BlueOshan helps small, medium businesses and fledgling start-ups establish and manage their Digital Marketing function in a meaningful and jargon free manner.

1. DIGITAL MARKETING SERVICES

2. DIGITAL MARKETING: OVERVIEW
 Digital Marketing (DM) involves using the electronic media to
 market your products and services,
 build your brand,
 build relationships,
 have conversations and
 continuously engage with your audiences
 DM is highly scalable, economical and most importantly measurable
 India has 243 million internet users (mobile and desktop), which is growing at
14.3% [source: www.InternetLiveStats.com]. Internet is a powerful core
component of the electronic media.
 Website, email, social media platforms, mobile apps, videos, SMS, WhatsApp et
al. are delivery vehicles/technology enablers that help us spread the word.

3. DIGITAL MARKETING: OVERVIEW CONTINUED
 Digital marketing is
 more MARKETING than DIGITAL
 lot of PLANNING and STRATEGIZING
 CONTENT driven
 LISTENING to your audience
 offering your audience ENGAGING content
 ANALYSING their reactions and responses
 Choice of media platforms and application of distribution techniques are
IMPORTANT but do not come FIRST
FORM FOLLOWS THE FORMAT – we will help you get the structure and process right

4. GLIMPSE OF THE DIGITAL WORLD
 We can’t ignore these numbers….
 Mind boggling-200 billion emails were sent/received each day-50% were traded
by business email boxes-2014 (est.)
 Google has over a billion people using Gmail and over a billion people using
Android
 Companies are hiking their digital marketing budgets-14% in 2015 (est.)
 LinkedIn, the most popular professional network has 350 million users across
200 countries.
 Facebook has 1.44 billion monthly users (its a country of its own)
We have not spoken about the millions of mobile apps and the hundreds of thousands of
online social networks that are growing exponentially

5. WHY DIGITAL MARKETING?
 Better user engagement
 Users (prospects, customers, employees, future employees) become your
marketers
 Measurable and better insights to user engagement
 Faster, targeted, continuous and global outreach: economical way to spread
the word
 Excellent framework for SHARING of stories, case studies, accomplishments, news
& updates across ‘emerging-media’ platforms and devices
 Wide variety of media and messaging (emails, blogs, posts…) options
 Digital branding and awareness
 Customers, competition, and employees are digitally active
An engaging digital persona to stay current and modern

6. DIGITAL PRESENCE-4 POPULAR VIEWS
 We have a good website
 We have social pages–FB, Twitter… what have you?
 We write blogs, publish updates, post photos et al.
 We send emails to prospects
 We have an agency of records and a team as well
We are not happy. Nothing seems to work ! Its all jargon. Wish it worked…
 We have some of the above
 Our digital media activities are sporadic
 Don’t think we need digital marketing
Someone said and we started. Not sure we need it. We are not complaining.
 We have none of the above–yeah.. there is this website
Market needs us and enquiries pour. We don’t need any digital presence.

7. DIGITAL MARKETING: HOW CAN WE HELP YOU?
 We help small and medium size companies establish and manage their Digital
Marketing function. We help them
 develop digital properties that readily relate to their audiences
 develop their content strategy and support them in its implementation
 manage, listen, and measure the efficacy of their digital marketing campaigns
 build their own digital marketing teams
 select their creative services and technology partners

8. WHY DO YOU NEED US?
 We are seasoned traditional marketers with deep appreciation of digital
marketing techniques.
 We think digital strategies
 We listen to you
 We relate to your business
 We love technology
 We believe in data
 We are digitally social
 You need us to play that crucial digital-CMO role for implementing sustainable
digital marketing programs
 You need someone like us to bridge the digital gap in your marketing function

9. OUR APPROACH
 Each business is different in its own way
 We follow an elaborate discovery process to understand
 your business,
 your expectations and
 define possible outcomes
 Following the discovery process, we will a present a specific plan and strategy that
fits your business needs.
 We follow standardized processes for
 digital assets development and
 campaign management

10. THANK YOU
A SHANTHA KUMAR
+91 98409 6157O
KUMAR@BLUEOSHAN.COM
WWW.BLUEOSHAN.COM