This presentation is the second in a series of three presentations prepared for the Adams County Colorado initative called Anythink Works! The program's goal is to connect people who are currently unemployed with the resources they need.

1. Branding Yourself
Original Date: Monday, March 5, 2012
Prepared for: Anythink Works! (Huron Street)
Presenter
Shanta LaRie Markiis
Owner… Career Consultant… Life Enthusiast
Markiis Consulting

2. Inspiration

3. Inspiration
CANDIDATES WHO WIN JOBS HAVE
THREE THINGS IN COMMON
_1_
They have better information
than other candidates
(february 27, 2012)
_2_
They know how to “brand” themselves
(today)
_3_
They understand the hiring process
(formal / informal)
(march 12 2012)

4. Agenda

5. Agenda
_2_
BRANDING YOURSELF
What is “branding”?
Define terms / concepts
Discovering your “brand”
Questions to ask yourself
Shaping your “brand”
How to tell your story
Resume critique
LinkedIn Tutorial
Note: Presentation will be emailed

6. What is “branding”
_2_ Branding Yourself

7. What is “branding”
_2_ Branding Yourself
Brand*
noun
1. kind, grade, or make, as indicated by a
stamp, trademark, or the like: the best
brand of coffee.
2. a mark made by burning or otherwise, to
indicate kind, grade, make, ownership, etc.
*dictionary.com

8. What is “branding”
_2_ Branding Yourself
Brand*
noun
1.YOUR kind, grade, or make, as indicated by a
stamp, trademark, or the like: the best brand of
coffee by your web presence
verb
1.YOUR a mark made by burning or otherwise, to
indicate kind, grade, make, taking ownership, etc.
of and controlling your image
Origins – New Orleans August 2005 – branded myself a survivor (not a victim) of Hurricane Katrina
*Markiis Consulting

9. What is “branding”
_2_ Branding Yourself
OVERALL CONCEPT
Having control over
what people know about you
(you vs. data mining companies / search engines)
Be ahead of the trends…
Privacy Laws are changing
(Google / Facebook)
Politicians / Government are becoming more savvy
(campaigning, SOPA, PIPA)

10. Discovering your “brand”
_2_ Branding Yourself

11. Discovering your “brand”
_2_ Branding Yourself
FIVE QUESTIONS
Who?
What?
Where?
When?
Why?

12. Discovering your “brand”
_2_ Branding Yourself
FIVE QUESTIONS
Who?
Think about career trends / commonalities
(Leader, Educator, Manager, etc.)
What ?
Where?
When?
Why?

13. Discovering your “brand”
_2_ Branding Yourself
FIVE QUESTIONS
Who?
What?
What specifics support who you are?
(events, honors/awards, volunteer work)
Where?
When?
Why?

14. Discovering your “brand”
_2_ Branding Yourself
FIVE QUESTIONS
Who?
What?
Where?
Where did you do the “what”?
(companies, organizations, individuals)
When?
Why?

15. Discovering your “brand”
_2_ Branding Yourself
FIVE QUESTIONS
Who?
What?
Where?
When?
Timeline
(need dates to show you as a progressive person)
Why?

16. Discovering your “brand”
_2_ Branding Yourself
FIVE QUESTIONS
Who?
What?
Where?
When?
Why?
Why does the “who” and “what” matter?
Building your story
(example: inspiration from wining a writing contest)

17. Shaping your “brand”
_2_ Branding Yourself

18. Shaping your “brand”
_2_ Branding Yourself
HOW TO TELL YOUR STORY
aka – your bio / 30 second you / cover letter
•“Based on a passion for _____ I…”
(insert mission statement)
•“My success is more than in the
numbers…”
(highlight your honors and awards)
•“Building on my past accomplishments I
desire to…”
(insert professional goals)

19. Shaping your “brand”
_2_ Branding Yourself
RESUME CRITIQUE
Overall Grade: C
Good Bad
Everyone had a resume Unused / Wasted real
estate
Generally un-compelling
Boring / over-the-top
verbiage
Formatting can be better
/ more attention grabbing

20. Shaping your “brand”
_2_ Branding Yourself
RESUME CRITIQUE
Overall Grade: C
Bad
Unused / Wasted real
estate
Generally un-compelling
Boring / over-the-top
verbiage
Formatting can be better
/ more attention grabbing
Think in terms of…
• Being concise yet descriptive
• Removing redundancies
• Expanding on what you did
that was unique to the position
Note
• Resumes are no longer expected to be one
page – why – the days of retiring from one
job are long gone
• Recruiters are looking for leadership and
innovation

21. Shaping your “brand”
_2_ Branding Yourself
RESUME CRITIQUE
Overall Grade: C
Bad
Unused / Wasted real
estate
Generally un-compelling
Boring / over-the-top
verbiage
Formatting can be better
/ more attention grabbing
Think in terms of…
• Telling your story
• Showing success (stats, %’s,
awards)
Note
• You want the recruiter to keep reading
• You want the recruiter to remember you

22. Shaping your “brand”
_2_ Branding Yourself
RESUME CRITIQUE
Overall Grade: C
Bad
Unused / Wasted real
estate
Generally un-compelling
Boring / over-the-top
verbiage
Formatting can be better
/ more attention grabbing
Think in terms of…
• painting a picture
• minimize the “50 cent” words
• make every word count
• key words – searchable words
Note
• You want the recruiter to keep reading
• You want the recruiter to remember you

23. Shaping your “brand”
_2_ Branding Yourself
RESUME CRITIQUE
Overall Grade: C
Bad
Unused / Wasted real
estate
Generally un-compelling
Boring / over-the-top
verbiage
Formatting can be better
/ more attention grabbing
Think in terms of…
• this is the icing on the cake
Remember
You want to make it easy for a recruiter to pick
out the important information on your resume:
• industry information
• years of service
• key / relevant responsibilities

24. Shaping your “brand”
_2_ Branding Yourself
RESUME CRITIQUE
Overall Grade: C
Bad
Unused / Wasted real
estate
Generally un-compelling
Boring / over-the-top
verbiage
Formatting can be better
/ more attention grabbing
GENERAL ADVICE
• Leave off your complete address (begs the
question… willing to commute?)
• Change “Profile/Summary/Objective” to
“[YOUR BRAND] Professional” (attention
grabbing vs template)
• Always have “References Available Upon
Request” but section should include a link
to you LinkedIn profile.

25. Shaping your “brand”
_2_ Branding Yourself
RESOURCES (Library)
15-minute cover letter : write an effective cover letter right now
by Michael Farr and Louise M. Kursmark
The complete guide to writing effective résumé cover letters : step-by-step instructions
with companion CD-ROM
by Kimberly Sarmiento
Cover letter magic : trade secrets of professional resume writers
By Wendy S. Enelow and Louise M. Kursmark
Over 40 & you're hired! [electronic resource] : secrets to landing a great job
By Robin Ryan
The overnight resume : the fastest way to your next job
By Donald Asher
Resumes for dummies
by Joyce Lain Kennedy

26. Shaping your “brand”
_2_ Branding Yourself
RESOURCES (Online)
www.resume-now.com
www.freeresumesamples.org
Sample Resumes - Monster.com

27. LinkedIn Tutorial
_2_ Branding Yourself

28. LinkedIn Tutorial
_2_ Branding Yourself
"The Start-Up of You"
by LinkedIn Founder Reid Hoffman
MY PROFILE

29. Q&A
_2_ Branding Yourself

30. Q&A
_2_ Branding Yourself
Do I believe in having multiple resumes for
different positions?
– NO –
Once you’ve branded yourself there is no need
for multiple resumes
Examples
HR Professional
Customer Service Professional
Leadership Professional
Relationship Expert
– YES –
If you are applying for divergently different careers
but each should reflect the brand you are promoting

31. Q&A
Thank you!
Presenter
Shanta LaRie Markiis
Markiis Consulting
_2_ Branding Yourself