | www.ciolookindia.com

Anything that an individual buys like a book, a pen, a bag,
or anything is a B2C transaction. B2C is easier because it
consults with the seller directly.
B2C just not include selling but also customer service.
Many B2C innovators have taken their business to
ecommerce where they can connect with the
customer/consumer directly. E-commerce has made it easy
because the businessman doesn’t have to market much in
B2C, and their life becomes easy.
3) C2B – Consumer to Business
C2B allows an individual to sell products to companies for
business. An individual that adds on to any business idea
for betterment is also C2B. For example, if you leave a
comment to a company an idea for development and that
company is using that idea in the business then it is
considered as C2B. App like OLX which allows individuals
to sell product to a company is C2B.
4) C2C – Customer to Customer
C2C is also known as an online market where consumers
are connected to sell products. A customer connects
customer on an online platform. C2C market got popularity
after the arrival of online platform like Etsy, eBay, and
craigslist.
The end result for e-commerce is success. There are so
many ways to connect with customers and businessman
which will add up to your growth. Having said that the
Pandemic has also showed how important the virtual world
is. So, keeping it safe and beneﬁcial e-commerce is a go to
thing for the new generation and is absolutely successful.
- Sayali Sangewar
E-commerce Insights

Digital marketing, to put it simply,
is marketing that involves the
use of electronic devices.
Consumers can be engaged with
computers, tablets, smartphones, cell
phones, digital billboards, game
consoles, and apps. Because the digital
age is continuously expanding, especially
with the use of mobile technologies,
digital marketing is becoming
increasingly crucial. Cope Sales and
Marketing recognises the need of a
consistent digital marketing strategy.
This is to ensure that the
product/service/organization is promoted
across all digital channels. Search engine
optimization, when combined with
keyword research and link-building
strategies, can significantly increase the
value of any company.
Digipeddle Technologies is one such
Web Development and Digital Media
Marketing Company that believes in
delivering results. Digipeddle
Technologies assists clients by providing
end-to-end Web Development and
Digital Media Marketing services.
Digipeddle Technologies consists of a
young team of creative minds, techies,
and marketing professionals. The team at
Digipeddle likes to keep themselves
updated with global trends.
Digipeddle Technologies is a leading
provider of e-commerce solutions in
India and abroad and has years of
experience providing top-notch e-
commerce solutions. As a leading e-
commerce solutions company Digipeddle
is providing services across the world
with a Secure C2C, B2C E-commerce
platform with vendor management that is
Scalable and Cost-effective.
The Mission: To encourage innovations
with constant efforts to help our clients
meet the business standards and evolving
business needs and to make an ever-
lasting relationship with clients by
serving multiple growth opportunities to
them, thus delighting them.
The Vision: To serve the clients,
complete digital media marketing and
technology solutions with seamless
innovations competing with constantly
evolving business needs.
Gaurav Nikam, Founder-CEO, shares
with us his thoughts about Web
Development and Digital Media
Marketing with Insights Success in an
interview.
Here are the highlights of the interview:
Give us a summary of the key
personality’s life before and after their
entry into the e-commerce space.
Gaurav Nikam (Founder-CEO):
What would you give up to see your
dreams come true? What would you put
at stake for a vision? A lot of people
would forsake a lot of things, but how
about a whole future complete with a
stellar career that would set you up for
life, would you give that up? Not many
would have the daring or the self-belief
to be able to do that.
That is, however, exactly what the young
entrepreneur Gaurav Nikam did, he left
his job to set up Digipeddle
Technologies.
The brainchild behind Digipeddle
Technologies is a passionate entrepreneur
from Satara city. Born and brought up in
a farmer family in a small village of
Satara, Gaurav has 6+ years of
professional experience. A sales
professional with a demonstrated history
of working in the information technology
and services industry. He is a Strong
Digital Marketing and business
development professional, skilled in
Account Management, Solution Selling,
Presales and Project Management.
He is a Computer Science Engineer with
a Master’s in Business Administration
(Marketing Management) from
Vishwakarma Institute, Pune. He started
his career with Tech Mahindra as an
Intern. Due to his hunger to learn the
business and to get a 360-degree view he
decided to work with start-ups.
He started Digipeddle Technologies in
2018 with some small clients. Digipeddle
Technologies has gained a good
reputation in western Maharashtra and
currently serving businesses across the
globe. Today some of our key customers
are Suzuki Motorcycle India Pvt. Ltd,
Ashok Leyland, Kubota Tractors etc.
At Digipeddle Technologies, we combine
our expertise and experience with
Design, Development of Ecommerce
platforms, SEO, Ecommerce Campaigns,
Analytics and other solutions, which will
deliver value to our customers.
Atul Suryawanshi (CTO):
Meet the cook! Atul is passionate techie,
a pure talent with silence, with 6+ years
of experience. His entrepreneurial spirit
Competing with Constantly Evolving Business Needs

