SEO For Youtube (The Secret To Ranking Videos Online)

SEO For YouTube -
The Secret To Ranking
Videos Online
Shane Walker

SEO For YouTube
When it comes to ranking videos in the search engine I'm sure you have
had more than your ll of "magic tricks" and "secret hacks".If your looking
for a comprehensive walkthrough of the correct implementation of SEO
for Youtube then you'll love this video.Its step by step with of what is
actually needed as opposed to this weeks latest hack.
So Why Conduct SEO For YouTube?
Well, there's two main reasons you'd want to optimise your YouTube
video. The rst one is to rank it in YouTube and Google. And that's pretty
much a given. So, we want people to be able to nd our video and
therefore consume our message.
But the other really important point about optimising a YouTube video is
that if you're going to embed it back on your website, it gives your website
a really good boost from an SEO perspective. Simply because YouTube is
a very, very high domain authority. (I think it’s a hundred the last time I
looked.)
And that boost, that link coming back to your site is worth a lot to your
website. Now, we also look at boosting our site from an SEO
perspective. The big thing to remember is that the search engines, be it
Google or any of them, can't watch a video if they don't know what that
video is about.
SEO For YouTube -© 2018 Rapid SEO Expert

SEO For YouTube
The Search Engines Cant See What's On
Your Video!
So, if you don't optimise your video correctly and you embed it back on
your page, it's not going to give you any bene t from that video simply
because the search engines don't know what it's about.
They've got no idea. All they know is that there's a video on your site,
which will not help your website at all. Also, if you haven't optimised
correctly, the website is not going to rank in the search engines for the
same reason, because the search engines, YouTube and the search
engine itself don't know what the video is about.
YouTube is the second biggest search engine aside from Google, and lots
of people go to YouTube everyday doing searches so it’s important to get
these videos ranked and get our message out there. There's two places to
rank a YouTube video.
We can rank it on YouTube, and we can rank it in the Google organic
search results. Now, a few years ago when Google was rst bought
YouTube, it put a lot of YouTube videos on the rst page of the organic
rankings for the majority of keywords that are out there.
That's changed a lot now. Google generally doesn't put YouTube videos
on the rst page of the Google organic results with the following
exceptions: They like putting videos up there if they’re reviews, things like
software reviews and things like that or product reviews. They like
tutorials, if you have a tutorial video, some sort of a ‘How To’ video.

SEO For YouTube
They like putting those up on rst page of Google organic rankings. Funny
videos, the world's obsession with funny cat videos on YouTube, tend to
get put on the first pages of organic results.
And anything sports, tness and fashion related quite often get on the rst
page of the Google organic results. Other topics very, very rarely. If you’ve
got a sales video on plumbing or SEO packages or something like that, it's
a lot harder to get it on the first page of the Google results.
However, it doesn't mean that you shouldn't
optimise your video correctly.

SEO For YouTube
So, there's two phases to optimising a YouTube video and in theory, it's no
di erent to our website. With a website, you've got on-page SEO and
you’ve got off-page SEO which is similar to a YouTube video.
You've got things that you can in uence on the video itself and things that
in uence the video rankings that are not on the video. Google and
YouTube look at other ranking factors outside the optimisation of the
video itself.
These are the views and the frequency of the views that the video actually
receives. They also look at the number of subscribers to the YouTube
channel. The more subscribers the better.
They look at any likes and dislikes that the video's getting. Any shares, the
more shares the better. Embeds is another one; the more video's
embedded out there, the better. The more Google thinks that that video is
being trusted and authoritative, with favorites and things like that,
basically, all those things fall into the category of engagement.
So, the more engagement your video gets, the more it will be boosted
after you've optimised which will also boost the chances of it ranking in the
search engines.
What can we do to optimise our video for what can be termed the on-
page part of optimising a video? Consistency is the key. You want to be
consistent right across what you do with your video.

