This document discusses the return on investment (ROI) that can come from developing a personal brand. It outlines four key benefits: 1) adding value to your career by amplifying your work and influencing opportunities, 2) using your platform to promote products/services by educating others, 3) trading your personal brand as a currency to gain opportunities like speaking engagements, and 4) five factors that contribute to personal brand value including follower reach, content quality, and recognition. Developing a personal brand through thought leadership can help advance your career and business.

1. T H E R O I F R O M A
P E R S O N A L B R A N D
I N C O R P O R A T E
A Personal Brand from Thought Leadership
could be exactly what you want next if...
@SHANNONEASTMAN. MARKETING MAVERICK OVER @TEACHBRAND2FISH

2. 1. Add value to your career
2. Promote/Sell your product, service, perspective
3. Trade your personal brand as a currency
4. Five factors that contribute to your personal brand currency
MVC | INDEX
@SHANNONEASTMAN. MARKETING MAVERICK OVER @TEACHBRAND2FISH
THE ROI FROM A
PERSONAL BRAND
IN CORPORATE

3. 1. ADD VALUE TO YOUR CAREER
The number of followers amplifies your work
Ever increasing degrees of engagement facilitates impact
Your Impact influences income and the opportunities presented to you
Increased income and opportunities are leveraged into ever increasing levels of income and opportunities
Quit your job or pivot into a side project
@SHANNONEASTMAN. MARKETING MAVERICK OVER @TEACHBRAND2FISH

4. 2. PROMOTE & SELL YOUR
PRODUCT, SERVICE,
PERSPECTIVE.
A Personal Brand platform gives you space to:
1. Educate people on 3 perspectives of their
core problem (the one you happen to be a
master at solving)
2. Educate people on the 3 primary steps they
could take to solve that problem.
3. Educate people on how other people have
approached this exact problem and won (and
failed).
4. Educate people on how you would resolve
that problem in a timeframe with an expected
result - and what the first stage of that is, and
people become inclined to want to engage
you.
@SHANNONEASTMAN. MARKETING MAVERICK OVER @TEACHBRAND2FISH

5. 3. TRADING YOUR
PERSONAL BRAND
AS A CURRENCY
@SHANNONEASTMAN. MARKETING MAVERICK OVER @TEACHBRAND2FISH
“Want to present at an event from stage? Free
if you’re a Personal Brand with influence. £7k
if you’re not.”
Being paid to keynote is not new.
Influence opens doors.
Having personal brand influence can open a
£7k door, fee waived, so you can sell a
perspective that serves an audience.

6. THE 5 FACTORS THAT
CONTRIBUTE TO YOUR
PERSONAL BRAND TRADING
AS A CURRENCY:
@SHANNONEASTMAN. MARKETING MAVERICK OVER @TEACHBRAND2FISH
1. Reach in terms of follower count
2. Degree of engagement among follower count
3. Quality of your content
4. Your Name/Recognition/Skills
5. Demographics

7. Meet Shannon Eastman
Accent Canadian, Passport Irish, I am the Creative
Director over at Teach a Brand to Fish.
Our success was cultivated through decades of
multi-national experience working with, and for
SME and Enterprise clients. If you're curious to
know more, perhaps our 1-to-1, 90-minute Free
Workshop is an ideal first step.
teachabrandtofish.com/freeworkshop
@SHANNONEASTMAN. MARKETING MAVERICK OVER @TEACHBRAND2FISH