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Succor Consulting Group
   Product Training - Part 1 & 2
Cloud Suite

                      Business
                     Class Email
                                   Mobility
         Archiving
                                   Solutions



     File                               Microsoft
   Transfer                            SharePoint




          Online                    Cloud
          Backup                   Servers
                      Web
                     Hosting
Definitions
Compression – reduction in size of data (50-60%) to save space or transmission time.

DeDuplication/Data reduction – Only incremental changes for files already backed up. Saves time
and space.

Encryption – Data converted to a form where unauthorized persons cannot use it. Decrypted back to
original form by authorized person with an encryption key. Applies to data in transfer and on the
server.

AES– Advanced Encryption Standard, highly secure encryption protocol, used by the US Government,
128 & 256 bit encryption is available as well.

Vault – secure location in My Medbackup environment where customer backed up is stored

Hot backup – Ability to backup files when in use. A feature available on Windows servers &
workstations.

Retention – Policy, restore backups 30 days by default, restore all files 30 days after you remove from
Backup Set or delete from your computer. You can configure this from 1 to 1000 days.
Online Backup
Online                                  Offsite
Products built around the idea that     A backup solution provides no value
your medical establishment should       at all if it can not provide you with the
be able to easily protect vital data!   necessary audit trail you need!

Remote                                  Email
HIPAA Compliance-driven products        Healthcare Organizations can simplify the
help you protect data while             enterprise and archival data can be moved
eliminating the use of outdated         off production servers.
technologies.
                                        Managed
Internet                                By automating backups, the most common
Now Healthcare Organizations can        avenues for human error in the backup
minimize the amount of data housed      process are cut off!
on site and not incur any capital
expenditures!                           One-Physician Practice
                                        Even if you are operating a practice by
                                        yourself, we have a solution for you.
Customer Benefits
Security of a safety deposit box & convenience of
a file cabinet

   Simple and safe
   Be secure
   Flexibility & Agility
   Maximize IT staff & resources
   Cost efficient
   Data center security
Qualifying Questions
Buying Motives              Questions
Desire for Gain             What is your current backup solution today and how much
                            effort and time does it take to use/work?
Fear of Loss                What impact does downtime or data loss have on the
                            business?
Comfort & Convenience       How important is it for employees to be self-reliant for
                            critical business application?
Security & Protection       How secure is the data on your PCs/laptops if they are
                            lost/stolen?
Pride of Ownership          How do you feel about having Enterprise quality software
                            at a low and predictable cost?
Satisfaction of Emotion     What would being prepared for disasters of all sizes and
                            types do for your business?
Competition
                         My MedCloud         MozyPro              Iron Mountain            Carbonite     On-Premise      Tape Backup
                         Online Backup    (Intermedia, Apptix,   Connected (Workstation)               Backup Software
                                                Comcast)           & LiveVault (Server)
                                                                 (mindSHIFT/123together)
                                                                                                            (Disk)

End User Self-
Service, Ease of Use

Scheduling,
Filtering, Flexibility
Versioning & Choice
of files to recover

Workstations –
Windows & Mac OS
X, Linux
Servers – Windows                        Windows Only
& Linux

Database &
applications
support (SQL
Server, mySQL,
Exchange)
Personalized
Service & Support
Comparison: Tape Backup
                                Tape Backup                     Online Backup & Email
                                                                      Archiving
Price & Cost       Expensive! Pay for the server, updates,      Monthly cost per user
Structure           maintenance, tape media, IT time and             Predictable
                       support . High cost of failure.                 Flexible
Backup process    IT required to backup to a recovery server            Automatic
                       No Self-Service by the employees           Fits Users work style
                   No copies of email deleted btw backups      No IT intervention required
                                                               No issues with tape media
Restore process   Recovery server not accessible outside of        User Self Service
                      IT, Time consuming, recovery and            No IT help required
                     production servers must be in sync                   Fast
Review                          Time consuming                          Instant
                     Must review in native application,
                            searched, often printed.
Storage            Tapes, Recovery server, Tapes prone to        Secure and Redundant
                                  failure, aging                Datacenter Environment
                    Labeling/Organization can take time        Best in class infrastructure

Risk of Failure                     High                                Minimal
                             Tape/Media Failure
                                Loss of tapes
Key Checklist Items
Variation/Option/Gotchas that may come up                  For Consideration

Usage Scenarios                             Who are the end users? Are they all on premise
                                            or ever off-premise? Do any users use laptops?
Administrator Information                    The account the customer uses for day to day
                                                     administration of Online Backup
Storage requirements                            What amount of space is required? Is this
                                                 uniform for all workstations or servers?
Data storage amount and initial backup       Initial backups can be time consuming due to
                                            network connection. Prioritize what data goes
                                            first and create a task for each set of data to go
                                                          up in smaller pieces.
Operating System                                        Windows or Linux Server
                                                   Windows or Mac OS X Workstation
My Medbackup Online Backup
Sell My Medbackup Online Backup for Servers with every Cloud Server

30% of data loss is the result of human error

     • A buggy application corrupting a database
     • Someone accidentally deleting key files or database

     My Medbackup can’t prevent that

Data backed up to a separate geographically diverse location from where the Cloud Server
is located

Fully supports Windows and Linux Servers including SQL Server, MySQL databases
Key Points
• The value is in the ease of which a person or
  business can backup & recover on their own
• Customers benefit from both convenience and
  security vs. having to choose between the two
• Weigh the cost of lost data in terms of
  productivity, time to market, regulatory
  compliance, brand name
• Flexibility in storage size and platform support
  allows Online Backup to be a single backup
  solution for many companies
Objection Handling
Objection                                    How to Counter                                                          My MedCloud Solution
“We already back our data up ourselves”      How are they doing this today?                                          My Medbackup Online Backup
                                             How important is having data a secure offsite location?
                                             How important is employee self-service?
                                             See comparison with tape backup
“New software isn’t in our budget.”          •Pay-as-you-go at a predictable cost                                    My Medbackup Online Backup
                                             •Minimize upfront costs
                                             •Spread affordable and predictable payments over time
“I barely have time to manage and maintain   •Users can easily backup and restore w/o IT support                     •Online easy to use interface
the IT systems I have now.”                  •No new hardware or software needed                                     • Flexible options on workstations and
                                             •No need to purchase and manage tape backup                             servers supported
                                             •Re-focus IT Resources to other projects


“This will cost us too much”                 •What does it cost to do this yourself?                                 •Minimal upfront costs
                                             •How much does it cost your business when employees lose critical       •No Hardware or Software Purchase
                                             files or data and have to start over?                                   •Pay only for the users and the services
                                             •What would backing up your important data and files offsite do for     they need today with ability to grow for
                                             your business?                                                          tomorrow
                                             •What happens to your business if you lose your database?               •We vet the hardware and software so
                                             •How many help desk calls do you get per week/month/year for file       you don’t have to
                                             recovery?                                                               •Not only files, but databases (MySQL,
                                                                                                                     SQL Server, Exchange Server) can be
                                                                                                                     backed up and recovered.

