2. Cloud Suite
Business
Class Email
Mobility
Archiving
Solutions
File Microsoft
Transfer SharePoint
Online Cloud
Backup Servers
Web
Hosting
3.
4. Definitions
Compression – reduction in size of data (50-60%) to save space or transmission time.
DeDuplication/Data reduction – Only incremental changes for files already backed up. Saves time
and space.
Encryption – Data converted to a form where unauthorized persons cannot use it. Decrypted back to
original form by authorized person with an encryption key. Applies to data in transfer and on the
server.
AES– Advanced Encryption Standard, highly secure encryption protocol, used by the US Government,
128 & 256 bit encryption is available as well.
Vault – secure location in My Medbackup environment where customer backed up is stored
Hot backup – Ability to backup files when in use. A feature available on Windows servers &
workstations.
Retention – Policy, restore backups 30 days by default, restore all files 30 days after you remove from
Backup Set or delete from your computer. You can configure this from 1 to 1000 days.
5. Online Backup
Online Offsite
Products built around the idea that A backup solution provides no value
your medical establishment should at all if it can not provide you with the
be able to easily protect vital data! necessary audit trail you need!
Remote Email
HIPAA Compliance-driven products Healthcare Organizations can simplify the
help you protect data while enterprise and archival data can be moved
eliminating the use of outdated off production servers.
technologies.
Managed
Internet By automating backups, the most common
Now Healthcare Organizations can avenues for human error in the backup
minimize the amount of data housed process are cut off!
on site and not incur any capital
expenditures! One-Physician Practice
Even if you are operating a practice by
yourself, we have a solution for you.
6. Customer Benefits
Security of a safety deposit box & convenience of
a file cabinet
Simple and safe
Be secure
Flexibility & Agility
Maximize IT staff & resources
Cost efficient
Data center security
7. Qualifying Questions
Buying Motives Questions
Desire for Gain What is your current backup solution today and how much
effort and time does it take to use/work?
Fear of Loss What impact does downtime or data loss have on the
business?
Comfort & Convenience How important is it for employees to be self-reliant for
critical business application?
Security & Protection How secure is the data on your PCs/laptops if they are
lost/stolen?
Pride of Ownership How do you feel about having Enterprise quality software
at a low and predictable cost?
Satisfaction of Emotion What would being prepared for disasters of all sizes and
types do for your business?
8. Competition
My MedCloud MozyPro Iron Mountain Carbonite On-Premise Tape Backup
Online Backup (Intermedia, Apptix, Connected (Workstation) Backup Software
Comcast) & LiveVault (Server)
(mindSHIFT/123together)
(Disk)
End User Self-
Service, Ease of Use
Scheduling,
Filtering, Flexibility
Versioning & Choice
of files to recover
Workstations –
Windows & Mac OS
X, Linux
Servers – Windows Windows Only
& Linux
Database &
applications
support (SQL
Server, mySQL,
Exchange)
Personalized
Service & Support
9. Comparison: Tape Backup
Tape Backup Online Backup & Email
Archiving
Price & Cost Expensive! Pay for the server, updates, Monthly cost per user
Structure maintenance, tape media, IT time and Predictable
support . High cost of failure. Flexible
Backup process IT required to backup to a recovery server Automatic
No Self-Service by the employees Fits Users work style
No copies of email deleted btw backups No IT intervention required
No issues with tape media
Restore process Recovery server not accessible outside of User Self Service
IT, Time consuming, recovery and No IT help required
production servers must be in sync Fast
Review Time consuming Instant
Must review in native application,
searched, often printed.
Storage Tapes, Recovery server, Tapes prone to Secure and Redundant
failure, aging Datacenter Environment
Labeling/Organization can take time Best in class infrastructure
Risk of Failure High Minimal
Tape/Media Failure
Loss of tapes
10. Key Checklist Items
Variation/Option/Gotchas that may come up For Consideration
Usage Scenarios Who are the end users? Are they all on premise
or ever off-premise? Do any users use laptops?
Administrator Information The account the customer uses for day to day
administration of Online Backup
Storage requirements What amount of space is required? Is this
uniform for all workstations or servers?
