The document discusses providing a different input for businesses to help them achieve better outputs and success. It promotes developing clarity, focus, and action. The document states that clarity involves exploring human behavior and leadership principles to apply to business. Focus is about creating a new, practical business strategy rather than old models. Action means identifying the most effective starting point to move the business forward over time. Support involves accessing tools and resources to help momentum. The overall message is that businesses need clarity, focus, and action supported by the right resources to improve outputs.

1. Business
Development
for
Conscious
Business.
CLARITY,
FOCUS,
ACTION
FOR
BUSINESSES
WITH
MARKETING
DEPARTMENTS
OF
ONE.

2. 2@TeachBrand2Fish | Clarity.Focus.Action
If
we
want
a
different
output,
we
need
a
different
input.
1.
DIFFERENT
OUTPUT
-­‐
page
3
Something
is
not
quite
right.
We
are
busy
markeCng
our
business,
to
find
our
clients,
and
yet
we
sCll
struggle
to
get
the
output
we
want.
We’re
stuck,
frustrated
and
a
liLle
nervous
about
what
to
do
next.
2.
CLARITY:
page
5-­‐6
We
will
explore
human
behaviour,
natural
laws
and
this
new
breed
of
leadership
for
its
pracCcal
applicaCon
in
business.
We’ll
touch
on
how
these
insights
serve
business
owners,
employees,
customers,
and
partners.
4.
ACTION:
page
11-­‐13
Then
we’ll
look
at
how
you
can
idenCfy
your
most
effecCve
starCng
point
possible
to
move
you
from
where
you
are
in
this
moment,
to
where
you
want
to
be
in
12-­‐months,
3
years
and
beyond.
3.
FOCUS:
page
7-­‐10
We
will
skip
over
the
old
models
of
business
strategy
and
go
straight
to
a
new
living,
breathing
plan
that
is
as
strategic
as
it
is
acConable;
that
is
as
relevant
as
it
is
necessary
for
any
business
wanCng
to
thrive
inside
a
#consciouseconomy.
In
the
next
few
pages,
we
will
share
some
different
strategies
and
insights,
to
support
business
owners,
entrepreneurs
and
renegades,
wanPng
to
grow,
find
customers,
and
locate
their
most
effecPve
starPng
point.

3. We
have
a
firehose
of
informaCon
coming
at
us,
and
we’re
sCll
stuck
and
frustrated.
• We
don’t
know
who
our
ideal
customer
is
and
surviving
on
those
referrals…
well…
• We
don’t
have
a
plan
that
we
feel
confident
about;
we
don’t
know
really
where
to
start.
• We
don’t
think
we
are
good
enough.
Wait,
did
I
say
that
out
loud?
• Cashflow
is
Cght;
we’re
spending
money
here
and
there
but
it’s
not
doing
much.
Why
do
we
need
a
different
input?
3
We
want
it
to
work.
We
already
know
that
the
best
tacCcs
come
from
a
strong
strategy,
and
that
strategy
comes
from
an
inspired
vision.
The
vision
exists,
because
someone
got
clarity
on
who
they
be,
what
they
do,
what
they
want
to
have.
So
a
different
input
may
be
one
that
provides;
clarity,
purpose,
vision,
strategy,
so
that
all
these
free
tacCcs
and
tools,
will
do
something
more
than
just
keep
us
busy.
What
do
we
want
from
this
different
input?
@TeachBrand2Fish | Clarity.Focus.Action

4. 4@TeachBrand2Fish | Clarity.Focus.Action
Is
a
different
input
as
easy
as
committing
to
a
proactive
market?
Your
idea,
product,
service
could
easily
serve
millions,
and
if
those
millions
knock
on
your
door
wanting
to
buy
your
product,
you
will
serve
those
clients
happily.
When
it
comes
to
achieving
your
12-­‐month
targets,
For
example:
$£€100,000
in
revenue
or
100
clients
@
$£€1000
each,
(or
9
clients
a
month,
25
per
quarter)
then
creating
a
proactive
market
with
an
ideal
buyer
will
likely
be
a
more
effective
way
for
you
to
invest
your
time,
money
and
resources.
If
you
were
after
9
clients
a
month
-­‐
you
would
want
to
be
active
in
front
of
180
ideal
buyers
to
get
9
to
purchase
you.

