Leadership Enhances Work Culture

Editor’s Note
very entrepreneur wants their brainchild to be
Eat the pinnacle of success in their respective
domains. But not every company can establish
itself as a brand.
Staying ahead of the competition by being the market
leader demands some extraordinary functioning styles
and spearheading the company to success.
Undeniably, marketing strategies play the most vital
role in establishing the company’s product or service
as a brand. Gauging the pulse of the market, the
customer needs, and promoting the product so that
the customer can identify with it and be loyal to it are
the requisites to be on the top. Consistent marketing
and putting customer service on top of the priority list
are keys to success.
The next important thing is the company’s
management. A work culture with a positive mindset,
WITH A
VISION
BEYOND
THE HORIZON

work-life balance, perks is critical for a company to be
the most sought-after workplace besides being
popular among its customers. Successful businesses
keep their employees happy. The retention rate in such
companies is also extremely high, which renders them
an unparalleled reputation. A company’s work culture
and commitment to its customers speak volumes
about its success mantra.
Reaching the top is difﬁcult, but being on the top is
more challenging. To retain the market position,
innovation is inevitable. Big names in the business
landscape think differently and ahead of their
competitors. They are also sharp enough to anticipate
challenges from their competitors. Navigating change
of any kind is vital for a company’s growth.
Successful companies keep setting goals and
achieving them. This keeps the wheel of business
moving. They have a vision and seize the opportunities
that their counterparts fail to see. They become
household names.
Xerox, Tupperware, Cola, Band-Aid, PowerPoint, and
many others have become household names such that
products of other companies are also recognised with
these names.
We selected a few companies that have stood the test
of time and for whom success is a continuous journey.
These companies have been in focus for all the right
reasons and have inspired others to follow suit.
Read our interesting edition of Insights Success -
'Companies in Focus' to discover their success stories
and what it takes to hog the limelight.
Happy reading!
Sumita Sarkar
Editor-in-Chief
sumita@insightssuccess.com

ValleyPutting Ayurveda
on the Global Map
Cover
Story
08

Soham ERP Solutions
Private Limited
Robust Manufacturer of Pharmaceuticals
Paracosma
Taking Virtual Reality to New Zeniths
C
O
N
T
E
N
T
S
A r t i c l e s
32 24
Leadership-Quest
How the right leadership enhances
work culture in various organizations
Easy-Work-Style
7 Ways How Companies are
Enhancing Work from Home Culture
20 28
16

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Editor-in-Chief Sumita Sarkar
Deputy Editor Abhishaj Sajeev
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Contributing Writer Purushoutham M
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DECEMBER, 2021
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Featuring Brief
Company Name
Shekhar Tayade
Managing Director
Paracosma Inc
Shibashis Chakraborty
COO
Indus Valley Ayurvedic
Centre Pvt. Ltd. (IVAC)
Ken Ehrhar
CEO and Co-Founder
Artevenue's mission is to provide the best quality wall art and
best in class online buying experience.
Indus Valley follows an unwavering belief that each individual
has the potential to realize the best in life, provided the right
help comes along at the right time.
Paracosma is a VR content, technology R&D, delivery
platform, and services company.
Artevenue
Speciale Invest
Mr. Suketu Shah
Managing Director
Soham Erp
Solutions Pvt. Ltd.
Vishesh Rajaram
Managing Partner
Soham's innovation with speed and imagination is emphasized
in whatever they do for their clients as well as employees.
Speciale Invest is an early stage deeptech focused VC investing
in Software product, Enterprise technologies, and Industrial
hardware startups.