Data storage amount and initial backup Initial backups can be time consuming due to
network connection. Prioritize what data goes
first and create a task for each set of data to go
up in smaller pieces.
Operating System Windows or Linux Server
Windows or Mac OS X Workstation
11. My Medbackup Online Backup
Sell My Medbackup Online Backup for Servers with every Cloud Server
30% of data loss is the result of human error
• A buggy application corrupting a database
• Someone accidentally deleting key files or database
My Medbackup can’t prevent that
Data backed up to a separate geographically diverse location from where the Cloud Server
is located
Fully supports Windows and Linux Servers including SQL Server, MySQL databases
12. Key Points
• The value is in the ease of which a person or
business can backup & recover on their own
• Customers benefit from both convenience and
security vs. having to choose between the two
• Weigh the cost of lost data in terms of
productivity, time to market, regulatory
compliance, brand name
• Flexibility in storage size and platform support
allows Online Backup to be a single backup
solution for many companies
13. Objection Handling
Objection How to Counter My MedCloud Solution
“We already back our data up ourselves” How are they doing this today? My Medbackup Online Backup
How important is having data a secure offsite location?
How important is employee self-service?
See comparison with tape backup
“New software isn’t in our budget.” •Pay-as-you-go at a predictable cost My Medbackup Online Backup
•Minimize upfront costs
•Spread affordable and predictable payments over time
“I barely have time to manage and maintain •Users can easily backup and restore w/o IT support •Online easy to use interface
the IT systems I have now.” •No new hardware or software needed • Flexible options on workstations and
•No need to purchase and manage tape backup servers supported
•Re-focus IT Resources to other projects
“This will cost us too much” •What does it cost to do this yourself? •Minimal upfront costs
•How much does it cost your business when employees lose critical •No Hardware or Software Purchase
files or data and have to start over? •Pay only for the users and the services
•What would backing up your important data and files offsite do for they need today with ability to grow for
your business? tomorrow
•What happens to your business if you lose your database? •We vet the hardware and software so
•How many help desk calls do you get per week/month/year for file you don’t have to
recovery? •Not only files, but databases (MySQL,
SQL Server, Exchange Server) can be
backed up and recovered.
“Will our data be secure?” •One to one relationship with the vault and the client workstation or •Datacenter and Network security
server •Redundant systems, power,
•Encryption key ensures that the customer is the only one who can environment
decrypt and access the files •Professional and vetted staff
•Data encrypted with AES 256 bit encryption in motion and on the • SAS 70 Certification in progress
server
•Physical, network security in our data center
15. Definitions – Business Class Email
Mailbox – Individual space/portion of a mail server
Business Email – Richer Email platform such as Microsoft Exchange, Lotus Notes
SMTP – Simple Mail Transfer Protocol, standard for email transmission across IP networks
POP3 – Post Office Protocol v.3, basic email protocol commonly used by most ISPs, deleted from server once
received
IMAP – Email protocol that allows mail to be stored on the server while used on the client
Web Mail – Email accessed via web browser such as Hotmail, GMail
Outlook – Microsoft Rich Email Client, Windows and Web
OWA – Outlook Web Access, web-browser based email client for Hosted Exchange, includes most core
functionality as in the Outlook Client
OWA Premium – Rich version of OWA with most features of Outlook client, IE and Windows only
OWA Light – OWA for non-Windows/IE users, MacOS X, screen readers. Lighter weight and less functionality
Entourage – Microsoft Exchange/Email Client for MacOS X, often included with Microsoft Office for the
Macintosh
16. Definitions - Mobility
BES (BlackBerry Enterprise Server) – Infrastructure to tie in BlackBerry Devices with Exchange
RIM (Research in Motion) – Company that owns BlackBerry
ActiveSync – Microsoft protocol for connecting mobile devices to Exchange servers
iOS – Operating system for Apple iPhone, iPad
Windows Phone – Microsoft operating system for smart phones
Android – Google operating system for smart phones & tablets
17. Customer Benefits – Business Class Email
Stay organized & be productive Microsoft Exchange & Outlook
Calendars
Tasks lists
Contacts
Access anywhere
Desktop, Web, PC, Mac
Enterprise quality
Small business price
No capital investment
Reduced OPEX Costs
Predictable Costs
Datacenter Security
& Redundancy
18. Customer Benefits - Mobility
Expand your business
Gain more time
Stay organized & connected anywhere
BlackBerry, iPhone, iPad, Windows Phone
Email, Calendar, Contacts from any phone
20. Email Archiving
Protect the medical establishment
Ease of Use
Reduce IT Costs
Not Just for Email
Archive calendar, tasks, contacts, notes
Use Outlook folder hierarchy
21. Did you know...
HIPAA covered entities are required to retain a wide range of documentation
regarding their compliance with the regulation.