“Will our data be secure?”                   •One to one relationship with the vault and the client workstation or   •Datacenter and Network security
                                             server                                                                  •Redundant systems, power,
                                             •Encryption key ensures that the customer is the only one who can       environment
                                             decrypt and access the files                                            •Professional and vetted staff
                                             •Data encrypted with AES 256 bit encryption in motion and on the        • SAS 70 Certification in progress
                                             server
                                             •Physical, network security in our data center
Exchange Email
Definitions – Business Class Email
Mailbox – Individual space/portion of a mail server

Business Email – Richer Email platform such as Microsoft Exchange, Lotus Notes

SMTP – Simple Mail Transfer Protocol, standard for email transmission across IP networks

POP3 – Post Office Protocol v.3, basic email protocol commonly used by most ISPs, deleted from server once
received

IMAP – Email protocol that allows mail to be stored on the server while used on the client

Web Mail – Email accessed via web browser such as Hotmail, GMail

Outlook – Microsoft Rich Email Client, Windows and Web

OWA – Outlook Web Access, web-browser based email client for Hosted Exchange, includes most core
functionality as in the Outlook Client

OWA Premium – Rich version of OWA with most features of Outlook client, IE and Windows only

OWA Light – OWA for non-Windows/IE users, MacOS X, screen readers. Lighter weight and less functionality

Entourage – Microsoft Exchange/Email Client for MacOS X, often included with Microsoft Office for the
Macintosh
Definitions - Mobility


BES (BlackBerry Enterprise Server) – Infrastructure to tie in BlackBerry Devices with Exchange

RIM (Research in Motion) – Company that owns BlackBerry

ActiveSync – Microsoft protocol for connecting mobile devices to Exchange servers

iOS – Operating system for Apple iPhone, iPad

Windows Phone – Microsoft operating system for smart phones

Android – Google operating system for smart phones & tablets
Customer Benefits – Business Class Email
 Stay organized & be productive   Microsoft Exchange & Outlook
   Calendars
   Tasks lists
   Contacts
 Access anywhere
   Desktop, Web, PC, Mac
 Enterprise quality
 Small business price
 No capital investment
 Reduced OPEX Costs
 Predictable Costs
 Datacenter Security
  & Redundancy
Customer Benefits - Mobility




   Expand your business
   Gain more time
   Stay organized & connected anywhere
   BlackBerry, iPhone, iPad, Windows Phone
     Email, Calendar, Contacts from any phone
Email Archiving
Email Archiving
   Protect the medical establishment
   Ease of Use
   Reduce IT Costs
   Not Just for Email
     Archive calendar, tasks, contacts, notes
     Use Outlook folder hierarchy
Did you know...
HIPAA covered entities are required to retain a wide range of documentation
regarding their compliance with the regulation.
In general, documentation must be retained for six years from the date of its
creation, or the date of last effect, whichever is later (though some states
mandate longer retention periods).

Documentation that must be retained includes:
 - Policy or procedural documentation: Including notices of privacy practices,
consents, authorizations and other standard forms
- Patient requests: Such as requests for access, amendment or accountings of PHI
disclosures
- Complaints: Documentation related to the handling of patient and/or HCO
employee complaints
- Training: Including processes for and content of workforce training.

An increasing number of email messages sent or received by HCOs could fall into
these categories, and in some cases, may only exist in email (for example, patient
requests sent via email). In a recent Proofpoint survey of large healthcare
organizations, 68% of respondents cited, ensuring the confidentiality and
protection of private healthcare information as a top concern driving the need to
archive email in their organizations. HCOs should look for email security solutions
that also include an email archiving component.
Competition
                              My MedCloud                           Other Hosting                     Large Online Providers              Lotus Notes (On-
                              Hosted Exchange                       Providers                         (Microsoft, Google)                 Premise Incumbent)

Outlook Client for Rich       All in one package via the Web or     All in one package via the        Outlook Web Access Only             Not included, limited to no
Features: E-mail, contacts,   on the Desktop and license for full   Web or on the Desktop and         Full Outlook Client supported,      support for earlier versions.
calendar, and tasks           Outlook Client included               license for full Outlook Client   not included retails for $139.99    Existing user experience
                                                                    included                                                              poor.


Collaboration Features        Shared documents Calendars, e-        Shared documents                  Limited shared functionality with   Limited depending on
                              mail, and contacts                    Calendars, e-mail, and            OWA                                 version
                                                                    contacts

Data Protection               Available                             Available – Functionality and     Available – Archiving usability     Not usually in on-premise
•Redundant & Secure                                                 usability of Email Archiving      limited                             deployments, hardware
                                                                    may vary                                                              environment and software
•Near real time system
                                                                                                                                          often out of date
backup
•Anti-Virus, Anti-SPAM
•Email Archiving



On-the-go access              Real-time synchronization with        Available                         Available Microsoft: Limited
                              contacts, calendar, e-mail, tasks,                                      BlackBerry integration unless
                              and documents                                                           customer has full BES server on-
                                                                                                      premise

Personalized Service and      Included                              Varies by provider                Included, but not personalized      If maintenance is current
Support including Live
Phone
Microsoft Exchange vs. POP & Web Mail
                                           My MedCloud
       Hosted Email                       Hosted Exchange                             POP Mail                             Web Mail