A Courier Boy to COO in just 17 years
Shibashis Chakraborty, the COO/CEO
on a cycle. He does it to encourage
others to live a simple life with high
thinking!
• Former Deputy Director – Institute
of Oriental Medicine, Moscow
2013-14
• Ex. Wellbeing consultant of Talise
wellness, Jumeirah group, Dubai
2009-13
A Snapshot of Leadership
• Eight years international exposure
(Mauritius, Maldives, Dubai,
Austria, Moscow, Portugal, USA)
• He has worked for some of the
world's most prestigious brands,
including Taj, Hyatt, Jumeirah,
IVAC, and PFRU
• Professional learnings from
Harvard Business School Boston,
the Indian Institute of
Management (IIMBx) in
Bangalore, and Franklin Covey in
the United States
• National Operation of 200+ team
in Wellness, Healthcare and
Hospitality Industry, and Global
market
Brand builder, Leader producer
His rewards and awards are as follows,
• ASSOCHAM, India has given the
National Award for LEADERSHIP
EXCELLENCE 2020 in the
AYUSH sector
• Was a keynote speaker in
"European Nutrition Conference"
in Dublin, Ireland (June 2018)
• His article was published in
European conference journal,
2018
• Was a keynote speaker in National
Institute of Technology, Nagpur,
2017
• Was a speaker in Times of India
event – Health Care pioneer of the
EAST, 2015
• His interview was featured in the
Japanese health magazine
DANDO, as well as Yoga Life
DUBAI and Sori o swastho
Kolkata
• He has been featured by Dubai
ONE TV, Physique TV, Russian
TV – Moya Planeta, Lebanon's
MBC TV, and NEWS TIME TV –
Kolkata
Shibashis was brought up in a green
city of Bengal called - Chittaranjan.
Since high school, he got inclined to
learn and read Swami Vivekananda,
which eventually became guideline for
his rest part of the life. Since school
level, he only wanted to be different
and do different, that reflected in his
career where he started journey as a
courier boy (Hotline courier, BB
Ganguly Street, Kolkata).
He used to distribute letters door to
door on the street of Salt Lake of
Kolkata. His passion for human body,
mind, emotion, and spiritual levels
pushed him to enter the wellness
industry. As soon he completed his
physical therapy course, he got
opportunity to work at Touch and
Glow, Swabhumi.

BusinessManagement’ssuccess=85%
PeopleManagement
“
“

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16 | DECEMBER 2021 | www.insightssuccess.in

S

’

Howthe right
leadership
enhances work culture
in various
organizations

Leadership-Quest
How the right leadership enhances work culture
in various organizations
Work culture in any organization is the sum-total of the
industry, the local environment and culture of the place,
people’s views, and most of all, the views and attributes of
the management.
While the first four remain volatile, and to an extent outside
the purview of an organization when it comes to change, the
last i.e., the views and attributes of the management is an
attribute that remains ever changeable and entirely doable.
The last remains an attribute that is completely in-house
and ingrained, and when handled the right way can result
only in profitability and extreme growth for the
organization.
We tell you how leaderships by its views and attributes can
enhance the work culture in organizations and bring about
stupendous success at all times. Among others, the steps
could include a mix of the following.
1. By assuring income and presence of employment in
reasonable circumstances
The recent Covid-19 pandemic and its ensuing mayhem in
the form of mass layoffs, lockouts and industrial closures
has completely broken the bond of trust between employer
and employee. The culture of being there for each other
today exists only in tatters. While still reeling under the
unprecedented sledge-hammer attack dealt in parts by
nature, and likely human-engineered greed, most corporate
leaders realize the worth of working towards assuring
steady incomes to every stake holder be it shareholders,
employees, vendors and suppliers, and even the man on the
road who may have no direct connect with the corporate