In general, documentation must be retained for six years from the date of its
creation, or the date of last effect, whichever is later (though some states
mandate longer retention periods).
Documentation that must be retained includes:
- Policy or procedural documentation: Including notices of privacy practices,
consents, authorizations and other standard forms
- Patient requests: Such as requests for access, amendment or accountings of PHI
disclosures
- Complaints: Documentation related to the handling of patient and/or HCO
employee complaints
- Training: Including processes for and content of workforce training.
An increasing number of email messages sent or received by HCOs could fall into
these categories, and in some cases, may only exist in email (for example, patient
requests sent via email). In a recent Proofpoint survey of large healthcare
organizations, 68% of respondents cited, ensuring the confidentiality and
protection of private healthcare information as a top concern driving the need to
archive email in their organizations. HCOs should look for email security solutions
that also include an email archiving component.
22. Competition
My MedCloud Other Hosting Large Online Providers Lotus Notes (On-
Hosted Exchange Providers (Microsoft, Google) Premise Incumbent)
Outlook Client for Rich All in one package via the Web or All in one package via the Outlook Web Access Only Not included, limited to no
Features: E-mail, contacts, on the Desktop and license for full Web or on the Desktop and Full Outlook Client supported, support for earlier versions.
calendar, and tasks Outlook Client included license for full Outlook Client not included retails for $139.99 Existing user experience
included poor.
Collaboration Features Shared documents Calendars, e- Shared documents Limited shared functionality with Limited depending on
mail, and contacts Calendars, e-mail, and OWA version
contacts
Data Protection Available Available – Functionality and Available – Archiving usability Not usually in on-premise
•Redundant & Secure usability of Email Archiving limited deployments, hardware
may vary environment and software
•Near real time system
often out of date
backup
•Anti-Virus, Anti-SPAM
•Email Archiving
On-the-go access Real-time synchronization with Available Available Microsoft: Limited
contacts, calendar, e-mail, tasks, BlackBerry integration unless
and documents customer has full BES server on-
premise
Personalized Service and Included Varies by provider Included, but not personalized If maintenance is current
Support including Live
Phone
23. Microsoft Exchange vs. POP & Web Mail
My MedCloud
Hosted Email Hosted Exchange POP Mail Web Mail
All in one package via the Web or on None— email downloaded to client E-mail, calendar, contacts, Web
the Desktop on the desktop. Calendar, contacts, access only
E-mail, contacts, calendar, and tasks
tasks not available or may be sold
(with anywhere access)
separately
Shared documents, calendars, e-mail, None None
Collaboration Features and contacts
Email stored on redundant servers in Limited Limited Data Protection and Privacy
secured data center location. Near
Data Protection real time system backup. Anti-Virus,
Anti-SPAM
Real-time synchronization with Synchronization with mobile phone Synchronize with mobile phone for e-
contacts, calendar, e-mail, tasks, and for e-mail only mail—not contacts, calendar, or tasks
On-the-go access documents
Junk Mail filtering, single view, Limited to None Limited and require web access only
Search, Manage daily priorities,
Productivity Easier organization of information,
Offline availability with redundancy
24. Key Check List Items
Variation/Option/Gotchas that may come up For Consideration
Usage Scenarios Who are the end users? Are they all on premise
or ever off-premise? Do any users require just
having Outlook Web Access?
Migration of Existing Email Where is their incumbent email? How many
users and what do they want to carry forward?
Which email platform? What about DNS and
• Gotchas forwarding? Work with Operations to develop
a migration plan
MacOS• Workstations
X Use case differences How many if any users need MacOS X support ?