                                      All in one package via the Web or on None— email downloaded to client      E-mail, calendar, contacts, Web
                                      the Desktop                          on the desktop. Calendar, contacts,   access only
E-mail, contacts, calendar, and tasks
                                                                           tasks not available or may be sold
(with anywhere access)
                                                                           separately

                                     Shared documents, calendars, e-mail, None                                   None
Collaboration Features               and contacts

                                     Email stored on redundant servers in Limited                                Limited Data Protection and Privacy
                                     secured data center location. Near
Data Protection                      real time system backup. Anti-Virus,
                                     Anti-SPAM

                                     Real-time synchronization with         Synchronization with mobile phone    Synchronize with mobile phone for e-
                                     contacts, calendar, e-mail, tasks, and for e-mail only                      mail—not contacts, calendar, or tasks
On-the-go access                     documents

                                     Junk Mail filtering, single view,      Limited to None                      Limited and require web access only
                                     Search, Manage daily priorities,
Productivity                         Easier organization of information,
                                     Offline availability with redundancy
Key Check List Items
Variation/Option/Gotchas that may come up                            For Consideration
Usage Scenarios                                        Who are the end users? Are they all on premise
                                                        or ever off-premise? Do any users require just
                                                                 having Outlook Web Access?
Migration of Existing Email                              Where is their incumbent email? How many
                                                        users and what do they want to carry forward?
                                                          Which email platform? What about DNS and
      • Gotchas                                          forwarding? Work with Operations to develop
                                                                        a migration plan
MacOS• Workstations
       X Use case differences                          How many if any users need MacOS X support ?
                                                            See our documents for MacOS X system
      • Optional Add On/Complimentary                     requirements. Not all our products support
           Products
Mobility requirements
                                                                       MacOS X currently
                                                       Does anyone need connectivity for a BlackBerry,
                                                             iPhone, iPad, Droid, Windows Phone?
Storage requirements                                       What amount of space is required? Is this
                                                                     uniform for all users?
What about retention of Email? Access to old           Consider whether our Email Archiving is needed
email for discovery, regulatory compliance?
Are there files too large or sensitive for email? Is    Consider adding on Skoot for those users who
our attachment size of 50MB too small?                             fall into this category
Key Points
• World Class Software in use by Large Enterprises, Clinics
  and Hospitals for an affordable price
• Opportunity for improved availability and security in our
  hosted environment
• ROI of Hosted vs. On-Premise is critical
   • No capital investment
   • Predictable Costs
   • Re-purpose
• My MedCloud Business Class Email & Messaging is agile
  enough for companies of all sizes and types
• My MedCloud Service offers personalized technical
  support and client services via phone or email
Minimum Requirements

• Broadband Internet Connection (DSL or higher)
• Windows PC/Laptop with Pentium III and Windows
  XP Service Pack 3 or higher, current web browser
  (Internet Explorer works best with Microsoft
  products)
• MacOS X Desktop/Laptop – MacOS X v10.6
• BlackBerry, iPhone, iPad, Android with data plan
SharePoint
Customer Application
   Collaboration & Document Management
                              On-premise
Email Files                   SharePoint

                                           Uses
                                           •Document Storage
                                           •Document Management
                                           •File Sharing
          User Workstation                 •Calendar
                                           •Intranet



  On-Premise                 USB Drive
  File Server
Definitions
SharePoint Foundation – Windows SharePoint Services, foundation version with Collaboration &
Document management. Used as part of Succor Consulting Cloud-Hosted Services Platform

SharePoint Enterprise – Microsoft Office SharePoint Server, full SharePoint capabilities including what
is in Foundation plus Portals, Enterprise Content Management, Business Process & Forms, Enterprise
Search, Business Intelligence. Only available on a Managed or Cloud Server.

SharePoint Designer 2007 – Free program from Microsoft for creating, editing SharePoint templates

Site – Pages for individual departments or teams for pages, document libraries etc… Can also be sub
sites of the main company site

Document Library – Area/Folder Created to store documents and manage them

Lists – Pages within a site containing information such as contacts, useful links and other information
in list form
Customer Benefits




   Be productive, be safe
   Empower teams
   Brainstorm & create
   Company intranet
Competition
Types of Competitors                             My MedCloud         Other Hosting   Large Online Providers   On-Premise
                                                 Hosted SharePoint   Providers       (Microsoft, Google)      SharePoint
Server Uptime
in clusters in state of the art data center If
one server fails – another takes over,
keeping SharePoint up and running.

Separate network and location provides
fail-over for customers
Data storage and back up
maintains a data center equipped for
redundancy and failover

Backups are performed regularly and stored
securely


Security
performs automatic patches and security
updates.


Anti-virus/Anti-SPAM protection regularly
updated
Personalized Service and Support including
Live Phone
Infrastructure
advanced data centers provide high
availability, reliability and support
Foundation vs. Enterprise
            Item             Foundation                  Enterprise
Pricing Model                  Per Site      Per Cloud or Managed Server and
                                             Software used including Microsoft
                                             SQL Server
Storage Space               Space per site            Space per server
SSL-HTTPS                     Available                   Available
SPAM & Anti-Virus Filters
Collaboration & Document
Management
Portals
Enterprise Content
Management
Enterprise Search
Business Intelligence
Business Process & Forms
Cloud Servers
Customer Application
On-Premise Servers
                     • Web Server
                     • Application Server
                     • Email Server
                     • SharePoint
                     • Database
                     • File Server
                     • Disaster Recovery
Definitions

Cloud Server, Virtual Server, Virtual Private Server, Virtual Dedicated Server

•Runs in software physical computer as other customers

•Functionally equivalent to a separate physical computer

•Dedicated to the individual customer's needs

•Privacy of a separate physical computer

•Configured to run as a server computer


•Each virtual server can run its own full-fledged OS and can be independently rebooted


-Wikipedia definition of Virtual Private Server
Definitions

Dedicated Server – physical server that is in use only for a specific customer

Remote Desktop Protocol (RDP) - Provides access to administer Windows Cloud Servers

Secure Shell (SSH) – Secure protocol , provides administrative access to Linux Cloud Servers
Apache – Open Source Web Server used on Linux Servers