SEO For YouTube
The rst thing to do is have your lename in the actual video before it’s
uploaded. One of the problems people have with optimising YouTube
videos is they use a camcorder or an iPhone or something like that.
They download it to their hard drive and they upload it with the lename of
mov.364 or something like that, depending on the naming convention that
the camera is using. But that does not give YouTube or Google an idea of
what that video is about. So, make sure you change the filename.
One thing we like to do is put it into Screen ow because we use Mac, or
Camtasia if you're using PC and just export it again with a lename
because that embeds it in the metadata as well. And it also takes out any
of the metadata that is not needed for ranking a video that may confuse
the search engines.
Once we've done that, we need to look at the title of the video. Make sure
that the keywords that you want to rank the video for are in the title. Now,
when it comes to doing the title, you write the title for the person that's
viewing and the search engine second. We want the keyword in there but
we want to make it readable to a person.
And we have to really draw a balance between giving the search engines
what they want so they understand what the topic is about. So, if you do it
totally for the search engines, no one's going to read it or watch it anyway
simply because they'll look at it and go, "Oh, this does not make any
sense" and just click away.

SEO For YouTube
So, you want your keyword in the title but you need to make that title
something that's going to entice the person to want to watch. Now, you've
got a description section in the video.
When you use the description section, again, as I said, YouTube, Google,
all the other search engines can't watch the video so they don't know
what's it about. So, the longer the description that you put in that
description section, the more chance the search engines will have of
understanding what that video is about.
Make sure that it's relevant, and that it makes sense for the person
reading it to make them want to watch the video. However, the more info
you provide, the more they understand.
If you’re going to embed this video back on your website or even if you're
not, it's really good to have a link, a URL link in the description back to your
website. Now, if you're embedding it on a page, make sure the link is back
to that particular page but that would give you a good amount of link juice
flowing back to your site.
Remember that YouTube is a domain authority, 100 really, really strong
links and depending your YouTube channel, the page authority could be
fairly high as well. So, linking back to your website before you embed it will
give you really good link juice coming back through there. When it comes
to the keyword section or the tags as they're called in YouTube, this is the
opposite to optimising a web page on your site.

SEO For YouTube
When you do a page on your site, you don't want to do what's called
keyword stu ng, you just want your keyword in there but you don't want
to put tons of keywords in there. With YouTube, the more the better. Put in
tons of tags; anything that's related to the topic of the video because the
more tags you put in there, the more chance it's got of showing up for a
result for those particular tags.
With more tags, the search engines will also better understand what that
video's about. And now for our secret source. I can't really call that a
secret source because we're de nitely not the only ones that are doing it.
But what the great majority of people don't do is create a high-quality
video transcript.
We've found that it makes an unbelievable di erence to the ranking of the
video when you do this and whether the search engine understands
it. Make sure, as I said, that it's quality and don't use just a machine
generating transcript that's half gobbledygook.
Make sure it's a worthwhile transcript. Then go to the captions section in
the editor of that video. Click on closed captions, add a caption and then it
will ask you, is it captions or is it a complete transcript? Click the transcript
and upload the file to the video.
That will tell the search engines exactly word for word what the video's
about and everything that's in it. As a result, the search engines will get a
really good idea of what your particular video is about. As I've said, when
we do this, it makes an unbelievable di erence to the rankings of the
video and the juice that flows back to our website.

SEO For YouTube
Simply because the search engines have now got a word for word
transcription so they know exactly what this video is about and they
understand it a lot more. So, once we've done that, we can say that our
on-page for our video is done and it's time to promote the video. How can
we promote the video?
First thing you want to do is get as many views as possible on your video.
The more views you've got the more YouTube and Google will look at it as
being a video people would like and they obviously trust it so they'll
promote it more.
But the caveat on this is don't use spammy things such as Fiverr. Now, a
few years ago, those sorts of tactics worked really well but Google's
algorithm is progressing really fast. Its ability to understand things and to
determine things is growing exponentially and they can work out whether
they're genuine views or whether they're spammy views.