See our documents for MacOS X system
• Optional Add On/Complimentary requirements. Not all our products support
Products
Mobility requirements
MacOS X currently
Does anyone need connectivity for a BlackBerry,
iPhone, iPad, Droid, Windows Phone?
Storage requirements What amount of space is required? Is this
uniform for all users?
What about retention of Email? Access to old Consider whether our Email Archiving is needed
email for discovery, regulatory compliance?
Are there files too large or sensitive for email? Is Consider adding on Skoot for those users who
our attachment size of 50MB too small? fall into this category
25. Key Points
• World Class Software in use by Large Enterprises, Clinics
and Hospitals for an affordable price
• Opportunity for improved availability and security in our
hosted environment
• ROI of Hosted vs. On-Premise is critical
• No capital investment
• Predictable Costs
• Re-purpose
• My MedCloud Business Class Email & Messaging is agile
enough for companies of all sizes and types
• My MedCloud Service offers personalized technical
support and client services via phone or email
26. Minimum Requirements
• Broadband Internet Connection (DSL or higher)
• Windows PC/Laptop with Pentium III and Windows
XP Service Pack 3 or higher, current web browser
(Internet Explorer works best with Microsoft
products)
• MacOS X Desktop/Laptop – MacOS X v10.6
• BlackBerry, iPhone, iPad, Android with data plan
28. Customer Application
Collaboration & Document Management
On-premise
Email Files SharePoint
Uses
•Document Storage
•Document Management
•File Sharing
User Workstation •Calendar
•Intranet
On-Premise USB Drive
File Server
29. Definitions
SharePoint Foundation – Windows SharePoint Services, foundation version with Collaboration &
Document management. Used as part of Succor Consulting Cloud-Hosted Services Platform
SharePoint Enterprise – Microsoft Office SharePoint Server, full SharePoint capabilities including what
is in Foundation plus Portals, Enterprise Content Management, Business Process & Forms, Enterprise
Search, Business Intelligence. Only available on a Managed or Cloud Server.
SharePoint Designer 2007 – Free program from Microsoft for creating, editing SharePoint templates
Site – Pages for individual departments or teams for pages, document libraries etc… Can also be sub
sites of the main company site
Document Library – Area/Folder Created to store documents and manage them
Lists – Pages within a site containing information such as contacts, useful links and other information
in list form
30. Customer Benefits
Be productive, be safe
Empower teams
Brainstorm & create
Company intranet
31. Competition
Types of Competitors My MedCloud Other Hosting Large Online Providers On-Premise
Hosted SharePoint Providers (Microsoft, Google) SharePoint
Server Uptime
in clusters in state of the art data center If
one server fails – another takes over,
keeping SharePoint up and running.
Separate network and location provides
fail-over for customers
Data storage and back up
maintains a data center equipped for
redundancy and failover
Backups are performed regularly and stored
securely
Security
performs automatic patches and security
updates.
Anti-virus/Anti-SPAM protection regularly
updated
Personalized Service and Support including
Live Phone
Infrastructure
advanced data centers provide high
availability, reliability and support
32. Foundation vs. Enterprise
Item Foundation Enterprise
Pricing Model Per Site Per Cloud or Managed Server and
Software used including Microsoft
SQL Server
Storage Space Space per site Space per server
SSL-HTTPS Available Available
SPAM & Anti-Virus Filters
Collaboration & Document
Management
Portals
Enterprise Content
Management
Enterprise Search
Business Intelligence
Business Process & Forms
35. Definitions
Cloud Server, Virtual Server, Virtual Private Server, Virtual Dedicated Server
•Runs in software physical computer as other customers
•Functionally equivalent to a separate physical computer
•Dedicated to the individual customer's needs
•Privacy of a separate physical computer
•Configured to run as a server computer
•Each virtual server can run its own full-fledged OS and can be independently rebooted
-Wikipedia definition of Virtual Private Server
36. Definitions
Dedicated Server – physical server that is in use only for a specific customer
Remote Desktop Protocol (RDP) - Provides access to administer Windows Cloud Servers
Secure Shell (SSH) – Secure protocol , provides administrative access to Linux Cloud Servers
Apache – Open Source Web Server used on Linux Servers