SQL – Microsoft SQL Server Database

mySQL – Open Source database commonly used on Linux servers

PHP – Web application platform

LAMP – Linux, Apache, MySQL, PHP , acronym to refer to common web platform on Linux servers
Customer Benefits
 Platform and application choice
                                                    Cloud Servers
 Augment existing IT staff
 Focus on core business
 Maximize server utilization
 Support regulatory compliance
 Business continuity for key applications
 Flexibility
 High quality software
 No capital investment
 Reduced OPEX Costs
 Predictable Costs
 Datacenter Security
  & Redundancy
Equipment Configuration
•Windows 2008 or 2003 or Red Hat or CentOS Linux Operating System

•Packages for vCPU, RAM, Storage, Bandwidth

•Multi-route Internet connectivity enables performance and reliability for application use

•No capital investment required, no hardware to manage

•High level of monitoring for physical, network and data security

•Professional IT staff available for repair and IT on Call

•Refocus IT Staff & Resources to strategic initiatives
Equipment Configuration

 Centralized
Management
               Host 1                       Host 2




                   New 10G network backbone
                   between Hosts servers and NAS
Comparison with Dedicated Servers
                                        Cloud Servers              Managed Servers
Deployment Time                           1 -2 Days                     ~30 Days
Redundancy                      No single point of failure   Single server is single point of
                                                             failure
OS choice                             Windows or Linux             Windows or Linux
System or Root Access                         Yes                          Yes
Security – Data and server                    Yes                          Yes
access limited to authorized
users
Access to server                 Remote Desktop or Secure     Remote Desktop or Secure
                                          Shell                        Shell
Dedicated Performance                         Yes                          Yes
Upgrade – processor, storage,               Quick              Time based on hardware
RAM                                                                  availability
Large Database – 100GB or            Not recommended                  Best solution
more
Standard Applications



     Microsoft SharePoint Enterprise

     Microsoft SQL Server

     Web Servers – Microsoft IIS or Apache

     MySQL




Standard Applications Management
• Installation onto managed servers
• Application monitoring – Is it up or down?
My MedCloud Online Backup
Sell My MedCloud Online Backup for Servers with every Cloud Server

30% of data loss is the result of human error
    • An buggy application corrupting a database
    • Someone accidentally deleting key files or database
    • My MedCloud can’t prevent that

Data backed up to a separate geographically diverse location from where the Cloud Server
is located

Fully supports Windows and Linux Servers including SQL Server, MySQL databases
Competition
                      My MedCloud     Other Hosting    Managed Hosting   Large Cloud        On Premise Servers
                      Cloud Servers   Providers        Providers         Providers i.e.:
                                                                         Microsoft Azure,
                                                                         Amazon Web
                                                                         Services
Choice of platform
and applications
(Windows or Linux)




Option for                                                                                   In house staff only
geographically
diverse data backup


Flexibility of
customized
environment –
System/Root Level
Access
Personalized
Service and
Support including
Live Phone


  *Bandwidth included with My MedCloud
  Cloud Servers
Implementation Process

Standard Intervals            Processing Time

Sales & Order Verification        1 Day

Approval & Order Entry            1 Day

Deployment of Cloud Server,      1-2 Days
Setup Server and Operating
System

Billing                           1 Day
Key Check List Items
Variation/Option/Gotchas that may come up                  For Consideration
Usage Scenarios                                 Who are the end users? Where are they
                                            located? What level of access is needed and by
                                                                 whom?
Application(s) and Databases                  What applications do they require? What is
                                              needed to support them on the back end such
                                                 as Databases? Make sure the necessary
         • Gotchas                                  hardware and architecture design
                                             requirements are accounted for up front. What
         • Use case differences                 is the present and anticipated size of the
                                                                database?
Security • Optional Add On/Complimentary
         Requirements                              Understand regulatory and security

Availability
             Products                                    requirements, firewalls
                                                What level of failover is needed for the
                                                     applications and/or databases?
Hardware & OS requirements                         What amount of space is required?
Escalation Policy                           Do/how they want us to intervene if there is an
                                                                  issue.
Patch Management                            Do they want to do it on their own or have us do
                                                    it? Auto update for Windows?
Key Selling Points


 Personalized Service & Support. How important is talking to a live
  person for help?
 My MedCloud Redundant Environment, Carrier Grade
  Architecture, secure location
 Flexible options for hardware, storage, software
 Cost-Effective: Pay only for what you need and when you need it
 My MedBackup Online Backup provides geographically diverse
  data backup & recovery
Large File Transfer
      Skoot
Customer Application
        File Transfer & Sharing

                    Physical Shipping
                                        •Collaboration
                                        •File Sharing
                          FTP
                                        •File Transfer
                                        •Large Files
                   USB Drive




                         DVD

Email Won’t Send
Large Files
Definitions
HTTP – Hyper Text Transfer Protocol, standard profile for sending information over the internet.
Used by all components of Skoot.

FTP – File Transfer Protocol, standard method for transferring files across the internet. Requires
client and servers to be configured and managed.

Workspace – Folder, area for multiple people to share files

Member- Term for a Skoot user.

Windows Explorer – Standard user interface in Microsoft Windows for viewing and accessing files via
folders, icons or detailed views
Customer Benefits

Ideal for files too big or sensitive to send via email



   Save money & time
   Easy to use
   Business agility
   Better collaboration
Competition
                            My MedCloud   FTP Protocol    Online File    Physical
                            Skoot           Products       Sharing      Shipping &
                                                         (YouSendIt,      Media
                                                          DropBox)
Self-Service, Ease of Use


Ad-hoc Workspaces



Transfer and Share Files
with External users
quickly
Firewall and Security
Policy Friendly


Transfer Large Files



Drag and Drop




Reliability
Variations/Options
Variation/Option/Gotchas that may come up                 For Consideration

Usage Scenarios                             Who are the end users? What amount of storage
                                                            will they need
Add on to Email                                Consider offering Skoot to Business Email
                                               customers as the tool to handle large file
                                                             attachments
MacOS X Workstations                        Skoot does have a MacOS X Client so be sure to
                                                         know many need this
Storage requirements                           What amount of space is required? Is this
                                                       uniform for all users?
Key Points
• Skoot is a very agile product that can be a nice
  add on to Email
• Numerous competitors, but we can easily
  differentiate
• Remember the cost savings vs. all other forms of
  file transfer and sharing
• Always offer Skoot to customers who need to
  transfer/share large files such as media,
  marketing, engineering, design, finance
• Look for opportunities within a company at the
  departmental level i.e.: Marketing
  Communications
Q&A