SEO For YouTube
Any spammy views will be ignored and there’s a fair chance that the video
just won't rank, and if you're embedding it back to your site, there's a
possibility that you could get some sort of penalty back to your
website. Unlikely, but it is always possible so never take those sorts of
chances with anything to do with your own website.
Don't use spammy techniques! Make sure they're genuine views. So, how
would we do this? First thing you do is email your list. Let your list know
that you’ve got a new blog post, a new video on YouTube, whatever and
to go over and have a look. Also, share the video on social media. There's a
number of ways you can share on social media but one of the ones we do
is a Facebook boosted post.
Now the trick is not to upload the video to Facebook itself but to actually
put the link of the website, the blog post that you've embedded on or the
actual YouTube video if you haven't embedded it into Facebook itself. So
that way, when people look at it, they're going to go to the actual video on
YouTube and not watch the video on Facebook which won’t help your
video views on your YouTube channel.
Then we do what's called a boosted post. For those that aren't familiar with
Facebook advertising, boosted posts are really just the easiest thing for
everybody to do and require no real skills at all. Once you put your post on
Facebook, all you have to do is click on ‘Boost Post.’ It will ask you a couple
of questions and all I do is say, I want you to boost this post.

SEO For YouTube
For instance, to help with SEO, I would click boost post and say, "Boost this
post to everybody in Australia between the ages of 18 and 55 that owns a
small business, is a business manager, is a business owner, is interested in
SEO,” etc. etc. etc. And then I can tell it to set a budget and we usually set
a budget with dollar a day and we do it for a week. So, $7 to boost the post
and it is shown in news feeds of thousands of people and quite a lot of
them
If you picture your target market correctly, and show it to the right people,
you get a lot of people clicking through and going back and watching your
video. So that's one of the ways we generate a lot of video views back to
our website and to our YouTube properties. Another one is to encourage
comments, shares, subscribes and likes.
Now, lot of you will get wrapped around the axles with this one when they
come to me and they say, "Oh what's one of the best ways to get people
to share my video or to comment?" "Ask." Honestly, that's the easiest way.
It sounds silly but it is the easiest way and most people don't do it. When
you nish your video, turn around and say, "Hi, if you found this video
informative, please share it with your friends and comment below and let
me know what you think."
And it's really as easy as that. This is called a call to action. The big thing
with all calls to action for your video or on your website or anything like
that is don't assume that people are going to do that. If you want someone
to do something, ask.

SEO For YouTube
The worst they can do is not do it. Just make sure that you're not being
totally over the top and annoying which is what a lot of marketers
do. You’re not going to sit there and say, "Hey, if you don't share this video,
the terrorists are going win and the whole world's going to come to an end
and the babies are all going to die etc. etc.
You should be pretty right with just asking. Just be plain about it and just
be simple. Don't go over the top, ask for the result. So that's pretty much
all I've got for optimising your YouTube video.
It's a fairly simple process but as I said, it’s one makes a considerable
amount of di erence to ranking those YouTube properties, especially the
part about the transcripts and uploading it as a caption. That is really, really
valuable and produces great results. So, I hope you found this live session
today of help and I'd like you to really keep the conversation going by
commenting below
Your action points for this video are to go away and optimise your
YouTube videos, upload a caption and then come back and comment and
let me know how it worked for you. And if you like this and you feel it's
been valuable, please share it with your friends.

SEO For YouTube
About Rapid SEO Expert
Our mission is to get you found online and then use advanced marketing
automation to turbocharge your sales and keep them coming back for
more.
We achieve this by utilising our extensive knowledge of search engine
optimisation and dynamic response marketing.
We can be contacted at support@rapidseoexpert.com.

SEO For Youtube (The Secret To Ranking Videos Online)

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SEO For Youtube (The Secret To Ranking Videos Online)