At LFPR, we know how to position and promote products to key influencers. We know how to harness the power of PR and create meaningful engagement via social media to establish the third-party credibility brands and consumers rely on. We know how to craft engaging and relevant narratives that take brands beyond “once upon a time.” Do you have a powerful brand story to tell? LET US HELP YOU SHARE IT.

1. P U B L I C R E L AT I O N S
LF PR

2. Once upon a time, marketing followed a straight and narrow path: define a brand,
campaign to consumers, and every now and then send a press release announcing
new offerings.
It’s not exactly a bedtime story, but we can understand if you’re feeling a little drowsy.
Today’s consumers have flipped the script and slammed that boring, old storybook
shut. Not only do they expect a dialogue, engagement, and interaction, they also
expect their values to be reflected in the brands they support. And they’re not shy
about sharing their voice and using their influence.
This is especially true of health and beauty brands. From the impact a product has on
the planet to the impact it has on their health, consumers demand more transparency
and a clearer view of how brands fit with their value systems. They want to connect
with a brand’s personal story.
We believe in the power of storytelling.
Here’s one you might be familiar with.

3. HERE’S WHERE WE COME IN.
At LFPR, we know how to position and promote products to
key influencers. We know how to harness the power of PR and
create meaningful engagement via social media to establish
the third-party credibility brands and consumers rely on. We
know how to craft engaging and relevant narratives that take
brands beyond “once upon a time.”
Do you have a powerful brand story to tell?
LET US HELP YOU SHARE IT.

4. We get your products seen and reviewed by influencers in popular media to
build your brand narrative and establish a solid presence in the industry.
It’s like getting the people with
the most powerful voices to share
your story with the world.

5. La Fresh was the first consumer line produced by parent company Diamond
Wipes International, Inc. The company was looking for a PR firm to help them
create awareness to increase retailers and sales growth, as well as validate the
quality of this new line in the marketplace of natural beauty products.
Create brand awareness to help establish La Fresh as a premier natural beauty
product in the industry.
LFPR came on board in 2009 and launched an aggressive review program. By
reaching out to beauty editors and using their influence to connect the story
of La Fresh with consumers nationwide through print, online, and television,
we were able to shine a spotlight on La Fresh and position them as a brand to
watch.
CHALLENGE
GOAL
STRATEGY
www.lafreshgroup.com
ALSO FEATURED IN:
Prevention Magazine Award
Today Show Feature 14x ROI

6. Award-winning beauty skincare line, derma e®, had undergone a makeover,
complete with new packaging, a new website, and collateral to match. They
were looking for a PR firm to help them promote their new look so they could
stand out on retail shelves.
1) Leverage influencers in traditional and social media to build brand awareness.
2) Create a connection to consumers by focusing on the narrative around the
brand’s quality natural ingredients.
LFPR reached out to bloggers, influencers, and our contacts in the industry to
launch a review program that would focus on derma e® and their quality, natural
ingredients as alternatives to injectables. This resulted in immediate coverage
with the product appearing in Women’s Wear Daily—often referred to as “the
bible of fashion.”
www.dermae.com
CHALLENGE
GOALS
STRATEGY ALSO FEATURED IN:
24% increase in sales

7. We know how to engage bloggers and influencers to secure the kinds
of product reviews that put your brand in the minds of consumers
across the globe, winning you new fans and increasing your followers.
It’s about creating a story
worth sharing…
…and retweeting,
reposting,
regramming,
favoriting,
and following.

8. Knowing the importance of engaging with influencers, La Fresh needed a
strategy to boost awareness of their brand across their social media handles.
1) Identify La Fresh’s audience and engage with them.
2) Encourage beauty bloggers, influencers, and new fans alike to participate
on social media and spread the word.
LFPR developed a custom, multifaceted social media contest for La Fresh.
Housed on Facebook, the program leveraged Instagram hashtags and challenged
beauty bloggers to post using #LaFreshMani to win a prize. This identified
influencers for direct engagement, increasing contest participation and
generating conversations about La Fresh across all platforms of social media.
www.lafreshgroup.com
CHALLENGE
GOALS
STRATEGY
new followers
64 23 250
RESULTS FROM JUN 3 - JUN 7:

9. La Fresh needed to increase SEO rankings for their product URLs. LFPR was tasked
with creating a social media contest that would increase clicks to a specific URL.
1) Identify a La Fresh Group product URL that had low SEO rankings.
2) Develop a social media contest that would drive clicks first and purchases second.
LFPR created a share-to-win sweepstakes to drive clicks for a specific,
under-performing URL. The rules and URL were shared on Facebook and users were
encouraged to share the post, entering them into the sweepstakes to win La Fresh
products. Harnessing the power of social media, the post reached 300 shares
within 24 hours.
www.lafreshgroup.com
CHALLENGE
GOALS
STRATEGY
La Fresh
We are VERY excited to launch our first Share-to-Win sweepstakes!
The rules for entering (and winning) are very simple: share THIS
post on your wall, on your friend’s wall, on a page - anywhere! If
this post reaches 200 shares by Friday, January 31st we will pick 3
La Freshingly awesome winners at random to win some of our most
coveted products! But, remember, you MUST share THIS post to be
entered! Ready? Share!
#LaFresh #Sweepstakes
http://lafreshgroup.com/travel-lite-amenities/travel-lite-makeup-
remover-wipes
share
and
win!
IN ONE DAY:
new page likes 222
post shares 352
comments 189
social redirects 21%

10. LFPR knows the most effective way to make that happen is by
connecting your narrative with the lives of real people—whether it's
through traditional print, television, radio, social, or digital media.
We believe in the power of storytelling.
HAS THE WORLD HEARD YOUR STORY YET?
Every brand has a story to tell.
The challenge is getting people to hear it, believe in it,
and tell all their friends (and maybe even a few strangers).
YOUR PRODUCT HERE

11. Brandon Buttrey
Business Development
Lucid Fusion | LFPR
p: 949.502.7750 ext 206
e: BrandonB@lucidfusion.com
Irvine | New York | London
P U B L I C R E L AT I O N S
LF PR