SQL – Microsoft SQL Server Database
mySQL – Open Source database commonly used on Linux servers
PHP – Web application platform
LAMP – Linux, Apache, MySQL, PHP , acronym to refer to common web platform on Linux servers
37. Customer Benefits
Platform and application choice
Cloud Servers
Augment existing IT staff
Focus on core business
Maximize server utilization
Support regulatory compliance
Business continuity for key applications
Flexibility
High quality software
No capital investment
Reduced OPEX Costs
Predictable Costs
Datacenter Security
& Redundancy
38. Equipment Configuration
•Windows 2008 or 2003 or Red Hat or CentOS Linux Operating System
•Packages for vCPU, RAM, Storage, Bandwidth
•Multi-route Internet connectivity enables performance and reliability for application use
•No capital investment required, no hardware to manage
•High level of monitoring for physical, network and data security
•Professional IT staff available for repair and IT on Call
•Refocus IT Staff & Resources to strategic initiatives
40. Comparison with Dedicated Servers
Cloud Servers Managed Servers
Deployment Time 1 -2 Days ~30 Days
Redundancy No single point of failure Single server is single point of
failure
OS choice Windows or Linux Windows or Linux
System or Root Access Yes Yes
Security – Data and server Yes Yes
access limited to authorized
users
Access to server Remote Desktop or Secure Remote Desktop or Secure
Shell Shell
Dedicated Performance Yes Yes
Upgrade – processor, storage, Quick Time based on hardware
RAM availability
Large Database – 100GB or Not recommended Best solution
more
41. Standard Applications
Microsoft SharePoint Enterprise
Microsoft SQL Server
Web Servers – Microsoft IIS or Apache
MySQL
Standard Applications Management
• Installation onto managed servers
• Application monitoring – Is it up or down?
42. My MedCloud Online Backup
Sell My MedCloud Online Backup for Servers with every Cloud Server
30% of data loss is the result of human error
• An buggy application corrupting a database
• Someone accidentally deleting key files or database
• My MedCloud can’t prevent that
Data backed up to a separate geographically diverse location from where the Cloud Server
is located
Fully supports Windows and Linux Servers including SQL Server, MySQL databases
43. Competition
My MedCloud Other Hosting Managed Hosting Large Cloud On Premise Servers
Cloud Servers Providers Providers Providers i.e.:
Microsoft Azure,
Amazon Web
Services
Choice of platform
and applications
(Windows or Linux)
Option for In house staff only
geographically
diverse data backup
Flexibility of
customized
environment –
System/Root Level
Access
Personalized
Service and
Support including
Live Phone
*Bandwidth included with My MedCloud
Cloud Servers
44. Implementation Process
Standard Intervals Processing Time
Sales & Order Verification 1 Day
Approval & Order Entry 1 Day
Deployment of Cloud Server, 1-2 Days
Setup Server and Operating
System
Billing 1 Day
45. Key Check List Items
Variation/Option/Gotchas that may come up For Consideration
Usage Scenarios Who are the end users? Where are they
located? What level of access is needed and by
whom?
Application(s) and Databases What applications do they require? What is
needed to support them on the back end such
as Databases? Make sure the necessary
• Gotchas hardware and architecture design
requirements are accounted for up front. What
• Use case differences is the present and anticipated size of the
database?
Security • Optional Add On/Complimentary
Requirements Understand regulatory and security
Availability
Products requirements, firewalls
What level of failover is needed for the
applications and/or databases?
Hardware & OS requirements What amount of space is required?
Escalation Policy Do/how they want us to intervene if there is an
issue.
Patch Management Do they want to do it on their own or have us do
it? Auto update for Windows?
46. Key Selling Points
Personalized Service & Support. How important is talking to a live
person for help?
My MedCloud Redundant Environment, Carrier Grade
Architecture, secure location
Flexible options for hardware, storage, software
Cost-Effective: Pay only for what you need and when you need it
My MedBackup Online Backup provides geographically diverse
data backup & recovery
48. Customer Application
File Transfer & Sharing
Physical Shipping
•Collaboration
•File Sharing
FTP
•File Transfer
•Large Files
USB Drive
DVD
Email Won’t Send
Large Files
49. Definitions
HTTP – Hyper Text Transfer Protocol, standard profile for sending information over the internet.