made him leave his job at reputed
software company in Pune three years
ago. He has handled several development
projects in his professional journey and
has expertise in Woocommerce,
Wordpress, ASP.NET MVC with
AngularJS.
He has completed his MSc Computer
Science from College of Computer
Science, Pune. He enjoys being
challenged with projects that requires
him out of his comfort zone. He is a
continuous learner. He keeps himself
updated with new languages and
development techniques which are
important for the client success.
Kindly talk about the exclusive e-
commerce solutions offered by your
company.
We provide following types of e-
commerce Services:
• Customized E-Commerce Solution:
We have expertise in developing and
delivering customized e-commerce
There is so much
to be done, just go out
and do it. Things will
never be perfect,
so make the jump,
keeping doing,
experience is the
best teacher
“ “
application that allow clients to achieve
their core business goals and objectives.
We use various Advance e-commerce
platforms such as Woo commerce with
WordPress, Magneto, Shopify to plan,
design, and develop easy-to-manage and
highly functional e-commerce stores that
will generate improved sales and
conversion ratio for any client.
Even our team is capable enough to
deliver the e-commerce application using
standard languages also like ASP.NET
MVC with AngularJS, NodeJS and
MEARN.
• End to End Digital Marketing Services:
Somebody rightly said, "Website without
traffic is a ship lost in the horizon." We
also help our customers to pull more
traffic and engagement to their apps and
websites and social feeds, increasing
their brand awareness and helping them
to sell more.
Digipeddle Technologies specializes in
Digital Media Marketing, SEO, Social
Media Marketing and Search Engine
Marketing. We create precise, high ROI,
marketing campaigns that deliver
inspiring results. This helps our clients to
win in their marketplace and blow away
the competition.
How differently is your company
competing in the market?
Ecommerce is the fastest growing
industry. Every month there are
thousands of new start-ups coming up,
many of them fail to create value to
customers, those who provide value,
sustain.
We term ourselves as an ecommerce
service providers and digital media
marketing company that delivers results.
Commitment, transparency, innovation
and integrity are the pillars of Digipeddle
Technologies. In order to sustain in this
ferocious market, we believe in only one
strategy i.e. delivering value to our
customers.
The Best of 5 Recommended E-Commerce Solution Providers
Gaurav Nikam
Founder and CEO

The biggest driving factor of our
organization's success is our
organizational culture, our ability to
work as one team, where everybody
shares the same vision.
Digipeddle Technologies is mostly
focused on delivering product on time no
matter what; we are always ready to deal
with challenges. Here are some of our
key differentiators:
• Experienced Team: We have a team of
experienced and trained software
professionals, successfully meeting the e-
commerce business needs of customers
across different industry verticals.
• Cost Effective Services: We are
committed to remaining competitive by
providing the best quality services at
affordable prices.
• Complete Data Security: Providing a
better infrastructure to keep Clients Data
Safe and Secure. We do not compromise
when it comes to data security.
• Speed Optimized Web Solution: We
know the value of time, we have highly
scalable web server, which helps our
applications to open up in 2-3 seconds.
• 24/7 Support: Our agents are always
there to support clients via phone or
email.

What kind of challenges has the
company and its team faced industry
wise?
In the initial phase, we struggled with
several challenges like getting the skilled
human resource, scaling up: increase our
serving capacity while maintaining our
delivery quality. However, we got the
right team, books, podcasts, and mentors
who showed us the way.
Improving the operation and scaling up is
another challenge faced by all small
service business owners - how to
continually improve and develop their
processes and products, ensure that the
outcomes are real improvements and that
there is a culture that is supportive of
service and change. An important
challenge in this area is managing the
increased complexity resulting from
change. Change requests from customers
are inevitable.
How have technological advancements
and innovation in the industry
impacted/enhanced the business of the
company?
Technological advancements have had a
huge impact on the e-commerce world,
transforming the way consumers connect
with brands and empowering them to
shop more effectively. Driven by the
convenience of getting products
delivered at home, e-commerce has now
become an integral part of everyday life.
Implementation of Big data, VR/AR
guidance, AI and chat bots into
ecommerce has made big impact on
profits now a days.
What are your strategically driven
plans to be implemented in-order to
scale the business in 2021?
The lockdown due to the pandemic is a
turning point for e-commerce in India,
pushing demand to record highs, nudging
new buyers as well as sellers onto digital
platforms, and holding out the promise of
lasting growth for players.
The Indian e-commerce market has been
one of the biggest beneficiaries of the
pandemic; millions of buyers are feeling
more comfortable while shopping online.
So, we believe this is a good opportunity
for e-commerce service providers and
businesses to go digital.
What advice would you like to give to
young entrepreneurs and budding
professionals who want to step into the
leadership positions at their respective
workplaces?
There is so much to be done, just go out
and do it. Things will never be perfect, so
make the jump, keeping doing,
experience is the best teacher. You will
make mistakes, but in the end you will be
better than what you were earlier.
What does the future look like for the
company in terms of growth and
expansion?
We are an ambitious company, 200%
YOY growth rate is what we are aiming
for. We aim to generate employment
opportunities for ambitious young
Indians. We are also looking forward to
expansion in new territories overseas.
Digipeddle Technologies is ready to step
into the international market and has
already taken a step. Digipeddle
Technologies will be a global company
soon.
What is the current industry scenario
of the Indian e-commerce space?
Indian e-Commerce Industry is showing
rapid growth and will surpass US to
become second largest e-commerce
marketplace by 2030. Grocery and
Apparel Businesses are key drivers of
this rapid and exponential growth.
According to Forrester Research, Indian
e-commerce sales rose by ~7-8% in
2020. The Indian online grocery market
is estimated to reach US$ 18.2 billion in
2024 from US $1.9 billion in 2019,
expanding at a CAGR of 57%.
Atul Suryawanshi
CTO

The noteworthy e-commerce solution providers of
the country ensure that traffic and sales always
meet their clients' growth targets. They ensure that
all the customers remain directly connected to their
consumers' companies. These companies provide standard
solutions to meet their customers' requirements.
One such prominent e-commerce solution provider which is
delivering excellent public relation services is none other
than Public Media Solution. Situated in Kharadi, Pune, the
company takes public relations seriously, and provides its
clients with better and more improved solutions.
In an interview with Insights Success, team Public Media
Relation shares about its journey, the various services it
offers, the various challenges it has faced, and its future
plans. Read below to get more details about the interview:
Enlighten us with the journey of your company so far.
Public Media Solution was started in 2014 with the primary
objective of providing extensive PR services to clients.
What started as a small startup with limited scope has now
opened an umbrella of varied services that help individuals
and enterprises making the most of the digital space.
The journey of Public Media Solution has been comprised
of dedicated hard work, the willingness to provide the best
services to the clients, and several sleepless nights! At the
end of the day, all the toil and trouble were worth it.
Give a detailed summary of the key personality(s) life
before and after their entry into the e-commerce space.
Ravinder Bharti, the owner and CEO of Public Media
Solution, has pursued and obtained a degree in engineering.
After finishing his education, he secured a job as a
Computer Science engineer at a globally reputed MNC.
While having a corporate job, Ravi always had a knack for
new technologies and the use of digitization in different
markets for increased traction.
While working as an engineer, he once came across an
article on Bloomberg about the rise of the e-commerce
industry. The industry and its scope fascinated him instantly
and he knew what his calling was. This made him enter the
world of e-commerce and digital marketing by freelancing
for a startup that dealt in cake and flower delivery.
His increasing fondness for e-commerce and his ability to
understand the pulse of the market made him quit his job
and assist online sellers to manage their ventures on
multiple platforms.
Before starting Public Media Solution, Ravi brought in ten
years' worth of experience with him.
Kindly talk about the exclusive e-commerce solutions
offered by your company.
Public Media Solution aims at helping online sellers set up
and run their ventures successfully and getting the traction
Promoting Businesses with Dedication and Efficiency

they desire. Some of the key e-commerce solutions
offered by the company include:
• Launch Services – The company helps online sellers
enter the e-commerce space and launch their services
effectively on the most suitable platforms. These services
are not limited to helping the sellers create their accounts.
Public Media Solution also helps them secure their first
orders and get on track as a successful e-commerce
venture.
• Listing and Cataloguing – The listing services are
aimed towards helping online sellers gain more traction
on noted e-commerce platforms such as Amazon and
Flipkart. Apart from helping them get their products
listed, the company ensures that they rank high on the
SERPs through search engine optimization.
• Suspension Get Back – These services are directed
towards online sellers who have got their accounts
suspended. Public Media Solution helps them get their
accounts back and regain the market share and reputation.
• Account Management – The company helps online
sellers in managing their e-commerce accounts on
different platforms and multiple channels. These services
ensure that the sellers are making the most of the
concerned platform to optimize their ventures.
• Sales Boost Services – These services are dedicated
only to help the sellers drive home more revenue. Right
from the inception of the venture until it finds its footing
in the market, Public Media Solution makes sure that they
make enough sales to earn the desired profits.
• Reporting – Apart from helping online sellers manage
their e-commerce ventures, Public Media Solution
provides them with timely reports of their activities to
allow the management to make important decisions.
• Ad Management – These services are aimed at helping
online sellers buy and place ads strategically on e-
commerce platforms like Amazon and Flipkart.
How differently is your company competing in the
market?
The team at Public Media Solution believes in providing
holistic services to clients. We believe in personalizing all
We make sure
that you are able to
establish and maintain
productive relations
with your public
and create your
mark in the market
“
“
Ravinder Bharti
Founder and CEO

our services and understanding where the online sellers are
coming from before commencing our services. Also, we
focus a lot on gap analysis, and understanding the
competitors help the clients create their niche in the market.
When we provide e-commerce solutions, they are not
strictly restricted to managing online sales and setting up
the clients' accounts. We make sure that our clients' brands
have sufficient visibility on multiple digital platforms and
an impeccable image in the public.
What kind of challenges has the company and its team
faced industry-wise?
The biggest challenge faced by the company and our team
so far has been that of intense competition. The digital
marketing and e-commerce space has always been occupied
with players providing similar services to the same target
audience.
This has often resulted in our team treading slowly and
carefully while providing our services to the clients. The
last thing we would want is to lose our valuable clients.
How have technological advancements and innovation
in the industry impacted/enhanced the business of the
company?
E-commerce and digital marketing are essentially based on
technological advancements and are bound to affect by
every innovation in the field of technology. The increasing
prominence of process automation through AI and CRM
platforms has allowed us to provide personalized services to
our clients.
Also, technological innovations have allowed us to leverage
several practices such as branding, PR, advertising,
reporting, and much more.
What are your strategically driven plans to be
implemented in order to scale the business in 2021?
2021 is going to be the year where the trend of working
remotely would be relevant to almost every industry. In
order to cater to our clients better, we have decided to work
more on carrying out impersonal interactions. Also, the year
is going to have more and more clients demand
personalization of services provided to them.
Keeping this in mind, we plan on further tailoring our
services based on the specific needs and preferences of our
clients by profiling them thoroughly and being there for
them at every stage. We believe that service can always
prove to be successful if the client feels they are the only
ones being catered to by the organizations.
What advice would you like to give young entrepreneurs
and budding professionals who are going to step into
leadership positions at their respective workplaces?
One of the most important things to keep in mind for
budding leaders is to avoid being awe-struck by the
position. Always understand that a leader should lead by
example and by working harder than their team members.
There is no substitute for hard work, before and after you
occupy leadership positions within an organization.
Moreover, it is important for a leader to stay in touch with
their team members and always be approachable. The
moment your team starts getting intimidated by you or start
taking you for granted, you would find yourself fighting a
lost battle.
What does the future look like for the company in terms
of growth and expansion?
Fortunately, we have expanded the umbrella of the services
provided by Public Media Solution and are looking forward
to providing a range of other services apart from e-
commerce solutions and digital marketing, including
corporate services, seed funding services, branding
services, and many more. This will help us grow our
venture and make Public Media Solution a one-stop
solution for an array of problems faced by organizations
across the world.

