Find yourself arguing whether or not human influence is important to SEO? Shannon will talk through a strategic journey of user experience from an SEO’s viewpoint and leave you with an action plan.

1. A Human’s
Guide
To The Insane World Of SEO
By Shannon K. Steffen
(The Human SEO)
@ShannonKSteffen #ASW16

2. @ShannonKSteffen #ASW16

3. @ShannonKSteffen #ASW16
What is Thin Content?
Thin Content is any piece of
content that does not properly
convey a sense of authority,
purpose, or intent for a specific
topic – including text, video,
images.

4. @ShannonKSteffen #ASW16

5. @ShannonKSteffen #ASW16

6. @ShannonKSteffen #ASW16

7. @ShannonKSteffen #ASW16

8. What is Quality Content?
 Informational
 Emotional
 Actionable
@ShannonKSteffen #ASW16

9. @ShannonKSteffen #ASW16
Keywords to Topics

10. @ShannonKSteffen #ASW16
The Key to Semantic Search

11. @ShannonKSteffen #ASW16
Find Lengthy
Keywords
• Dog T-Shirts
• Funny Dog T-Shirts
• T-Shirts for Dogs
• Dog T-Shirts for Women
• Dog Quotes on Shirts
• Best Selling Dog T-Shirts
• Dog Breed Shirts for People
• Dog Shirts for Large Breeds
• Shirts for Dog Owners
• I Love My Dog Shirts

12. @ShannonKSteffen #ASW16
Top 7 Places for Keywords
1. URL
2. Meta Title
3. H1
4. Meta Description & Keywords
5. Image Alt Text
6. Link Title Text
7. Tags & Categories (Blog, Video, eCommerce)

13. @ShannonKSteffen #ASW16

14. @ShannonKSteffen #ASW16
If I can every help you, in any
way, please feel free to
contact me.
I’d love to help!
Shannon K. Steffen
Human SEO Strategist
@ShannonKSteffen
shannon@daymarkdigital.com
Thank YOU!