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Advert presentation
- 2. NSPCC is a charity which is putting a stop to child abuse.
- 3. Target audience as I said before was between 17- 19 years old. Some values and ideologies in which the audience are very vulnerable, and insecure within themselves. This will fit in the ages as people may be reflecting the same issues which involves abuse. For example, people may know someone who has been involved with abuse or was abused which could relate to my advert.
- 4. Questionnaire: • Questionnaires was carried out to understand what people feel about emotional abuse and how they could recognise it. Focus Group: • Focus group was used to get the audience opinion and facts on the questions in which needed to be further answered as they was not answered thoroughly.
- 5. Research Log: The research log which I carried out was mainly focused on sexual abuse and has website and YouTube clips about sexual abuse.
- 6. Primary audience: The target primary audience for my advert is females between 17 to 19. Secondary Audience: The target secondary audience for my advert is family and friends.
- 7. • My specific message of my advert is to raise awareness that abuse occurs in people’s lives, hence to the audience that it will highlight the importance of abuse and how people tend to be quiet about it. • Also the message in my advert is to make the audience have the knowledge and the understanding the signs if they knew someone they know was abused.
- 8. Subject affects people everyday lives. Its about real life events. Makes the audience appeal to the advert as its realistic.
- 10. • Shock tactics will be used to appeal to the audience of how serious the advert is. • Simple codes and conventions will be used to catch the audiences eye and watch the advert.
- 11. My advert will be distributed over both Television and Online as I want my target audience to be able to have access to watch the advert online as well as T.V. The advert will be on channels such as E4 and MTV as that is what young teens mostly watch nowadays. Websites in which the advert will be available to watch online is YouTube as these websites are the one in which young teens use often.
- 12. I will ensure not to break any legal codes which was set by ASA and OFCOM. • Ensuring that I do not use any swear words. • To make sure no nudity or explicit images are used. • To be advertise on suitable channels and websites. • To ensure that if advertise on T.V to be displayed after the watershed.
Hinweis der Redaktion
- My advert is focusing on the abuse but mainly emotional abuse. Abuse is a common problem within relationships. The organisation that I am going to be working with is the NSPCC.
- They are the leading children’s charity who help children who've been abused to rebuild their lives, protect those at risk, and find the best ways of preventing abuse from ever happening. NSPCC is helping people who need support and guidance to get over what they have gone through. NSPCC
- These type of people can be both male and female as statistically both male and females suffer abuse. Social economic class can be any as abuse can relate to anyone. Some values and ideologies in which the audience are very vulnerable, and insecure within themselves. People who doesn’t like to be alone and like to fit in the with groups and other people. The target audience in which my advert is aimed at is 17- 19 years old. This will fit in the ages as people may be reflecting the same issues which involves abuse. For example, people may know someone who has been involved with abuse or was abused which could relate to my advert. Also the abuser who has been abusing the person as the secondary audience.
- This questionnaire help me with the idea of my advert as it showed me the answers in which people responded to my question, highlighting to me what I need to put in my advert which the audience is not aware of. One question which I decided to put in my questionnaire was some statistic that mention if they believed that Focus group help me understand the bases of the audience reaction to the questions and their opinions on what I needed to further more information. One question which I took from the questionnaire which needed to be The focus group pointed out how emotional abuse is not seen as a massive issue compared to other forms of abuse highlighting to me that emotional abuse should be the main focus on my advert.
- Some of them are a YouTube clip which shares a video of a person story which is about sexual abuse. They tell the story of their experience and reflect on what happened to them showing the audience the signs and the awareness of sexual abuse. But as result when conducting the focus group I realised that there is not enough knowledge about emotional abuse which is why I want to focus my advert on emotional abuse.
- Primary Audience: The victim will also be a woman which shows that’s who I am targeting it at. I am targeting at female because it would relate more to them and it would make more sense that if the target primary audience is females. Secondary Audience: They can recognise the signs and help raise awareness for victims or for people who feel like they know someone who is being abused.
- My specific message has two meanings I want to educate the audience as I want them to know how serious this is and how much it occurs in people’s everyday life. In addition, I want to raise awareness to people who does not have the knowledge of emotional abuse and want them to know the signs of emotional abuse.
- Realism is a form of advert which I be using for my advert as I want my advert to come across to the audience as a serious advert which is making the audience aware of how emotional abuse can effect people even without realising it.
- The story behind the advert is where there is a story about a couple who at the beginning look like an ordinary couple, loved up and is happy with each other. The stories progresses into the girl wanted to go out with her mates but is told that she has to wear a dress which she does not want to wear. The story will then cut into the girls having a good time but a girl who looks miserable and is constantly on the phone as the boy is constantly calling and texting her. The shot will then cut back to the boy who is on the girls Facebook and is deleting boys which shows him controlling. The advert will then have a voice which is speaking over the actions making the advert very appealing to the audience. Spilt screens will be used to show the contrast of the good times and the bad of the couples relationship and shows the change in behaviour.
- Also to help get the message across to the audience that emotional abuse effects many people. Shock tactics will be used to show the realism of the advert as the subject of the advert is focusing on real life advents. Simple code and conventions which be used as I want my advert to be appealing and eye catching towards the audience.
- I am going to use both online and TV to distribute my advert. Firstly, I am going to use T.V channels such as E4 and MTV. Reason for this is because when I received my questionnaire back, most people watch channels such as E4 and MTV. Furthermore, most young teens usually watch these channels as they have programmes such as dramas which relate to the young teens. With regards to my advert being online I chose to have it on YouTube as i know a lot of young teens do tend to visit YouTube and uses YouTube a lot highlighting that my advert will be seen by a variety of audience.