entity. What it calls for is empathy towards an individual’s
survival and growth, more so in trying and difficult times. It
remains foremost in creating the right work culture in
organizations.
2. By assuring employees that they can work from
places they are most comfortable at
Continuing from the above, given that the lockdown
necessitated working from home and remote locations, the
leadership of any organization can certainly enhance its
culture by focussing on just that, the work, and give
employees and those at the forefront and action-end the
liberty to work from place they are familiar with and where
they feel safe and secure. This should ideally continue not
only as a stopgap measure but where needed for the longest
of time. It would besides enhancing productivity, also result
in cost cutting and speeding up the spread of industries and
employability. They would also bring about an increase in
overall development of places by engendering the spread of
opportunities.
3. Training and enhancing the worth of employees to
face newer situations
With the speed at which technology is changing right before
our eyes, one way to retain and enhance the right work
culture in organizations is to introduce training and skill-
enhancement techniques be they to face newer situations in
their present capacities or in completely altered career
choices. With machines grabbing every activity that’s got
repetition galore, employees worldwide feel extremely
unsure and unsecure about their future. In such situations,
bringing about the right abilities be it to switch careers or
enhance existing ones is the call of the times. In these,
training plays a very important role.
4. Involving employees in strategic decision-making to
make them an integral part of every important
initiative.
The employer-employee relation has undergone humongous
changes in the recent past. Employees aren’t servants that
they were considered to be till a while back. One of the
reasons for the same is the fact that most employees remain
highly educated and show every sign of becoming
entrepreneurs and business leaders themselves if given an
opportunity. Instead of letting them go and losing out on a
valuable asset, the organization ought to change its attitude
and let employees be part of every strategic decision as an
equal who can contribute to the growth of every
stakeholder. Retaining talent as a culture is thus called for.
5. ESOPs and equities
Continuing from the above, one of the best ways to
engender the right work culture in any organization is by
retaining promising individuals by making them
shareholders by means of ESOPs and equities. Besides
establishing their credentials, it would motivate them to
remain in the organization, contribute to its positive work
culture as also contribute to its growth and prosperity.
6. Sensitizing employees to make them aware of
diversities in society in terms of people, sexes, cultures,
and races
Business organizations these days see people from diverse
backgrounds, ideas and ideologies join their ranks and
contribute to their growth. Such diversity is sure to
challenge long-held ideas of sexuality, orientation, race, and
cultures.
That said, and with productivity having little to do with
one’s skin colour, race, religion, and such differences, it’s
incumbent on organizations to sensitize employees and
every stakeholder on how to deal with people from other
races, religions, regions, ideas, and ideologies. The least it
would do is to reduce conflict within the organization while
giving everyone the opportunity to prove their worth when
it’s about productivity, profitability, and growth.
7. Sensitizing employees on their legal rights and duties
Every living being, human or otherwise has rights to exist,
live and grow the way they want while not disturbing others
and the environment. For organizations to grow and be of
use to everyone while purporting the right culture, it’s
incumbent that managements sensitize every part of the
organization, be they employees, vendors or suppliers of
their legal rights and duties, and whom to approach for
legal recourse.
Work culture in an organization is a term of wide amplitude
that’s made and affected by just as many factors. The above
are points that have come about after carefully
understanding the needs that exist in most organizations.
- Purushoutham M

Paracosma
can offer
a one-stop-shop
for all things AR,
VR, and 3D
“
“
Ken Ehrhart
Founder and CEO

he COVID-19 pandemic has been the
Tgamechanger in every realm. What was
once a technology for entertainment is
now being adopted by businesses. Virtual Reality
(VR) has come a long way from the days of
science fiction films to real-world entertainment
and now to businesses.
As businesses switched over to remote working,
they adopted VR and AR technologies to keep
businesses moving and thriving amidst the crisis.
This popular technology allows businesses to take
risks and replicate actual presence in both real
and virtual worlds. The developments in this
immersive technology produce a computer-
simulated environment, and they provide cutting-
edge solutions.
Cutting-edge technology has broken down
barriers, allowing several industrial verticals to
adopt it in order to develop new marketing and
communication strategies. Virtual Reality
technology, of course, has revolutionised the
game experience, but it is not confined to the
gaming business. Virtual reality technology offers
a new road to achievement in today's
environment. And enhancing this technology,
Paracosma is providing some robust solutions
for the world.
In an exclusive interview with Insights Success,
Ken Ehrhart, Founder, and CEO of the
company, shares his experience and insights
Taking Virtual Reality to New Zeniths
A Dynamic Leader
The Founder and CEO of
Paracosma is Ken Ehrhart. Mr
Ehrhart is also a co-founder and
a General Partner at the Venture
Capital rm SunBridge Partners.
SunBridge is well known for its
expertise in Japan market entry
and cofounded Salesforce.com
Japan. At SunBridge, Mr. Ehrhart
cofounded Concur Japan, Market
Japan, Demandware Japan, and
Kyriba Japan. He is also a co-
founder and Director of TalentA,
which distributes leading talent
management solutions in Japan,
such as HireVue and
Monday.com.
Companies in Focus

