Visualization as a Rhetorical Criticism Tool
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Presentation given at the 2010 Annual EduCause Learning Initiative Meeting in Austin, TX.
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Visualization as a Rhetorical Criticism Tool
- 1. Picturing a Thousand W R D S Data Visualization as a Teaching Tool Shannan Butler, Ph.D Assistant Professor of Communication St. Edward’s University shannanb@stedwards.edu Presented at the 2010 ELI Annual Meeting
- 2. many eyes Provided by IBM’s Visual Communication Lab Their goal is to “democratize visualization and to enable a new social kind of data analysis.” Absolutely FREE!
- 3. many eyes 94,000 user provided data sets both textual and numeric U.S. Gov, OECD, Employment, Climate, Income, Diversity, etc. 18 Visualization Types Share data Foster discussion
- 4. data sets Choose one Create one View raw data as table or text Check validity & formatting
- 5. visualize Choose an appropriate visualization type Play with your data!
- 6. share Create an account Add your visualization Solicit or share feedback
- 7. of Tag Clouds & Word Trees
- 8. Cluster Criticism •Based on the work of Kenneth Burke •Select key terms based on Frequency & Intensity
- 9. Chart the Clusters •Identify terms that cluster around the key terms •Look for proximity, conjunctions, and cause-and-effect
- 11. Construction of an Enemy in George W. Bush’s State of the Union Speech, 2003 by Nowlen, Jensen, Gibbs, Murphy, Taylor & Wang
- 12. Four Key Terms •Saddam Hussein •Iraq •United States / America •Iraqi People
- 13. Character •Deceived Hussein •Dominated •Intimidate Tools • Terrorist • Hijackers • Al Qaeda • Biological Weapons • Nuclear Weapons Action • Kill • War • Death • Hiding
- 14. Iraq Character •Evil •Enemy •Dictator •Regime Tools •Biological Weapon •Illegal Weapon •Burning •Rape •Mutilation •Electric Shock Action • Not disarm • Denying • Blocking • Intimidating
- 15. Character • Honorable • Resolute United States • • Strong Free • Brave / America • Tools Innocent • Armed Forces • Military • Power • God • Allies • Friends • U.N. Actions • Battle • Force • Risk • Peace
- 16. Iraqi People •Character •Brave •Oppressed •Refugee •Tools •Food •Medicine •Supplies •Action •Freedom •Liberty
- 17. Terms Devil •Hussein •Iraq God •America •Iraqi People
- 18. Tag Cloud
- 24. For More info... Weisgerber, C. & Butler, S. (2009). "Visualizing the Future of Interaction Studies: Data Visualization Applications as a Research, Pedagogical, and Presentational Tool for Interaction Scholars." Electronic Journal of Communication, 19(1-2) . www.thedigitalrhetorician.com www.many-eyes.com