Growth of
Industry in Recent Times
G
lobal E-Commerce (Electronic Commerce) market
is a place where a company sells products or
services from its origin. The buyer needs to sit at
their comfort and order the product using mobile/laptop and
internet. E-commerce is the industry which did not face
losses during the Covid-19 pandemic. The industry still
expects to grow faster than ever. According to UN Confer-
ence on Trade and Development (UNCTAD), e-commerce
market’s contribution to the global Gross Domestic Product
(GDP) has increased from 14% in 2020 to 17% in 2021.
The report from UNCTAD also asks consumers, businesses,
governments, and other international development partners
to make sure that e-commerce has a positive impact in
national and international recoveries.
Why is E-Commerce Growing Faster?
A common question that hits everyone’s mind is: Why is e-
commerce growing for so long? The causes which mainly
push the growth of e-commerce market are - Internet, Smart
Phones, Social Media, Convenient Payment Methods, and
Covid –19 Pandemic.
• Internet
The e-commerce industry would not have managed to
establish itself without internet. The easy accessibility of
internet, especially in developed and under-developed
countries have contributed mostly to the gradual growth of
e-commerce market.

A study from Internetworldstats.com states that around 5.05
billion people have access to some or the other form of
internet.
• Smart Phones
The increase in the number of mobile users has taken e-
commerce market to the next level. Large number of people
are switching to mobile phones from laptop/desktop
because of its portability. The mobile phones provide an
ease of shopping to the customers.
A report named “COVID-19 and E-Commerce: A Global
Review” by UNCTAD states that between February 2020
and March 2020, Thailand experienced 60% increase in the
downloading of shopping apps.
• Social Media
Social media plays a crucial role in building the traffic on e-
commerce websites. The rapid growth of social media in
the entire world has changed the perspective of the
businesses. Most of the businesses want to go online and
link their e-commerce site to social media. Some skeptical
businesses avoid being online but going online is worth the
efforts.
Businesses can gain the trust of their customers by sharing
feedbacks of existing customers. Instagram, WhatsApp,
LinkedIn, Telegram, and Facebook are the mostly used
social media platforms to sell the products.
YouTube is a platform which can be used to spread
awareness or selling products through affiliate marketing. In
2020, beauty and fashion contributed to most of the shares
of e-commerce. These are the products one can target to sell
on social media.
According to recent studies from by Statista, there are 3.96
billion social media users worldwide. In 2020, on average,
each user had 8.6 social media accounts.
• Ease of Payment
Arrival of credit cards, pre-paid cards, debit cards, and UPIs
(Unified Payments Interface) made the payments easy for
customers. Also, the payment methods make the business’
work easier for refund of any product.
At present, people avoid keeping hard cash and plastic
cards. There is an exponential growth of e-commerce
industry because of the availability of different payment
methods.
• Covid-19
Covid-19 pandemic has expanded the e-commerce market
towards new firms creating tie-ups with e-commerce for a
long term. The pandemic has changed the future of e-
commerce industry.
In a study “COVID-19 and E-Commerce: A Global
Review” by UNSTAD shows that, the global GDP had a
decrease of 4.3% in 2020. The global trade decreased 9% in
goods and 15% in services. But e-commerce shares in
global market had a rise of 3% (14% in 2019 to 17% in
2020).
Which is the Fastest Growing Region in E-commerce
Industry
Asia-Pacific region contributes largest share in e-commerce
industry. The existence of major e-commerce companies
brings this region to a focus. Another reason for the growth
is higher selling of mobile phones, access to internet, and
awareness about online shopping.
An independent report that includes assessments of e-
commerce industry over four years (2018-2021) says that
the competitive websites in e-commerce industry are,
Walmart, Inc. (U.S.), Alibaba Group Holding Limited
(China), Amazon.com, Inc. (U.S.), The Home Depot, Inc.
(U.S.), B2W Digital (Brazil), Priceline.com (U.S.), Shopify,
Inc. (U.S.), Wayfair, Inc. (U.S.), etc.
The one thing revealed from all the statistics is that the e-
commerce industry’s growth will not come to a dead end.
E-commerce has contributed the most for digitalization of
the world. Due to Covid-19 Pandemic, there is an exponen-
tial growth in the shares of e-commerce market. The factors
like increase in internet and mobile users, ease to connect
through social media has played a very important role in e-
commerce businesses so far.
According to an independent survey in 2020, the global e-
commerce market is expected to cross $16,215.6 billion at a
rate of 22.9 CAGR (Compound Annual Growth Rate).
- Devyani Sharma
Industry Dynamics

The prominent names in the e-commerce solution
industry offer their clients with exceptional
services such as consulting, design
implementation, systems integration, hosting, training,
and so on. They leave no stone unturned to fulfill all the
requirements of the customers.
One such renowned company that is changing the game
with its dedicated client-centric services is none other
than Techila Global Services. Situated at Magarpatta,
Pune, it is a boutique consulting and technology firm
having offices in US and India. The company crafts
custom cloud-based software and mobile digital
solutions for enterprises. It is focused on creating
remarkable value for its clients (and their customers) by
leveraging cloud and mobile technology, digital media,
the internet, and the talent of the employees.
In an interview with Insights Success, Techila Global
Services shares about the various services it provides, the
challenges it has faced, and its plans. Following are the
highlights of the interview:
1. Enlighten us with the journey of your company so
far.
Techila Global Services was started in 2012 with the
primary objective of providing extensive services to
clients in the realm of digital marketing and IT. What
started as a small start-up with limited scope has now
opened an umbrella of varied services that help
individuals and enterprises making the most of the
digital space.
The journey of Techila Global Services has been
comprised of dedicated hard work, the willingness to
provide the best services to the clients, and several
sleepless nights! At the end of the day, all the toil and
trouble were worth it.
2. Give a summary of the key personality(s) life
before and after their entry into the e-commerce
space.
Chitiz Agarwal, also known as the Salesforce Guru in
India, is the founder and CEO of Techila Global
Services, a noted Salesforce development company and
Salesforce Partner based in Pune. He possesses an
experience of 14+ years in working with the Salesforce
domain and its technology. He entered the world of
entrepreneurship a little more than 8 years ago with all
the experience gathered after being associated with
companies like Accenture, IBM, and more.
Throughout his career, Chitiz Agarwal has been involved
in various stages of Software Development Life Cycle
(SDLC) including analysis, requirement, engineering,
architecture design, development, enhancements, testing,
deployment, and maintenance of standalone software
platforms. He also possesses expertise in multi-tier,
web-based, and portals that belong to object-oriented
enterprise applications.
His command over the Salesforce technology and CRM
platform development is evident from certifications he
holds as a DEV 401 Developer, ADM 201 Administrator,
and Sales Cloud Architect. Mr. Agarwal possesses the
ability to independently perform development, testing,
implementation, documentation, and updating of
applications across the board. Currently, he manages a
team of more than 150 developers who cater to clients
across the globe.
3. Kindly talk about the exclusive e-commerce
solutions offered by your company
Techila Global Services aims at helping online sellers set
up and run their ventures successfully and getting the
traction they desire. It also helps clients across the globe
in implementing Salesforce within their organization and
Assisting Businesses to Increase Usability of Salesforce and Automate Process