about Paracoasma. Below are the highlights of
the interview.
Please brief us about Paracosma Inc.
Paracosma Inc is an Augmented and Virtual
Reality (AR/VR) Solutions Provider. We offer
custom AR/VR application development and 3D
content creation, including 3D modelling and
360-degree video production and distribution. We
now have over one hundred employees in the US;
we have our Japan technology, sales office, and
Nepal development centre.
What inspired you to enter the industry you
are catering to?
Having studied technology trends and investment
for twenty years since 1996, it is evident that the
commercial launch of the Oculus Rift and HTC
Vive VR headsets in 2016 was a significant
opportunity. According to the Yeti Survey Report:
The State of Virtual Reality—2016, 88.5% of
companies were planning or already developing
VR projects, but VR development was new and
expensive.
Lack of development resources with appropriate
skillset and development bandwidth was cited as
the primary obstacle to developing VR
technologies by 36.8 and 28.4% of respondents,
while 40% cited lack of budget. Fully, 55.2% of
respondents said they were likely (27.1%), very
likely (14.6%), or extremely likely (13.5%) to
outsource some or all of their VR product design
and development. Paracosma was founded to
address these issues by offering enterprise clients
high-quality, low-cost VR development resources.
Our demand has grown every year since then.
What kind of services do you provide to your
clients?
We provide custom VR and AR development for
virtual events and remote collaboration for
onboarding and training, as well as travel and
entertainment. Our artists have created over 7,000
photorealistic 3D models for studio photography
replacement. We use this expertise to create large-
scale digital twins for industrial applications,
synthetic image creation to train machine learning
AI systems, and virtual film production. In
addition to CGI solutions, we have a 360-degree
video production team and a 360-degree video
distribution platform.
What challenges have you faced while entering
industry you are catering to, and how did you
transform these challenges into opportunities?
VR has unlimited potential across all areas of
human activity. VR can do anything that you can
do in real life. The technology is also advancing
quickly, with better hardware and new platforms
arising continually.
Paracosma has embraced the broad opportunities
and quick change by investing heavily in bringing
on, training, and equipping our engineers and
artists to provide cutting-edge capabilities across
numerous sectors. We have invested in our effort,
so the clients get the best.
How was Paracosma affected by the COVID-
19 pandemic? What measures did you take to
shorten the damages while helping your clients
and maintaining the safety of your employees?
As a global organization with teams in three
countries, we were immediately impacted by
travel bans and the necessity of adapting to
remote work. As a VR company, we were able to
create a virtual company office in VR with both
meeting and conference rooms, as well as an
auditorium for company town hall meetings. We
were also able to offer remote event and meeting
services to existing and new clients. Because
loyal clients recognize the value of Paracosma
services, with low costs and high quality
delivering fast ROI (return on investment),
Paracosma’s business continued to increase
throughout 2020 and 2021, with 90% of revenues
coming from existing clients. According to a
survey by Morning Consult in October 2021,
fully 39% of business travellers say they will
never take another business trip. The pandemic
has forever changed the business travel,

conference, and tradeshow industries. VR can
enable a better future through virtual alternatives.
What would you like to advise the young
generation of entrepreneurs and enthusiasts
who want to become a part of the industry you
are catering to?
Recognize that the transition from 2D to 3D
technology is much broader than AR and VR.
Self-driving cars, industrial 3D printing, global
climate modelling, medical imaging, even deep-
fake videos, and virtual movie production are all
being enabled by this transition.
Paracosma’s replacement of studio photography
with the virtual rendering of 3D models and the
use of 3D game engines to create synthetic
images to train AI systems are fast-growing
businesses independent of the number of AR and
VR users. Everyone entering the technology field
will be impacted and stands to benefit from this
2D to 3D transition.
Where do you see yourself in the future?
Kindly tell us about your strategies for scaling
your business.
One of our fastest-growing services is the ‘Build
a Team’ solution, in which we provide managed
teams of expert AR/VR developers and 3D artists
on an ongoing long-term basis. While Paracosma
hires, trains, equips, supports, and oversees the
employees, the end client directly manages their
projects and tasks, with constant daily interaction
as if the developers and artists are direct members
of the client’s in-house teams. This provides
clients with long-term dedicated resources to
scale capacity and rapidly grow their business
while providing Paracosma with growing
monthly recurring revenue.
What is the current scenario of your industry?
As 2022 begins, all signs point to a record year of
growth and adoption of AR/VR and 3D services.
There is sustained interest and investment in the
sector. There is significant adoption and scaling of
commercially-ready products and platforms. Our
opportunities are growing rapidly at a pace equal
to or faster than broader industry trends. Hiring,
onboarding, training, and deploying are now the
critical focus of both Paracosma and its clients.

7Ways How
Companies
are Enhancing
Work
f r o m
Home
Culture

Easy-Work-Style
With the pandemic and its fears slowly ebbing, it
would seem a logical step to get back to work
in the office, as was the case before. In fact,
employers worldwide have gone to the extent of rolling
back the red carpet and showing employees the cold grey
floor they were so used to just a couple of years back. But
far from being a norm, the going back to office mission is
still far from the norm given the presence of ever-
developing newer strains of the virus that is causing strains
in fits and starts, and more so in the office space.
But with productivity being needed every bit and more so
today, with industries practically at the end of their tether,
workplaces have found newer ways of doing the
same old thing. Office work. And doing so
efficiently while staying away from offices.
Among the newer trends that are visible
today, the following remain
noteworthy:
1.Mixing work from
office and work from
home
Instead of a completely WFH experience with its share of
drawbacks, employers are today experimenting with
various models of hybrid working. It could either include
coming for a few hours to the office or on designated days
while continuing to work from home the rest of the time.
Doing so apparently has many advantages. It keeps
employees feeling connected to a team, to a project, and to
a system. With the excitement of moving out of home,
schedules form that may lead employees to feel positive
about things happening. Meeting teammates in person is
said to have a very calming effect on employees besides
making them feel wanted and acknowledged.
2.Taking office halfway up the office route
Industrial areas that invariably housed offices were
at one time the bane of industrialization due to
their infrastructure getting overloaded with
cars and vehicles. Reaching the office
was a nightmare due to the constant
traffic snarls. And then came the
pandemic and resultant