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Succor's MyMedCloud& MyMedBackup

  • 1. Succor Consulting Group Product Training - Part 1 & 2
  • 2. Cloud Suite Business Class Email Mobility Archiving Solutions File Microsoft Transfer SharePoint Online Cloud Backup Servers Web Hosting
  • 3.
  • 4. Definitions Compression – reduction in size of data (50-60%) to save space or transmission time. DeDuplication/Data reduction – Only incremental changes for files already backed up. Saves time and space. Encryption – Data converted to a form where unauthorized persons cannot use it. Decrypted back to original form by authorized person with an encryption key. Applies to data in transfer and on the server. AES– Advanced Encryption Standard, highly secure encryption protocol, used by the US Government, 128 & 256 bit encryption is available as well. Vault – secure location in My Medbackup environment where customer backed up is stored Hot backup – Ability to backup files when in use. A feature available on Windows servers & workstations. Retention – Policy, restore backups 30 days by default, restore all files 30 days after you remove from Backup Set or delete from your computer. You can configure this from 1 to 1000 days.
  • 5. Online Backup Online Offsite Products built around the idea that A backup solution provides no value your medical establishment should at all if it can not provide you with the be able to easily protect vital data! necessary audit trail you need! Remote Email HIPAA Compliance-driven products Healthcare Organizations can simplify the help you protect data while enterprise and archival data can be moved eliminating the use of outdated off production servers. technologies. Managed Internet By automating backups, the most common Now Healthcare Organizations can avenues for human error in the backup minimize the amount of data housed process are cut off! on site and not incur any capital expenditures! One-Physician Practice Even if you are operating a practice by yourself, we have a solution for you.
  • 6. Customer Benefits Security of a safety deposit box & convenience of a file cabinet  Simple and safe  Be secure  Flexibility & Agility  Maximize IT staff & resources  Cost efficient  Data center security
  • 7. Qualifying Questions Buying Motives Questions Desire for Gain What is your current backup solution today and how much effort and time does it take to use/work? Fear of Loss What impact does downtime or data loss have on the business? Comfort & Convenience How important is it for employees to be self-reliant for critical business application? Security & Protection How secure is the data on your PCs/laptops if they are lost/stolen? Pride of Ownership How do you feel about having Enterprise quality software at a low and predictable cost? Satisfaction of Emotion What would being prepared for disasters of all sizes and types do for your business?
  • 8. Competition My MedCloud MozyPro Iron Mountain Carbonite On-Premise Tape Backup Online Backup (Intermedia, Apptix, Connected (Workstation) Backup Software Comcast) & LiveVault (Server) (mindSHIFT/123together) (Disk) End User Self- Service, Ease of Use Scheduling, Filtering, Flexibility Versioning & Choice of files to recover Workstations – Windows & Mac OS X, Linux Servers – Windows Windows Only & Linux Database & applications support (SQL Server, mySQL, Exchange) Personalized Service & Support
  • 9. Comparison: Tape Backup Tape Backup Online Backup & Email Archiving Price & Cost Expensive! Pay for the server, updates, Monthly cost per user Structure maintenance, tape media, IT time and Predictable support . High cost of failure. Flexible Backup process IT required to backup to a recovery server Automatic No Self-Service by the employees Fits Users work style No copies of email deleted btw backups No IT intervention required No issues with tape media Restore process Recovery server not accessible outside of User Self Service IT, Time consuming, recovery and No IT help required production servers must be in sync Fast Review Time consuming Instant Must review in native application, searched, often printed. Storage Tapes, Recovery server, Tapes prone to Secure and Redundant failure, aging Datacenter Environment Labeling/Organization can take time Best in class infrastructure Risk of Failure High Minimal Tape/Media Failure Loss of tapes
  • 10. Key Checklist Items Variation/Option/Gotchas that may come up For Consideration Usage Scenarios Who are the end users? Are they all on premise or ever off-premise? Do any users use laptops? Administrator Information The account the customer uses for day to day administration of Online Backup Storage requirements What amount of space is required? Is this uniform for all workstations or servers? Data storage amount and initial backup Initial backups can be time consuming due to network connection. Prioritize what data goes first and create a task for each set of data to go up in smaller pieces. Operating System Windows or Linux Server Windows or Mac OS X Workstation
  • 11. My Medbackup Online Backup Sell My Medbackup Online Backup for Servers with every Cloud Server 30% of data loss is the result of human error • A buggy application corrupting a database • Someone accidentally deleting key files or database My Medbackup can’t prevent that Data backed up to a separate geographically diverse location from where the Cloud Server is located Fully supports Windows and Linux Servers including SQL Server, MySQL databases
  • 12. Key Points • The value is in the ease of which a person or business can backup & recover on their own • Customers benefit from both convenience and security vs. having to choose between the two • Weigh the cost of lost data in terms of productivity, time to market, regulatory compliance, brand name • Flexibility in storage size and platform support allows Online Backup to be a single backup solution for many companies
  • 13. Objection Handling Objection How to Counter My MedCloud Solution “We already back our data up ourselves” How are they doing this today? My Medbackup Online Backup How important is having data a secure offsite location? How important is employee self-service? See comparison with tape backup “New software isn’t in our budget.” •Pay-as-you-go at a predictable cost My Medbackup Online Backup •Minimize upfront costs •Spread affordable and predictable payments over time “I barely have time to manage and maintain •Users can easily backup and restore w/o IT support •Online easy to use interface the IT systems I have now.” •No new hardware or software needed • Flexible options on workstations and •No need to purchase and manage tape backup servers supported •Re-focus IT Resources to other projects “This will cost us too much” •What does it cost to do this yourself? •Minimal upfront costs •How much does it cost your business when employees lose critical •No Hardware or Software Purchase files or data and have to start over? •Pay only for the users and the services •What would backing up your important data and files offsite do for they need today with ability to grow for your business? tomorrow •What happens to your business if you lose your database? •We vet the hardware and software so •How many help desk calls do you get per week/month/year for file you don’t have to recovery? •Not only files, but databases (MySQL, SQL Server, Exchange Server) can be backed up and recovered. “Will our data be secure?” •One to one relationship with the vault and the client workstation or •Datacenter and Network security server •Redundant systems, power, •Encryption key ensures that the customer is the only one who can environment decrypt and access the files •Professional and vetted staff •Data encrypted with AES 256 bit encryption in motion and on the • SAS 70 Certification in progress server •Physical, network security in our data center
  • 15. Definitions – Business Class Email Mailbox – Individual space/portion of a mail server Business Email – Richer Email platform such as Microsoft Exchange, Lotus Notes SMTP – Simple Mail Transfer Protocol, standard for email transmission across IP networks POP3 – Post Office Protocol v.3, basic email protocol commonly used by most ISPs, deleted from server once received IMAP – Email protocol that allows mail to be stored on the server while used on the client Web Mail – Email accessed via web browser such as Hotmail, GMail Outlook – Microsoft Rich Email Client, Windows and Web OWA – Outlook Web Access, web-browser based email client for Hosted Exchange, includes most core functionality as in the Outlook Client OWA Premium – Rich version of OWA with most features of Outlook client, IE and Windows only OWA Light – OWA for non-Windows/IE users, MacOS X, screen readers. Lighter weight and less functionality Entourage – Microsoft Exchange/Email Client for MacOS X, often included with Microsoft Office for the Macintosh
  • 16. Definitions - Mobility BES (BlackBerry Enterprise Server) – Infrastructure to tie in BlackBerry Devices with Exchange RIM (Research in Motion) – Company that owns BlackBerry ActiveSync – Microsoft protocol for connecting mobile devices to Exchange servers iOS – Operating system for Apple iPhone, iPad Windows Phone – Microsoft operating system for smart phones Android – Google operating system for smart phones & tablets
  • 17. Customer Benefits – Business Class Email  Stay organized & be productive Microsoft Exchange & Outlook  Calendars  Tasks lists  Contacts  Access anywhere  Desktop, Web, PC, Mac  Enterprise quality  Small business price  No capital investment  Reduced OPEX Costs  Predictable Costs  Datacenter Security & Redundancy
  • 18. Customer Benefits - Mobility  Expand your business  Gain more time  Stay organized & connected anywhere  BlackBerry, iPhone, iPad, Windows Phone  Email, Calendar, Contacts from any phone
  • 20. Email Archiving  Protect the medical establishment  Ease of Use  Reduce IT Costs  Not Just for Email  Archive calendar, tasks, contacts, notes  Use Outlook folder hierarchy
  • 21. Did you know... HIPAA covered entities are required to retain a wide range of documentation regarding their compliance with the regulation. In general, documentation must be retained for six years from the date of its creation, or the date of last effect, whichever is later (though some states mandate longer retention periods). Documentation that must be retained includes: - Policy or procedural documentation: Including notices of privacy practices, consents, authorizations and other standard forms - Patient requests: Such as requests for access, amendment or accountings of PHI disclosures - Complaints: Documentation related to the handling of patient and/or HCO employee complaints - Training: Including processes for and content of workforce training. An increasing number of email messages sent or received by HCOs could fall into these categories, and in some cases, may only exist in email (for example, patient requests sent via email). In a recent Proofpoint survey of large healthcare organizations, 68% of respondents cited, ensuring the confidentiality and protection of private healthcare information as a top concern driving the need to archive email in their organizations. HCOs should look for email security solutions that also include an email archiving component.
  • 22. Competition My MedCloud Other Hosting Large Online Providers Lotus Notes (On- Hosted Exchange Providers (Microsoft, Google) Premise Incumbent) Outlook Client for Rich All in one package via the Web or All in one package via the Outlook Web Access Only Not included, limited to no Features: E-mail, contacts, on the Desktop and license for full Web or on the Desktop and Full Outlook Client supported, support for earlier versions. calendar, and tasks Outlook Client included license for full Outlook Client not included retails for $139.99 Existing user experience included poor. Collaboration Features Shared documents Calendars, e- Shared documents Limited shared functionality with Limited depending on mail, and contacts Calendars, e-mail, and OWA version contacts Data Protection Available Available – Functionality and Available – Archiving usability Not usually in on-premise •Redundant & Secure usability of Email Archiving limited deployments, hardware may vary environment and software •Near real time system often out of date backup •Anti-Virus, Anti-SPAM •Email Archiving On-the-go access Real-time synchronization with Available Available Microsoft: Limited contacts, calendar, e-mail, tasks, BlackBerry integration unless and documents customer has full BES server on- premise Personalized Service and Included Varies by provider Included, but not personalized If maintenance is current Support including Live Phone
  • 23. Microsoft Exchange vs. POP & Web Mail My MedCloud Hosted Email Hosted Exchange POP Mail Web Mail All in one package via the Web or on None— email downloaded to client E-mail, calendar, contacts, Web the Desktop on the desktop. Calendar, contacts, access only E-mail, contacts, calendar, and tasks tasks not available or may be sold (with anywhere access) separately Shared documents, calendars, e-mail, None None Collaboration Features and contacts Email stored on redundant servers in Limited Limited Data Protection and Privacy secured data center location. Near Data Protection real time system backup. Anti-Virus, Anti-SPAM Real-time synchronization with Synchronization with mobile phone Synchronize with mobile phone for e- contacts, calendar, e-mail, tasks, and for e-mail only mail—not contacts, calendar, or tasks On-the-go access documents Junk Mail filtering, single view, Limited to None Limited and require web access only Search, Manage daily priorities, Productivity Easier organization of information, Offline availability with redundancy
  • 24. Key Check List Items Variation/Option/Gotchas that may come up For Consideration Usage Scenarios Who are the end users? Are they all on premise or ever off-premise? Do any users require just having Outlook Web Access? Migration of Existing Email Where is their incumbent email? How many users and what do they want to carry forward? Which email platform? What about DNS and • Gotchas forwarding? Work with Operations to develop a migration plan MacOS• Workstations X Use case differences How many if any users need MacOS X support ? See our documents for MacOS X system • Optional Add On/Complimentary requirements. Not all our products support Products Mobility requirements MacOS X currently Does anyone need connectivity for a BlackBerry, iPhone, iPad, Droid, Windows Phone? Storage requirements What amount of space is required? Is this uniform for all users? What about retention of Email? Access to old Consider whether our Email Archiving is needed email for discovery, regulatory compliance? Are there files too large or sensitive for email? Is Consider adding on Skoot for those users who our attachment size of 50MB too small? fall into this category
  • 25. Key Points • World Class Software in use by Large Enterprises, Clinics and Hospitals for an affordable price • Opportunity for improved availability and security in our hosted environment • ROI of Hosted vs. On-Premise is critical • No capital investment • Predictable Costs • Re-purpose • My MedCloud Business Class Email & Messaging is agile enough for companies of all sizes and types • My MedCloud Service offers personalized technical support and client services via phone or email
  • 26. Minimum Requirements • Broadband Internet Connection (DSL or higher) • Windows PC/Laptop with Pentium III and Windows XP Service Pack 3 or higher, current web browser (Internet Explorer works best with Microsoft products) • MacOS X Desktop/Laptop – MacOS X v10.6 • BlackBerry, iPhone, iPad, Android with data plan
  • 28. Customer Application Collaboration & Document Management On-premise Email Files SharePoint Uses •Document Storage •Document Management •File Sharing User Workstation •Calendar •Intranet On-Premise USB Drive File Server
  • 29. Definitions SharePoint Foundation – Windows SharePoint Services, foundation version with Collaboration & Document management. Used as part of Succor Consulting Cloud-Hosted Services Platform SharePoint Enterprise – Microsoft Office SharePoint Server, full SharePoint capabilities including what is in Foundation plus Portals, Enterprise Content Management, Business Process & Forms, Enterprise Search, Business Intelligence. Only available on a Managed or Cloud Server. SharePoint Designer 2007 – Free program from Microsoft for creating, editing SharePoint templates Site – Pages for individual departments or teams for pages, document libraries etc… Can also be sub sites of the main company site Document Library – Area/Folder Created to store documents and manage them Lists – Pages within a site containing information such as contacts, useful links and other information in list form
  • 30. Customer Benefits  Be productive, be safe  Empower teams  Brainstorm & create  Company intranet