optimizing the CRM platform to achieve the desired
results. Some of the key e-commerce solutions offered
by the company include:
• E-commerce Launch Services – The company helps
online sellers enter the e-commerce space and launch
their services effectively on the most suitable platforms.
These services are not limited to helping the sellers
create their accounts. Public Media Solution also helps
them secure their first orders and get on track as a
successful e-commerce venture.
• Salesforce Implementation – Techila Global Services
helps organizations in all major industries to implement
Salesforce CRM according to their needs and
preferences. The company understands the objectives to
be achieved by the clients and develops a CRM platform
to help them achieve the same.
• Salesforce Integration – These services involve
integrating the functionality of Salesforce with suitable
third-party platforms to offer ease of operation to the
users. For example, if online sellers are willing to
leverage the functionality of their portal, TGS helps them
integrate Salesforce with platforms like Shopify to give
them the desired traction.
• Salesforce Consultation – TGS guides its clients
every step of the way in implementing Salesforce and
choosing the right tools based on their specific
requirements.
• AI Development – Techila Global Services helps
organizations in making the most of the AI technology
by implementing AI-driven solutions. These solutions
allow the clients to serve an array of purposes, right from
data management to fraud detection and prevention.
• Salesforce Training – Chitiz Agarwal provides free
Salesforce training to IT aspirants via Techila Academy,
an extension of Techila Global Services.
4. How differently is your company competing in the
market?
The team at Techila Global Services believes in
providing holistic services to clients. We believe in
personalizing all our services and understanding where
the online sellers are coming from before commencing
our services. Also, we focus a lot on gap analysis, and
understanding the competitors help the clients create
their niche in the market.
We are the integration Gurus
and have done
Salesforce Commerce Cloud,
Demandware, Cloudcraze,
Shopify Plus5,
Magento Commerce Cloud,
QB, Xero, WordPress , Moodle,
Amazon and many more
“
“
Chitiz Agarwal
CEO

When we provide e-commerce solutions, they are not
strictly restricted to managing online sales and setting up
the clients' accounts. We make sure that our clients'
brands have sufficient visibility on multiple digital
platforms and an impeccable image in the public.
Moreover, our Salesforce implementation and
consultation services are designed to encourage the use
of latest technology and advanced CRM tools to leverage
a number of business processes carried out by
organizations across the board.
5. What kind of challenges has the company and its
team faced industry-wise?
The biggest challenge faced by the company and our
team so far has been that of intense competition. The
digital marketing and e-commerce space has always been
occupied with players providing similar services to the
same target audience.
This has often resulted in our team treading slowly and
carefully while providing our services to the clients. The
last thing we would want is to lose our valuable clients.
6. How have technological advancements and
innovation in the industry impacted/enhanced the
business of the company?
E-commerce and digital marketing are essentially based
on technological advancements and are bound to affect
by every innovation in the field of technology. The
increasing prominence of process automation through AI
and CRM platforms has allowed us to provide
personalized services to our clients.
Also, technological innovations have allowed us to
leverage several practices in the realm of Salesforce
implementation and consultation.
7. What are your strategically driven plans to be
implemented in order to scale the business in 2021?
2021 is going to be the year where the trend of working
remotely would be relevant to almost every industry. In
order to cater to our clients better, we have decided to
work more on carrying out impersonal interactions. Also,
the year is going to have more and more clients demand
personalization of services provided to them.
Keeping this in mind, we plan on further tailoring our
services based on the specific needs and preferences of
our clients by profiling them thoroughly and being there
for them at every stage. We believe that service can
always prove to be successful if the client feels they are
the only ones being catered to by the organizations.
8. What advice would you like to give young
entrepreneurs and budding professionals who are
going to step into leadership positions at their
respective workplaces?
One of the most important things to keep in mind for
budding leaders is to avoid being awe-struck by the
position. Always understand that a leader should lead by
example and by working harder than their team
members. There is no substitute for hard work, before
and after you occupy leadership positions within an
organization.
Moreover, it is important for a leader to stay in touch
with their team members and always be approachable.
The moment your team starts getting intimidated by you
or start taking you for granted, you would find yourself
fighting a lost battle.
9. What does the future look like for the company in
terms of growth and expansion?
Fortunately, we have expanded the umbrella of the
services provided by Techila Global Services and are
looking forward to providing a range of other services
apart from e-commerce solutions and Salesforce
implementation, including Salesforce training, Heroku
development, AI development, machine learning, and
many more. This will help us grow our venture and make
Techila Global Services a one-stop solution for an array
of problems faced by organizations across the world.

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