lockdown that practically emptied these areas of its
residents and turned them overnight into ghost towns. In
order to get work done from home or places nearest to them
while avoiding over-crowding at industrial centers, most
employers and companies have found a middle path. Of that
of accessing shared facilities. This is proving a boon for
everyone, be it employer-employee or the facility owners.
Employers can have a distinct office with their own Logo
and style of working which enhances corporate recall
among employees without the need to access the facility
halfway across the world. As for the shared facility owners,
they get much-in-need tenancy to run the facility.
3.Offering better systems including broadband
connections, better machines, anti-virus and cloud
support
Work from home is effective only when it turns productive.
With distractions galore, it remains entirely up to the
employers to provide much-in-need facilities that would put
the employees on the path of performance instead of fire-
fighting over a practically non-existent though potentially
threatening situation. For the same, companies ought to
provide “WFH employees” everything from office furniture
to machines, printers and stable and super-fast net
connections. Put together, these would cause the employees
to spend less of their time on putting things in order and
more on the job.
4.Offering special help in times of need
When operating from remote locations, including one’s
homes, there’s always the issue of distractions, genuine or
otherwise, that employees face, and which invariably
reduces their productivity. While it’s impossible to do away
with distractions entirely, every effort are made by
employers to reduce them with genuine help where
possible. Someone’s falling sick in the family, children’s
educational needs, special domestic help, etc., are some of
the areas that are addressed the right way, leading to
enhanced efficiency at work even while the same is being
accomplished from home or remote locations. In addition,
such initiatives also engender a feeling of loyalty and
support for the employer.
5.Having regular online meet- even with the pandemic
thinning out.
One of the grouses of working from home that most
managers of HR invariably come across is the feeling of
working in a vacuum with low levels of motivation and
direction that results in boredom and sometimes also of
depression. In order to enhance the feeling of being a team
while working from home or remote locations, the
employer arranges for regular, and if possible, daily stand-
up meets at a designated time of the day, mostly the
morning (unless the office is spread all over the globe in
which case it could be difficult) such that every part of the
team gets to see the other. It gives a feeling of being wanted
and belonging.
6.Show trust by the use of technology and not by
demeaning employees
In the absence of being face to face, the slightest of slips
and delays can be attributed to something that’s far from the
truth in reality. Innuendos, insinuations, and overtones
invariably form which further muddle the situation. To lay
them to rest right at the beginning, companies today invest
in systems that keeps every member of the team in the loop,
measure their productivity, and inform each other of the
status of their work and where it figures in the overall
scenarios. Trello board, Slack, Microsoft Teams, Cisco
Jabber, Workplace by Facebook, and Quip are some of the
latest means by which teams not only communicate but also
know the status of a project and what needs to be done
immediately.
7.Being clear and open in communication
The best of technology can’t shake away the feeling of
being targeted. The best that can thus be done by an
employer is to pick up the phone or go online on zoom,
google meet or the likes, and know first hand the status on
the other end. Speaking one-to-one still has its advantage. It
clears misunderstandings and helps set agendas after a fresh
start.
These then are some of the means by which companies
these days are enhancing the culture of working from home.
What remains central to all these is to bring about a feeling
of being wanted among all the members of a team. If done
the right way, irrespective of work location, growth could
be a given!
- Purushoutham M

SOHAM
ERP Solutions Private Limited
Robust Manufacturer
of Pharmaceuticals
As per Indian Economic Survey
2021, the domestic market is
expected to grow three times
in the next decade. India's domestic
pharmaceutical market is estimated at
US$ 42 billion in 2021 and is likely to
reach US$ 65 billion by 2024. It
further expands to reach ~US$ 120-130
billion by 2030.
It is the largest provider of generic
medicines globally, occupying a 20%
share in global supply by volume, and
supplies 62% of global demand for
vaccines. India ranks third worldwide
for production by volume and 14th by
value. India has the highest number of
US-FDA compliant Pharma plants
outside of the USA. It is home to more
than 3,000 pharma companies with a
strong network of over 10,500
manufacturing facilities.
The pharmaceutical industry in India
oﬀers 60,000 generic brands across 60
therapeutic categories. The API
industry is the world's third largest, and
it has 57% of APIs on the WHO. This
big growing industry needs to be
orchestrated in a symphonic manner,
which is only possible with data
support. One such company that
empowers data as the key to
minimizing cost and increasing
eﬃciency is
Soham ERP Solutions Private
Limited.
Mr. Suketu Shah
Managing Director

Due to colossal labor turnover in the
industry, people have now started
adopting 'system driven humans'
strategy instead of human-driven
systems.' Soham ERP Solutions Private
Limited helps and guides this industry
to grow in the coming journey of
Industry 5.0. Both sectors are growing
together hand in hand.
The genesis of Soham ERP
Soham ERP Solutions Private Limited
was launched in 1988 by Mr. Suketu A
Shah as a sole proprietorship. It started
with developing customized software
for anyone and everyone on the disk
operating system using foxbase and
clipper. The vision behind initiation is
to provide the best and economical
software to the pharmaceutical
industry. Soham grew to incorporate a
team of ten members belonging to the
pharmaceutical background.
With thirty years of experience in the
pharma software industry, Soham ERP
Solutions is now an ISO 9001:2008
and D&B registered company catering
to small, medium, and large firms. In
2012, the business was converted into
Private Limited. Moreover, today the
firm has a team of 55+ people
developing a range of Pharma software
for API Manufacturers, Formulators,
Contract manufacturers, Exporters,
C&F, C&A, and Wholesale
Distributors.
The latest technology of Oracle, Apex,
Angular TS, Forms and Reports, Java,
Android, Flutter, and Native Script is
incorporated. Soham helps the client to
provide ease for management and
simplify the processes without
compromising with quality.
Innovative Leader
In his early stage of college, Mr.
Suketu Shah, Managing Director,
was attracted to technology and
specifically computers. Besides
college, he started attending extra
computer courses at Rollwala
Computer Centre – Gujarat University,
a renowned computer center. Along
with the college studies and additional
computer studies, he began serving as
a faculty at multiple computer centers
of Ahmedabad.
On the day of his graduation, he had
around three years of computer
training and software developing
experience. He launched two
companies in 1988, the Institute of
Computer Education (Training
Institute) and Soham Software
(Software development) companies
with two branches in Ahmedabad.
Eventually, he focused more on
software development and assigned the
training institute to another partner.
Soham Software's journey changed
from a partnership firm to Soham
Computers proprietorship company
with a vision to develop the only
pharma-specific software. He
completed his master's degree in
marketing and eventually set up as
director of Soham ERP Solutions
Private Limited with a rich experience
of 24 years. During this period, he was
on the advisory committee of
Computer Education at Tapovan
Sanskarpith, Gandhinagar.
Today with the experience of 33 years,
he is heading a team of 55+ comprising
Developers, Testers, Trainers,
Customer Support, and other
supporting staff. Technology has been
changing every five years, and he is
adopting newer and newer technology
so that his customer always gets the
best, state-of-the-art product. To add a
feather in his crown, his second-
generation Mr.Binoy Shah, Director
Operations, has completed his
graduation from Ahmedabad and got
training at Mumbai regarding
pharmaceutical manufacturing,
repacking, and logistics.
Mr. Suketu Shah is also an executive
committee member of the Indian Drug
Manufacturers Association, Gujarat
Chapter, and Life member of Gujarat
Pharmaceutical Association. He has
conducted quite a few seminars
regarding the Track and Trace rules as
per the guidelines of DGFT in the
association of MSME. He is the
founder and convenor of Alert Vyapar
Organization, a Jain Alert Group of
India initiative, and a Jain International
Trade Organization life member.
Aspiring Thought Process
To develop something that does not
exist has been Suketu's hobby from
childhood. To be creative is his
passion. That is the chief inspiration to
enter into the computer software
industry. In his starting years as he
was catering his software services to
multiple industries like Cotton Yarn,
Coal Logistics, Textile, Chemical
Manufacturing and Trading, Branded
showrooms, Engineering, packing
material production, Jewellery, Road
and Building construction, Automobile
spare parts traders, Cement
Manufacturing and Trading, Petrol
Pump and Service station, Medicine
manufacturing and distribution and lot
more.
This multi-industry development
nurtured his passion for being creative
every day. He came across a new
demand from a new customer with a
new industry-specific requirement. So,
this IT industry has become a
fascinating life for him, more as a
hobby than a business.
Crème de la Crème Services
The services are all about helping the
healthcare organization create, manage,
and implement the system. The
products and services are as follows:
• PharmaCloud: SaaS and IaaS
based Pharmaceutical
Manufacturing ERP, a first in India
• e-Doc: Software to maintain BMR
and BPR electronically and make
The combination of
experience, innovation,
and hard work
steers the firm
ahead of the curve.
“
“
Companies in Focus