  • 31. Competition Types of Competitors My MedCloud Other Hosting Large Online Providers On-Premise Hosted SharePoint Providers (Microsoft, Google) SharePoint Server Uptime in clusters in state of the art data center If one server fails – another takes over, keeping SharePoint up and running. Separate network and location provides fail-over for customers Data storage and back up maintains a data center equipped for redundancy and failover Backups are performed regularly and stored securely Security performs automatic patches and security updates. Anti-virus/Anti-SPAM protection regularly updated Personalized Service and Support including Live Phone Infrastructure advanced data centers provide high availability, reliability and support
  • 32. Foundation vs. Enterprise Item Foundation Enterprise Pricing Model Per Site Per Cloud or Managed Server and Software used including Microsoft SQL Server Storage Space Space per site Space per server SSL-HTTPS Available Available SPAM & Anti-Virus Filters Collaboration & Document Management Portals Enterprise Content Management Enterprise Search Business Intelligence Business Process & Forms
  • 34. Customer Application On-Premise Servers • Web Server • Application Server • Email Server • SharePoint • Database • File Server • Disaster Recovery
  • 35. Definitions Cloud Server, Virtual Server, Virtual Private Server, Virtual Dedicated Server •Runs in software physical computer as other customers •Functionally equivalent to a separate physical computer •Dedicated to the individual customer's needs •Privacy of a separate physical computer •Configured to run as a server computer •Each virtual server can run its own full-fledged OS and can be independently rebooted -Wikipedia definition of Virtual Private Server
  • 36. Definitions Dedicated Server – physical server that is in use only for a specific customer Remote Desktop Protocol (RDP) - Provides access to administer Windows Cloud Servers Secure Shell (SSH) – Secure protocol , provides administrative access to Linux Cloud Servers Apache – Open Source Web Server used on Linux Servers SQL – Microsoft SQL Server Database mySQL – Open Source database commonly used on Linux servers PHP – Web application platform LAMP – Linux, Apache, MySQL, PHP , acronym to refer to common web platform on Linux servers
  • 37. Customer Benefits  Platform and application choice Cloud Servers  Augment existing IT staff  Focus on core business  Maximize server utilization  Support regulatory compliance  Business continuity for key applications  Flexibility  High quality software  No capital investment  Reduced OPEX Costs  Predictable Costs  Datacenter Security & Redundancy
  • 38. Equipment Configuration •Windows 2008 or 2003 or Red Hat or CentOS Linux Operating System •Packages for vCPU, RAM, Storage, Bandwidth •Multi-route Internet connectivity enables performance and reliability for application use •No capital investment required, no hardware to manage •High level of monitoring for physical, network and data security •Professional IT staff available for repair and IT on Call •Refocus IT Staff & Resources to strategic initiatives
  • 39. Equipment Configuration Centralized Management Host 1 Host 2 New 10G network backbone between Hosts servers and NAS
  • 40. Comparison with Dedicated Servers Cloud Servers Managed Servers Deployment Time 1 -2 Days ~30 Days Redundancy No single point of failure Single server is single point of failure OS choice Windows or Linux Windows or Linux System or Root Access Yes Yes Security – Data and server Yes Yes access limited to authorized users Access to server Remote Desktop or Secure Remote Desktop or Secure Shell Shell Dedicated Performance Yes Yes Upgrade – processor, storage, Quick Time based on hardware RAM availability Large Database – 100GB or Not recommended Best solution more
  • 41. Standard Applications Microsoft SharePoint Enterprise Microsoft SQL Server Web Servers – Microsoft IIS or Apache MySQL Standard Applications Management • Installation onto managed servers • Application monitoring – Is it up or down?
  • 42. My MedCloud Online Backup Sell My MedCloud Online Backup for Servers with every Cloud Server 30% of data loss is the result of human error • An buggy application corrupting a database • Someone accidentally deleting key files or database • My MedCloud can’t prevent that Data backed up to a separate geographically diverse location from where the Cloud Server is located Fully supports Windows and Linux Servers including SQL Server, MySQL databases
  • 43. Competition My MedCloud Other Hosting Managed Hosting Large Cloud On Premise Servers Cloud Servers Providers Providers Providers i.e.: Microsoft Azure, Amazon Web Services Choice of platform and applications (Windows or Linux) Option for In house staff only geographically diverse data backup Flexibility of customized environment – System/Root Level Access Personalized Service and Support including Live Phone *Bandwidth included with My MedCloud Cloud Servers
  • 44. Implementation Process Standard Intervals Processing Time Sales & Order Verification 1 Day Approval & Order Entry 1 Day Deployment of Cloud Server, 1-2 Days Setup Server and Operating System Billing 1 Day
  • 45. Key Check List Items Variation/Option/Gotchas that may come up For Consideration Usage Scenarios Who are the end users? Where are they located? What level of access is needed and by whom? Application(s) and Databases What applications do they require? What is needed to support them on the back end such as Databases? Make sure the necessary • Gotchas hardware and architecture design requirements are accounted for up front. What • Use case differences is the present and anticipated size of the database? Security • Optional Add On/Complimentary Requirements Understand regulatory and security Availability Products requirements, firewalls What level of failover is needed for the applications and/or databases? Hardware & OS requirements What amount of space is required? Escalation Policy Do/how they want us to intervene if there is an issue. Patch Management Do they want to do it on their own or have us do it? Auto update for Windows?
  • 46. Key Selling Points  Personalized Service & Support. How important is talking to a live person for help?  My MedCloud Redundant Environment, Carrier Grade Architecture, secure location  Flexible options for hardware, storage, software  Cost-Effective: Pay only for what you need and when you need it  My MedBackup Online Backup provides geographically diverse data backup & recovery
  • 48. Customer Application File Transfer & Sharing Physical Shipping •Collaboration •File Sharing FTP •File Transfer •Large Files USB Drive DVD Email Won’t Send Large Files
  • 49. Definitions HTTP – Hyper Text Transfer Protocol, standard profile for sending information over the internet. Used by all components of Skoot. FTP – File Transfer Protocol, standard method for transferring files across the internet. Requires client and servers to be configured and managed. Workspace – Folder, area for multiple people to share files Member- Term for a Skoot user. Windows Explorer – Standard user interface in Microsoft Windows for viewing and accessing files via folders, icons or detailed views
  • 50. Customer Benefits Ideal for files too big or sensitive to send via email  Save money & time  Easy to use  Business agility  Better collaboration
  • 51. Competition My MedCloud FTP Protocol Online File Physical Skoot Products Sharing Shipping & (YouSendIt, Media DropBox) Self-Service, Ease of Use Ad-hoc Workspaces Transfer and Share Files with External users quickly Firewall and Security Policy Friendly Transfer Large Files Drag and Drop Reliability
  • 52. Variations/Options Variation/Option/Gotchas that may come up For Consideration Usage Scenarios Who are the end users? What amount of storage will they need Add on to Email Consider offering Skoot to Business Email customers as the tool to handle large file attachments MacOS X Workstations Skoot does have a MacOS X Client so be sure to know many need this Storage requirements What amount of space is required? Is this uniform for all users?
  • 53. Key Points • Skoot is a very agile product that can be a nice add on to Email • Numerous competitors, but we can easily differentiate • Remember the cost savings vs. all other forms of file transfer and sharing • Always offer Skoot to customers who need to transfer/share large files such as media, marketing, engineering, design, finance • Look for opportunities within a company at the departmental level i.e.: Marketing Communications
  • 54. Q&A