5. 5
If
we
want
a
different
output,
we
need
a
different
input.
1.
CLARITY:
We
will
explore
human
behaviour,
natural
laws
and
this
new
breed
of
leadership
for
its
pracCcal
applicaCon
in
business.
We’ll
touch
on
how
these
insights
serve
business
owners,
employees,
customers,
and
partners.
2.
FOCUS:
We
will
skip
over
the
old
models
of
business
strategy
and
go
straight
to
a
new
living,
breathing
plan
that
is
as
strategic
as
it
is
acConable;
that
is
as
relevant
as
it
is
necessary
for
any
business
wanCng
to
thrive
inside
a
#consciouseconomy.
4.
SUPPORT:
Where
to
go
to
get
tools,
resources,
help,
advice
and
more
to
ensure
you
get
the
momentum
you
deserve.
3.
ACTION:
Then
we’ll
look
at
how
you
can
idenCfy
your
most
effecCve
starCng
point
possible
to
move
you
from
where
you
are
in
this
moment,
to
where
you
want
to
be
in
12-­‐months,
3
years
and
beyond.
In
the
next
10
pages,
we
will
share
some
different
strategies
and
insights,
to
support
business
owners,
entrepreneurs
and
change
agents
wanPng
to
grow,
find
customers,
and
locate
your
most
effecPve
starPng
point.
CLARITY
People
buy
people.
So
understanding
people
could
be
considered
a
critical
piece
to
our
puzzle.
More
now,
than
ever,
as
we
find
social
impact
and
values
based
business
everywhere
we
look.
The
world
is
wanting
purpose
with
our
profit
and
inspiration
from
our
marketing.
Here,
we’ll
explore
one
idea
as
to
why
that
may
be.
@TeachBrand2Fish | Clarity.Focus.Action

6. 6
This
section
is
an
interesting
look
at
human
behaviour,
but
it
is
also
a
powerful
set
of
insights
for
business
owners
looking
to
engage
employees
and
compel
customers
they
can
innovate
the
industry
with.
KNOW
THYSELF
What
you
do
@TeachBrand2Fish | Clarity.Focus.Action
When
we
(your
employees,
your
customers)
are
inspired
to
take
action,
a
physiological
shift
(moving
us
from
amygdala
to
frontal
cortex)
occurs.
We
are
literally
compelled,
to
want
to
fulfil
5
natural
laws
that
govern
us,
to
expand
our
degree
of
self-­‐
awareness,
to
empower
6
areas
of
life,
to
be,
do,
have
what
we
want..
When
we
have
this
alignment,
we
tend
to
experience
success,
which
informs
self-­‐
confidence,
which
leads
to
more
success.
Six
areas
of
life:
Mental,
physical,
vocational,
financial,
family
&
romance,
social.
Everybody
on
the
planet
has:
1. Desire
to
expand
2. Desire
to
take
a
difference
3. Desire
to
do
it
together.
4. Access
to
eternal
wisdom
-­‐
the
moment
you
hear
something
for
the
first
time
and
you
already
know
it’s
true.
5. A
set
of
priorities,
unique
to
you,
with
which
you
filter
the
world.
Degree
of
Self
Awareness
BE
THYSELF
LOVE
THYSELF
Self
Mastery
Degree
of
Self
Awareness
informed
by
life’s
challenges.
Apprenticeship
How
you
make
money.
What
you
do,
What
is
meaningful
to
you,
who
you
be,
what
you
have.
Business
is
vehicle.
To
fulfil
this.
Success
Addictive
behaviour
Inspired
action
Self
Confidence
CLARITY

7. 7
FOCUS
REVEALING
A
TRAJECTORY.
When
we
plot
enough
points
into
the
future,
we
have
an
end-­‐in-­‐
mind,
that
allows
us
to,
reverse
engineer
a
starting
point,
that
is
perfect
for
us.
@TeachBrand2Fish | Clarity.Focus.Action

8. FOCUS:
Revealing
your
trajectory
8
A
lot
can
be
said
about
having
a
living,
breathing
plan
that
is
as
strategic
as
it
is
actionable.
One
that
brings
us
a
sense
of
integrity;
because
who
we
are
on
the
inside
is
made
evident
of
the
outside.
One
that
aligns
how
we
make
money
with
what
is
meaningful
to
us.
Try
this
out.
100
years
from
now,
you’re
probably
not
here.
Consider
what
exists
because
you
lived.
What
did
you
change,
alter,
transform,
create,
destroy?
What
occurred
because
of
you.
1
sentence
is
all
we
need.
In
3
years,
as
a
leader;
1.Describe
the
expertise
you
are
known
for.
A
journalist
is
running
a
story,
they
call
you
for
comment.
Why
-­‐
what
are
you
an
expert
in?
In
3
years
as
a
business;
1.What
are
the
revenue
targets
2.Describe
the
products,
describe
the
most
profitable
customers
you
serve.
12
months
from
today,
date
is?
For
each
answer
provided
in
year
3,
identify
the
piece
of
evidence
that
you
want
to
have
in
existence,
in
12-­‐months
time,
that
demonstrates
your
3-­‐year
goals
are
being
made
real.
Leadership:
Expert
in
this
area,
means
I
have
done
this,
created
that.
Business:
12-­‐months
from
now
my
revenue
is:
100,000
12-­‐months
from
now
I
have
served
X
customers
with
Y
product/service.
12-­‐months
from
now
I
have
a
team
that
looks
like
this.
Today
leadership:
The
12-­‐month
horizon
is
my
target.
What
are
the
5
highest
values
actions
you
can
take
for
each
target?
EG:
Annual
Revenue
breaks
down
to
be
100
customers
@
£$€1000
each.
This
means
25
customers/quarter.
9
customers
per
month.
So,
you
could
invest
5%
of
that
100,000
over
12-­‐months
to
secure
those
9/
month.
To
secure
9
per
month,
I
can
use
a
buy
ratio
of
1:20.
9:180
per
month
now
dictate
size
and
scale
of
marketing
plan.
Today
business:
@TeachBrand2Fish | Clarity.Focus.Action