• documentation paperless, giving
complete control over pre-defined
processes
• BarGen: Track and Trace software
developed as per guidelines of
GS1 and DGFT for
pharmaceutical produce exports
• MonitorEx: Specialized software
for pharmaceutical contract
manufacturers and exporters
• MonitorPlus: Specialized software
for pharmaceutical contract
manufacturers, loan licenses
domestic, and C&F/C&A
• Radar: Mobile application and
web-based software to monitor
and manage sales force and
marketing activities
• PdisPlus: Software for
Pharmaceutical Distributors and
Wholesalers
• DrugPlus: Software for
Pharmaceutical bulk drug traders
Hurdles in the Journey
As Suketu was in the first decade of the
software development business, the
team was catering to more than
15+ categories. Going forward, it was
challenging for the production and
support team members to keep updated
about each industry's related changes.
So, later on, the team focused only on
one sector, i.e., the pharmaceutical
industry, and discontinued software of
all other sectors one by one. The
company helped its customers to shift
on other software smoothly during its
stopping services for their industry.
It was a difficult job as the company
was reducing its customers, and at the
same time, it was not getting the same
amount of business from the
pharmaceutical industry. However, the
team sticked to its decision and
provided optimum solutions for the
pharmaceutical industry.
Opinion that Matters
"The pharmaceutical industry is
regulated, and everyday industry has to
face one or the other challenges due to
amendments in Drug rules, Govt.
policy changes; challenges in export,
which change from country to country.
Young entrepreneurs can focus on any
one of the challenges to start with,
work on that challenge and provide the
IT solution to make the life of the
industry easier. This way, they can
become part of this industry," says
Suketu.
Future Know-how
The future of Soham ERP Solutions
Private Limited is very bright for
multiple reasons. It is the most
experienced pharma IT industry in
India (30+ years). It is associated with
thousands of customers who guide the
company with newer requirements and
ideas through which it consistently
upgrades its product (2000+). The
company wants to focus only on the
pharmaceutical industry; hence, it
understands their requirements and
speaks their language.
The company is associated with many
pharmaceutical associations where it
discusses the future of the
pharmaceutical industry and their
expectation from IT to achieve their
future goal or to deal with the
upcoming challenges. Starting from
Gujarat in 1988, today, it has covered
14 states of India. Its strategy is to
expand its installations globally. It has
already covered ten plus countries and
is marketing in more countries and
trying to grow in the countries where it
has already sold to few customers.
For this, the company has associated
with oracle and launched its
PharmaCloud on Oracle Cloud. It can
implement its ERP as Software as a
Service (SaaS) model or Infrastructure
as a Service (IaaS) model, which gives
it an economical benefit to the
customers. It is the first in India to
provide Pharma ERP on Oracle Cloud.
Calculative Steps
Talking about the COVID-19
pandemic, which was an exceptional
lesson all humans went through, the
company's primary aim throughout the
pandemic was to micro-manage every
department and give the best services
to its clients. Collectively, they decided
to take service one step ahead of usual
by making it 24 x 7 available without
compromising the quality.
The calculated steps the company took
to overcome the crisis included:
• It contacted all its clients
individually via email, SMS,
Whatsapp to assign each of its
clients a single point of contact for
their immediate needs.
• Routed all the landline support
phone numbers to support heads'
mobiles. Equipped each employee
with a laptop and phone for an
internet connection.
• It took control and tried to keep all
the office servers, machines, and
air-conditioning on 24x7 during
the lockdown.
• It made sure it used its self-
developed support software named
'Task Manager,' which keeps the
entire support team in the loop and
tracks the service call from its
receipt to the satisfactory
resolution at the customer's end.
• VPN set up for each staff member.
• Conducted daily online meetings
sharp at 10 am, which started with
a prayer, followed by a discussion
of the pending or challenging
issues of the previous day.
• Online training sessions played a
vital role and helped the team to
enhance its critical thinking.
Industry Now
The Pharma is food, and Tech is the
air. Suketu running a Pharma focused
tech industry, will give opinions for
both sectors altogether.
The primary reason for this growth is
as follows: -
1. Expiry of patent drugs across the
globe
2. Increasing support of regulatory
3. Developing an inhouse API farm
and reducing the dependence on
China
4. Increase of the Private Investment
as people got the idea after Covid
that the only industry that won't be
affected due to any crisis is the
Pharma.

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