Hinweis der Redaktion

  1. Some specifics about Online Backup.
  2. Some specifics about Online Backup.
  3. Some specifics about Online Backup.
  4. Easy to manage, set it and forget it.
  5. Disaster Recovery. From small disasters such as a deleted or corrupted files, loss of hard drive, fire, etc…
  6. Your advantage. Local and trusted. Family owned. Service Oriented. Not just a price comparison.
  7. Primarily a business application, but compare to thumb drive or external hard drive for backup. Where is it kept? How safe is it? A disaster effecting the home will most likely effect their backup as well if using these mediums.
  8. How it works. Questions to determine what the best fit is for your customer.
  9. How it works. It’s simple, easy to use, and secure.
  10. Some examples of questions
  11. Who we are. Long record of providing solutions.
  12. Who we are. Long record of providing solutions.
  13. Who we are. Long record of providing solutions.
  14. Who we are. Long record of providing solutions.
  15. Ease of Use. Intuitive and integrated with Outlook and Outlook Web Access, archiving, searching and retrieval of messages are easy for all users. The same password can be used for accessing both email and the archive.Reduce IT costs. Simple to use, each person can manage their own email archive.Not Just For Email. Archive all Outlook content including calendar, tasks, contacts and notes. Maintain your Outlook folder hierarchy and organizational structure.Protect Your Business. Comply with government regulations, add protection and minimize discovery costs.
  16. Ease of Use. Intuitive and integrated with Outlook and Outlook Web Access, archiving, searching and retrieval of messages are easy for all users. The same password can be used for accessing both email and the archive.Reduce IT costs. Simple to use, each person can manage their own email archive.Not Just For Email. Archive all Outlook content including calendar, tasks, contacts and notes. Maintain your Outlook folder hierarchy and organizational structure.Protect Your Business. Comply with government regulations, add protection and minimize discovery costs.
  17. How it works.
  18. How it works.
  19. How it works.
  20. How it works.
  21. Who we are. Long record of providing solutions.
  22. Who we are. Long record of providing solutions.
  23. How it works.
  24. Who we are. Long record of providing solutions.
  25. Who we are. Long record of providing solutions.
  26. Who we are. Long record of providing solutions.
  27. How it works.
  28. How it works.
  29. Who we are. Long record of providing solutions.
  30. How it works.
  31. How it works.
  32. Who we are. Long record of providing solutions.
  33. Who we are. Long record of providing solutions.
  34. How it works.
  35. How it works.
  36. Ease of Use. Intuitive and integrated with Outlook and Outlook Web Access, archiving, searching and retrieval of messages are easy for all users. The same password can be used for accessing both email and the archive.Reduce IT costs. Simple to use, each person can manage their own email archive.Not Just For Email. Archive all Outlook content including calendar, tasks, contacts and notes. Maintain your Outlook folder hierarchy and organizational structure.Protect Your Business. Comply with government regulations, add protection and minimize discovery costs.