introduction of new brand name (Mie) of pizza in India in particular new area with something new category that will be different from all other brands STP and 4 P's is done accordingly

1. PIZZA

4. Segmentation
- Gurgaon
-middle and high income
Targeting
youth , working people ,family
Positioning
-high quality fresh pizza
-healthy

5. 4P’S

6. Product
The Natural Pizza
Price
veg
155 , 305 , 485
non-veg
200 , 380 , 565
Place
Gurgaon
Promotion
-zomato.com
-foodpanda.in
-TV advertisement
-Special Offers
“ek bar khaoge , bar bar aaoge”

7. PROJECTED P&L
Expected Sales
7 Lac
Expected Revenue
20 crore
Cost of Goods Sold
4 crore
Total Expenses
5 crore
Expected Net Profit
11 crore