9. Because
_____________________
lived,
this
happened:
…………………………………….……………………………………..
…………………………………….…………………………………….
……………………………………..…………………………………….
…………………………………………………………………………..
……………………………………..…………………………………….
…………………………………………………………………………….
_________________
lived
a
good
life.
“The successful warrior is the average man, with laser-like focus.” –Bruce Lee
9@TeachBrand2Fish | Clarity.Focus.Action
FOCUS:
100
years
from
today

10. Life
purpose,
100
years
from
now,
you’re
dead,
what
exists
because
you
lived?
As
a
Leader
-­‐
3
Years
from
Today
Prepare
your
starting
point:
Priorities
outputs;
Priorities
5
HVA;
Take
inventory
of
who,
what,
how;
Follow
the
sequence
of
events
to
realise
your
12-­‐month
and
3
year
targets.
Year
1
in
Minutia
As
a
Business
-­‐
3
Years
from
Today
As
a
Leader
-­‐
12
Months
from
Today As
a
Business
-­‐
12
Months
from
Today
3
years
from
today,
describe
the
revenue
you
have
achieved.
3
years
from
today,
describe
the
3
things
you
are
known
for.
12-­‐months
from
today,
identify
your
achievements
being
an
expert
of
your
area
to
make
the
3-­‐year
plan
evident.
3
years
from
today,
describe
the
network
you
are
part
of.
3
years
from
today,
describe
your
personal
brand.
3
years
from
today,
describe
the
clients
you
are
working
with.
3
years
from
today,
describe
the
products
offered
by
your
business.
12-­‐months
from
today,describe
your
required
network
status
to
be
on
the
right
track
for
the
3-­‐year
plan.
12-­‐months
from
today,
identify
your
personal
brand
accomplishment
necessary
to
make
the
3-­‐year
plan
real.
12-­‐months
from
today,
describe
the
revenue
needed
to
attain
the
3-­‐year
plan.
12-­‐months
from
today,
list
the
clients
you
need
to
work
to
reach
the
3
year
goal.
12-­‐months
from
today,
describe
your
range
of
products/
services.
10
For
each
output
you
will
make
real
12-­‐months
from
now,
consider
what
you
already
have
available
today
that
may
help
make
that
12-­‐month
real?
Then
identify
the
5
highest
value
actions
possible
for
you
to
take
to
enable
your
12-­‐month
output
to
be
made
real.
For
each
output
you
will
make
real
12-­‐months
from
now,
consider
what
you
already
have
available
today
that
may
help
make
that
12-­‐month
real?
Then
identify
the
5
highest
value
actions
possible
for
you
to
take
to
enable
your
12-­‐month
output
to
be
made
real.
@TeachBrand2Fish | Clarity.Focus.Action
FOCUS:
Revealing
your
trajectory;
a
guide
to
use

11. 11
ACTION
THREE
STEPS
TO
DO
NOW
When
we
have
the
end-­‐in-­‐mind,
we
can
work
backwards
to
identify
exactly
where
we
are
today.
When
we
have
clarity
on
today,
we
can
set
and
prioritise
high
value
actions.
@TeachBrand2Fish | Clarity.Focus.Action

12. Create
a
proactive
market
(whilst
maintaining
my
reactive
market).
1.
2.
3.
4.
5.
What
is
my
trajectory?
How
can
I
use
that
to
reverse
engineer
the
most
effective
starting
point
for
me
to
move
forward
from
today?
1.
2.
3.
4.
5.
What
marketing
knowledge
gaps
do
I
have
currently
that
I
could
fill
over
the
next
12-­‐weeks?
1.
2.
3.
4.
5.
12@TeachBrand2Fish | Clarity.Focus.Action
5
highest
value
actions
you
can
take
right
now

13. KNOW BE LOVE
100
years
3
years
12
monthsToday
INSPIRED
INTENTION
FIND
MY
CLIENTS
P1
P2You
Human
Behaviour;
leadership,
employees,
customers
Natural
Laws
applied
in
business
to
create
sustainable
Clear
trajectory
12
months,
3
years,
100
yrs
out.
Clearly
marked
starting
point
with
high
value
plan
to
get
traction.
BUILD
MOMENTUM
90
days
1.
2.
3.
4.
MARKETING
DEPT
OF
ONE
GROWTH
STRATEGY
13@TeachBrand2Fish | Clarity.Focus.Action
Find,
hire,
onboard
your
marketing
dept.
of
one.
For
more
tips,
insights,
tools
and
ideas,
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at
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