Used by all components of Skoot.
FTP – File Transfer Protocol, standard method for transferring files across the internet. Requires
client and servers to be configured and managed.
Workspace – Folder, area for multiple people to share files
Member- Term for a Skoot user.
Windows Explorer – Standard user interface in Microsoft Windows for viewing and accessing files via
folders, icons or detailed views
50. Customer Benefits
Ideal for files too big or sensitive to send via email
Save money & time
Easy to use
Business agility
Better collaboration
51. Competition
My MedCloud FTP Protocol Online File Physical
Skoot Products Sharing Shipping &
(YouSendIt, Media
DropBox)
Self-Service, Ease of Use
Ad-hoc Workspaces
Transfer and Share Files
with External users
quickly
Firewall and Security
Policy Friendly
Transfer Large Files
Drag and Drop
Reliability
52. Variations/Options
Variation/Option/Gotchas that may come up For Consideration
Usage Scenarios Who are the end users? What amount of storage
will they need
Add on to Email Consider offering Skoot to Business Email
customers as the tool to handle large file
attachments
MacOS X Workstations Skoot does have a MacOS X Client so be sure to
know many need this
Storage requirements What amount of space is required? Is this
uniform for all users?
53. Key Points
• Skoot is a very agile product that can be a nice
add on to Email
• Numerous competitors, but we can easily
differentiate
• Remember the cost savings vs. all other forms of
file transfer and sharing
• Always offer Skoot to customers who need to
transfer/share large files such as media,
marketing, engineering, design, finance
• Look for opportunities within a company at the
departmental level i.e.: Marketing
Communications
Disaster Recovery. From small disasters such as a deleted or corrupted files, loss of hard drive, fire, etc…
Your advantage. Local and trusted. Family owned. Service Oriented. Not just a price comparison.
Primarily a business application, but compare to thumb drive or external hard drive for backup. Where is it kept? How safe is it? A disaster effecting the home will most likely effect their backup as well if using these mediums.
How it works. Questions to determine what the best fit is for your customer.
How it works. It’s simple, easy to use, and secure.
Some examples of questions
Who we are. Long record of providing solutions.
Who we are. Long record of providing solutions.
Who we are. Long record of providing solutions.
Who we are. Long record of providing solutions.
Ease of Use. Intuitive and integrated with Outlook and Outlook Web Access, archiving, searching and retrieval of messages are easy for all users. The same password can be used for accessing both email and the archive.Reduce IT costs. Simple to use, each person can manage their own email archive.Not Just For Email. Archive all Outlook content including calendar, tasks, contacts and notes. Maintain your Outlook folder hierarchy and organizational structure.Protect Your Business. Comply with government regulations, add protection and minimize discovery costs.
Ease of Use. Intuitive and integrated with Outlook and Outlook Web Access, archiving, searching and retrieval of messages are easy for all users. The same password can be used for accessing both email and the archive.Reduce IT costs. Simple to use, each person can manage their own email archive.Not Just For Email. Archive all Outlook content including calendar, tasks, contacts and notes. Maintain your Outlook folder hierarchy and organizational structure.Protect Your Business. Comply with government regulations, add protection and minimize discovery costs.
How it works.
How it works.
How it works.
How it works.
Who we are. Long record of providing solutions.
Who we are. Long record of providing solutions.
How it works.
Who we are. Long record of providing solutions.
Who we are. Long record of providing solutions.
Who we are. Long record of providing solutions.
How it works.
How it works.
Who we are. Long record of providing solutions.
How it works.
How it works.
Who we are. Long record of providing solutions.
Who we are. Long record of providing solutions.
How it works.
How it works.
Ease of Use. Intuitive and integrated with Outlook and Outlook Web Access, archiving, searching and retrieval of messages are easy for all users. The same password can be used for accessing both email and the archive.Reduce IT costs. Simple to use, each person can manage their own email archive.Not Just For Email. Archive all Outlook content including calendar, tasks, contacts and notes. Maintain your Outlook folder hierarchy and organizational structure.Protect Your Business. Comply with government regulations, add protection and minimize discovery costs.