A Personal Trainer's Transformation into a Media Brand In a 5 person team, we worked together to create an online presence and brand for Sacramento personal trainer, Jacqueline Leyva, over the course of the Fall 2015 semester. We collaborated on our overall goals, devised a social media plan, and created content to engage a health and fitness community. This slide presentation is the reflects on our social media management journey and what we learned about brand awareness.

1. A Personal Trainer’s Transformation
into A Media Brand
Branding your
journey

2. The muscle behind the brand:
Atulika Dudha
Community Manager
Nancy Fiame
Account Manager
Marquerite Fiaoilau
Content Manager
Yousif Kassab
Copywriter
Shanice Perria>
Art Director

3. JACQUELINE LEYVA
P E R S O N A L T R A I N I N G

4. Let’s get personal…
Our target audience is
both males and females
who are ready to add
fitness to his or her daily
routine, but don’t know
where to start in the
Sacramento, CA area.

5. Jacqueline Leyva is at your service.
She is a ISSA certified personal trainer
and figure competitor with a huge passion
for helping people achieve their health
and fitness goals.
Her services adapt to the one-size does
not fit all approach to fitness and offers a
variety of ways to add exercise to an
individuals daily routine.

6. Our goal is to help her meet her
new workout partners.
The Challenge
Launch social media platforms to create an online presence for
Jacqueline Leyva’s brand from the ground up.
The SoluBon
Create a content strategy that focuses on her one-size does not fit all
approach to fitness and relates to clients that are ready to start their
fitness lifestyle.

7. We’ve created content themes
that nourish the feed:
NUTRITION Exercise Motivation Promotion

8. Facebook
13% Engagement
10 Likes
187 people reached organically
Highest Performing Post

9. Facebook
0% Engagement
0 Likes
50 people reached
organically
Lowest Performing Post

10. Twitter
6 Likes
588 Impressions
1 Retweet
Highest Performing Tweet

11. Twitter
2 Likes
322
Impressions
1 Retweet
Lowest Performing Tweet

12. Overall Analytics
0 to 216 0 to 65
Facebook fans over 6 weeks TwiCer followers over 6 weeks

13. • Be consistent with a posting schedule and really utilize an
editorial calendar
• Use 80% industry related posts and 20% personal posts
• Create more promotions and advertisements
What we recommend: